Search Results - subject_exact:"Fachmesse"

Veranstaltungstechnik im Kontext von Corporate Events

Dinkel, Michael (ed.); Schenk, Michael (ed.); … - 2017 - 1. Auflage

Handbuch Messemanagement : Planung, Durchführung und Kontrolle von Messen, Kongressen und Events

Kirchgeorg, Manfred (ed.); Dornscheidt, Werner M. (ed.); … - 2017 - 2., vollständig überarbeitete und erweiterte Auflage

Veranstaltungen 4.0 : Konferenzen, Messen und Events im digitalen Wandel

Knoll, Thorsten (ed.) - 2017

IT usage for enhancing trade show performance : evidence from the aviation services

Singh, Jaywant; Shukla, Paurav; Kalafatis, Stavros P. - In: The journal of business & industrial marketing 32 (2017) 3, pp. 398-408

Theorizing temporary spatial clusters and institutional boundary-work in industrial marketing

Palmer, Mark; Medway, Dominic; Warnaby, Gary - In: Industrial marketing management : the international … 61 (2017), pp. 104-113

Macroeconomic impact on trade show goals

Adams, Russell; Coyle, Tom; Downey, Clara; Lovett, Marvin - In: The journal of business & industrial marketing 32 (2017) 5, pp. 710-721

Zwischen iBeacon und Bratwurst - Service Excellence im Messewesen

Frese, Oliver - In: Service Design : innovative Services und exzellente …, (pp. 125-134). 2017

Der Einfluss einer erlebnisorientiert gestalteten Umwelt auf die Empfänglichkeit für Emotionale Ansteckung - eine experimentelle Untersuchung am Messestand

Lohmann, Katja; Pyka, Sebastian; Zanger, Cornelia - In: Events und Erlebnis : Stand und Perspektiven der …, (pp. 65-95). 2017

Erlebnis am Messestand : erste Ergebnisse einer multimodalen Studie im Umfeld der Internationalen Tourismusbörse (ITB) Berlin

Ruetz, David - In: Events und Erlebnis : Stand und Perspektiven der …, (pp. 97-119). 2017

Strategische Stakeholder-Ansprache : eine Fallstudie zur BtB-Kundenkommunikation auf Messen

Simtion, Alexandra - 2016

Análisis de los métodos de distribución más rentables en el mercado de los bienes artísticos y de colección

Vico Belmonte, Ana; Laguna Sánchez, Ma Pilar; Palomo … - 2016

Knowledge diffusion at business events : a case study

Luo, Qiuju; Zhong, Dixi - In: International journal of hospitality management 55 (2016), pp. 132-141

B2B relationship marketing management in trade fair activity

Siemieniako, Dariusz; Gębarowski, Marcin - 2016

Contempory retail real estate trade fairs and methods of researching the marketing activity of exhibitors -- Methods of researching relationship marketing management in retail real estate trade fair activity -- Explanatory model of relationship marketing management of retail real estate trade...

Live Communication-Atmosphäre als Profilierungsfaktor : eine multimethodische Untersuchung der Wahrnehmung von Atmosphäre auf Publikumsmessen

Wiedmann, Martin - 2016

Ground of visitors' post-trade fair behavior : an exploratory study

Sarmento, Maria; Farhangmehr, Minoo - In: Journal of promotion management : JPM 22 (2016) 5, pp. 735-750

An examination of determinants of trade show exhibitors' behavioral intention : a stakeholder perspective

Lin, Yeqiang - In: International journal of contemporary hospitality management 28 (2016) 12, pp. 2630-2653

Travel channel meets discovery channel or how tourism can encourage better export performance and diversification in Nepal

Reis, Jose Guilherme Almeida dos; Varela, Gonzalo - 2013

Travel channel meets discovery channel or how tourism can encourage better export performance and diversification in Nepal

Reis, Jose Guilherme Almeida dos; Varela, Gonzalo - In: South Asia economic journal : journal of the Institute … 16 (2015) 2, pp. 183-208

Applying a relationship marketing perspective to B2B trade fairs : the role of socialization episodes

Sarmento, Maria; Simões, Cláudia; Farhangmehr, Minoo - In: Industrial marketing management : the international … 44 (2015), pp. 131-141

Performativité spatiale à l'Ethical Fashion Show : valoriser, catégoriser, mettre en scène le marché

Blanchet, Vivien - In: Economies et sociétés ; 49,2, (pp. 159-196). 2015

Temporary knowledge ecologies : the rise of trade fairs in the Asia-Pacific region

Bathelt, Harald (contributor) - 2015

Trade, knowledge circulation and diverse trade fair ecologies in China

Bathelt, Harald; Zeng, Gang - In: Temporary knowledge ecologies : the rise of trade fairs …, (pp. 154-174). 2015

Temporary clustering in developing economies : trade fairs in South and Southeast Asia

Li, Peng-Fei - In: Temporary knowledge ecologies : the rise of trade fairs …, (pp. 93-112). 2015

The evolution of trade show systems : lessons from Europe

Golfetto, Francesca; Rinallo, Diego - In: Temporary knowledge ecologies : the rise of trade fairs …, (pp. 42-66). 2015

How and where tigers roam : the role of Korean trade fairs in supporting firms' export activities

Kalafsky, Ronald V.; Gress, Douglas R. - In: Temporary knowledge ecologies : the rise of trade fairs …, (pp. 273-290). 2015

Upgrading of latecomer industries in Taiwan and the case of the Taipei International Machine Tool Show

Chen, Liang-Chih; Chu, Ling-I - In: Temporary knowledge ecologies : the rise of trade fairs …, (pp. 254-272). 2015

State strategy and industrial socio-economic practices in Taipei's international trade fairs

Chang, Jung-Ying; Hsu, Jinn-Yuh; Chou, Tsu-Lung - In: Temporary knowledge ecologies : the rise of trade fairs …, (pp. 234-253). 2015

Trade fairs in peripheral places : towards a political economy of Australian fashion events

Weller, Sally A. - In: Temporary knowledge ecologies : the rise of trade fairs …, (pp. 217-233). 2015

Building relationships at local trade fairs in Japan : a case study of the Suwa Area Industrial Messe

Yokura, Yutaka - In: Temporary knowledge ecologies : the rise of trade fairs …, (pp. 197-216). 2015

Measuring the efficiency of trade shows : a Spanish case study

Alberca Oliver, María del Pilar; … - In: Tourism management : research, policies, practice 47 (2015), pp. 127-137

Making visible : artists and galleries in the global art system

Baia Curioni, Stefano; Forti, Laura; Leone, Ludovica - In: Cosmopolitan canvases : the globalization of markets …, (pp. 55-77). 2015

The India Art Fair and the market for visual arts in the global south

Vermeylen, Filip - In: Cosmopolitan canvases : the globalization of markets …, (pp. 31-54). 2015

Research note: relationship versus transactional marketing in travel and tourism trade shows

Rodriguez Oromendía, Ainhoa; Reina Paz, María Dolores; … - In: Tourism economics : the business and finance of tourism … 21 (2015) 2, pp. 427-434

Learning in "organized anarchies" : the nature of technological search processes at trade fairs

Bathelt, Harald; Gibson, Rachael - In: Regional studies 49 (2015) 6, pp. 985-1002

How SMEs use trade shows to enter global value chains

Measson, Nadège; Campbell-Hunt, Colin - In: Journal of small business and enterprise development 22 (2015) 1, pp. 99-126

Marketing issues for business-to-business firms entering emerging markets : an investigation among Italian companies in Eastern Europe

Cassia, Fabio; Magno, Francesca - In: International journal of emerging markets 10 (2015) 1, pp. 141-155

Knowledge sharing and business tourism products : case of industrial trade fairs

Leszczyński, Grzegorz; Zieliński, Marek - In: Acta scientiarum polonorum : czasopismo naukowe … 14 (2015) 2, pp. 85-94

A relationship marketing perspective to trade fairs : insights from participants

Sarmento, Maria Lurdes; Farhangmehr, Minoo; Simões, … - In: The journal of business & industrial marketing 30 (2015) 5, pp. 584-593

What lessons for economic development can we draw from the Champagne fairs?

Edwards, Jeremy S. S.; Ogilvie, Sheilagh C. - 2011

The medieval Champagne fairs are widely used to draw lessons about the institutional basis for long-distance impersonal exchange. This paper re-examines the causes of the outstanding success of the Champagne fairs in mediating international trade, the timing and causes of the fairs' decline, and...

Internationale Messeveranstaltungen als Brücken zwischen lokaler Produktion und globalem Wettbewerb : eine Betrachtung temporärer räumlicher Nähe aus wirtschaftsgeographischer Pers...

Knippen, Nina - 2011

Internationale Messen führen Experten aus aller Welt für einen begrenzten Zeitraum an einem Ort zusammen. Als temporäre Cluster bilden sie eine Plattform der Interaktion für fokussierte Communities und sind Ausdruck reflexiver Zeit- und Raumkonstruktionen in der wissensbasierten Ökonomie....

Global temporary networks of clusters : structures and dynamics of trade fairs in Asian economies

Li, Peng-fei - In: Journal of economic geography 14 (2014) 5, pp. 995-1021

Accessing remote knowledge - the roles of trade fairs, pipelines, crowdsourcing and listening posts

Maskell, Peter - In: Journal of economic geography 14 (2014) 5, pp. 883-902

Go big or stay home? Korean machinery firms, trade fair dynamics and export performance

Kalafsky, Ronald V.; Gress, Douglas R. - In: Asia Pacific business review 20 (2014) 1, pp. 136-152

Exhibitors and visitors' motivations at destination trade shows

Menon, Shobha; Edward, Manoj - In: International journal of services, economics and management 6 (2014) 2, pp. 193-208

Trade fairs and propaganda : 50 years of the automobile at the 1935 and 1936 Berlin auto shows

Große-Börger, Julia - In: Journal of historical research in marketing 6 (2014) 4, pp. 460-484

Field configuration or field reproduction? : the dynamics of global trade fair cycles

Gibson, Rachael; Bathelt, Harald - In: Zeitschrift für Wirtschaftsgeographie 58 (2014) 4, pp. 216-231

Consumer perceptions of trade show effectiveness : scale development and validation within a B2C context

Gottlieb, Udo; Brown, Mark; Ferrier, Liz - In: European journal of marketing : EJM 48 (2014) 1/2, pp. 89-107

Events und Messen : Stand und Perspektiven der Eventforschung ; [mit der 5. Wissenschaftlichen Konferenz Eventforschung, die am 25. Oktober 2013 vom Lehrstuhl Marketing und Handels...

Zanger, Cornelia (contributor) - 2014

ID-Enter : multisensorische Messe-Interaktion der Zukunft

Wille, Sebastian; Wehn, Norbert; Jensen, Torsten - In: Events und Messen : Stand und Perspektiven der …, (pp. 263-274). 2014

Wohlfühlatmosphäre : Attraktivitätsfaktor für Publikumsmessen

Ermer, Beatrice; Wiedmann, Martin; Kirchgeorg, Manfred - In: Events und Messen : Stand und Perspektiven der …, (pp. 87-111). 2014