Contempory retail real estate trade fairs and methods of researching the marketing activity of exhibitors -- Methods of researching relationship marketing management in retail real estate trade fair activity -- Explanatory model of relationship marketing management of retail real estate trade...

The medieval Champagne fairs are widely used to draw lessons about the institutional basis for long-distance impersonal exchange. This paper re-examines the causes of the outstanding success of the Champagne fairs in mediating international trade, the timing and causes of the fairs' decline, and...

Internationale Messen führen Experten aus aller Welt für einen begrenzten Zeitraum an einem Ort zusammen. Als temporäre Cluster bilden sie eine Plattform der Interaktion für fokussierte Communities und sind Ausdruck reflexiver Zeit- und Raumkonstruktionen in der wissensbasierten Ökonomie....

Trade fairs need the media, and the media needs trade fairs. Trade fairs are events that attract extensive media coverage, and thus also many journalists. This is why the PR work of trade fair companies is a multifaceted field, which must take into account a variety of influential factors....