With returns imposing a growing burden on retail supply chains, major e-commerce platforms are increasingly implementing size recommendations to curb returns. Based on a fit valence and fit reference framework, we test whether customers using the size finder are more likely or less likely to...

The clothing industry greatly impacts the global economy by producing billions of pieces of clothing and employing millions. However, it negatively impacts the environment, as it is one of the most polluting sectors in the world. This bibliometric review aims to identify influential authors and...

Sales promotion is a common marketing approach used in the clothing industry to attract customers and increase sales, resulting in the effect of sales promotions on consumer purchasing behavior. Discounts, coupons, flash sales, and loyalty bonuses are all forms of sales promotions. Advertising...

This research aims to understand the impact of young consumers' luxury motivations on their attitude towards sustainable luxury (ATSL) and the consequent impact on consumer-based brand equity (CBBE). A cross-cultural quantitative study was conducted to achieve this, and a theoretical model was...

The fashion industry is considered one of the most relevant industries worldwide. At the same time, however, it is repeatedly accused of irresponsible behavior toward the environment and society. For fashion brands who identify Generation Z as an attractive customer target group, the increasing...

Sustainable fashion consumption can be promoted only by understanding the motivation behind consumers' decision to purchase sustainable clothing. This study explores the determinants of consumers' purchasing intentions for two clothing items with different functions, characterized by different...

This study explores how Turkish Generation Z adapts their fashion consumption behaviours in response to economic crises, particularly focusing on involuntary anti-consumerism. Through a qualitative methodology using semi-structured interviews and purposive sampling, the research captures the...

Textile disposal is often determined less by physical deterioration than by shifting consumer preferences and socio-cultural norms-what is known as "extrinsic durability". What factors influence consumer practices which, in turn, increase or reduce how much they 'make use' of their clothes -...

The fashion, textiles and footwear (FTF) industry is a consumer-focused industry, subject to constant change. It covers diverse economic activities, ranging from the transformation of natural or synthetic fibres to the production of manufactured products. The FTF sector covers apparel (clothing...

The fashion, textiles and footwear (FTF) industry is a consumer-focused industry, subject to constant change. It covers diverse economic activities, ranging from the transformation of natural or synthetic fibres to the production of manufactured products. The FTF sector covers apparel (clothing...

This research examines how brand psychological ownership, brand intimacy, and brand trust affect customer brand engagement and how customer brand engagement influences purchase intentions. Utilizing a quantitative approach, the study investigates the mediating role of customer brand engagement....

Frame of the research: As customer experience becomes increasingly central to brand differentiation and digitalization reshapes retail, brands must engage consumers across both physical and digital channels. This convergence has accelerated the need for 'phygital' strategies-integrated...

Background: The competitiveness of Indonesia's Muslim fashion industry requires evaluation through both internal efficiency and external strategic factors, yet existing approaches often assess these dimensions separately. Methods: This study develops a Weighted Efficiency Competitive Score...

The purpose of this study is to synthesize existing peer-reviewed literature on fashion renting and provide insights into its role within the broader framework of sustainable consumption and business practices within different cultural contexts, while also guiding future research efforts. This...

Fast fashion deliberately targets young consumers' purchase impulse tendencies. It is based on a poor-quality production, high turnover model and has quickly become a major contributor to clothing-related pollution worldwide. This study examines whether reflection tasks can reduce young...

In recent years, the fashion industry invested a reasonable amount of resources into sustainable processes and marketing. However, among consumers, questions persist about the credibility of sustainability communication in online fashion retail. Third-party certification offers a way for fashion...

This essay examines how AI-driven content curation reshapes leadership fashions through algorithmic amplification on social media platforms. Algorithms designed to maximize engagement selectively elevate certain leadership styles, such as authentic, servant, and transformational leadership,...

In the contemporary era of digital transformation, organizations are increasingly aligning their operations with sustainability objectives, particularly within the framework of circular economy (CE) principles in production and consumption systems. While the concept of circularity has been...

Consumers play an important role in regulating labor rights in global supply chains, either by punishing companies that violate labor rights or rewarding those that market fair labor practices. There is, however, currently limited understanding of how consumer demand can be effectively harnessed...