Corporate communication of sustainability within the fashion industry operates in a sector with high reputational exposure and increasing demands for environmental and social accountability. Despite the growing volume of research, the field remains conceptually and methodologically dispersed,...

Frame of the research: As customer experience becomes increasingly central to brand differentiation and digitalization reshapes retail, brands must engage consumers across both physical and digital channels. This convergence has accelerated the need for 'phygital' strategies-integrated...

Purpose: Overconsumption and overproduction in the fashion industry have detrimental impacts on the environment and society. A radical transition of the industry is required to eliminate the impact generated by years of exploiting the Earth's finite resources while ignoring planetary boundaries....

The development and digitalization of retail trade have resulted in increased competition and the erasure of geographical boundaries. The COVID-19 pandemic has further changed customer behavior, giving rise to new competitors, particularly from the Asian market. These new fashion brands not only...

The development and digitalization of retail trade have resulted in increased competition and the erasure of geographical boundaries. The COVID-19 pandemic has further changed customer behavior, giving rise to new competitors, particularly from the Asian market. These new fashion brands not only...

How do creative workers work? This book brings together insights from a range of relevant disciplines to help answer this significant research question. Featuring case studies from the European context, contributors tap into the experiences and practices from creative workers, demonstrating...

This book traces the development of the fashion industry, providing insight into the business and, in particular, its interrelations with copyright law. The book explores how the greatest haute couture fashion designers also had a sense for business and that their attention to copyright was one...

Background The fashion industry's current manufacturing approach raises various environmental and social concerns, including but not limited to carbon emissions, resource depletion, waste generation, substantial energy consumption, and labour exploitation. Green and digital fashion can minimise...

This paper aims to develop a conceptual framework that elucidates the factors that impact sustainable luxury brand marketing, specifically focusing on the luxury fashion industry. The framework aims to highlight the role played by the industry in promoting economic, social, and environmental...

This research attempts to explore the uses of market sensing and marketing performance through technological innovation and marketing innovation of local SMEs that offer their branded products in the fashion industry. While many previous studies discuss technological and marketing innovation in...

Purpose The aim of the paper is to demonstrate how programs of action and anti-programs, concepts developed by Bruno Latour, are of excellent value in interpreting current world developments through a study of the effects and responses to the COVID-19 pandemic. Design/methodology/approach The...

The fashion industry is deemed to be notoriously unsustainable. Fashion brands and their multiple stakeholders recognize both environmental and social negative externalities that the industry generates. Fashion capitals like London accommodate innovative fashion businesses, which are expected to...

The fashion industry plays a pivotal role in societal evolution and economic growth, yet it also stands as a significant contributor to environmental degradation. In response, the concept of slow fashion has been gaining increased attention in recent years, offering sustainable and circular...

This research attempts to explore the uses of market sensing and marketing performance through technological innovation and marketing innovation of local SMEs that offer their branded products in the fashion industry. While many previous studies discuss technological and marketing innovation in...

This paper aims to develop a conceptual framework that elucidates the factors that impact sustainable luxury brand marketing, specifically focusing on the luxury fashion industry. The framework aims to highlight the role played by the industry in promoting economic, social, and environmental...

Background The fashion industry's current manufacturing approach raises various environmental and social concerns, including but not limited to carbon emissions, resource depletion, waste generation, substantial energy consumption, and labour exploitation. Green and digital fashion can minimise...

Sustainable fashion is a trend that is bound to become a key pillar of the future of industry and society. The current situation of fashion represents a complex and ever-growing problem with significantly negative impacts on the environment, as well as society. The presented paper is focused on...

Sustainable fashion is a trend that is bound to become a key pillar of the future of industry and society. The current situation of fashion represents a complex and ever-growing problem with significantly negative impacts on the environment, as well as society. The presented paper is focused on...

Introduction -- 1) Unveiling megatrends in the Textile and Fashion Industry in transition. Comparing Zara and Shein -- 2) Does fashion really care about eco-design? Sustainability seen through the eyes of fashion designers -- 3)The Past, Present and Future of Milk Fibre, from an Autarchic...

Der feste Kern einer Messeveranstaltung ist der persönliche Dialog auf einem temporären, physischen Marktplatz. Die Corona-Pandemie veränderte die Gestaltung dieses Kernes insbesondere in der haptisch geprägten Modebranche gravierend. Ohnehin wirkende Veränderungsdynamiken wurden hier...

Franchising is one of the most used strategies and/or modes for growing and expanding business as franchisors and starting new ventures as franchisees from the other side. Franchising is used for growing and expanding business not only in domestic but also in the international market. It can be...

Consumer decision-making styles are considered as psychological and intellectual approaches that can influence the customer purchase decision and can help in explaining the behavior of customers toward fashion products. The purpose of this research is to analyze the impact of consumer...

Purpose This paper aims to analyze the ethical responses of the fashion industry to the first wave of the COVID-19 pandemic when the entire world was shocked by the rapid spread of the virus. The authors describe lessons from emergency ethics of care in the fashion industry during the initial...

SMEs are a significant portion of global corporations and, while individually, might not compare to larger corporations in total emissions, holistically have a significant impact. Therefore, understanding how the founder's and the company's values influence its ability to be sustainable is a...

Circular fashion is a new concept shift towards a more sustainable fashion industry. Consumers' awareness of the fashion industry's environmental and social damage is increasing, along with the transformation of their purchasing habits. Circular economy appears to be a solution to these issues....

Consumer decision-making styles are considered as psychological and intellectual approaches that can influence the customer purchase decision and can help in explaining the behavior of customers toward fashion products. The purpose of this research is to analyze the impact of consumer...

Franchising is one of the most used strategies and/or modes for growing and expanding business as franchisors and starting new ventures as franchisees from the other side. Franchising is used for growing and expanding business not only in domestic but also in the international market. It can be...

Der feste Kern einer Messeveranstaltung ist der persönliche Dialog auf einem temporären, physischen Marktplatz. Die Corona-Pandemie veränderte die Gestaltung dieses Kernes insbesondere in der haptisch geprägten Modebranche gravierend. Ohnehin wirkende Veränderungsdynamiken wurden hier...