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Year of publication
Subject
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Fernsehwerbung 666 Television advertising 647 Werbewirkung 276 Advertising effects 271 USA 192 United States 191 Konsumentenverhalten 103 Consumer behaviour 101 Werbung 97 Advertising 96 Theorie 96 Theory 86 Fernsehprogramm 81 Television programme 76 Media usage 74 Mediennutzung 74 Deutschland 68 Germany 66 Children 65 Kinder 65 Internet marketing 62 Online-Marketing 62 Fernsehen 52 Fernsehsender 48 Television 46 Television industry 45 Target group 35 Zielgruppe 35 Commercial television 34 Privater Fernsehsender 34 Brand management 32 Markenführung 32 Product Placement 30 Product placement 30 Wettbewerb 30 advertising 29 Competition 28 Hörfunkwerbung 28 Radio advertising 28 Rundfunkfinanzierung 27
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Online availability
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Undetermined 117 Free 90
Type of publication
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Article 470 Book / Working Paper 195 Journal 1
Type of publication (narrower categories)
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Article in journal 391 Aufsatz in Zeitschrift 391 Graue Literatur 97 Non-commercial literature 97 Working Paper 93 Arbeitspapier 79 Aufsatz im Buch 79 Book section 79 Hochschulschrift 37 Thesis 30 Case study 9 Fallstudie 9 Bibliografie enthalten 5 Bibliography included 5 Konferenzschrift 4 Collection of articles of several authors 3 Collection of articles written by one author 3 Sammelwerk 3 Sammlung 3 Amtsdruckschrift 2 Aufsatzsammlung 2 Government document 2 Commentary 1 Conference paper 1 Conference proceedings 1 Kommentar 1 Konferenzbeitrag 1 Market information 1 Marktinformation 1 Mikroform 1
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Language
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English 557 German 100 French 6 Russian 3 Swedish 2 Italian 1
Author
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Nilssen, Tore 19 Sørgard, Lars 19 Kind, Hans Jarle 16 Bellman, Steven 13 Varan, Duane 12 Pelsmacker, Patrick de 10 Cantoni, Davide 7 Grossman, Michael 7 Reijmersdal, Eva A. van 7 Schweidel, David A. 7 Sonnac, Nathalie 7 Wilbur, Kenneth C. 7 Bakir, Aysen 6 Bursztyn, Leonardo 6 Cauberghe, Verolien 6 Jeong, Yongick 6 Gabszewicz, Jean Jaskold 5 Greiner, Tanja 5 Ivaldi, Marc 5 Laussel, Didier 5 Neijens, Peter C. 5 Wenzel, Tobias 5 Anderson, Simon P. 4 Boerman, Sophie C. 4 Coffey, Amy Jo 4 Crawford, Gregory S. 4 Deer, Lachlan 4 Dens, Nathalie 4 Eisend, Martin 4 Fossen, Beth L. 4 Kennedy, Rachel 4 Kent, Robert J. 4 Kreiner, Claus Thustrup 4 Kyhl, Søren 4 Rashad, Inas 4 Reinares, Pedro 4 Romaniuk, Jenni 4 Sahm, Marco 4 Schmidtke, Richard 4 Smith, Jeremy 4
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Institution
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National Bureau of Economic Research 3 Universitetet i Oslo / Økonomisk institutt 3 Nomos Verlagsgesellschaft 2 BLM-Symposion Medienrecht <15., 2015, München> 1 Bayerische Landeszentrale für Neue Medien 1 Bureau of Economic and Business Research <Champaign, Ill.> 1 Europäische Kommission / Generaldirektion Bildungund Kultur 1 Frankreich / Conseil supérieur de l'audiovisuel 1 INRA 1 Otto-Friedrich-Universität Bamberg 1 Peter Lang GmbH 1 Sächsische Landesanstalt für Privaten Rundfunk und Neue Medien 1 Technische Universität Ilmenau 1
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Published in...
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Journal of advertising research 71 Journal of advertising : official publication of the American Academy of Advertising 26 International journal of advertising : the quarterly review of marketing communications 17 Journal of marketing communications 15 The journal of media economics 15 Journal of promotion management : JPM 14 Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences 9 Working paper / National Bureau of Economic Research, Inc. 8 Discussion paper / Centre for Economic Policy Research 7 Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan 7 CESifo working papers 6 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 6 JMM : the international journal on media management 6 Journal of business research : JBR 6 Marketing intelligence & planning 6 Young consumers : insight and ideas for responsible marketers 6 Memorandum 5 Memorandum / Department of Economics, University of Oslo 5 Psychology & marketing 5 Advertising and violence : concepts and perspectives 4 CESifo Working Paper 4 Journal of the Academy of Marketing Science 4 Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln 4 Schriften zur Medienwirtschaft und zum Medienmanagement 4 The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012] 4 Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken 3 Asia Pacific journal of marketing and logistics 3 Breaking new ground in theory and practice 3 European journal of marketing : EJM 3 Gabler Edition Wissenschaft 3 International journal of industrial organization 3 International journal of internet marketing and advertising : IJIMA 3 Journal of consumer research : JCR ; an interdisciplinary bimonthly 3 Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation 3 Journal of marketing research : JMR 3 Management science : journal of the Institute for Operations Research and the Management Sciences 3 Marketing letters : a journal of research in marketing 3 Media-Perspektiven 3 NBER Working Paper 3 NBER working paper series 3
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Source
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ECONIS (ZBW) 647 EconStor 14 USB Cologne (EcoSocSci) 3 BASE 1 ArchiDok 1
Showing 1 - 50 of 666
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The influence of humor in advertising : explaining the effects of humor in two-sided messsages
Eisend, Martin - In: Psychology & marketing 39 (2022) 5, pp. 962-973
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Online program engagement and audience size during television ads
Fossen, Beth L.; Bleier, Alexander - In: Journal of the Academy of Marketing Science 49 (2021) 4, pp. 743-761
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The influence of advertising on children's buying behaviour : a case study in Slovakia
Hajduova, Zuzana; Hutmanova, Nikoleta; Jusko, Lubor; … - In: Marketing i menedžment innovacij : m&mi (2021) 3, pp. 199-210
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Fast-Food Restaurant Advertising on Television and its Influence on Childhood Obesity
Chou, Shin-Yi - 2020
Childhood obesity around the world, and particularly in the United States, is an escalating problem that is especially detrimental as its effects carry on into adulthood. In this paper we employ the 1979 Child-Young Adult National Longitudinal Survey of Youth and the 1997 National Longitudinal...
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Generalizable and robust TV advertising effects
Shapiro, Bradley; Hitsch, Güenter J.; Tuchman, Anna - 2020
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Advertising Content and Viewer Attention : The Role of Ad Formats
Dukes, Anthony J. - 2020
Ad content and viewer attention are strategically intertwined. Consumers watch an ad only if they expect sufficient benefit to doing so and advertisers structure ad content (information and entertainment) to make it attractive for consumer attention. We conceptualize these strategic interactions...
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Portraying women in advertisements : an analogy between past and present
Arumugam, Thangaraja; Lavanya, B. Latha; Karthik, Vignesh; … - In: The American journal of economics and sociology 81 (2022) 1, pp. 207-223
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The role of slant and message consistency in political advertising effectiveness : evidence from the 2016 presidential election
Fossen, Beth L.; Kim, Donggwan; Schweidel, David A.; … - In: Quantitative marketing and economics : QME 20 (2022) 1, pp. 1-37
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Effect of television adverts on children's purchase behaviour : evidence from Ghana
Bamfo, Bylon Abeeku; Kraa, Jerry Jay; Asabere, Perdita; … - In: Cogent business & management 6 (2019), pp. 1-13
The study assessed the effect of television advertising on children’s purchasing behaviour in Ghana. The population comprised of children between the ages of 13 and 18 years who watched television adverts. The study was conducted on a sample of 230 respondents of which 202 responses,...
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Advertisers and American broadcasting : from institutional sponsorship to the creative revolution
Meyers, Cynthia B. - In: Business history review 95 (2021) 3, pp. 447-481
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The impact of informational and emotional television ad content on online search and sales
Guitart, Ivan A.; Stremersch, Stefan - In: Journal of marketing research 58 (2021) 2, pp. 299-320
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Superimposed text size and contrast effects in DTC TV advertising : which presentation format is best for Rx drug messaging to consumers?
Paquin, Ryan S.; O'Donoghue, Amie C.; Kelly, Bridget J.; … - In: Journal of advertising research 61 (2021) 2, pp. 178-191
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The disclosure paradox : how persuasion knowledge mediates disclosure effects in sponsored media content
Beckert, Johannes; Koch, Thomas; Viererbl, Benno; … - In: International journal of advertising : the review of … 40 (2021) 7, pp. 1160-1186
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Body image in advertising messages : the influence of television advertising on the construction of children's body image
Jiménez-Morales, Mònika; Lenne, Orpha de; Montaña, Mireia - In: Innovation in advertising and branding communication, (pp. 103-116). 2021
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Televertising strategies in the age of nonadvertising TV
Lopera-Mármol, Marta; Jiménez-Morales, Manel; … - In: Innovation in advertising and branding communication, (pp. 154-168). 2021
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Accounting for causality when measuring sales lift from television advertising : television campaigns are shown to be more effective for lighter brand users
Assael, Henry; Ishihara, Masakazu; Kim, Baek Jung - In: Journal of advertising research 61 (2021) 1, pp. 3-11
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Look, puppies! : a visual content analysis of required risk statements embedded in direct-to-consumer pharmaceutical advertising
King, Jesse; Koppenhafer, Leslie; Madrigal, Robert - In: Journal of public policy & marketing 40 (2021) 1, pp. 45-61
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Examining the impact of television-program-induced emotions on online word-of-mouth toward television advertising
Nian, Tingting; Hu, Yuheng; Chen, Cheng - In: Information systems research : ISR 32 (2021) 2, pp. 605-632
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Effects of animation and rotoscoping in direct-to-consumer Rx TV advertising : how animation vs. rotoscoping vs. live action drive perceptions and attitudes toward drugs
O'Donoghue, Amie C.; Betts, Kevin R.; Parvanta, Sarah; … - In: Journal of advertising research 61 (2021) 4, pp. 397-413
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Sponsored content advertising in a two-sided market
Chatterjee, Prabirendra; Zhou, Bo - In: Management science : journal of the Institute for … 67 (2021) 12, pp. 7560-7574
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Rhetoric in televised FMCG advertisements and its impact on viewers
Upadhyaya, Pooja; Shukla, Amit - In: South Asian journal of management : SAJM 28 (2021) 4, pp. 57-76
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The relationship between consumer engagements with Super Bowl ad tweets and the advertisers' official Twitter accounts : a panel data analysis of 2019 Super Bowl advertisers
Noh, Yeayoung; Kim, Hyuksoo; Kim, Kihan; Cheong, Yunjae - In: International journal of advertising : the review of … 40 (2021) 6, pp. 852-869
Persistent link: https://ebtypo.dmz1.zbw/10012623902
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Consuming images : film art and the American television commercial
Rhodes, Gary Don; Singer, Robert - 2021
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Preview
Persistent link: https://ebtypo.dmz1.zbw/10012624885
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The differentiated effect of advertising on readership : evidence from a two-sided market approach
Ivaldi, Marc; Muller-Vibes, Catherine - 2018
Persistent link: https://ebtypo.dmz1.zbw/10012267702
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Viewer’s Perception About Ethics in Television Advertising With Reference to Young Adults (18–25)
Zaware, Prof Dr Nitin - 2018
Television being the most prominent and powerful means of communicating the promotional message, due efforts are taken by marketers to communicate the message effectively. However many leading organizations do not take efforts to understand the consumer psychic and view point of the receiver. An...
Persistent link: https://ebtypo.dmz1.zbw/10012908014
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Empirical Evidence of Television Advertising Effectiveness on Selected Brands of Cellular Phones
Saumendra, Das - 2018
Every day we are watching enumerable advertisements in different media whether in television or newspaper. Watching advertisements became the part of our lifestyle to select any categories of product or any type of brand. In this regard advertisements played a vital role to inform, persuade and...
Persistent link: https://ebtypo.dmz1.zbw/10012937818
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Effectiveness and efficiency of TV's brand-building power : a historical review : why the persuasion rating point (PRP) is a more accurate metric than the GRP
Findley, Frank; Johnson, Kelly; Crang, Douglas; … - In: Journal of advertising research 60 (2020) 4, pp. 361-369
Persistent link: https://ebtypo.dmz1.zbw/10012495740
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Entitiesʼ decision in conditions of economic growth
Żabiński, Arkadiusz (ed.) - 2020
Preview
Preview
Persistent link: https://ebtypo.dmz1.zbw/10012668818
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Identification and analysis of factors influencing food advertisements on buying behaviour of children in emerging consumption markets : the case study of Afghanistan
Azimi, Jawad; Claver, Jimbo H.; Suzuki, Takeru; Pascal, … - In: International journal of business and systems research … 14 (2020) 1, pp. 1-32
Persistent link: https://ebtypo.dmz1.zbw/10012168718
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Two-sided price discrimination by media platforms
Lin, Song - In: Marketing science : the marketing journal of the … 39 (2020) 2, pp. 317-338
Persistent link: https://ebtypo.dmz1.zbw/10012212448
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Film music in advertising : an intertextual approach
Palencia-Lefler, Manuel - In: Journal of marketing communications 26 (2020) 5, pp. 457-474
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Cross-media consumption : insights from Super Bowl advertising
Bharadwaj, Neeraj; Ballings, Michel; Naik, Prasad A. - In: Journal of interactive marketing : a quarterly … 50 (2020), pp. 17-31
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Viewing time as a cross-media metric : comparing viewing time for video advertising on television and online
Bellman, Steven; Beal, Virginia; Wooley, Brooke; Varan, … - In: Journal of business research : JBR 120 (2020), pp. 103-113
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Industry self-regulation of food advertisement to children : compliance versus effectiveness of the EU Pledge
Landwehr, Stefanie C.; Hartmann, Monika - In: Food policy : economics planning and politics of food … 91 (2020), pp. 1-9
Persistent link: https://ebtypo.dmz1.zbw/10012508953
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Consuming images : film art and the American television commercial
Rhodes, Gary Don; Singer, Robert - 2020
Preview
Preview
Persistent link: https://ebtypo.dmz1.zbw/10012125949
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Advertising competition in the free-to-air TV broadcasting industry
Ivaldi, Marc; Zhang, Jiekai - 2017
This paper empirically investigates the advertising competition in the French broadcast television industry within a two-sided market framework. We use a unique dataset on the French broadcast television market including audience, prices, and quantities of advertising of twenty-one TV channels...
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Advertising Competition in the Free-to-Air TV Broadcasting Industry
Ivaldi, Marc - 2017
This paper empirically investigates the advertising competition in the French broadcast television industry within a two-sided market framework. We use a unique dataset on the French broadcast television market including audience, prices, and quantities of advertising of twenty-one TV channels...
Persistent link: https://ebtypo.dmz1.zbw/10012955187
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The regulation of public service broadcasters : should there be more advertising on television?
Crawford, Gregory S.; Deer, Lachlan; Smith, Jeremy; … - 2017
Persistent link: https://ebtypo.dmz1.zbw/10011745107
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The regulation of public service broadcasters : should there be more advertising on television?
Crawford, Gregory S.; Deer, Lachlan; Smith, Jeremy; … - 2017
Increased competition for viewers' time is threatening the viability of public-service broadcasters (PSBs) around the world. Changing regulations regarding advertising minutes might increase revenues, but little is known about the structure of advertising demand. To address this problem, we...
Persistent link: https://ebtypo.dmz1.zbw/10011752324
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The regulation of public service broadcasters : should there be more advertising on television?
Crawford, Gregory S.; Deer, Lachlan; Smith, Jeremy; … - 2017
Persistent link: https://ebtypo.dmz1.zbw/10011817362
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The Regulation of Public Service Broadcasters : Should There Be More Advertising on Television?
Crawford, Gregory S. - 2017
Increased competition for viewers' time is threatening the viability of public-service broadcasters (PSBs) around the world. Changing regulations regarding advertising minutes might increase revenues, but little is known about the structure of advertising demand. To address this problem, we...
Persistent link: https://ebtypo.dmz1.zbw/10012943952
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Television and Digital Advertising : Second Screen Response and Coordination with Sponsored Search
Hill, Shawndra - 2017
We consider the potential to improve the efficiency and efficacy of broader advertising efforts through cross-channel coordination. Past work has demonstrated a positive relationship between television advertising and online search activity. Here, we consider the types of devices on which search...
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Direct-to-consumer advertising and online search
Chesnes, Matthew; Jin, Ginger Zhe - 2016
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Direct-to-consumer advertising and online search
Chesnes, Matthew; Jin, Ginger Zhe - 2016
Persistent link: https://ebtypo.dmz1.zbw/10011542112
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Leveling the playing field : how campaign advertising can help non-dominant parties
Larreguy, Horacio A.; Marshall, John; Snyder, James M. - 2016
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The advertising-financed business model in two-sided media markets
Anderson, Simon P.; Jullien, Bruno - 2016
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Exposure to presidential candidate advertising on television, website, and social media during 23 days of the 2016 primary
Thorson, Esther; Tham, Samuel M.; Chen, Weiyue; Kanuri, … - In: Journal of current issues and research in advertising 40 (2019) 1, pp. 73-89
Persistent link: https://ebtypo.dmz1.zbw/10012243114
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The impact of airing super bowl television ads early on social media : benefits and drivers of watching, liking, and sharing advertisements on social media
Burton, Jennifer Lee; Mueller, Kristen M.; Gollins, Jan; … - In: Journal of advertising research 59 (2019) 4, pp. 391-401
Persistent link: https://ebtypo.dmz1.zbw/10012159849
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Dynamic asymmetric effects of cross-media exposures over the purchase cycle : in China, tv ads benefit from prior online exposure, but not vice-versa
Lee, June Soo; Vakratsas, Demetrios - In: Journal of advertising research 59 (2019) 4, pp. 455-465
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Genuine liking or the need for closure? : the differential effects of consumers' TV drama viewing motivations on commercial viewership
Shi, Yang; Wang, Tingting - In: The journal of media economics 32 (2019) 3/4, pp. 57-81
Persistent link: https://ebtypo.dmz1.zbw/10012588688
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