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The role of commercial advertisements directed to children influencing on parents’ purchasing decision

Magatef, Sima Ghaleb; Momani, Raed Ahmad - In: Management science letters 10 (2020) 2, pp. 411-424

Persistent link: https://ebtypo.dmz1.zbw/10012127098

Generalizable and robust TV advertising effects

Shapiro, Bradley; Hitsch, Güenter J.; Tuchman, Anna - 2020

Persistent link: https://ebtypo.dmz1.zbw/10012291007

Body image in advertising messages : the influence of television advertising on the construction of children's body image

Jiménez-Morales, Mònika; Lenne, Orpha de; Montaña, Mireia - In: Innovation in advertising and branding communication, (pp. 103-116). 2021

Persistent link: https://ebtypo.dmz1.zbw/10012391650

Televertising strategies in the age of nonadvertising TV

Lopera-Mármol, Marta; Jiménez-Morales, Manel; … - In: Innovation in advertising and branding communication, (pp. 154-168). 2021

Persistent link: https://ebtypo.dmz1.zbw/10012391711

Brand placements in films and television : an effective marketing communication strategy to influence customers

Saqif, Zaeem; Razi, Shama - In: International journal of management excellence : IJME 10 (2018) 3, pp. 1423-1433

Persistent link: https://ebtypo.dmz1.zbw/10011872581

Evaluating advertising effectiveness of creative television advertisements for high involvement products

Ali, Mazhar - 2018

This study investigates advertising effectiveness of creative TV advertisements (Ads) for high involvement products. The majority of such studies have been conducted using low involvement products. There is a need to conduct a research to find out the effectiveness of creative advertisements for...

Persistent link: https://ebtypo.dmz1.zbw/10011876245

Consuming images : film art and the American television commercial

Rhodes, Gary Don; Singer, Robert - 2020

Persistent link: https://ebtypo.dmz1.zbw/10012125949

Identification and analysis of factors influencing food advertisements on buying behaviour of children in emerging consumption markets : the case study of Afghanistan

Azimi, Jawad; Claver, Jimbo H.; Suzuki, Takeru; Pascal, … - In: International journal of business and systems research … 14 (2020) 1, pp. 1-32

Persistent link: https://ebtypo.dmz1.zbw/10012168718

Film music in advertising : an intertextual approach

Palencia-Lefler, Manuel - In: Journal of marketing communications 26 (2020) 5, pp. 457-474

Persistent link: https://ebtypo.dmz1.zbw/10012263504

Two-sided price discrimination by media platforms

Lin, Song - In: Marketing science : the marketing journal of the … 39 (2020) 2, pp. 317-338

Persistent link: https://ebtypo.dmz1.zbw/10012212448

The regulation of public service broadcasters : should there be more advertising on television?

Crawford, Gregory S.; Deer, Lachlan; Smith, Jeremy; … - 2017

Persistent link: https://ebtypo.dmz1.zbw/10011817362

The regulation of public service broadcasters : should there be more advertising on television?

Crawford, Gregory S.; Deer, Lachlan; Smith, Jeremy; … - 2017

Persistent link: https://ebtypo.dmz1.zbw/10011745107

The regulation of public service broadcasters : should there be more advertising on television?

Crawford, Gregory S.; Deer, Lachlan; Smith, Jeremy; … - 2017

Increased competition for viewers' time is threatening the viability of public-service broadcasters (PSBs) around the world. Changing regulations regarding advertising minutes might increase revenues, but little is known about the structure of advertising demand. To address this problem, we...

Persistent link: https://ebtypo.dmz1.zbw/10011752324

Advertising competition in the free-to-air TV broadcasting industry

Ivaldi, Marc; Zhang, Jiekai - 2017

This paper empirically investigates the advertising competition in the French broadcast television industry within a two-sided market framework. We use a unique dataset on the French broadcast television market including audience, prices, and quantities of advertising of twenty-one TV channels...

Persistent link: https://ebtypo.dmz1.zbw/10011646956

Social TV, advertising, and sales : are social shows good for advertisers?

Fossen, Beth L.; Schweidel, David A. - In: Marketing science : the marketing journal of the … 38 (2019) 2, pp. 274-295

Persistent link: https://ebtypo.dmz1.zbw/10012022542

Vergleichende Wahrnehmungsanalyse TV-relevanter Sponsoren

Weber, Peter; Schläfer, Josephine - In: Eye Tracking in der Sport- und Veranstaltungsbranche, (pp. 89-94). 2019

Persistent link: https://ebtypo.dmz1.zbw/10011997826

Ask your doctor? : direct-to-consumer advertising of pharmaceuticals

Sinkinson, Michael; Starc, Amanda - In: The review of economic studies : RES 86 (2019) 2, pp. 836-881

Persistent link: https://ebtypo.dmz1.zbw/10012109388

Six-second advertisements on television : best practices for capturing visual attention

Wolf, Henry G., VII; Donato, Paul - In: Journal of advertising research 59 (2019) 2, pp. 196-207

Persistent link: https://ebtypo.dmz1.zbw/10012109426

The impact of airing super bowl television ads early on social media : benefits and drivers of watching, liking, and sharing advertisements on social media

Burton, Jennifer Lee; Mueller, Kristen M.; Gollins, Jan; … - In: Journal of advertising research 59 (2019) 4, pp. 391-401

Persistent link: https://ebtypo.dmz1.zbw/10012159849

Dynamic asymmetric effects of cross-media exposures over the purchase cycle : in China, tv ads benefit from prior online exposure, but not vice-versa

Lee, June Soo; Vakratsas, Demetrios - In: Journal of advertising research 59 (2019) 4, pp. 455-465

Persistent link: https://ebtypo.dmz1.zbw/10012159859

How Amazon will revolutionize the future of television advertising

Lipsman, Andrew - In: Journal of advertising research 59 (2019) 3, pp. 259-262

Persistent link: https://ebtypo.dmz1.zbw/10012118860

Best measures of attention to creative tactics in TV advertising : when do attention-getting devices capture or reduce attention?

Bellman, Steven; Nenycz-Thiel, Magda; Kennedy, Rachel; … - In: Journal of advertising research 59 (2019) 3, pp. 295-311

Persistent link: https://ebtypo.dmz1.zbw/10012118864

The impact of rational, emotional, and physiological advertising images on purchase intention : how TV ads influence brand memory

Young, Charles; Gillespie, Brian; Otto, Christian - In: Journal of advertising research 59 (2019) 3, pp. 329-341

Persistent link: https://ebtypo.dmz1.zbw/10012118868

Why knowledge gaps in measurement threaten the value of television advertising : the best available screen for brand building is at a crossroads

Bulgrin, Artie - In: Journal of advertising research 59 (2019) 1, pp. 9-13

Persistent link: https://ebtypo.dmz1.zbw/10012007131

Allocating spending on digital-video advertising : a longitudinal analysis across digital and television

Shaikh, Nazrul I.; Hada, Mahima; Shrestha, Niva - In: Journal of advertising research 59 (2019) 1, pp. 14-26

Persistent link: https://ebtypo.dmz1.zbw/10012007132

Converting people-meter data from per-minute to per-second analysis : a statistical model offers a closer look at TV ad avoidance and effectiveness

Song, Lianlian; Zhou, Peng; Tso, Kwok Fai Geoffrey; Lo, … - In: Journal of advertising research 59 (2019) 1, pp. 53-72

Persistent link: https://ebtypo.dmz1.zbw/10012007143

Advertisements in DVR time : the shelf life of recorded television commercials in drama, reality, and sports programs

Kent, Bob; Mosley, Buffy N.; Schweidel, David A. - In: Journal of advertising research 59 (2019) 1, pp. 73-84

Persistent link: https://ebtypo.dmz1.zbw/10012007145

Ad wearout wearout : how time can reverse the negative effect of frequent advertising repetition on brand preference

Kronrod, Ann; Huber, Joel - In: International journal of research in marketing : IJRM ; … 36 (2019) 2, pp. 306-324

Persistent link: https://ebtypo.dmz1.zbw/10012063330

Newspapers in times of low advertising revenues

Angelucci, Charles; Cagé, Julia - In: American economic journal / Microeconomics : a journal … 11 (2019) 3, pp. 319-364

Persistent link: https://ebtypo.dmz1.zbw/10012100400

Exposure to presidential candidate advertising on television, website, and social media during 23 days of the 2016 primary

Thorson, Esther; Tham, Samuel M.; Chen, Weiyue; Kanuri, … - In: Journal of current issues and research in advertising 40 (2019) 1, pp. 73-89

Persistent link: https://ebtypo.dmz1.zbw/10012243114

Direct-to-consumer advertising and online search

Chesnes, Matthew; Jin, Ginger Zhe - 2016

Persistent link: https://ebtypo.dmz1.zbw/10011542112

Leveling the playing field : how campaign advertising can help non-dominant parties

Larreguy, Horacio A.; Marshall, John; Snyder, James M. - 2016

Persistent link: https://ebtypo.dmz1.zbw/10011607717

Direct-to-consumer advertising and online search

Chesnes, Matthew; Jin, Ginger Zhe - 2016

Persistent link: https://ebtypo.dmz1.zbw/10011561967

The advertising-financed business model in two-sided media markets

Anderson, Simon P.; Jullien, Bruno - 2016

Persistent link: https://ebtypo.dmz1.zbw/10012216419

Skippable video ads : the impact of ad avoidance technologies on online two-sided platforms

Chakraborty, Soumyakanti; Basu, Sumanta; Sharma, Megha - 2015

Persistent link: https://ebtypo.dmz1.zbw/10011444352

New reformulations for the conflict resolution problem in the scheduling of television commercials

Giallombardo, Giovanni; Jiang, Houyuan; Miglionico, Giovanna - 2015

Persistent link: https://ebtypo.dmz1.zbw/10011539913

How effective are advertising bans? : on the demand for quality in two-sided media markets

Greiner, Tanja; Sahm, Marco - In: Information economics and policy : IEP 43 (2018), pp. 48-60

Persistent link: https://ebtypo.dmz1.zbw/10012013113

Consumer response to disclosures in digitally retouched advertisements

Schirmer, Nadine Andrea; Schwaiger, Manfred; Taylor, … - In: Journal of public policy & marketing : JPP & M ; an … 37 (2018) 1, pp. 131-141

Persistent link: https://ebtypo.dmz1.zbw/10012016481

Leveling the playing field : how campaign advertising can help non-dominant parties

Larreguy, Horacio A; Marshall, John; Snyder, James M. - In: Journal of the European Economic Association 16 (2018) 6, pp. 1812-1849

Persistent link: https://ebtypo.dmz1.zbw/10012107133

Advertising non-premium products as if they were premium : the impact of advertising up on advertising elasticity and brand equity

Guitart, Ivan A.; González, Jorge; Stremersch, Stefan - In: International journal of research in marketing : IJRM ; … 35 (2018) 3, pp. 471-489

Persistent link: https://ebtypo.dmz1.zbw/10011943264

The economics of entertainment : eine theoretische und empirische Untersuchung vor dem Hintergrund der Ökonomik der Medienverzerrung und der Superstars

Pannicke, Julia - 2018

Stützend auf die gängigen Theorien, Methoden und Modelle der modernen Wettbewerbs- und Industrieökonomik liegt der Kern der Dissertation darin, wie exogene Variablen zu mediengebundenen Verzerrungen von Inhalten auf Unterhaltungsmärkten führen, welche Rolle den "Economics of Superstars"...

Persistent link: https://ebtypo.dmz1.zbw/10011949670

2017 Wagner Prize finalist Carbajal et al./Turner Broadcasting System

Labe, Russell P.; Milne, R. John - In: Interfaces : the INFORMS journal on the practice of … 48 (2018) 5, pp. 402

Persistent link: https://ebtypo.dmz1.zbw/10011950468

Television advertising and children : methodological and publication trends

Hasan, Tania; Butt, Irfan - In: The marketing review 18 (2018) 2, pp. 161-180

Persistent link: https://ebtypo.dmz1.zbw/10011961550

Television advertising television : measuring the ability of television promos to deliver ratings for new programs using single-source data

Beal, Virginia; Romaniuk, Jenni; Sharp, Byron - In: International journal of advertising : the quarterly … 37 (2018) 3, pp. 463-481

Persistent link: https://ebtypo.dmz1.zbw/10011882014

Positive spillovers and free riding in advertising of prescription pharmaceuticals : the case of antidepressants

Shapiro, Bradley T. - In: Journal of political economy 126 (2018) 1, pp. 381-437

Persistent link: https://ebtypo.dmz1.zbw/10011898805

BLM-Symposion Medienrecht 2015 : Vielfaltssicherung durch chancengleichen Zugang zu Finanzierungsquellen?

BLM-Symposion Medienrecht <15., 2015, München> - 2018

Persistent link: https://ebtypo.dmz1.zbw/10011899569

Super Bowl ads

Hartmann, Wesley R.; Klapper, Daniel - In: Marketing science : the marketing journal of the … 37 (2018) 1, pp. 78-96

Persistent link: https://ebtypo.dmz1.zbw/10011818457

The impact of brand-event fit in virtual advertising on sport television viewers’ brand attitudes

Park, Sangchul; Inoue, Yuhei - In: Sport marketing quarterly : for professionals in the … 27 (2018) 4, pp. 250-263

Persistent link: https://ebtypo.dmz1.zbw/10012000633

Television ad-skipping, consumption complementarities and the consumer demand for advertising

Tuchman, Anna E.; Nair, Harikesh S.; Gardete, Pedro M. - In: Quantitative marketing and economics : QME 16 (2018) 2, pp. 111-174

Persistent link: https://ebtypo.dmz1.zbw/10011875055

Effects of offline ad content on online brand search : insights from super bowl advertising

Chandrasekaran, Deepa; Srinivasan, Raji; Sihi, Debika - In: Journal of the Academy of Marketing Science 46 (2018) 3, pp. 403-430

Persistent link: https://ebtypo.dmz1.zbw/10011879695