Aidala, Felix; Koşar, Gizem; Mangrum, Daniel; Klaauw, … - 2026 - Revised February 2026
We estimate consumer preferences for "Buy Now, Pay Later" (BNPL) using a large-scale probabilistic stated choice survey experiment. Average willingness to pay (WTP) for the standard BNPL bundle is negative, but younger, lower-income, and less credit-worthy consumers exhibit higher demand. The...