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Year of publication
Subject
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Aromastoff 84 Flavour 84 Consumer behaviour 47 Konsumentenverhalten 47 Ladengestaltung 21 Store design 21 Perception 19 Wahrnehmung 19 Marketing 12 Advertising effects 11 Brand management 11 Einzelhandel 11 Markenführung 11 Werbewirkung 11 Duftmarketing 9 Marketing management 9 Marketingmanagement 9 Retail trade 8 Brand image 7 Duftstoff 7 Markenimage 7 Psychology of advertising 6 Theorie 6 Theory 6 Werbepsychologie 6 Deutschland 5 Event marketing 5 Event-Marketing 5 Experiment 5 Germany 5 Product design 5 Produktgestaltung 5 Advertising 4 Advertising music 4 Customer satisfaction 4 Emotion 4 Kundenzufriedenheit 4 Ladengeschäft 4 Retail outlet 4 Scent 4
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Online availability
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Undetermined 25 Free 6
Type of publication
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Article 54 Book / Working Paper 29 Journal 1
Type of publication (narrower categories)
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Article in journal 35 Aufsatz in Zeitschrift 35 Aufsatz im Buch 19 Book section 19 Graue Literatur 11 Hochschulschrift 11 Non-commercial literature 11 Thesis 11 Arbeitspapier 3 Conference paper 3 Konferenzbeitrag 3 Working Paper 3 Amtsdruckschrift 2 Government document 2 Bibliografie enthalten 1 Bibliography included 1 No longer published / No longer aquired 1 Statistics 1 Statistik 1
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Language
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English 52 German 30 French 1 Slovak 1
Author
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Rempel, Jan Eric 5 Morrin, Maureen 4 Hehn, Patrick 3 Knoblich, Hans 3 Schubert, Bernd 3 Biswas, Dipayan 2 Esch, Franz-Rudolf 2 Girard, Anna 2 Girard, Anna L. 2 Girard, Marc 2 Lichters, Marcel 2 Lwin, May O. 2 Pfeffermann, Nicole 2 Roschk, Holger 2 Salzmann, Ralph 2 Sarstedt, Marko 2 Scharf, Andreas 2 Stumpf, Marcus 2 Stöhr, Anja 2 Teller, Christoph 2 Adler, Susanne 1 Afaq, Zahra 1 Ali, Jabir 1 Ardelet, Caroline 1 Aziz, Shahab 1 Bardet, Manuela 1 Bartsch, Silke 1 Bashir, Sajid 1 Berčík, J. 1 Block, Lauren G. 1 Botti, Simona 1 Bourrain, Aurelie 1 Bradford, Kevin D. 1 Breitsohl, Jan 1 Bridges, Eileen 1 Calvo-Porral, Cristina 1 Carù, Antonella 1 Chebat, Jean-Charles 1 Chen, Kuan-Nien 1 Chen, Yen-Cheng 1
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Institution
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Europäische Kommission / Exekutivagentur für Kleine und Mittlere Unternehmen / Unit A1 - COSME 1 Europäische Kommission / Generaldirektion Binnenmarkt, Industrie, Unternehmertum und KMU / Unit F.1 - Industrial Strategy and Value Chains 1 Europäische Kommission / Generaldirektion Binnenmarkt, Industrie, Unternehmertum und KMU / Unit F.2 - Social Economy 1 Fördergesellschaft Marketing (FGM) e.V. 1
Published in...
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Sensory marketing : research on the sensuality of products 4 Journal of retailing and consumer services 3 Marketing : ZFP ; journal of research and management 3 Springer eBook Collection / Business and Economics 3 SpringerLink / Bücher 3 Werbung für alle Sinne : multimodale Kommunikationsstrategien 3 Journal of advertising research 2 Journal of marketing 2 Journal of retailing 2 Schriftenreihe Schwerpunkt Marketing 2 Advanced technologies for industry / Product watch 1 Aktuelle Aspekte in der Dienstleistungsforschung : [im November 2013 fand an der Ludwig-Maximilians-Universität München der 17. Workshop Dienstleistungsmarketing statt, der vom Institut für Marketing ausgerichtet wurde] 1 American journal of business : applying research to practice ; AJB 1 Arbeitspapier / Institut für Marketing und Unternehmungsführung, Universität Bern 1 Beiträge zur Sensorik im Marketing 1 Case studies in the beer sector 1 Ekonomika poľnohospodárstva : vedecké periodikum k otázkam agrárnej ekonomiky a politiky 1 Erfolgreiche Markendifferenzierung : Strategie und Praxis professioneller Markenprofilierung 1 Foreign trade review : quarterly journal of Indian Institute of Foreign Trade 1 Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten 1 Gabler Edition Wissenschaft / Marken- und Produktmanagement 1 Gabler Edition Wissenschaft: Forschungsgruppe Konsum und Verhalten 1 Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen 1 Impact of globalization and advanced technologies on online business models 1 Impulse für die Markenforschung und Markenführung 1 International journal of advertising : the quarterly review of marketing communications 1 International journal of consumer studies 1 International journal of hospitality management 1 International journal of market research : JMRS ; the journal of the Market Research Society 1 International journal of retail & distribution management 1 International journal of retail and distribution management 1 Journal of business ethics : JOBE 1 Journal of business market management : JBM 1 Journal of business research : JBR 1 Journal of consumer research : JCR ; an interdisciplinary bimonthly 1 Journal of food products marketing 1 Journal of marketing management : MM 1 Journal of marketing research 1 Journal of personal selling & sales management : JPSSM 1 Journal of service research 1
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Source
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ECONIS (ZBW) 84
Showing 1 - 50 of 83
 
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Intangible cues in hospitality : emotional and behavioral effects of ambient scents in high-end restaurants
Chen, Yen-Cheng - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015359786
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Alright stop, collaborate and listen: vanillin not vanilla
DeCarlo, Samantha - 2022
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012872942
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Ignite the scent : the effectiveness of implied explosion in perfume ads : how dynamic images and messaging drive scent perception and purchase intention
Droulers, Olivier; Yu, Junwei; Lacoste-Badie, Sophie - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014576992
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A meta-analytic comparison of scent effect between retailing and hospitality
Fong, Lawrence Hoc Nang; Wang, Erin Yirun; Ricaforte, … - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015154654
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Bio-based flavours and fragrances
Schwarz, Alexander; Wydra, Sven - 2020
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012254572
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Pleasing Scents : The Effect of Gender Incongruent Scents on the Repurchase Intention of the Consumers
Afaq, Zahra; Aziz, Shahab; Sindhu, Amir Gulzar; Bashir, … - 2019
The current research aims to outspread the sensory marketing research by (1) examining whether gender incongruent scents evoke nostalgia in the customers and secondly, by exploring if nostalgia can inflict feelings of pleasure and arousal and thus drives a consumer to develop a repurchase...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014032973
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Within sniffing distance : impact of ambient scent and physical distancing on consumer comfort with frontline employees
Ardelet, Caroline; Peyrelongue, Bénédicte de; … - 2022
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013361689
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Spices, scents and silk : catalysts of world trade
Hancock, James F. - 2021
"This book describes the central role that these exotic luxuries - spices, scents and silks - played in the lives of the ancients, traces the development of the great international trade networks that delivered them, and explores how the demand for such luxuries shaped the world."
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012543103
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Factors affecting online consumer buying behavior towards essential oils in Penang
Jia Wen Goh; Ng, Alex Hou Hong - 2021
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012518393
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Multimodal perceptual processing of cues in food ads : do you smell what you see? : visual-induced olfactory imagery and its effects on taste perception and food consumption
Koubaa, Yamen; Eleuch, Amira - 2021
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012533673
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A barnacle-flavored beer? : consumer acceptance of flamboyant tastes in the brewery industry
Calvo-Porral, Cristina - 2021
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012504269
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The use of consumer neuroscience in aroma marketing
Berčík, J.; Gálová, J.; Pavelka, A. - 2021 - 1st published
Smell is one of the most sensitive senses and is closely connected with emotions. Everyone has experienced a moment where a scent changed their mood and brought up memories. In this book monitoring of the effect of aromas on consumer emotions is described. It starts with a general overview of...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013164907
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The scentscape : an integrative framework describing scents in servicescapes
Girard, Marc; Girard, Anna; Suppin, Anna-Caroline; … - 2016
The systematic use of ambient scents is a trend in service companies that is accompanied by increasing research attention. However, we lack a theoretical framework that ad-dresses ambient scents' specific role in physical surroundings of services. Thus, this article develops the...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011526034
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Olfaktorische Kommunikation als Instrument des Relationship Marketing : eine interdisziplinäre Diskussion
Papen, Marie-Christin; Runkehl, Jens; Freiherr, Jessica; … - 2020
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012271617
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Kaufentscheidungen am POS - welche Rolle spielt der Produktgeruch?
Laimer, Isabella; Koller, Monika; Stumpf, Marcus - 2020
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012271619
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Duftmarketing : Wirkung von bedufteter Printwerbung
Kinzinger, Arno; Stumpf, Marcus; Stiller, Bettina - 2020
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012271622
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Pleasant ambient scents : a meta-analysis of customer responses and situational contingencies
Roschk, Holger; Hosseinpour, Masoumeh - 2020
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012176465
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Warm ambient scents nudge consumers to favour premium brands and right-wing parties
Lichters, Marcel; Adler, Susanne; Sarstedt, Marko - 2020
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012487267
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Medicinal and Aromatic Plants in the North-West of Tunisia : Findings from a Value Chain and Jobs Survey
Weber, Michael - 2020
This report describes the findings of the value chain and jobs survey on the Medicinal and Aromatic Plants ("MAPs") in the North West of Tunisia. The survey also benchmarks the value chain against other leading countries in the MAPs industry to determine potential productivity gaps and areas for...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012647341
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Ambient scent as a mood inducer in supermarkets : the role of scent intensity and time-pressure of shoppers
Leenders, Mark A. A. M.; Smidts, Ale; El Haji, Anouar - 2019
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012001306
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The smell of healthy choices : cross-modal sensory compensation effects of ambient scent on food purchases
Biswas, Dipayan; Szocs, Courtney - 2019
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012177247
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Short- and long-term effects of nonconsciously processed ambient scents in a servicescape : findings from two field experiments
Girard, Anna L.; Lichters, Marcel; Sarstedt, Marko; … - 2019
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012128041
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The sweet smell of advertising : the essence of matching scents with other ad cues
Gvili, Yaniv; Levy, Shalom; Zwilling, Moty - 2018
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011882034
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Calibrating 30 years of experimental research : a meta-analysis of the atmospheric effects of music, scent, and color
Roschk, Holger; Loureiro, Sandra Maria Correia; … - 2017
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011721817
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The power of scent : empirical field studies of olfactory cues on purchase behavior
Haberland, Miria Friederike - 2010
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10003955338
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Duft als Erfolgsfaktor : die Wirkung gezielt eingesetzter Duftstoffe im Dienstleistungsumfeld
Girard, Marc - 2016
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011656309
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The effects of scent on consumer behaviour
Rimkute, Justina; Moraes, Caroline; Ferreira, Carlos - 2016
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011537836
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Running head : management overview of scent as a marketing communications tool
Clark, Paul; Esposito, Mark - 2009
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10003911151
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The cool scent of power : effects of ambient scent on consumer preferences and choice behavior
Madzharov, Adriana V.; Block, Lauren G.; Morrin, Maureen - 2015
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10010502719
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Essays on scent marketing : effects of scented indoor environments on customers and employees
Girard, Anna L. - 2015
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011607529
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Langfristiger Einsatz von (Raum-)Düften bei Dienstleistern : eine kritische Diskussion
Girard, Anna - 2015
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10010469032
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Cosmetic scents by visual and olfactory senses versus purchase intention
Yang, Li-Chun; Chen, Kuan-Nien - 2015
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10010529566
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Spatial density and ambient scent : effects on consumer anxiety
Poon, Tina; Grohmann, Bianca - 2014
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10010349344
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The effect of ambient scent on the experience of art : not as good as it smells
Cirrincione, Armando; Estes, Zachary; Carù, Antonella - 2014
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10010399723
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Ambient scent and consumer behavior : a field study in a florist's retail shop
Jacob, Céline; Stefan, Jordy; Guéguen, Nicolas - 2014
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10010247438
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The scent of innovation : towards an integrated management framework for innovation communication
Pfeffermann, Nicole - 2013
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10010246336
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The power of simplicity : processing fluency and the effects of olfactory cues on retail sales
Herrmann, Andreas; Zidansek, Manja; Sprott, David E.; … - 2013
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10009732747
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Service environment, provider mood, and provider-customer interaction
Fowler, Kendra; Bridges, Eileen - 2012
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10009534126
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The effect of ambient scent on consumers' perception, emotions, and behaviour : a critical review
Teller, Christoph; Dennis, Charles - 2012
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10009489016
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Negative effects of ambient scents on consumers' skepticism about retailer's motives
Lunardo, Renaud - 2012
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10009522457
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The scent of innovation : towards an integrated management concept for visual and scent communication of innovation
Pfeffermann, Nicole - 2011
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10008987526
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In-store music and aroma influences on shopper behavior and satisfaction
Morrison, Michael; Gan, Sarah; Dubelaar, Chris; … - 2011
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10008988825
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Der Duft-Code : wie die Industrie unsere Sinne manipuliert
Goris, Eva; Hutter, Claus-Peter - 2011
Von Düften gesteuert, kaufen wir teure Waren. Von Aromen verführt, essen wir minderwertige Nahrungsmittel. Künstliche Duft- und Aromastoffe werden heute überall von der Industrie gezielt eingesetzt, um Verbraucher für ihre Profitinteressen zu dressieren. Und die Risiken? Werden...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10009317026
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Scent marketing : making olfactory advertising pervasive
Emsenhuber, Bernadette - 2011
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10009348726
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Aromatic and medicinal plants of Tunisia : a market study
Govindasamy, Ramu; Jehle, Patricia; El Abidine, Ghoudi Zine - 2011
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10009427387
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Differenzierung über die Sinne : Duftbranding in der modernen Markenkommunikation
Müller-Grünow, Robert - 2010
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10003925020
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Verpackungen multisensuell stimmig gestalten : mit Klang und Duft Mehrwert erzielen
Vaih-Baur, Christina - 2010
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011388027
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Marketing mit Duft
Knoblich, Hans; Scharf, Andreas; Schubert, Bernd - 2010 - 4., vollkommen neu bearb. Aufl.
Duftstoffe sind als bewusst eingesetzte Produktkomponente (außerhalb ihrer Verwendung in Kosmetika und Haushaltsprodukten) noch relativ neu. Das Werk präsentiert Forschungsergebnisse und erörtert die einschlägigen Fragen des "Marketing mit Duftstoffen". Für alle marketingorientierten...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014508721
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Scent marketing : an overview
Morrin, Maureen - 2010
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10003933192
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The emotional, cognitive and biological basics of olfaction : implications and considerations for scent marketing
Herz, Rachel S. - 2010
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10003933200
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