Purpose This study analyzes what type of influencer - microcelebrity or microinfluencer - is best suited to promoting healthy food brands and how that influence depends on consumers' healthy lifestyles. Design/methodology/approach An empirical study with a real healthy food brand was developed...

Over the last decade, there has been a growing demand for tools to support sustainable healthy lifestyles, including food choices. Through a survey, this study examined the influence of environmental nutrition information conveyed with aids such as nudges and traffic light labels through a...

Although insects have been approved as novel foods since 2021, European consumers' willingness to purchase insect-based (IB) foods remains low. The aim of this study was to evaluate the effectiveness of (i) information treatments highlighting either the safety or environmental benefits of IB...

Food security is a significant global concern as a result of the burden that the fast-expanding global population has placed on finite resources, such as arable land for farming. Additionally, the hunt for more nutritious food alternatives has been prompted by a growing understanding of health,...

Access to a healthy diet is a fundamental human right, yet a significant portion of the global population faces barriers to realizing this right. Conventional poverty metrics are designed around food consumption inadequate for lifelong health. We propose poverty lines based on the cost of a...

Resource scarcity, the effects of climate change, food insecurity, and health issues related to dietary choices have prompted policymakers to develop new strategies to encourage populations to opt for healthy and sustainable (HS) diets. In this context, nudging strategies are promising tools to...

One way to prevent diseases caused by unhealthy diets is to help consumers make better dietary choices. Knowledge about the consumer perception of food healthiness can help to understand which indicators are important for consumers to make healthy food choices. Generation Z members are young...

Access to a healthy diet is a fundamental human right, yet a significant portion of the global population faces barriers to realizing this right. Conventional poverty metrics are designed to adequately capture caloric needs but they are inadequate for capturing other essential nutritional...

This working paper presents the results of a rapid literature review of program evaluations of food subsidies to promote healthy eating that address sales/prices, consumption, and/or health outcomes. It presents policy relevant findings on food subsidies to promote healthy eating that have been...

This study addresses the potential of functional foods in India, a country where health and Ayurveda have always been of prime importance. Despite the acceptance of Ayurvedic knowledge, most research on functional foods has been conducted in European countries. Thus, this study aimed to fill...

Long-term high consumption of refined grains is detrimental to human health. This study aims to assess the effects of dietary guidelines on healthy eating and provide policy insights for dietary structure transformation and healthy eating interventions by focusing on the microscopic effects of...

The effects of mindfulness interventions on food purchases and consumption are popular topics. Recent studies focus on mindfulness interventions that target overweight and obese populations. We measure the effects of a guided 5-minute body scan mindfulness intervention on 'healthier' food...

Public policy making for the prevention of diet-related disease is impeded by a lack of evidence on whether poor diets are a matter of personal responsibility or a choice set narrowed by environmental conditions. An important element of the environment is market imperfections in food retail that...

How can retailers incentivize customers to make healthier food choices? Price, convenience, and taste are known to be among the main drivers behind such choices. Unfortunately, healthier food options are often expensive and infrequently promoted. Recent efforts in deploying healthy nudges to...

Undoubtedly, the proportion of the obese population has increased significantly in recent decades. Using FOPL (front-of-pack labelling) with clear nutritional information could also be helpful in eliminating this problem. The main aim of this contribution is to analyse the effects of using...

This study investigates the determinants of buying intention towards healthy foods in Malaysia through a modification of the theory of planned behavior. The moderating role of food safety trust is also analyzed in the study. Drawing on an online questionnaire survey from 375 respondents in...

Achieving sustainable healthy diets for all will require substantial changes in individuals' food choices. Motivation plays a central role in behaviour change, yet little is known about the relationship between food choice motives and sustainability of the overall diet. The present study...

Many studies have demonstrated the environmental and health weaknesses of the food systems and the need for transformation is now recognised. Although some consumer segments seem to be more aware of sustainability issues, sustainable motives do not systematically translate into purchasing...