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  • Search: subject_exact:"Gamification"
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Year of publication
Subject
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Gamification 580 Computerspiel 209 Video game 208 gamification 207 Consumer behaviour 157 Konsumentenverhalten 157 Motivation 80 Beziehungsmarketing 61 Relationship marketing 61 Game theory 52 Spieltheorie 52 Social Web 49 Social web 49 Experiment 42 Digitalisierung 40 Innovation 40 Leistungsmotivation 40 Work motivation 40 Online-Handel 38 Online retailing 37 Customer integration 36 Digitization 36 Internet marketing 36 Kundenintegration 36 Online-Marketing 36 E-commerce 35 Electronic Commerce 35 Brand management 32 Innovationsmanagement 32 Markenführung 32 E-Learning 31 Learning 29 E-learning 28 Innovation management 28 Learning process 28 Lernprozess 28 Mobile Anwendung 26 Mobile application 26 Innovation adoption 25 Innovationsakzeptanz 25
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Online availability
All
Undetermined 426 Free 225 CC license 49
Type of publication
All
Article 613 Book / Working Paper 112
Subcategories
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Article in journal 547 Book section 55 Working paper 16 Proceedings 13 Case study 3 Guidebook 1 Review 1 Textbook 1
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Language
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English 655 German 59 Undetermined 7 Spanish 3 French 2
Author
All
Behl, Abhishek 12 Hamari, Juho 10 Leclercq, Thomas 9 Hammedi, Wafa 8 Klein, Kristina 8 Melchers, Klaus G. 8 Catalán, Sara 7 Pereira, Vijay 7 Poncin, Ingrid 7 Vesa, Mikko 7 Jayawardena, Nirma Sadamali 6 Ohlms, Marie L. 6 Ścibor-Rylski, Michał 6 Buil, Isabel 5 Eppmann, René 5 Gupta, Manish 5 Landers, Richard N. 5 Malik, Garima 5 Spanellis, Agnessa 5 Araya, Roberto 4 Arias Ortiz, Elena 4 Bonazzi, Riccardo 4 Bottan, Nicolas L. 4 Breuer, Henning 4 Cristia, Julian 4 Dečman, Nikolina 4 Grèzes, Vincent 4 Grèzes-Bürcher, Sandra 4 Harviainen, J. Tuomas 4 Hollebeek, Linda D. 4 Lopes, João M. 4 Rep, Ana 4 Robson, Karen 4 Sampat, Brinda 4 Shankar, Amit 4 Suh, Ayoung 4 Tabaeeian, Reihaneh Alsadat 4 Völckner, Franziska 4 Woźniak, Jacek 4 Abbasi, Amir Zaib 3
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Institution
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ToKnowPress 3 Verlag Franz Vahlen 3 Springer Fachmedien Wiesbaden 2 Walter de Gruyter GmbH & Co. KG 2 Conference on "Smart Technologies for an Inclusive World" <2020, Online> 1 Duale Hochschule Baden-Württemberg Stuttgart 1 Eric Cuvillier <Firma> 1 Erich Schmidt Verlag 1 Georg-August-Universität Göttingen 1 Huss-Verlag 1 IGI Global 1 International XR-Metaverse Conference <8., 2023, Las Vegas, Nev.> 1 International XR-Metaverse Conference <9., 2024, Busan> 1 Metropolis-Verlag für Ökonomie Gesellschaft und Politik GmbH 1 P.I.E. - Peter Lang S.A. 1 Technische Universität Clausthal 1 Universität zu Köln 1 Universitäts- und Landesbibliothek Münster 1 Verlag Dr. Kovač 1
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Published in...
All
Journal of business research : JBR 23 HMD : Praxis der Wirtschaftsinformatik 16 Organizational gamification : theories and practices of ludified work in late modernity 11 Technological forecasting & social change : an international journal 8 Tourism management : research, policies, practice 8 Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group 7 International journal of selection and assessment : IJSA 7 Journal of promotion management : innovations in planning and applied research 7 Springer eBook Collection 7 The international journal of management education 7 Information systems research : ISR 6 International Journal of Game-Based Learning (IJGBL) 6 Journal of management information systems : JMIS 6 Journal of management inquiry 6 Journal of retailing and consumer services 6 Marketing intelligence & planning 6 Administrative Sciences : open access journal 5 Cogent Business & Management 5 Cogent business & management 5 Industrial Management & Data Systems 5 Technological forecasting and social change : an international journal 5 The learning organization : TLO ; an international journal 5 Administrative Sciences 4 Business horizons 4 Creativity and innovation management 4 HMD Praxis der Wirtschaftsinformatik 4 International Journal of Selection and Assessment 4 International journal of hospitality management 4 Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation 4 Journal of management education : the official publication of the Organizational Behavior Teaching Society 4 Journal of marketing and consumer behaviour in emerging markets 4 Journal of marketing education : JME 4 Psychology & marketing 4 Business Systems Research (BSR) 3 Business systems research : a system view accross technology & economics : the journal of Society for Advancing Innovation and Research in Economy 3 European journal of marketing 3 Information & management : the international journal of information systems applications 3 International Journal of Human Capital and Information Technology Professionals (IJHCITP) 3 International Journal of Web-Based Learning and Teaching Technologies (IJWLTT) 3 International journal of advertising : the review of marketing communications 3
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Source
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ECONIS (ZBW) 604 Other ZBW resources 58 EconStor 54 RePEc 8 BASE 1
Showing 1 - 50 of 700
 
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Digital tracking, gamification, social media, and AI : how technology influences motivation
Woolley, Kaitlin; Sharif, Marissa A. - 2026
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015607933
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Gamification and economic behavior : geospatial insights into mobile exercise app usage in South Korea
Jang, Seongsoo; Kim, Jinwon; Kim, Changwook - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015373283
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Driving mobile app user engagement through gamification
Paschmann, Jens Wilhelm; Bruno, Hernan A.; Heerde, … - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015374350
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Driving Mobile App User Engagement through Gamification
Paschmann, Jens Wilhelm; Völckner, Franziska; Bruno, Hernan - 2022
Book / Working Paper
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Gamification for sustainable consumption : a state-of-the-art overview and future agenda
Lim, Weng Marc; Das, Manish; Sharma, Wamika; Verma, Aastha - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015357462
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Gamification in virtual sales training : evidence from a field experiment
Frieß, Maximilian - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015519691
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The business value of gamification
Jacobides, Michael G.; Ma, M. Dalbert; Trantopoulos, … - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014583871
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Gamification for staff motivation : impact on work efficiency and corporate culture at the international level
Getman, Anatolii P.; Jarošenko, Oleh Mykolajovyč; … - 2024
Aim/purpose - This article analyzes the impact of gamification on staff motivation, performance, and corporate culture at the international level. It also examines the integration of advanced technologies such as AI (artificial intelligence), AR (augmented reality), and VR (virtual reality) into...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015422738
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Identifying gamification factors for digital banking service users in Vietnam : extending TAM model with gamification and perceived value
Tran Viet Tam; Nguyen Hoang Tien; Bańka, Michał - 2024
This study explores the influence of gamification on level of acceptance of digital banking by users in Vietnam. Thence, the level of impact, the theoretical contributions and practical values for policy makers are determined. Research hypotheses are developed base on the original TAM model...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015446736
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The impact of gamification on Slovenian consumers’ online shopping
Faganel, Armand; Pačarić, Filip; Rižnar, Igor - 2024
Gamification involves integrating game mechanics into non-game environments such as business intranets, online communities, websites, and learning management systems to boost participation. Its aim is to actively engage employees, customers, and other stakeholders, fostering collaboration,...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014558869
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Is gamification a suitable means to improve applicant reactions and convey information during an online test?
Ohlms, Marie L.; Voigtländer, Ella; Melchers, Klaus G.; … - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015403888
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The gamification model of the personnel training system for consumer cooperation
Maloletko, Alexander N.; Vinichenko, Mikhail V.; … - 2026
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015638191
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A mixed-methods study of marketing students' game-playing motivations and gamification elements
Jaskari, Minna-Maarit; Syrjälä, Henna - 2023
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014246067
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It is really not a game : an integrative review of gamification for service research
Ciuchita, Robert; Heller, Jonas; Köcher, Sarah; … - 2023
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014246189
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Innovation management approaches : design value calculator gamification
Svirakova, Eva; Kramolis, Jan - 2023
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014447562
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Could gamification designs enhance online learning through personalization? : lessons from a field experiment
Leung, Alvin Chung Man; Santhanam, Radhika; Kwok, Ron … - 2023
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014323297
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Health wearables, gamification, and healthful activity
Hydari, Muhammad Zia; Adjerid, Idris; Striegel, Aaron D. - 2023
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014338300
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Health Wearables, Gamification, and Healthful Activity
Hydari, Muhammad Zia; Adjerid, Idris; Striegel, Aaron - 2022
Book / Working Paper
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Are Games Always Fun and Fair? A Comparison of Reactions to Different Game‐Based Assessments
Ohlms, Marie Luise; Melchers, Klaus G. - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015410515
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Game on, Faking off? Are Game-Based Assessments Less Susceptible to Faking Than Traditional Assessments?
Melchers, Klaus G.; Kanning, Uwe P.; Barends, Ard J.; … - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015550916
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Gamification im E-Commerce: Optimierung von Konversionsraten und Warenkorbabbrüchen
Wolf, Nadine; Perret, Jens K.; Moss, Christoph - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015551189
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Can Gamification Foster Trust-Building in Human-Robot Collaboration? An Experiment in Virtual Reality
Riar, Marc; Weber, Mareike; Ebert, Jens - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015574413
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Perceptions of Game-Based Assessments: The Role of Test Takers' Occupational Background
Ohlms, Marie L.; Melchers, Klaus G.; Lievens, Filip - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015585152
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Who gets a turn? : exploring multi-stakeholder collaboration in circular innovation and the role of gamification
Woy, Princess; Whalen, Katherine A.; Renström, Sara; … - 2025
Open innovation, especially through processes that support remote collaboration such as gamification, has the potential to support multi-stakeholder collaboration for circular innovation. This study explores how companies want to collaborate for circular innovation, specifically with end-users....
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015546338
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Storytelling as a method of increasing the engagement of market research participants
Ścibor-Rylski, Michał - 2025
The presented study is a partial replication of the effect discovered in the author's previous studies on the influence of storytelling techniques on quantitative market research participant engagement. The study was conducted using the CAWI method on a nationwide sample of N=517. In the...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015655183
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Are games always fun and fair? : a comparison of reactions to different game-based assessments
Ohlms, Marie L.; Melchers, Klaus G. - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015338477
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Organizing employee-driven innovation (EDI) through game-based formats : understanding participation
Mosleh, Wafa Said; Bäckström, Izabelle; Manfrini, Caterina - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015338645
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WeChat gamification : mobile payment impact on word of mouth and customer loyalty
Butt, Asad Hassan; Ahmad, Hassan; Muzaffar, Asif; … - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015190420
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Longitudinal perceptions of gamified loyalty programs (GLPs) : a mix of slot machines and entertainment toys
Lopes, José Varela; Casais, Beatriz - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015416699
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Sustainable mobility education through escape rooms : a gender perspective
Sipone, Silvia; Rodríguez, Andrés; Delgado-Lindeman, Maira - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015449500
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Game-based intervention as a tool for enhancing team adaptation
Stachová, Katarína; Stacho, Zdenko; Hamar, Michal - 2025
In light of the changing demands of the labor market and the digital orientation of today's student population, this study aims to examine the effectiveness of a digital game-based intervention as a tool for enhancing team adaptation and social perception in an academic environment. This...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015436075
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The more, the merrier? : investigating the distinct and interaction effects of gamification mechanics in corporate sustainability engagement
Lan, Xiaomeng; Song, Baobao - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015444012
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Gamified risk-taking
Chapkovski, Philipp; Khapko, Mariana; Zoican, Marius - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015431437
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A system dynamics gamification tool to enhance supply chain resilience in times of disruptions
Arias-Vargas, Marco; Sanchis, Raquel; Poler, Raul - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015549450
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Gamification im E-Commerce : Optimierung von Konversionsraten und Warenkorbabbrüchen
Wolf, Nadine; Perret, Jens K.; Moss, Christoph - 2025
In einer Zeit des rasanten digitalen Wandels steht der E-Commerce-Sektor an der Spitze der wirtschaftlichen Entwicklung, bietet beispiellose Wachstumschancen und verändert traditionelle Geschäftsmodelle. Die zunehmende Integration von Gamification-Elementen durch Online-Marktplätze wie Temu...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015550217
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Paying while playing : examining the influence of interaction with gamified elements in fantasy sports on in-app spending
Gupta, Keshav; Su, Yiran; Kunkel, Thilo; Funk, Daniel C. - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015586607
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ThinkBox: when gamification meets artificial intelligence : rethinking learning experiences
Pardim, Vanessa Itacaramby; Viana, Adriana Backx Noronha; … - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015635281
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Unlocking the power of gamification for customer engagement : a review and research agenda
Panwar, Diksha; Bohara, Sailaja; Chaudhary, Shivendra Singh - 2025
Gamification has emerged as a potent strategy for boosting consumer engagement in marketing over recent years. This research synthesizes existing literature to pinpoint gaps and propose a future research agenda. A systematic literature review and bibliometric analysis of 43 Scopus-indexed...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015636893
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Gamifying green : sustainable innovation through digital platform ecosystems
Fu, Pengfei; Wu, Tong; Sarpong, David - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015481198
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Rhythm of the game : how time-of-day and gamification rewards influence pay-what-you-want payments
Mehrotra, Vishal; Roy, Rajat - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015561274
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Gamification in tourism research : a systematic review, current insights, and future research avenues
Pradhan, Debasis; Malik, Garima; Vishwakarma, Pankaj - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015190099
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Embracing low-carbon consumption with gamification : exploring multiple dimensional interventions with a multiagent modeling approach
Yin, Jingtao; Du, Helen S.; Li, Xinyi; Liang, Pei - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015467315
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Using gamification for improving time reporting
Marques, Rita; Henriques, Bruno; Silva, Miguel Mira da; … - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015409553
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Examining university teachers' attitudes towards the use of gamification in entrepreneurship education
Seguí-Mas, Diana; Seguí-Mas, Elies; Villajos, Esther; … - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015441619
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Game over? : assessing the impact of gamification discontinuation on mobile banking behaviors
Blanchard, Simon J.; Palazzolo, Mike - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015442318
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The power of gamification in marketing and brand engagement : trends and insights
Shekhar, Suraj Kushe; Kumar, C. Ganesh - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015627986
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Gamification as an innovative instrument for employee engagement
Girdauskiene, Lina; Ausrine Ciplyte, Edita; Navickas, … - 2022
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013163230
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The impact of consumer engagement with gamified branded apps on gameful experience in emerging markets: An empirical study
Abbasi, Amir Zaib; Hollebeek, Linda D.; Ting, Ding; … - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015401308
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The impact of gamification on Slovenian consumers' online shopping
Faganel, Armand; Pačarić, Filip; Rižnar, Igor - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015424287
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Intention for enhancing metaverse-based learning using gamification among university students: a study using Delphi and structural equation modelling approaches
Das, Tarinmoy; Kondamudi, Sivaji Ganesh; Babakerkhell, … - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015456732
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Identifying gamification factors for digital banking service users in Vietnam: Extending TAM model with gamification and perceived value
Tam, Tran Viet; Tien, Nguyen Hoang; Banka, Michal - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015457076
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Leveling up in corporate training: Unveiling the power of gamification to enhance knowledge retention, knowledge sharing, and job performance
Capatina, Alexandru; Juarez-Varon, David; Micu, Adrian; … - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015461004
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