Search Results - subject_exact:"Generation Z"

Generation Z's journey from value consciousness to store loyalty : mediating roles of consumer satisfaction and store trust in private label retailing in an emerging economy

Sahin, Aysun; Elçi, Meral; Tatoğlu, Ekrem; Zaim, Selim; … - 2026

This study investigates the psychological and relational pathways through which Generation Z consumers' value consciousness fosters store loyalty toward private labels (PLs) in Turkey's hard-discount retail sector. Grounded in social exchange theory (SET), the study explores the dual mediating...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015627304

Enhancing online impulse buying through artificial intelligence stimuli and social stimuli in generation Z : the mediating role of brand trust

Sanawan, Sharif Usman; Hassan, Muhammad Taimoor; … - 2026

The purpose of this research is to investigate and explain the extent to which artificial intelligence stimuli and social behavior determinants influence online impulse buying in Pakistan's e-retail sector positioning brand trust as central pathway mechanism among generation Z. Drawing on the...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015628822

Social Media als Employer Branding Strategie: Einfluss von Employer-Branding-Maßnahmen auf Instagram und TikTok auf die Arbeitgeberattraktivität

Perst, Florian; Schubart, Constantin; Winter, Hannah - 2026

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015590523

Empathetic Leadership in Managing Generation Z

Olszyńska, Katarzyna; Górka, Ernest; Ćwiąkała, Michał - 2026

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015625423

Enhancing online impulse buying through artificial intelligence stimuli and social stimuli in generation Z: The mediating role of brand trust

Sanawan, Sharif Usman; Hassan, Muhammad Taimoor; … - 2026

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015633492

From baseline expectations to high-barrier signals : mapping Indonesian generation Z's sustainable food consumption through item response theory and motive-based segmentation

Kristia Kristia; Kovács, Sándor; Sándor, Nádasi Levente - 2026

This study aims to evaluate the strength of various indicators related to seven types of food consumption motives, sustainable food choices, and food waste management variables in distinguishing the motivation and latent behaviour of Generation Z Indonesia through Item Response Theory analysis....

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015596244

Social Media als Employer Branding Strategie : Einfluss von Employer-Branding-Maßnahmen auf Instagram und TikTok auf die Arbeitgeberattraktivität

Perst, Florian; Schubart, Constantin; Winter, Hannah - 2026

The ongoing shortage of skilled workers and the increasing "war for talents" present companies with the challenge of positioning themselves as an attractive employer in order to attract qualified talent. External employer branding activities in social media are increasingly important,...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015577213

Reputation and eWOM in accommodation decision-making : insights from Generation Z users

Perez-Aranda, Javier; Tolkach, Denis; Panchal, Jenny H. - 2026

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015637297

Beyond profit : a phenomenological exploration of Generation Z's entrepreneurial motivations and the integration of financial and social value

Saputra, Irwan Adimas Ganda; Wulandari, Siti Sri; … - 2026

Objective: This study examines how Generation Z conceptualises profit and how these perceptions shape their entrepreneurial motivations and strategies. Traditional economic theories define profit as financial gain. However, Generation Z entrepreneurs integrate social impact, innovation, and...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015636897

How does AI acceptance in logistics services influence value co-creation behavior and brand loyalty among Thai Gen Z consumers?

Anuman Chanthawong; Narinthon Imjai; Kanyarat Nimtrakool; … - 2026

Background: Artificial intelligence (AI) is increasingly integrated into logistics services, yet limited research explains how AI acceptance translates into relational outcomes among Generation Z consumers. This study investigates the influence of AI acceptance in logistics services on value...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015650494

The dark side of employer branding: Aesthetic labour and employer attractivenessin the beauty and cosmetics industry

Rautzenberg, Susanne - 2026

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015655003

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The dark side of employer branding : aesthetic labour and employer attractivenessin the beauty and cosmetics industry

Rautzenberg, Susanne - 2026

Article

Why is Generation Z motivated at work? : a qualitative exploration

Dwivedula, Ravikiran - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015332469

Drivers of VR adoption by Generation Z : education, entertainment, and perceived marketing impact

Surugiu, Camelia; Grădinaru, Cătălin; Surugiu, … - 2025

Virtual reality (VR) can influence people's lives and business development. It can bring immersive experiences for people and can strengthen the relationships between customers and companies. In this paper, Generation Z (Gen Z) members' interest in VR is analyzed in various domains, like...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015337436

AI in banking : what drives Generation Z to adopt AI-enabled voice assistants in Saudi Arabia?

Alkadi, Rotana S.; Abed, Salma S. - 2025

The aim of this study is to examine the factors that drive Saudi Arabian Generation Z's intention to use voice assistants (VAs) in banking. The Technology Acceptance Model (TAM) was extended by incorporating three additional constructs: subjective norms, which capture the social influence of...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015338309

From acquisition to retention : expectations, motivation and commitment of Generation Z workers based on a systematic literature review

Pózner, Beáta Melinda; Kozák, Anita - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015481503

Sustainable food consumption behaviors of generations Y and Z : a comparison study

My Hanh Doan; Drossel, Anna-Lena; Sassen, Remmer - 2025

This study examines the differences in food consumption behaviors between generations Y and Z to support the strategy development for a generational transition towards sustainable food consumption. Empirical data for the study is collected through an online survey with the participation of 175...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015455823

Metaverse marketing: a business-to-business analysis of brand strategies and Generation Z engagement in the sports industry

Hussain, Saima; Ahmed, Rizwan Raheem; Štreimikienė, Dalia - 2025

This research explores the interplay between the services the Metaverse industry provides, including brand gamification, Metaverse marketing factors (novelty, interactivity, Influencer), and their impact on brand advocacy and loyalty among Generation Z within the sports industry. Employing a...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015461911

When financial awareness meets reality : financial literacy and Gen Z's entrepreneurship interest

Kicova, Eva; Michulek, Jakub; Ponisciakova, Olga; … - 2025

Financial literacy is a key competence for responsible decision-making and entrepreneurial readiness. This study looks at how Generation Z's entrepreneurial participation is impacted by objective, subjective, and calibrated FL. The alignment of perceived and actual knowledge or calibration is...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015462939

Sustainability-driven fashion : unpacking generation Z's second-hand clothing purchase intentions

Prisco, Anna; Ricciardi, Irene; Percuoco, Martina; … - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015441856

The influence of visual elements of social media on the behavior of Generation Z tourists

Marić, Dražen; Leković, Ksenija; Džever, Sanja; … - 2025

In today's online world, where all information is available to users with just one click, it is challenging to determine their credibility. Given the fact that there are almost 5 billion social media users, it is safe to say that social media has become an essential part of everyday life for...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015468011

Increasing entrepreneurial intentions of Generation Z as an economic engine : the use of digital tools in education

Mavlutova, Inese; Spilbergs, Aivars; Lesinskis, Kristaps; … - 2025

Entrepreneurship plays a crucial role in economic development due to its positive impact on employment, innovation, productivity, capital formation and economic growth. In the context of the United Nations Sustainable Development Goals, entrepreneurship education is undergoing digital...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015450696

Examining the impacts of environmental, social and governance (ESG) on employee engagement : a study of Generation Z

Lulewicz-Sas, Agata; Kinowska, Hanna; Zubek, Michał; … - 2025

The literature currently offers only fragmentary insights into the research on the relationship between environmental, social and governance (ESG) and employee engagement from the perspective of Generation Z. Therefore, we aimed to bridge this knowledge gap by identifying the impact of ESG...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015526550

The usefulness of mobile applications in shaping responsible consumption

Jaska, Ewa; Werenowska, Agnieszka; Balińska, Agata - 2025

The main purpose of the article is to present a catalog of features of a useful mobile application in the context of responsible consumption. To recognize the usefulness of the application, examples of eco-applications were used, and representatives of the Z generation were asked about the...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015432313

The Gen Z attitude-behavior gap in sustainability-framed eWOM : a generational cohort theory perspective

D'Acunto, David; Filieri, Raffaele; Okumus, Fevzi - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015434259

New Work als Schlüssel zur Motivation der Generation Z : eine Untersuchung der Selbstbestimmungstheorie im Arbeitskontext

Tasler, Lene - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015413549

Talent acquisition and retention policies for generation Z in family business

Orero-Blat, Maria; Seguí, Guillem Esteve - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015399024

Geldanlagemotive von Student*innen der IU Internationale Hochschule in Zeiten der Krise

Pitters, Julia; Weber, Susanne Theresia - 2025

The IU Compass Project titled "Geldanlagemotive von Student*innen der IU Internationale Hochschule in Zeiten der Krise" investigates the driving forces behind the financial decision-making and personal investment behaviors of students at IU Internationale Hochschule. This research addresses both...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015168339

A decade of digital literacy : comparing business economics students' competencies from generation Y to Z

Vugec, Dalia Suša - 2025

Digital literacy is a necessity in today's global environment, represented by a digital and data-driven economy. In such settings, being able to use digital technology effectively and efficiently is nowadays a key part of educational and career success. As each new generation of students enrolls...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015627370

Modeling emoji online marketing on websites among young consumers : the moderation effect of age

Maraule, Mihlali; Duffett, Rodney Graeme; Edu, Tudor - 2025

The incorporation of emojis in online marketing can result in positive attitudes toward businesses and brands and purchase intentions among Generation Z consumers. This study aims to integrate various other constructs with Technological Acceptance Model variables to assess emoji online marketing...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015614073

Determinants of Generation Z consumers' mobile online shopping apps continuance intention to use during COVID-19 and beyond : an empirical study

Shetu, Sabakun Naher - 2025

This study examines the online purchasing patterns of young Generation Z consumers in Bangladesh who employ mobile applications during and after the COVID-19 pandemic. To explore a mixed-method conceptual model, the situational construct fear of COVID-19 was incorporated alongside the...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015614444

The challenges of adapting the education system to the requirements of the inclusion of Generation Z in the labor market

Curic, Goran; Papac, Nikola; Prusina, Bozana - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015616421

Geldanlagemotive von Student*innen der IU Internationale Hochschule in Zeiten der Krise

Pitters, Julia; Weber, Susanne Theresia - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015184726

Predictive Marketing Regarding Brand Awareness of Gen Z: Brand Equity, Digital Media Content or Emotions Lead to Purchase?

Ademi, Lutfije; Zeqiri, Jusuf - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015403931

Drivers of VR adoption by Generation Z: Education, entertainment, and perceived marketing impact

Surugiu, Camelia; Grăadinaru, Căatăalin; Surugiu, … - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015424656

Metaverse marketing: A business-to-business analysis of brand strategies and Generation Z engagement in the sports industry

Hussain, Saima; Ahmed, Rizwan Raheem; Štreimikienė, Dalia - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015463825

The impact of influencer marketing on the behavior of Generation Z consumers

Župan, Tihana; Bognar, Zrinka Blažević; Sesvečan, Ema - 2025

Research background: Influencers create a powerful influence and attract a wide audience through their presence on social media. The impact of influencer marketing on the behavior of Generation Z consumers is extremely effective. Generation Z stands out for its digital skills and enormous...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015607931

Financial technology (Fintech) and sustainable financing : special Issue reprint

2025 - 3rd edition

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015609784

Designing future-ready workplaces : how Gen Z's preferred work type influence retention intention; mediating role of perceived autonomy in Malaysian SMEs

Salem, Mohammed R. M. - 2025

This study investigates the extent to which Generation Z employees' preferred work types, namely, remote work, hybrid arrangements, flexible hours, and on-site settings influence their intention to remain within small- and medium-sized enterprises (SMEs) in Malaysia. Central to this inquiry is...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015613481

The impact of the digital world on the buying behaviour of Generation Z

Rosnerova, Zuzana; Ponisciakova, Olga; Kicova, Eva; … - 2025

Background and aim: This study examines the impact of the digital world on the purchasing behaviour of Generation Z, with a specific focus on the Slovak context. While existing literature often analyses global or non-Slovak populations, this work provides a contextually grounded analysis of how...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015558645

Perceptions of corporate social responsibility in the pharmaceutical industry after COVID-19 and implications for health-conscious tourism

Rudež, Helena Nemec; Rudež, Lana - 2025

The paper examines the perception of Generation Z regarding the social corporate responsibility (CSR) of pharmaceutical companies after the COVID-19 pandemic, which increased health awareness. Using a structured online questionnaire conducted among students, the study sheds light on generational...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015560340

The impact of enterprises' social media activities on Generation Z's purchasing decisions

Ławińska, Olga; Korombel, Anna - 2025

The aim of the paper is to assess the impact of enterprises' activities on social media on the purchasing decisions of Generation Z members. The study investigates Gen Zers' behavior in response to enterprises and their activities on social media as part of a broader research conducted by the...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015560411

Psychological drivers of the intention to continue using health apps amongst young users

Stocchi, Lara; Michaelidou, Nina; Pourazad, Naser; … - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015561494

Ethical perceptions of foreign product purchases among generation z : the impact of patriotism, ethnocentrism, and worldmindedness

Čvirik, Marián; Cagáňová, Dagmar - 2025

Background: Understanding consumer levels of ethnocentrism, patriotism, and worldmindedness is crucial for marketers, as these factors influence consumer preferences, purchasing decisions, brand loyalty, and ultimately the domestic economy. Objectives: This paper aims to examine patriotic and...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015561581

Toward charity engagement of generation Z : do gender and economic standing of household matter?

Badowska, Sylwia; Delińska, Liwia - 2025

In Poland, non-profit organizations face challenges in attracting and engaging donors, especially of younger ages, in charity. The study explores factors such as gender and household economic standing of Generation Z's representatives in order to determine charity engagement in the wake of the...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015655158

Generation Z's green purchase behavior : do green consumer knowledge, consumer social responsibility, green advertising, and green consumer trust matter for sustainable development?

Borah, Prasad Siba; Dogbe, Courage Simon Kofi; Marwa, … - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015339108

Bridging generations and values : understanding Generation Z's organizational preferences and the mediating role of sustainability and innovation attitudes in Turkey

Cubukcu Cerasi, Ceren; Balcioglu, Yavuz Selim - 2024

Gen Z is well-recognized as the first generation to have lived through the full digital era. They are used to utilizing technology, have been on social media since they were young children, and have even developed an addiction to it because they grew up in a technologically advanced world....

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015072344

Digital natives on the rise : a systematic literature review on generation Z's engagement with RAISA technologies in hospitality services

Fu, Mengni; Fraser, Barry; Arcodia, Charles - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015072459

Influence of labelling features on purchase decisions : exploratory study into the Generation Z beverage consumption patterns

Janšto, Erik; Chebeň, Juraj; Šedík, Peter; Savov, … - 2024

The growing purchasing power and unique purchase behaviours of Generation Z have captivated the attention of academics, marketers, and researchers, who are keen to understand the nuances of this cohort's consumption patterns. While current studies focus on factors influencing consumer choices,...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015077577

Ausrichtung der Investor Relations deutscher Aktiengesellschaften auf die Generation Z

Jacob, Lauryn Judy - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015080024

Pro-environmental behaviours of Generation Z : a cross-cultural approach

Juma-Michilena, Israel-Javier; Ruiz-Molina, Maria-Eugenia; … - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015080799