Wellness tourism has emerged as a thriving sector in Kerala, India, renowned for its Ayurveda treatments, yoga, and holistic well-being offerings. However, a comprehensive framework capturing the key dimensions of wellness tourism experiences remains underexplored. This study aims to validate...

This research article contributes to the advancement of the medical and wellness tourism supply chain through the development of a robust mathematical model aimed at optimizing profitability. Rooted in the principles of open innovation, our study delves into innovative avenues to enhance the...

This study sought to provide a comprehensive analysis of the medical tourism supply chain (MTSC) in Shiraz, Iran, to improve the city’s potential tourism market share in the post-COVID-19 future. The study relied on a mixed research methodology. Primarily, semi-structured interviews were...

Health and wellness tourism had a growing interest in the Portuguese population until 2019. However, with the ap-pearance of Covid-19, several establishments had to close over these two years, this segment being one of the most affected areas. Many water users looked forward to the opening of...

An emerging field, wellness tourism can reduce stress levels and foster positive emotions, leading to a healthy balance of body, mind, and spirit and satisfying consumer experiences that enhance personal well-being. As a distinct subcategory of health tourism, it is often erroneously...

Over the last decades there has been a growing concern about health, mainly from the population of more developed countries. Health and wellness tourism are growing exponentially and show a great potential worldwide, having also become a strategic product in Portuguese tourism. This study...

Organizational climate and its influence on organizational stress and affective well-being: evidence from hospitality employees -- Strategic Drivers of Global Tourism Development: A Logistic Regression Approach to the Travel & Tourism Development Index (TTDI) -- Improving visitor experience in...

Strategic Management Structure of an Eco-Destination -- From Settlement to Movement: Understanding Perpetual Tourism among Retirees in Mazatlán -- Vilcabamba: An Exotic Destination for Retirees in the Global Era -- Physical or online travel agencies? Exploring consumer preferences of Portuguese...

Chapter 1: Mıddle-Class Consumers Seekıng Health, Rejuvenatıon, And Relaxatıon In Asıan Regıons -- Chapter 2: A Study on Development of Wellness Tourism Market in Asia -- Chapter 3: What Motivates Tourists to visit South Asian Wellness Tourism Destinations? An Application of the Analytical...

"This book provides a thorough examination of the significance of digital orientation in the quickly changing field of medical tourism. The book is specifically designed to cater to a wide range of individuals, including professionals in the tourism business"-- Provided by publisher.

Medical Tourism is also referred to as health tourism and even wellness tourism. Medical Tourism refers to allopathic treatment and wellness tourism refers to indigenous and unique treatments offered by that location. Goodrich and Goodrich (1987) defined health tourism as ‘The attempt on the...

The first section will be the introduction which discusses the global scenario of wellness tourism after the pandemic. The second section of this study is wellness tourism after the pandemic in Sri Lanka. This title is an overview based on the homestays which are practicing wellness tourism at...

Human life has been unfavourably impacted by COVID-19, which has impacted the entire planet. Contrastingly, it is now crucial to discern the significance of health in human life and pay more attention to protecting health. Owing to COVID-19's influence on lifestyle, it is evident that the...

Abstract Increased competition and the constant need for companies to differentiate make markets more competitive and consumers more demanding when making purchasing decisions. Consequently, companies recognized the importance of marketing and economics, which has gradually replaced its...