Employer branding research has predominantly concentrated on cultivating a favorable image for prospective job applicants, with limited exploration of its effects on current employees. This study investigates how employer branding shapes the attitudes of existing employees-specifically job...

Purpose This research aimed to explore the commonalities and differences in the type of information provided on corporate websites in relation to their employment brand equity. Design/methodology/approach Mixed methods of content analysis, ANOVA and regression analyses were employed to answer...

Generation Z is arriving on the labour scene. In the near future, this generation will dominate organisations’ recruitment and selection processes. Theories regarding the attraction and retention of talent were initially developed based on the characteristics of previous generations in the...

Attracting talent, particularly from Generation Z, remains a paramount concern for organizations across diverse industries. This paper aims to identify key variables influencing candidate attractiveness in joining organizations. Three variables-Corporate Social Responsibility (CSR), Employer...

Der Artikel stellt die vorläufigen Ergebnisse des Forschungsprojekts "Employer Branding deutscher Arbeitgeber zur Gewinnung hochqualifizierter Geflüchteten aus der Ukraine" vor. Untersucht werden Möglichkeiten und Herausforderungen für Beschäftigung ukrainischer Flüchtlinge, die nach...

The hospitality workforce is characterized by various generations working together, who share different values and expectations towards their employer. The purpose of the study was to examine which attitudes differentiate Generations X, Y and Z employed in SME family hotels. A quantitative...

Organizations are rapidly realizing the need to create strong employer brands to draw in and keep top talent in today's fiercely competitive business environment. Along with the emphasis on hiring and retaining talent, there is a growing understanding that employees may function as useful brand...

The way Jobseekers apply for jobs has drastically changed due to the rise of digital technology. With the rise of social media Jobseekers nowadays typically utilize social networking sites or other online platforms to look for work and it has made it a vital part of the labor market, especially...

Tourism is currently one of the main sectors of profit for the worldwide economy. This study aims to explore ethics and sustainability in employer branding applied in the hotel industry, which is intended to correlate these very current and little-explored themes. This study aims to explore the...

The social media landscape changes very fast. It regards, among others, the accessible platforms and the features of social media tools. It also concerns the broad spectrum of institutions that start their virtual activity in different ways, and museums' participation in social media can be...

Es wird zunehmend schwieriger, den Fachkräftebedarf auf dem deutschen Arbeitsmarkt zu decken. Das gilt auch für Familienunternehmen. Die Studie untersucht die Personalarbeit von Familienunternehmen anhand von Karrierebereichen und Stellenanzeigen und zeigt Unterschiede zu...

The increasingly intense competition in organisations means that they have to develop strategies to differentiate themselves. One of these strategies consists of using internal communication to improve the company's attractiveness to outside talent and increase its attractiveness to its existing...

Diese Studie nutzt Webscraping, um die Websites der Betriebe des Handwerkskammerbezirks Osnabrück-Emsland-Grafschaft Bentheim im Hinblick auf deren Aktivität im digitalen Fachkräftemarketing zu analysieren. Die Analyse erfolgt nach sechs Oberkategorien: monetäre Anreize und Zusatzleistungen,...

Being a part of an organization with a great work culture is very important for today's job seeker. Most of them will look at your company's social profiles and review of the organization before applying. So, it's also important that employees of the organization should feel motivated in the...

This study examines the effect of internal marketing (IM) on salespeople's in-role and out-of-role behaviours and how these behaviours affect customer satisfaction and sales performance. It also tests the mediating role of job satisfaction as an emotional response and adopts survey design. Data...

In recent years, there has been growing awareness of the need for sustainability in the hospitality industry. The hotel industry, in particular, has been identified as a significant contributor to environmental degradation. To address this issue, hotel managers have begun to adopt green human...

Human capital is considered the most important resource in any organization. However, most companies are concerned with external customer satisfaction, without devoting much attention to the satisfaction of their employees. Indisputably, employee satisfaction is fundamental and determines the...