Search Results - subject_exact:"Haarkosmetik"

McEvoy, David M.; Morgan, Owen Ashton; Whitehead, John C. - 2019

Persistent link: https://ebtypo.dmz1.zbw/10011966780

A Study on Rural Customers' Perception - A Case of Shampoo

Murugan, Dr. Bala - 2011

In modern times, without market research and with out understanding the market needs & desire, it becomes difficult to sell the products. Thus the marketing organizations stage was developed and marketers begin to find out the needs of consumers tried to satisfy them. An attempt is made here to...

Persistent link: https://ebtypo.dmz1.zbw/10013133522

Measuring the strength of color brand-name links : the comparative efficacy of measurement approaches

Romaniuk, Jenni; Nenycz-Thiel, Magda - In: Journal of advertising research 54 (2014) 3, pp. 313-319

Persistent link: https://ebtypo.dmz1.zbw/10010419816

Procter & Gamble und Wella : nach einem Übernahmemarathon endlich am Ziel

Schmid, Stefan; Hefter, Katharina - In: Strategien der Internationalisierung : Fallstudien und …, (pp. 363-385). 2013

Persistent link: https://ebtypo.dmz1.zbw/10009682301

Dispelling the myth of a global consumer : Indonesian consumer behavior researched by means of an analytical diagram for intercultural marketing ; with a case study of Sunsilk sham...

Willer, Ragnar Karl (contributor) - 2006

Persistent link: https://ebtypo.dmz1.zbw/10003389077

The relevance of irrelevance in brand communication

Albrecht, Carmen-Maria; Neumann, Marcus M.; Haber, Tobias E. - In: Psychology & marketing 28 (2011) 1, pp. 1-28

Persistent link: https://ebtypo.dmz1.zbw/10008857026

An efficient heuristic for medium-term planning in shampoo production

Mocquillon, Cédric; Lenté, Christophe; T’Kindt, Vincent - In: International journal of production economics 129 (2011) 1, pp. 178-185

Persistent link: https://ebtypo.dmz1.zbw/10008779636

Discovering how brands grow

Corkindale, David - In: The marketing review 11 (2011) 4, pp. 337-345

Persistent link: https://ebtypo.dmz1.zbw/10009428160

Brand salience for fast-moving consumer goods : an empirically based model

Vieceli, Julian; Shaw, Robin N. - In: Journal of marketing management : MM 26 (2010) 13/14, pp. 1218-1238

Persistent link: https://ebtypo.dmz1.zbw/10008810714

Consumer attitude dynamics and marketing impact on sales

Hanssens, Dominique M.; Pauwels, Koen; Srinivasan, Shuba; … - In: MSI reports : working paper series (2010) 4, pp. 3-39

Persistent link: https://ebtypo.dmz1.zbw/10009007363

Effectiveness of sales promotion effort in emerging markets : a brand level analysis

Baidya, Mahir Kumar; Ghose, Kamal - In: International journal of business and emerging markets … 2 (2010) 1, pp. 43-57

Persistent link: https://ebtypo.dmz1.zbw/10003901778

Accelerating structured consumer-driven package design

Gofman, Alex; Moskowitz, Howard R.; Mets, Tõnis - In: The journal of consumer marketing 27 (2010) 2/3, pp. 157-168

Persistent link: https://ebtypo.dmz1.zbw/10003987446

Creating technology-based merchandising ideas for hair coloring through weak signals, concept optimization and mind-set segmentation

Gabay, Gillie; Flores, Laurent; Moskowitz, Howard R.; … - In: The journal of consumer marketing 27 (2010) 2/3, pp. 211-223

Persistent link: https://ebtypo.dmz1.zbw/10003987461

Purchase of global shampoo brands and the impact of country of origin on Lebanese consumers

Zbib, Imad J.; Wooldridge, Barbara R.; Ahmed, Zafar U.; … - In: The journal of product & brand management 19 (2010) 4, pp. 261-275

Persistent link: https://ebtypo.dmz1.zbw/10008658573

Der "Connect + Develop"-Ansatz bei Wella und P&G

Clausen, Thomas - In: Open Innovation umsetzen : Prozesse, Methoden, Systeme, …, (pp. 177-195). 2010

Persistent link: https://ebtypo.dmz1.zbw/10008808496

Evaluating the effect of consumer sales promotions on brand loyal and brand switching segments

Nagar, Komal - In: Vision : the journal of business perspective 13 (2009) 4, pp. 35-48

Persistent link: https://ebtypo.dmz1.zbw/10003964857