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  • Search: subject_exact:"Handelsmarke"
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Year of publication
Subject
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Handelsmarke 981 Store brand 883 Brand management 374 Markenartikel 374 Markenführung 374 Brand 358 Consumer behaviour 288 Konsumentenverhalten 288 Einzelhandel 237 Retail trade 233 USA 223 United States 220 Deutschland 178 Germany 161 Theorie 154 Theory 151 Markenimage 128 Brand image 123 Lebensmitteleinzelhandel 102 Food retailing 91 Markenpolitik 75 Beziehungsmarketing 59 Relationship marketing 59 Markenrecht 58 Trademark law 56 Lieferantenmanagement 42 Supplier relationship management 42 Wettbewerb 41 Competition 39 Marketingmanagement 39 Marketing management 38 Einzelhandelspreis 36 Retail price 36 Handelsmarketing 35 Retail marketing 35 Welt 35 World 34 Distribution channel 33 Preismanagement 33 Pricing strategy 33
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Online availability
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Undetermined 188 Free 137
Type of publication
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Article 588 Book / Working Paper 380 Journal 13
Type of publication (narrower categories)
All
Article in journal 473 Aufsatz in Zeitschrift 473 Aufsatz im Buch 116 Book section 116 Graue Literatur 98 Non-commercial literature 98 Hochschulschrift 94 Working Paper 75 Arbeitspapier 70 Thesis 69 Collection of articles of several authors 24 Sammelwerk 24 Aufsatzsammlung 18 Case study 13 Fallstudie 13 Dissertation u.a. Prüfungsschriften 11 Amtsdruckschrift 7 Government document 7 Bibliografie enthalten 5 Bibliography included 5 Conference paper 5 Konferenzbeitrag 5 Systematic review 5 Übersichtsarbeit 5 Annual report 3 Conference proceedings 3 Jahresbericht 3 Konferenzschrift 3 Market information 3 Marktinformation 3 Statistics 3 Statistik 3 Collection of articles written by one author 2 Company information 2 Elektronischer Datenträger 2 Fallstudiensammlung 2 Festschrift 2 Firmeninformation 2 Nachschlagewerk 2 No longer published / No longer aquired 2
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Language
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English 632 German 326 French 11 Undetermined 7 Polish 3 Spanish 3 Italian 2 Russian 2 Czech 1 Multiple languages 1 Portuguese 1 Swedish 1 Ukrainian 1
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Author
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Olbrich, Rainer 28 Ahlert, Dieter 12 Bruhn, Manfred 12 Dekimpe, Marnik G. 11 Diallo, Mbaye Fall 11 Grewe, Gundula 11 Sattler, Henrik 11 Martos-Partal, Mercedes 10 Greenhalgh, Christine 9 Gázquez-Abad, Juan Carlos 9 Sethuraman, Raj 9 Steenkamp, Jan-Benedict E. M. 9 Deleersnyder, Barbara 8 Kenning, Peter 8 Rubio Benito, Natalia 8 Wolf, Annett 8 Bauer, Hans H. 7 Braun, Daniela 7 Geyskens, Inge 7 Möhlenbruch, Dirk 7 Burmann, Christoph 6 Dubé, Jean-Pierre 6 Lévy Mangin, Jean-Pierre 6 Martínez-López, Francisco J. 6 Rogers, Mark 6 Rossi, Peter E. 6 Réquillart, Vincent 6 Yagüe Guillén, María Jésus 6 Ailawadi, Kusum L. 5 Calvo-Porral, Cristina 5 Cuneo, Andres 5 Dawes, John 5 González-Benito, Óscar 5 Gómez-Suárez, Mónica 5 Herstein, Ram 5 Kaswengi, Joseph 5 Lamey, Lien 5 Nies, Salome 5 Abril Barrie, Carmen 4 Amrouche, Nawel 4
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Institution
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Springer Fachmedien Wiesbaden 6 Europäische Union / Harmonisierungsamt für den Binnenmarkt (Marken, Muster und Modelle) 5 Fernuniversität <Hagen> / Lehrstuhl Betriebswirtschaftslehre, insbesondere Marketing 5 Hochschule Offenburg 3 A. C. Nielsen <New York, NY> 2 Eurohandelsinstitut 2 National Bureau of Economic Research 2 Autohaus Buch und Formular 1 Brandsboard e.V. 1 FernUniversität in Hagen / Fachbereich Wirtschaftswissenschaft 1 Gesamthochschule <Wuppertal> / Fachbereich Wirtschaftwissenschaft 1 Harvard Graduate School of Business Administration 1 Helmut-Schmidt-Universität 1 Henkel & Cie 1 Henkel GmbH 1 Henkel Kommanditgesellschaft auf Aktien 1 Institut für Gewerblichen Rechtsschutz <Zürich> 1 Institut für Handelsmanagement und Netzwerkmarketing <Münster, Westfalen> 1 International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona> 1 Nordic Council of Ministers 1 Office for Harmonization in the Internal Market (Trade Marks and Designs) 1 RWTH Aachen 1 Scuola superiore Sant'Anna di studi universitari e di perfezionamento / Laboratory of Economics and Management 1 Springer International Publishing 1 Technische Universität Braunschweig - Institut für Marketing 1 Tschechische Republik / Ministerstvo Zemědělství 1 Ukraïns'ka Akademija Heral'dyky, Tovarnoho Znaku ta Lohotypu <Kiew> 1 University of Colorado Boulder / Department of Economics 1 University of Essex / Department of Economics 1 Universität <Essen> / Lehrstuhl für Betriebswirtschaftslehre, insbesondere Marketing und Handel 1 Universität Bremen 1 Universität St. Gallen 1 Universität St. Gallen / Institut für Finanzwirtschaft und Finanzrecht 1 Universiṭat Bar-Ilan / Department of Economics 1 Weltorganisation für Geistiges Eigentum 1 Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung 1 Wissenschaftszentrum Berlin für Sozialforschung 1
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Published in...
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Journal of retailing and consumer services 39 International journal of retail & distribution management 18 The international review of retail, distribution and consumer research 18 Journal of business research : JBR 12 Handelsforschung 11 Journal of retailing 10 European journal of operational research : EJOR 9 The journal of product & brand management 9 Jahrbuch der Absatz- und Verbrauchsforschung 8 Journal of food products marketing 8 Review of industrial organization : RIO 8 Gabler Edition Wissenschaft 7 International journal of production economics 7 Neue Ansätze in Markenforschung und Markenführung 7 Research 7 The journal of brand management : an international journal 7 European journal of marketing : EJM 6 Journal of marketing management : MM 6 Journal of marketing research : JMR 6 Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel 6 Marketing letters : a journal of research in marketing 6 Reihe: Marketing, Handel und Management 6 Springer eBook Collection 6 The journal of consumer marketing 6 Handelsmarken : Entwicklungstendenzen und Zukunftsperspektiven der Handelsmarkenpolitik 5 Handelsmarken : Zukunftsperspektiven der Handelsmarkenpolitik 5 Innovatives Markenmanagement 5 Journal of agricultural & food industrial organization 5 Management science : journal of the Institute for Operations Research and the Management Sciences 5 Marketing : ZFP ; journal of research and management 5 Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences 5 Report / Marketing Science Institute 5 Springer Proceedings in Business and Economics 5 American journal of agricultural economics 4 Dissertation Series CentER 4 European retail research 4 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 4 Melbourne Institute working paper series 4 Schriftenreihe Studien zum Konsumentenverhalten 4 SpringerLink / Bücher 4
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Source
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ECONIS (ZBW) 920 USB Cologne (EcoSocSci) 46 USB Cologne (business full texts) 10 EconStor 5
Showing 1 - 50 of 981
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Valuation of new trademarks
Hsu, Po-Hsuan; Li, Dongmei; Li, Qin; Teoh, Siew Hong; … - In: Management science : journal of the Institute for … 68 (2022) 1, pp. 257-279
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An investigation into marketing activities role on the purchase of private label brands : a systematic review of trends in literature
Ndlovu, Sbonelo Gift; Heeralal, Shalen - In: International Journal of Research in Business and … 11 (2022) 1, pp. 33-41
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Private labels in marketplaces
Shopova, Radostina - 2021
This paper investigates the implications of vertical integration with private labels in the marketplace model opposed to the classic wholesale model. Differently from classic retailers, on a marketplace firms set end-consumer prices and the intermediary collects fees. When introducing a...
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The impact of private label introduction on assortment, prices, and profits of retailers
Ma, Meilin; Siebert, Ralph - 2021
We study how the introduction of private-label brands (PLs) affects retailers' prices, demand, and profits, explicitly accounting for assortment adjustments of national brands (NBs) in retail stores. Using a detailed dataset on the U.S. beef market, we find that, when PLs are added to the...
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Regions and trademarks : research opportunities and policy insights from leveraging trademarks in regional innovation studies
Castaldi, Carolina; Mendonça, Sandro - 2021
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Zur kompetitiven Steuerung der Marktanteile von Hersteller- und Handelsmarken : eine empirische Analyse in ausgewählten Betriebsformen des deutschen Lebensmittelhandels
Brüggemann, Philipp; Olbrich, Rainer - 2021
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Branding of private label products by product category : a model suggestion for fmcg market
Sarimehmet, Ayse; Aydin, Samet - In: UTMS journal of economics / University of Tourism and … 12 (2021) 1, pp. 19-31
The private label products market is expanding day by day, and the decisions and applications made in this market have become important for retailers, national producers, and consumers. Consumers prefer private label products from retailers that they trust and perceive of high quality. Despite...
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Rethinking Trademark Law's 'Consumer' Label
Marlan, Dustin - 2020
We are labeled "consumers." Our product-related activities are referred to as "consumption." We are told that we "live in a 'consumer society' with a consumer culture."" So it's perhaps unsurprising that the term "consumer" is used constantly, reflexively, and unconsciously, to refer to...
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Store Brand Introduction and Multilateral Contracting
Zheng, Quan - 2020
Problem Definition: We explore the impacts of store brand (SB) introduction on multilateral contracting in vertical supply relationships that involve two upstream national brand manufacturers (NBMs) selling through a common retailer. Two different information structures are scrutinized:...
Persistent link: https://ebtypo.dmz1.zbw/10012826998
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Factors determining brand equity for retail stores : a market segmentation approach
Pham Hung Cuong - In: Journal of Asian finance, economics and business : JAFEB 7 (2020) 10, pp. 843-854
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Factors influencing purchase intention on private label products
Maharani, Nina; Helmi, Arief; Mulyana, Asep; Hasan, Meydia - In: Journal of Asian finance, economics and business : JAFEB 7 (2020) 11, pp. 939-945
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National brands in hard discounters : market expansion and bargaining power effects
Bonnet, Céline; Bouamra-Mechemache, Zohra; Klein, Gordon - 2020
In this paper, we analyze the strategic role of the recent introduction of national brand products by hard discounters in the French market and its impact both at the retail and manufacturer levels. We use a structural econometric model of vertical relationships that takes into account the...
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Managing private labels based on psychographic consumer segments : emerging European market perspective
Horvat, Sandra; Ozretić Došen, Đurđana - In: Organizations and markets in emerging economies 11 (2020) 2, pp. 446-461
This paper explores private labels in the context of Croatia, as a representative of a CEE and EU member countries, where their importance is continuously growing. It aims to reveal whether consumers' psychographic characteristics impact their attitudes towards private labels, which are in the...
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The ways we perceive : a comparative analysis of manufacturer brands and private labels using implicit and explicit measures
Fuduric, Morana; Varga, Akos; Horvat, Sandra; Škare, … - In: Journal of business research : JBR 142 (2022), pp. 221-241
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Store-brand introduction and multilateral contracting
Zheng, Quan; Jang, Hongseok; Pan, Xiajun Amy - In: Manufacturing & service operations management : M & SOM 24 (2022) 1, pp. 467-484
Persistent link: https://ebtypo.dmz1.zbw/10012818744
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Measuring income and wealth effects on private-label demand with matched administrative data
Brancatelli, Calogero; Fritzsche, Adrian; Inderst, Roman; … - 2022
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Damage calculation and mitigation in retailing in the presence of store brands (with an application to the German coffee cartel)
Inderst, Roman; Kuhlmann, Raphael - 2022
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Quality and private label encroachment strategy
Cai, Xiaoqiang; Chen, Jian - In: Production and operations management : the flagship … 31 (2022) 1, pp. 374-390
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The fringe or national brand manufacturer? : an analysis of private label sourcing strategy
In: The journal of business & industrial marketing 37 (2022) 4, pp. 810-822
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Strategic supermarket pricing of private labels and manufacturer brands
Cleary, Rebecca; Chavas, Jean-Paul - In: Empirical economics : a quarterly journal of the … 62 (2022) 6, pp. 2921-2950
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The impact of a store brand introduction in a supply chain with competing manufacturers : the strategic role of pricing and advertising decision timing
Karray, Salma; Martín Herrán, Guiomar - In: International journal of production economics 244 (2022), pp. 1-19
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Indonesia Consumer’s Purchase Decisions and Private Label Brands : Study of Superindo Retailer
Saraswati, Trisha Gilang - 2019
Nowadays, private labeling has become a widely implemented strategy by modern market retailers. Retailers such as supermarkets and hypermarkets have superior supply chain in the country that they begin to extend their brand and make their own products, which is called private brand. The growth...
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Trademark Battles in a Barbie-Cyber World : Trademark Protection of Website Domain Names and the Anticybersquatting Consumer Protection Act
Gore, Kiran Nasir - 2019
Mattel's Barbie doll is more than just a trademarked toy produced for child consumption-Barbie has entered public discourse and taken on a life of her own as a cultural phenomenon. The Ninth Circuit Court of Appeals has referred to Mattel's Barbie doll as "possibly the most famous toy in...
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Private labels and product quality under asymmetric information
Chen, Zhiqi; Xu, Heng - 2019
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Trademarks & Private Environmental Governance
Adelman, David E. - 2019
This Article examines the relationship between private environmental governance and trademark law. Over the past two decades, green trademarks and other forms of private governance have flourished in tandem with the retreat from national and international public law modalities of environmental...
Persistent link: https://ebtypo.dmz1.zbw/10012901074
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Damage Mitigation from Store Brands : A Theoretical and Empirical Assessment
Inderst, Roman - 2019
As manufacturers often sell their products through retailers, many manufacturer cartels directly affect retailers, who are, at least in Europe, also increasingly claiming damages. This paper points to an, to our knowledge, hitherto unexplored aspect in such cases. As store brands (or private...
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Leading Brand Manufacturers Supply Private Label Brands to Retailers : The Trade-Offs Between Manufacturer Brand and the Amount of Profit
Langlois, Catherine - 2019
The consolidation of retailers across markets has considerably altered the competitive dynamics between leading brand manufacturers and retailers. The era in which brand manufacturers dictate the game to compliant retailers is long gone. Nowadays, with more equal negotiation power retailers are...
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Cartel Damages in the Shadow of Store Brands : An Empirical Investigation
Inderst, Roman - 2019
When manufacturers collude to raise wholesale prices for national brands, the input prices of store brands may not be directly affected, either as they are procured competitively from different sources or as retailers are vertically integrated. In this article we explore both conceptually and...
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Private label management : a literature review
Wu, Lifang; Yang, Wei; Wu, Jessica - In: Journal of business research : JBR 125 (2021), pp. 368-384
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Factors influencing purchase intention of store brands in organised fashion retail
Gandhi, Aradhana; Bhattacharya, Sonali - In: International journal of electronic marketing and … 12 (2021) 4, pp. 414-430
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Substitution effect of retailer store brand and manufacturer encroachment
Balasubramanian, Ganesh; Maruthasalam, Arulanantha … - In: International journal of production economics 239 (2021), pp. 1-19
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Do preferences for private labels respond to supermarket loyalty programs?
Flórez A., Jorge Hernán - In: Journal of economic behavior & organization : JEBO 188 (2021), pp. 183-208
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Determinants of customer brand loyalty in the retail industry : a comparison between national and private brands in South Korea
Hwang, Syjung; Lee, Minyoung; Park, Eunil; Pobil, Angel … - In: Journal of retailing and consumer services 63 (2021), pp. 1-9
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Editorial: special issue on the National Brand & Private Label Marketing Conference 2014
Martínez-López, Francisco J.; Brown, James R.; … - In: Journal of retailing and consumer services 58 (2021), pp. 1-2
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Manufacturer's channel strategy with retailer's store brand
Wang, Lisha; Chen, Jing; Song, Huaming - In: International journal of production research 59 (2021) 10, pp. 3042-3061
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Advances in National Brand and Private Label Marketing : Eighth International Conference, 2021
Martínez-López, Francisco J. (ed.);  … - 2021 - 1st ed. 2021.
This proceedings volume highlights the latest research presented at the 8th International Conference on Research on National Brand & Private Label Marketing (NB&PL2021). The topics covered include: retailing, private label portfolio and assortment management, marketing of premium store brands,...
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Persistent link: https://ebtypo.dmz1.zbw/10012519912
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Shelf space allocation game with private brands : a profit-sharing perspective
Shroff, Arvind; Shah, Bhavin J.; Gajjar, Hasmukh - In: Journal of revenue and pricing management 20 (2021) 2, pp. 116-133
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Impacts of store-brand introduction on a multiple-echelon supply chain
Cheng, Rong; Duan, Yongrui; Zhang, Jianguang; Ke, Hua - In: European journal of operational research : EJOR 292 (2021) 2, pp. 652-662
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A game theoretic approach for analyzing the competition between national and store brands by considering store loyalty
Assarzadegan, Parisa; Hejazi, Seyed Reza - In: Journal of retailing and consumer services 60 (2021), pp. 1-13
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Private labels and national brands : the case of India
Puri, Sandeep; Qamar, Anam; Goyal, Shalki - In: International journal of business and globalisation : IJBG 27 (2021) 4, pp. 513-523
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Prominence of store-brand products in an electronic platform
Song, Hui - In: Journal of economics 133 (2021) 1, pp. 47-83
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To introduce a store brand or not : roles of market information in supply chains
Shi, Chun-lai; Geng, Wei - In: Transportation research / E : an international journal 150 (2021), pp. 1-21
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New product introduction success for private label products compared to branded by product category
Salnikova, Ekaterina; Baglione, Stephen L.; Stanton, John L. - In: Journal of international food & agribusiness marketing 33 (2021) 3, pp. 290-304
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Positioning of private label brands of men's apparel against national brands
Ghosh, Pritha; Saha, Subrata; Sanyal, Shamindra Nath; … - In: Journal of marketing analytics : JMA 9 (2021) 3, pp. 210-227
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Kosovo's nation branding through private and public sector cooperation
Limani, Emira; Gërguri-Rashiti, Shqipe; … - In: International journal of public sector performance … 7 (2021) 4, pp. 484-498
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Which firms use trademarks? : firm-level evidence from Germany on the role of distance, product quality and innovation
Crass, Dirk - In: Trademarks and their role in innovation, …, (pp. 13-38). 2021
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Are two better than one? : modelling the complementarity between patents and trademarks across industries
Llerena, Patrick; Millot, Valentine - In: Trademarks and their role in innovation, …, (pp. 184-211). 2021
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How to compete with a supply chain partner : retailer's store brand vs. manufacturer's encroachment
Zhang, Zhe; Song, Huaming; Gu, Xiaoyu; Shi, Victor; … - In: Omega : the international journal of management science 103 (2021), pp. 1-16
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Brand and quality effects on introduction of store brand products
Al-Monawer, Nasser; Davoodi, Mehdi; Qi, Lian - In: Journal of retailing and consumer services 61 (2021), pp. 1-13
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Store brand vs. national brand prices : willingness to pay ≠ willingness to accept
Boyle, Peter J.; Lathrop, E. Scott; Kim, Hyoshin - In: Journal of global scholars of marketing science : … 31 (2021) 4, pp. 563-579
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