Search Results - subject_exact:"Impulse buying"

Unveiling the myth : how streamer attractiveness drives impulse buying in live streaming

Li, Kefang; Ji, Chunli; Prentice, Catherine; Sthapit, Erose - In: Services marketing quarterly 46 (2025) 1/2, pp. 1-26

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015515877

How to use live streaming platforms to elicit impulse purchases of tourism and hospitality products from consumers?

Wang, Dan; Shen, Ching-Cheng; Loverio, Jennifer Pasion - In: Journal of open innovation : technology, market, and … 11 (2025) 1, pp. 1-11

Purpose This study aims to provide a theoretical foundation and guidance for practitioners by redefining digital strategies in the tourism and hospitality industry. Additionally, factors influencing the buying decisions of live broadcast shoppers for tourism and hospitality products are...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015358642

How does time pressure shape impulsive buying behavior? : hedonic vs. utilitarian values emerges as a key driver on E-commerce platforms

Silalahi, Andri Dayarana K.; Do Thi Thanh Phuong; … - In: Digital business 5 (2025) 2, pp. 1-14

This study explores the dynamics of consumer impulsive buying behavior-both affective and cognitive-on e-commerce platforms by identifying key shopping motivation factors and examining the role of customer value, which includes both hedonic and utilitarian dimensions. Additionally, the research...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015564600

Impulse Buying Behavior of Consumers Through Social Commerce in Ho Chi Minh City

2024

Purchasing through social commerce has become increasingly popular in recent years. Multiple papers have been conducted to examine customer purchasing behavior on social commerce platforms. Nevertheless, this study has restrictions in its applicability to poor nations and exclusively focuses on...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014465033

El papel de la orientación y la confianza en las compras electrónicas en la predicción del comportamiento de compra impulsiva: Un estudio basado en miembros de la Generación Y en la India

John, Annie; Mathew, Jain; Nair, Sridevi - In: Revista de Métodos Cuantitativos para la Economía y … 37 (2024), pp. 1-10

Impulse Buying and the drivers of similar consumer behaviours have captured the interest of researchers for quite some time now. The construct was first explored in the context of offline or brick and mortar stores. However, with the growing popularity of online retail stores has led to the...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015324882

The impact of online behavioral advertising on consumer attitude and impulse buying : the moderating role of privacy concerns

Legros, Elisa; Han, Yoonju; Park, Jeong Eun - In: Asia marketing journal 26 (2024) 3, pp. 201-212

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015399021

How do customers react to preferential treatment? : an affective events theory and time-lagged survey

Ul Ain, Qurat; Lim, Weng Marc; Rasool, Shahid; Zeshan, … - In: Journal of retailing and consumer services 80 (2024), pp. 1-12

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015114824

Online shopping : how can algorithm performance expectancy enhance impulse buying?

Gallin, Steffie; Portes, Audrey - In: Journal of retailing and consumer services 81 (2024), pp. 1-14

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015117842

Understanding impulse buying in short video live E-commerce : the perspective of consumer vulnerability and product type

Zhang, Yundi; Zhang, Tingting; Yan, Xiangbin - In: Journal of retailing and consumer services 79 (2024), pp. 1-12

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015099053

El papel de la orientación y la confianza en las compras electrónicas en la predicción del comportamiento de compra impulsiva : un estudio basado en miembros de la Generación Y en la India

John, Annie; Mathew, Jain; Nair, Sridevi - In: Revista de métodos cuantitativos para la economía y … 37 (2024), pp. 1-10

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014635523

Scroll, Stop, Shop : decoding impulsive buying in social commerce

Azad Moghddam, Hamed; Carlson, Jamie; Wyllie, Jessica; … - In: Journal of business research : JBR 182 (2024), pp. 1-18

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015127220

Effect of consumer self-discrepancy on materialism and impulse buying : the role of subjective well-being

Pupelis, Linas; Šeinauskienė, Beata - In: Central European Management Journal 31 (2023) 2, pp. 222-240

This study aims to explore how and why self-discrepancy affects materialism and impulsive buying and the extent to which subjective well-being mediates the relationship between self-discrepancy, materialism and impulsive buying. Design/methodology/approach The authors have tested the hypothesis...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014515795

The influence of home shopping television network impulse buying on product shortages

Lee, Sangjoon; Shin, Hojung; Benton, W. C. - In: Journal of operations management 69 (2023) 7, pp. 1100-1123

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014434725

Impulse buying : a systematic literature review and future research directions

Redine, Artem; Deshpande, Sameer; Jebarajakirthy, Charles; … - In: International journal of consumer studies 47 (2023) 1, pp. 3-41

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014246593

Painless, careless : will satisfaction toward QR code payment increase impulsive purchase?

Fania, Raihan Fara; Paramita, Widya - In: Journal of financial services marketing 30 (2025) 4, pp. 1-14

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015486147

Mindful marketing : a study of the effect of impulse buying on mindfulness and the mediating effect of trait antecedents

O'Leary, Kathleen Bay; Fergurson, Ricky; Ben Mrad, Selima - In: Journal of marketing analytics : JMA 13 (2025) 2, pp. 483-498

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015486174

The interplay of browsing behaviors, social identity, and benign envy in shaping impulse buying on e-commerce platforms : evidence from France

Felicito Jabutay; Andrianasolo Ravalisaona Dera Nirina; … - In: Journal of internet commerce 24 (2025) 1/2, pp. 1-32

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015509231

Mitigating overconsumption through mindfulness : the role of cashless payments in impulsive buying and sustainable consumer behaviour

Doan, Linh T. M.; Rahman, Mizan; Vo Xuan Vinh - In: Journal of Chinese economic and business studies 23 (2025) 2, pp. 209-232

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015552990

Long live the king and luxury shopping! : the change of monarch and luxury consumption

Klucarova, Sona - In: Journal of global scholars of marketing science : … 35 (2025) 4, pp. 655-666

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015550767

From attitude to action : a moderated mediation model for the engagement of green attitude, green impulse buying, and consumer citizenship behavior

Hayat, Khizar; Zhang, Qingyu; Sousa, Maria José - In: Business strategy and the environment 34 (2025) 5, pp. 5803-5827

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015459789

Impulse in motion : how hedonic behavior mediates the effect of online sales promotions on mobile apps shopping behavior

Paulino, Emmanuel P.; Aterrado, Anna Liza; Rodriguez … - In: Journal of contemporary marketing science 8 (2025) 1, pp. 37-57

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015422741

Investigating the determinants of consumer confidence and online impulse buying intentions : an experimental study

Jamil, Raja Ahmed; Qayyum, Abdul; Ahmad, Zia; Shah, … - In: Asia-Pacific journal of business administration 17 (2025) 3, pp. 696-716

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015425561

Beyond likes and comments : how social proof influences consumer impulse buying on short-form video platforms

Huang, Wensheng; Wang, Xiaochen; Zhang, Qianyao; Han, Junhui - In: Journal of retailing and consumer services 84 (2025), pp. 1-12

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015441327

Gender differences in the effects of nostalgia on conspicuous consumption and impulsive buying

Cho, Heetae; Chiu, Weisheng; Kang, Hyoung-Kil; Lee, Hyun-Woo - In: International journal of sports marketing & sponsorship 26 (2025) 1, pp. 1-21

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015417292

How does body appreciation affect maladaptive consumption through fashion clothing involvement? : a multi-group analysis of gender

Cengiz, Hakan; Barin, Ahmet - In: Journal of fashion marketing and management 29 (2025) 1, pp. 94-112

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015323693

A study of consumer buying behaviour of healthy confectionary gums : Indian perspective

Arora, Naveen - In: International journal of business and globalisation : IJBG 40 (2025) 1, pp. 59-75

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015394402

Facebook second-hand marketplace browsing influence on impulse buying : a mixed-methods study

Husnain, Mudassir; Zhang, Qingyu; Salo, Jari; Shahzad, … - In: International journal of consumer studies 49 (2025) 1, pp. 1-22

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015333807

Positive affect and normative evaluation as mediators in the impulsiveness and Gen-Y impulse purchase urges

Lee, Yi Yong; Gan, Chin Lay - In: International journal of business innovation and … 36 (2025) 1, pp. 75-102

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015359153

Live-streaming as an agile marketing strategy : an examination of a TikTok shop through the S-O-R framework

Maer, Maria Natalia D.; Jefferson, Timothy; Tejokusumo, … - In: International journal of agile systems and management : … 18 (2025) 3/4, pp. 368-389

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015448049

Can time pressure promote consumers' impulse buying in live streaming e-commerce? : moderating effect of product type and consumer regulatory focus

Zhan, Shujing; Zhu, Yanxiao - In: Electronic commerce research 25 (2025) 4, pp. 3223-3259

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015595206

Impulse buying during flash sales in the online marketplace

Lamis, Saffanah Fausta; Handayani, Putu Wuri; Fitriani, … - In: Cogent Business & Management 9 (2022) 1, pp. 1-20

Flash sales can be an opportunity for online marketplaces to stimulate impulse buying. This study aims to determine the factors that influence impulse buying from a flash sale in the online marketplace. Stimulus-Organism-Response, Pleasure-Arousal-Dominance and Competitive Arousal Model are used...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014505721

The impulsive online shopper: effects of COVID-19 burnout, uncertainty, self-control, and online shopping trust

Zhao, Shunying; Yang, Qiang; Im, Hohjin; Ye, Baojuan; … - In: Future business journal 8 (2022), pp. 1-15

Consumerism during the COVID-19 pandemic has been characterized by impulsive buying. Using the theoretical lens of uncertainty avoidance and ego-depletion to identify the mediating mechanisms and moderating factors for online impulse buying, we surveyed young consumers across two relevant...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014373525

The role of browsing in the relationship between online reviews to impulse buying

Astuti, Rifelly Dewi; Nindyaswari, Sara Almira - In: ASEAN marketing journal : Association of Southeast … 14 (2022) 1, pp. 123-141

Manuscript type: Research Research Aims: to analyse the impact of online reviews on Instagram on online impulse buying behaviour for the beauty product category, with the role of browsing as a mediator. Design/methodology/approach: A conclusive study with 441 respondents, analysed by SEM...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014335630

Impulse buying during flash sales in the online marketplace

Lamis, Saffanah Fausta; Handayani, Putu Wuri; Fitriani, … - In: Cogent business & management 9 (2022) 1, pp. 1-20

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014429226

Why consumers behaved impulsively during COVID-19 pandemic?

Anas, Mohammad; Khan, Mohammed Naved; Rahman, Obaidur; … - In: South Asian journal of marketing 3 (2022) 1, pp. 7-20

Purpose - During coronavirus disease 2019 (COVID-19) pandemic, owing to several reasons, consumers behaved impulsively while shopping. Impulse buying has led to a distortion in the availability of various items in the stores. This study aims to explore the factors affecting the impulse buying...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013341497

In-store interactive advertising screens : the effect of interactivity on impulse buying explained by self-agency

Moes, Anne; Fransen, Marieke; Fennis, Bob M.; Verhagen, … - In: Journal of research in interactive marketing : … 16 (2022) 3, pp. 457-474

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013286437

Understanding the intricacies of risky indebtedness, impulse buying and perceived risk in buy-now-pay-later adoption

Kumar, Syam; Nayak, Jogendra Kumar - In: Asia Pacific Journal of Marketing and Logistics 36 (2024) 7, pp. 1697-1716

Purpose This study aims to establish that the relationship between the risky indebtedness behavior (RIB) of consumers and their attitude toward adopting buy-now-pay-later (BNPL) is not immediate but is mediated through impulse buying. Moreover, it explores how perceived risk moderates the...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015340920

Moderated mediation between consumer mindfulness and impulse buying : role of self esteem, gender, and marital status

Mittal, Ella; Rani, Tamanna - In: Management : journal of contemporary management issues 29 (2024) 2, pp. 97-112

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015435550

The impact of cue-interaction stimulation on impulse buying intention on virtual reality tourism e-commerce platforms

Li, Shugang; Zhu, Boyi; Yu, Zhaoxu - In: Journal of travel research : a quarterly publication of … 63 (2024) 5, pp. 1256-1279

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014582450

"Limited time offer" : impact of time scarcity messages on consumer's impulse purchase

Khetarpal, Mansi; Sapna Singh - In: Journal of promotion management : innovations in … 30 (2024) 2, pp. 282-301

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014447615

Musical retail therapy : toward a conceptual framework on the impact of musical elements on consumer mood, attention, and decision-making

Raja, Md Washim; Allan, David; Bandyopadhyay, Chinmoy - In: Marketing intelligence & planning 42 (2024) 4, pp. 618-646

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015056890

The impact of online reviews and eWOM on impulse buying tendency : a study of Vietnamese Gen Z consumers

Truong-Son Nguyen; Viet Hoang Nguyen; Thi Huong-Thanh Nguyen - In: Journal for international business and entrepreneurship … 16 (2024) 1, pp. 117-141

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015057160

Olfactory marketing as a technological innovation tool for the Indian retail industry : a study of Shoppers Stop retail store in Kolkata, India

Chatterjee, Shuvam; Bryła, Paweł - In: International journal of Indian culture and business … 31 (2024) 3, pp. 261-273

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015064627

Impulse buying and checkout donation : leveraging reparatory processes of purchase guilt

Soumya Singh; Sapna Singh - In: International review on public and non-profit marketing 21 (2024) 1, pp. 83-106

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014501185

The adoption of live streaming channel considering impulse buying and product returns

Duan, Yongrui; Song, Jia - In: International journal of production economics 274 (2024), pp. 1-19

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015051456

From virtual to reality : the power of augmented reality in triggering impulsive purchases

Hsu, Wen-Chin; Lee, Mu-Heng; Zheng, Kai-Wen - In: Journal of retailing and consumer services 76 (2024), pp. 1-13

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014460844

Boosting customers' impulsive buying tendency in live-streaming commerce : the role of customer engagement and deal proneness

Luo, Xi; Cheah, Jun-Hwa; Hollebeek, Linda D.; Lim, Xin Jean - In: Journal of retailing and consumer services 77 (2024), pp. 1-15

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014462186

Thinking fast and slow : a revised SOR model for an empirical examination of impulse buying at a luxury fashion outlet

Cao, Dongmei; Meadows, Maureen; Ma, Xiao - In: European journal of marketing 58 (2024) 1, pp. 342-368

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014466313

Factors affecting users' impulse purchases in online group buying : online consumer reviews, countdowns and self-control

Sun, Jingjing; Li, Tingting; Sun, Shouqiang - In: Asia Pacific journal of marketing and logistics 36 (2024) 1, pp. 224-240

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014486683

Understanding the intricacies of risky indebtedness, impulse buying and perceived risk in buy-now-pay-later adoption

Kumar, Syam; Nayak, Jogendra Kumar - In: Asia Pacific journal of marketing and logistics 36 (2024) 7, pp. 1697-1716

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015210548