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  • Search: subject_exact:"International marketing research"
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Year of publication
Subject
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Internationale Marktforschung 205 International marketing research 190 Internationales Marketing 53 International marketing 50 International market entry 37 Internationaler Markteintritt 37 Theorie 36 Theory 36 Welt 26 World 26 Deutschland 18 Germany 18 Multinationales Unternehmen 15 Transnational corporation 15 USA 15 United States 15 Consumer behaviour 11 Konsumentenverhalten 11 India 10 Indien 10 KMU 10 Marktforschung 10 SME 10 China 8 Export 8 International competition 8 Internationaler Wettbewerb 8 Außenhandelssektor 7 Erfolgsfaktor 7 Foreign trade sector 7 Market research 7 Marketingmanagement 7 Success factor 7 international marketing research 7 Außenhandel 6 Deutsch 6 German 6 Großbritannien 6 Interkulturelles Management 6 Japan 6
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Online availability
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Undetermined 17 Free 8
Type of publication
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Article 107 Book / Working Paper 97 Journal 5
Type of publication (narrower categories)
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Article in journal 72 Aufsatz in Zeitschrift 72 Aufsatz im Buch 32 Book section 32 Graue Literatur 27 Non-commercial literature 27 Hochschulschrift 20 Thesis 16 Collection of articles of several authors 10 Sammelwerk 10 Arbeitspapier 8 Working Paper 8 Bibliografie enthalten 7 Bibliography included 7 Lehrbuch 7 Textbook 7 Case study 6 Fallstudie 6 Handbook 5 Handbuch 5 Aufsatzsammlung 4 Konferenzschrift 4 Adressbuch 3 Collection of articles written by one author 3 Directory 3 Sammlung 3 Amtsdruckschrift 2 Conference proceedings 2 Government document 2 No longer published / No longer aquired 2 Statistics 2 Statistik 2 Advisory report 1 Bibliografie 1 Bibliography 1 Biografie 1 Biography 1 Dissertation u.a. Prüfungsschriften 1 Forschungsbericht 1 Gutachten 1
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Language
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English 128 German 63 Undetermined 7 Polish 3 Russian 3 Hungarian 2 Italian 2 Czech 1 Dutch 1 Portuguese 1 Serbian 1
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Author
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Diamantopoulos, Adamantios 4 Sarstedt, Marko 4 Czinkota, Michael R. 3 Douglas, Susan P. 3 Holzmüller, Hartmut H. 3 Sinkovics, Rudolf R. 3 Alon, Ilan 2 Bauer, Erich 2 Birn, Robin 2 Cavusgil, S. Tamer 2 Craig, C. S. 2 Dalziel, Paul 2 Driver, Timothy 2 Fagerberg, Jan 2 Green, Robert T. 2 Guenther, Meike 2 Hauler, Dietmar 2 Huff, Lenard C. 2 Jain, Subhash C. 2 Jean, Ruey-Jer Bryan 2 Jepma, Catrinus J. 2 Katsikeas, Constantine S. 2 Kim, Daekwan 2 Kumar, V. 2 Leonidou, Leonidas C. 2 Meissner, Hans Günther 2 Petry, Ursula 2 Ronkainen, Ilkka A. 2 Rutherford, Paul 2 Saunders, Caroline 2 Schwaiger, Manfred 2 Schwesig, Holger 2 Simmet-Blomberg, Heike 2 Sollie, Gunnar 2 Stremersch, Stefan 2 Taylor, Charles Raymond 2 Toncar, Mark 2 Voerman, J. A. 2 Wenisch, Michael 2 Wessner, Konrad 2
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Institution
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Bundesagentur für Außenwirtschaft 2 International Trade Centre 2 Österreichisches Institut für Wirtschaftsforschung 2 AMACOM 1 Bundesstelle für Außenhandelsinformation <Köln> 1 Center for Economic Research <Tilburg> 1 Centraal Orgaan voor de Economische Betrekkinger met het Buitenland 1 Edward Elgar Publishing 1 Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam 1 Europäische Kommission 1 Europäische Kommission / Programme of Technical Assistance to the New Independent States 1 Fachhochschule des BFI Wien 1 Gesellschaft Energietechnik 1 Hochschule für Ökonomie Bruno Leuschner / Sektion Außenwirtschaft 1 Indian Institute of Foreign Trade <Delhi> 1 Nachwuchswissenschaftlerkonferenz <1987, Berlin Ost> 1 Polen / Ministerstwo Gospodarki 1 State of the Art of Research in International Marketing Conference <(2001 :University of Connecticut)> 1 Uniwersytet Ekonomiczny w Katowicach 1 Victoria <Staat> / Department of Agriculture 1
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Published in...
All
Measurement and research methods in international marketing 8 International marketing review 7 Journal of international business studies : JIBS ; an official journal of the Academy of International Business 5 Betriebswirtschaftliche Abhandlungen 4 Europäische Hochschulschriften / 5 4 Advances in international marketing 3 Journal of international consumer marketing 3 Planung & Analyse : Zeitschrift für Marktforschung und Marketing 3 Foreign trade review : quarterly journal of Indian Institute of Foreign Trade 2 Grundlagen Export und Internationalisierung 2 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 2 Internationalisierung deutscher Unternehmen : Strategien, Instrumente und Konzepte für den Mittelstand 2 Journal of business research : JBR 2 Markteintrittsstrategien : Dynamik und Komplexität 2 Research report / Lincoln University Agribusiness and Economics Research Unit 2 The SAGE handbook of international marketing 2 Advances in strategic management : a research annual 1 Applied economics 1 Arthaniti : a bi-annual journal of the Department of Economics, Calcutta University 1 Außenhandel effektiv 1 Beiträge zu wirtschaftswissenschaftlichen Problemen der Versicherung 1 Beiträge zur Verhaltensforschung 1 Best practices in international marketing 1 Bjulleteń inostrannoj kommerčeskoj informacii / Priloženie 1 Creating success 1 Die Betriebswirtschaft : DBW 1 Discussion paper / Center for Economic Research, Tilburg University 1 Discussion paper / Central Bureau of Statistics, Norway / Statistics Norway, Research Department 1 Discussion papers / Statistics Norway, Research Department 1 Dissertation Series CentER 1 ERIM Report Series Research in Management 1 ESCP Europe working paper 1 Economic analysis : EA 1 Edward Elgar E-Book Archive 1 Europe in the global competition : problems, markets, strategies 1 European journal of political economy 1 Europäische Hochschulschriften / 40 1 Gabler Edition Wissenschaft 1 Gabler Research / Innovation und Technologie im modernen Management 1 Gesundheitsökonomie und Wirtschaftspolitik : Festschrift zum 70. Geburtstag von Prof. Dr. Dr. h.c. Peter Oberender 1
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Source
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ECONIS (ZBW) 199 USB Cologne (EcoSocSci) 7 RePEc 3
Showing 1 - 50 of 209
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A proposal of the model of international marketing research as information basis in game theory
Stanetić, Vedran - In: Economic analysis : EA 51 (2018) 1/2, pp. 18-36
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International business
Czinkota, Michael R.; Ronkainen, Ilkka A.; Gupta, Suraksha - 2021 - Ninth edition
"We are grateful for the leadership position you, our market, have awarded to this book. Best-selling status in the international business field imposes an obligation to deliver cutting-edge innovations and improvements in terms of content as well as presentation. We honor your trust by doing...
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New perspectives in international marketing research : editorial
Manrai, Ajay K. - In: Journal of global marketing 33 (2020) 2, pp. 67-68
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Ekwiwalencja w międzynarodowych badaniach rynku
Jaciow, Magdalena - Uniwersytet Ekonomiczny w Katowicach - 2018
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Use of a parallel-emic research model and key-word-in-context indexing tool to develop an instructional exercise to promote student global mindedness
Mayo, Michael; Howell, William; De Masi, Sara - In: Journal of teaching in international business 29 (2018) 2, pp. 115-133
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The Effect of Customer Empowerment on Adherence to Expert Advice
Stremersch, Stefan; Camacho, Camacho, N.M.A.; de Jong, … - Erasmus Research Institute of Management (ERIM), … - 2014
Customers often receive expert advice related to their health, finances, taxes or legal procedures, to name just a few. A noble stance taken by some is that experts should empower customers to make their own decisions. In this article, we distinguish informational from decisional empowerment and...
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Polish exporters' use and perception of various sources of market information
Bartosik-Purgat, Małgorzata; Schroeder, Jerzy - In: The Poznań University of Economics review 14 (2014) 2, pp. 97-117
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Thai exporter and US importer relations : a pilot study using email survey
Sachdev, Harash J. - In: Journal for global business advancement : JGBA 6 (2013) 3, pp. 202-211
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Methodological considerations in cross-national consumer research
Green, Robert T.; White, Phillip D. - In: Language in international business : developing a field, (pp. 20-32). 2017
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Die radikal neuen Anforderungen unserer Zeit und die Konsequenz für Veränderungsarbeit : warum die tiefgreifenden Veränderungen unserer Zeit von Unternehmen eine neue Qualitätt von...
Baltes, Guido; Freyth, Antje - In: Veränderungsintelligenz : agiler, innovativer, …, (pp. 1-79). 2017
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Die Marktanalyse als Basis erfolgreicher Investitionen
Gerdts, Michael H. - In: Praxishandbuch Wirtschaft in Afrika, (pp. 95-103). 2017
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Advancing the international marketing research agenda with innovative methodologies
Sinkovics, Rudolf R. (ed.); Jean, Ruey-Jer Bryan (ed.);  … - 2016
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Households in international marketing research : Vienna Diary Technique (VDT) as a method to investigate decision dynamics
Penz, Elfriede; Kirchler, Erich - In: International marketing review 33 (2016) 3, pp. 432-453
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Cross-country cross-survey design in international marketing research : the role of input data in multiple imputation
Sintonen, Sanna; Tarkiainen, Anssi; Cadogan, John W.; … - In: International marketing review 33 (2016) 3, pp. 454-482
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Assessing endogeneity issues in international marketing research
Jean, Ruey-Jer Bryan; Deng, Ziliang; Kim, Daekwan; … - In: International marketing review 33 (2016) 3, pp. 483-512
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Developing students' knowledge, skills and social competences in international marketing research : cooperation of academia and business
Babińska, Danuta; Witczak, Olgierd - In: Journal of economics & management 26 (2016) 4, pp. 34-51
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Facets of country image and brand equity : revisiting the role of product categories in country-of-origin effect research
Andéhn, Mikael; Nordin, Fredrik; Nilsson, Mats E. - In: Journal of consumer behaviour : an international … 15 (2016) 3, pp. 225-238
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Successful new product development for international markets
Dubiel, Anna - 2011 - 1st edition
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Are you planning to use culture as a variable in international marketing research
Rai, Rajnish Kumar - In: Metamorphosis : a journal of management research 10 (2011) 2, pp. 6-26
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Data Equivalence in International Marketing Research
Mihaela, Rusu Sabina - In: Ovidius University Annals, Economic Sciences Series X (2010) 1, pp. 1291-1296
The field of international marketing research is a challenging one through its proportion and complexity. The model construct submitted for testing in an international research is more complex and difficult to manage as more factors and variables are interfering and the simple identification of...
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Global marketing research
Kumar, V. - 2015
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Assessing knowledge transfer in a Thai multinational corporation
Rakthin, Sirisuhk - In: Global business and organizational excellence : a … 34 (2014/15) 6, pp. 30-41
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Maximising export returns : consumer attitudes towards attributes of food and beverages in export markets relevant to New Zealand
Guenther, Meike; Saunders, Caroline; Dalziel, Paul; … - 2015
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Maximising export returns : the use of digital media and smart technology in shopping and information gathering for food and beverages in markets relevant to New Zealand
Driver, Timothy; Saunders, Caroline; Guenther, Meike; … - 2015
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Die Wahrnehmung von Marken im internationalen Kontext : Einfluss der Markenstandardisierung, -reichweite und -herkunft auf das Markenimage
Burmann, Christoph; Becker, Christian - 2009
Persistent link: https://ebtypo.dmz1.zbw/10009665199
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Internationale Rahmenbedingungen unternehmerischen Handelns
Breinbauer, Andreas (contributor) - 2014
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The effect of customer empowerment on adherence to expert advice
Camacho, Nuno; Jong, Martijn G. de; Stremersch, Stefan - In: International journal of research in marketing : IJRM ; … 31 (2014) 3, pp. 293-308
Persistent link: https://ebtypo.dmz1.zbw/10010427992
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Financial constraints and firm behavior in international markets : an introduction to the special section
Schiavo, Stefano - In: Industrial and corporate change 23 (2014) 6, pp. 1469-1476
Persistent link: https://ebtypo.dmz1.zbw/10010504199
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China catalyst : powering global growth by reaching the fastest growing consumer market in the world
Holloman, Dave M. - 2013
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Persistent link: https://ebtypo.dmz1.zbw/10009782200
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Standardisierung versus Differenzierung im internationalen Marketing
Schwarz-Musch, Alexander - In: Grundlagen Export und Internationalisierung, (pp. 129-142). 2013
Persistent link: https://ebtypo.dmz1.zbw/10010472974
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Beurteilung und Auswahl von Zielmärkten
Sternad, Dietmar - In: Grundlagen Export und Internationalisierung, (pp. 41-60). 2013
Persistent link: https://ebtypo.dmz1.zbw/10010472978
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Market analysis on the Russian market : from the perspective of a German company producing acrylic glass or polycarbonate and consider to enter the Russian e-commerce marketplace
Seelich, Viktoria - 2013 - 1. ed.
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Persistent link: https://ebtypo.dmz1.zbw/10010228068
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An experimental examination of equivalence failures in multicultural comparative research
Case, F. Mark; Ford, John B.; Markowski, Edward P.; … - In: Journal of marketing theory and practice 21 (2013) 1, pp. 71-90
Persistent link: https://ebtypo.dmz1.zbw/10009729467
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Produktdesign für aufstrebende Märkte : Markttrends, Kunden und Produktanwender integrieren
Freudenthaler, Daniela - 2013
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Response bias in international marketing research
Jong, Martijn Gijsbert de - 2006
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Export market orientation, managerial ties, and performance
Chung, Henry F. L. - In: International marketing review 29 (2012) 4, pp. 403-423
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Marketing without advertising : brand preference and consumer choice in Cuba
Morales, Emilio; Scarpaci, Joseph L. - 2012
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The way you see is what you get : market research as modes of knowledge production
Møller Bjerrisgaard, Sofie; Kjeldgaard, Dannie - In: Marketing management : a cultural perspective, (pp. 231-245). 2012
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Subsidiary strategy patterns and local context
Morschett, Dirk - In: Markteintrittsstrategien : Dynamik und Komplexität, (pp. 153-176). 2012
Persistent link: https://ebtypo.dmz1.zbw/10009529016
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Dynamik internationaler Markteintrittsstrategien : die Interaktion von Risiko-Potenzial-Bewertungen am Beispiel pharmazeutischer Unternehmen
Wrona, Thomas; Trąpczyński, Piotr - In: Markteintrittsstrategien : Dynamik und Komplexität, (pp. 123-152). 2012
Persistent link: https://ebtypo.dmz1.zbw/10009529019
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The recognition of international opportunities among Italian SMEs : differences between European and Chinese markets
Piantoni, Mariella; Baronchelli, Gianpaolo; Cortesi, Elena - In: International journal of entrepreneurship and small business 17 (2012) 2, pp. 199-219
Persistent link: https://ebtypo.dmz1.zbw/10009616318
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Bessere Entscheidungen - bessere Strategien : Marktforschung als Erfolgsfaktor der Internationalisierung
Wessner, Konrad - In: Internationalisierung deutscher Unternehmen : …, (pp. 245-265). 2011
Persistent link: https://ebtypo.dmz1.zbw/10009162192
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The process of export information exploitation in French and Romanian SMEs
Descotes, Raluca Mogos; Walliser, Björn - In: Journal of small business and enterprise development 18 (2011) 2, pp. 311-330
Persistent link: https://ebtypo.dmz1.zbw/10009231705
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An international marketing manifesto
Czinkota, Michael R.; Ronkainen, Ilkka A. - 2011
Persistent link: https://ebtypo.dmz1.zbw/10009232292
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International market and marketing research
Czinkota, Michael R. - 2011
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A hybrid model for export market opportunity analysis
Sheng, Shirley Ye; Mullen, Michael R. - In: International marketing review 28 (2011) 2, pp. 163-182
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Cracking the next growth market : Africa
Chironga, Mutsa; Leke, Acha; Lund, Susan; Wamelen, Arend van - In: Harvard business review : HBR 89 (2011) 5, pp. 117-122
Persistent link: https://ebtypo.dmz1.zbw/10008991298
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Measurement and research methods in international marketing
Sarstedt, Marko (ed.) - 2011 - 1. ed.
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Persistent link: https://ebtypo.dmz1.zbw/10009356288
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The anchor contraction effect in international marketing research
Langhe, Bart de; Puntoni, Stefano; Fernandes, Daniel; … - In: Journal of marketing research : JMR 48 (2011) 2, pp. 366-380
Persistent link: https://ebtypo.dmz1.zbw/10008988435
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Indien als strategischer Absatzmarkt der deutschen mittelständischen Industrie
Voß, Hartmut; Diwo, Marcus - In: Gesundheitsökonomie und Wirtschaftspolitik : …, (pp. 139-173). 2011
Persistent link: https://ebtypo.dmz1.zbw/10009388969
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