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  • Search: subject_exact:"Internet marketing"
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Year of publication
Subject
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Online-Marketing 14,183 Internet marketing 14,147 Social Web 7,250 Social web 7,250 Consumer behaviour 5,630 Konsumentenverhalten 5,616 Online retailing 2,769 Online-Handel 2,769 Electronic Commerce 2,364 E-commerce 2,226 Werbewirkung 2,130 Advertising effects 2,126 Viral marketing 1,941 Virales Marketing 1,939 Relationship marketing 1,890 Beziehungsmarketing 1,887 Marketingmanagement 1,731 Advertising 1,726 Werbung 1,723 Marketing management 1,720 Brand management 1,627 Markenführung 1,620 Internet 1,445 Marketing 1,066 Social media 966 Markenimage 927 social media 925 Brand image 922 Brand 839 Website 834 Markenartikel 832 Suchmaschine 782 Search engine 769 Digitalisierung 730 Digitization 704 Customer integration 612 Kundenintegration 612 Soziales Netzwerk 598 Digital platform 540 Digitale Plattform 539
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Online availability
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Undetermined 6,449 Free 2,993 CC license 313
Type of publication
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Article 9,950 Book / Working Paper 4,644 Journal 32 Other 8
Type of publication (narrower categories)
All
Article in journal 8,272 Aufsatz in Zeitschrift 8,272 Aufsatz im Buch 1,410 Book section 1,410 Graue Literatur 617 Non-commercial literature 617 Arbeitspapier 474 Working Paper 474 Collection of articles of several authors 273 Sammelwerk 273 Hochschulschrift 263 Aufsatzsammlung 252 Ratgeber 237 Guidebook 225 Case study 175 Fallstudie 175 Conference paper 133 Konferenzbeitrag 133 Thesis 119 Lehrbuch 114 Textbook 86 Konferenzschrift 73 research-article 71 Glossar enthalten 35 Glossary included 35 Handbook 33 Handbuch 33 Collection of articles written by one author 28 Sammlung 28 Conference proceedings 21 review 19 Bibliographie 13 Bibliografie enthalten 12 Bibliography included 12 non-article 10 Interview 9 Festschrift 8 Einführung 7 review-article 7 Amtsdruckschrift 6
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Language
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English 13,198 German 1,321 Undetermined 97 French 9 Polish 6 Russian 6 Spanish 3 Swedish 3 Lithuanian 2 Serbian 2 Czech 1 Italian 1 Slovak 1
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Author
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Kreutzer, Ralf T. 45 Tucker, Catherine 45 Dwivedi, Yogesh K. 34 Goldfarb, Avi 32 Skiera, Bernd 31 Law, Rob 29 Chaffey, Dave 25 Ghose, Anindya 25 Fritz, Wolfgang 24 Whinston, Andrew B. 24 Edelman, Benjamin 22 Jerath, Kinshuk 22 Wilbur, Kenneth C. 22 Tan, Yong 20 Bergemann, Dirk 19 Kollmann, Tobias 19 Ozuem, Wilson 19 Schwarz, Torsten 19 Stephen, Andrew T. 19 Chen, Jianqing 18 Decarolis, Francesco 18 Filieri, Raffaele 18 Karjaluoto, Heikki 18 Lammenett, Erwin 18 Martínez-López, Francisco J. 18 Qiu, Liangfei 18 Schultz, Carsten D. 18 Schweidel, David A. 18 Bonatti, Alessandro 17 Pauwels, Koen 17 Rana, Nripendra P. 17 Ratten, Vanessa 17 Sayedi, Amin 17 Smith, Katherine Taken 17 Lambrecht, Anja 16 Pavlou, Paul A. 16 Pelsmacker, Patrick de 16 Ahuja, Vandana 15 Bigné Alcañiz, J. Enrique 15 Hajli, Nick 15
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Institution
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Springer Fachmedien Wiesbaden 90 IGI Global 28 National Bureau of Economic Research 28 Information Resources Management Association 15 Center Data 14 Consumers, Health, Agriculture and Food Executive Agency 14 GFK 14 Wageningen Economic Research 14 Haufe-Lexware GmbH & Co. KG 11 OECD 10 Springer Gabler <Firma> 10 American Marketing Association 9 Books on Demand GmbH <Norderstedt> 9 Deutscher Dialogmarketing Verband 9 European Commission / Joint Research Centre 8 Nomos Verlagsgesellschaft 7 RWI - Leibniz-Institut für Wirtschaftsforschung 7 Universität Mannheim 7 mitp Verlags GmbH & Co. KG 7 Springer-Verlag GmbH 6 Wiley-VCH 6 Organisation for Economic Co-operation and Development 5 Technische Universität Braunschweig 5 Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München 5 Campus Verlag 4 Edward Elgar Publishing 4 European Commission / Directorate-General for Communications Networks, Content and Technology 4 Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart> 4 Peter Lang GmbH 4 Rheinwerk Verlag 4 Springer International Publishing 4 UVK Verlagsgesellschaft mbH 4 Universität Bremen 4 Verlag Dr. Kovač 4 epubli GmbH 4 European Commission / Directorate-General for the Information Society and Media 3 Université Paris-Dauphine (Paris IX) 3 World Bank 3 World Tourism Organization 3 AMA Summer Academic Conference <2023, San Francisco, Calif.> 2
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Published in...
All
Journal of business research : JBR 342 International journal of internet marketing and advertising : IJIMA 215 Journal of retailing and consumer services 210 Marketing science 138 Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation 129 Journal of research in interactive marketing : interactive marketing and computer-mediated communication 122 SpringerLink / Bücher 122 International journal of advertising : the review of marketing communications 118 Journal of advertising research 109 Journal of marketing communications 99 Management science : journal of the Institute for Operations Research and the Management Sciences 98 International journal of electronic marketing and retailing : IJEMR 95 Journal of promotion management : innovations in planning and applied research 89 Information systems research : ISR 87 Springer eBook Collection 87 Electronic commerce research 83 Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group 83 Journal of internet commerce 83 Tourism management : research, policies, practice 78 International journal of hospitality management 75 Psychology & marketing 73 Technological forecasting & social change : an international journal 73 Industrial marketing management : the international journal for industrial and high-tech firms 71 Journal of management information systems : JMIS 71 Business horizons 66 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 64 The journal of product & brand management 64 International journal of technology marketing : IJTMkt 62 Marketing intelligence & planning 61 International journal of advertising : the quarterly review of marketing communications 59 International journal of business information systems : IJBIS 54 Journal of travel research : a quarterly publication of the Travel and Tourism Research Association 54 Advances in marketing, customer relationship management, and e-services (AMCRMES) book series 53 Journal of travel and tourism marketing 53 Cogent business & management 50 Journal of marketing 50 Journal of electronic commerce research : JECR 47 International journal of e-business research : an official publication of the Information Resources Management Association 46 Journal of marketing management : MM 46 Journal of marketing research 45
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Source
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ECONIS (ZBW) 14,149 USB Cologne (EcoSocSci) 238 Other ZBW resources 123 RePEc 95 BASE 24 EconStor 5
Showing 1 - 50 of 14,634
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Social media marketing and brand loyalty : exploring interrelationships through symmetrical and asymmetrical modeling
Ali, Faizan; Suveatwatanakul, Chokechai; Nanu, Luana; … - In: Spanish journal of marketing 29 (2025) 1, pp. 114-135
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015190421
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Act your age to engage : field evidence on parent versus brand extension
Tincknell, Liam; Mathmann, Frank; Torgler, Benno; … - In: The journal of brand management : an international journal 32 (2025) 1, pp. 34-49
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015192501
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Influencer marketing unlocked : understanding the value chains driving the creator economy
Libai, Barak; Rosario, Ana Babić; Beichert, Maximilian; … - In: Journal of the Academy of Marketing Science 53 (2025) 1, pp. 4-28
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015192976
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Influencer marketing effectiveness : a meta-analytic review
Pan, Meizhi; Blut, Markus; Ghiassaleh, Arezou; Lee, … - In: Journal of the Academy of Marketing Science 53 (2025) 1, pp. 52-78
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015192980
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The vampire effect of smartphone swiping : how atypical motor actions increase ad attention but impair brand recall
Rohrbach, Stefan; Bruns, Daniel; Langner, Tobias - In: International journal of advertising : the review of … 44 (2025) 1, pp. 5-23
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015194212
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(Not) the right time for social media ads? : exploring the impact of social media detox on attention to the ad
Kopka, Julian Felix; Borgmann, Lennart Wolfgang; … - In: International journal of advertising : the review of … 44 (2025) 1, pp. 87-108
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015194216
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Exploring the effectiveness of digital manipulation disclosures for Instagram posts on source credibility and authenticity of social media influencers
Mucundorfeanu, Meda; Balaban, Delia Cristina; Mauer, Marius - In: International journal of advertising : the review of … 44 (2025) 1, pp. 131-163
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015194218
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How to accurately measure attention to video advertising
Hartnett, Nicole; Bellman, Steven; Beal, Virginia; … - In: International journal of advertising : the review of … 44 (2025) 1, pp. 184-207
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015194220
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Satisfaction and dissatisfaction in wine tourism : a user-generated content analysis
Meneses, Raquel; Brito, Carlos Henrique Figueiredo e Melo de - In: Tourism and hospitality research : THR 25 (2025) 1, pp. 120-134
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015176724
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The health paradoxes of social media influencers
Mileros, Martin; Norrman, Charlotte; Öberg, Christina - In: Journal of innovation and entrepreneurship : JIE 14 (2025), pp. 1-17
This paper describes and discusses social media infuencers' health-related costs of keeping traction as infuencers. The paper is based on interviews and social media posts. Four paradoxes highlight the social media infuencers' contradictory circumstances: (1) the social media infuencer's...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015324668
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A thematic analysis of factors influencing small and medium enterprise adoption of social media marketing : a TOE framework perspective
Nazir, Muhammad Arsalan; Rizwan, Hadia; Zhu, Xiaoxian - In: Qualitative market research : an international journal 28 (2025) 1, pp. 178-204
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015324706
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I like, I share, I vote : mapping the dynamic system of political marketing
Kübler, Raoul; Manke, Kai Sören; Pauwels, Koen - In: Journal of business research : JBR 186 (2025), pp. 1-16
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015154373
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Predictors of social media influencer marketing effectiveness : a comprehensive literature review and meta-analysis
Spörl-Wang, Katja; Krause, Franziska; Henkel, Sven - In: Journal of business research : JBR 186 (2025), pp. 1-15
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015154429
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Agility in marketing teams : an analysis of factors influencing the entry decision into a trendy social network
Oltra, Itziar; Camarero Izquierdo, Carmen; San José, Rebeca - In: Journal of business research : JBR 187 (2025), pp. 1-18
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015158170
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The use of social media in different phases of the new product development process : a systematic literature review
Han, Runyue; Brennecke, Julia; Borah, Dhruba; Lam, Hugo … - In: R & D management 55 (2025) 1, pp. 108-126
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015141811
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How B2B social media content strategies generate engagement across different social media platforms
Bourguignon, Benoit; Terho, Harri; Hajjem, Ahlem - In: Industrial marketing management : the international … 125 (2025), pp. 413-430
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015331938
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How do online media affect cash dividends? : evidence from China∗
Ma, Pengfei; Dong, Siying - In: International review of economics & finance : IREF 98 (2025), pp. 1-19
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015331948
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Unveiling emotional intensity in online reviews : adopting advanced machine learning techniques
Lee, Sanghyub; De Villiers, Rouxelle - In: Australasian marketing journal : AMJ ; official journal … 33 (2025) 1, pp. 75-86
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015327211
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Battle of influence : analysing the impact of brand-directed and influencer-directed social media marketing on customer engagement and purchase behaviour
Kumar, Ashish; Rayne, Daniel; Salo, Jari; Yiu, Ching Sophia - In: Australasian marketing journal : AMJ ; official journal … 33 (2025) 1, pp. 87-95
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Personalized content, engagement, and monetization in a mobile puzzle game
Pape, Louis-Daniel; Helmers, Christian; Iaria, Alessandro; … - In: International journal of industrial organization 98 (2025), pp. 1-18
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015181873
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Stop hate for profit : evaluating the mobilisation of advertisers and the advertising industry to regulate content moderation on digital platforms
Hill, Steph - In: Internet policy review : journal on internet regulation 14 (2025) 1, pp. 1-35
This article compares the goals and outcomes of industry- and activist-led efforts that leverage advertisers to influence platform content moderation, and considers how these efforts fare as governments intervene more strongly in platform governance. It draws on contemporary documents and...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015372932
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Analyzing social media activities of startups incubated in the business incubators of North East India
Hussain, Jamal; Barman, Himadri - In: Journal of small business strategy 35 (2025) 1, pp. 1-15
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015399096
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The power of a smile : the use of smiles and adjectives in crowdfunding social media
Taylor, Kevin P.; Golden, Jennifer D.; Weaver, Kathryn; … - In: Journal of small business strategy 35 (2025) 1, pp. 16-32
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015399098
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Beyond revenge spending : exploring the role of loneliness and online brand equity in sustained luxury consumption among Asian MZ adults
Kang, Sukyoung; Kim, Sanghee - In: Asia marketing journal 27 (2025) 1, pp. 3-17
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015399223
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Illuminating the pathway from social media marketing stimuli to skincare brand choice through product effectiveness
Elfi, Elfi; Sihombing, Sabrina O.; Antonio, Ferdi - In: Asia marketing journal 27 (2025) 1, pp. 18-38
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015399225
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Phishing scams on social media : an evaluation of cyber awareness education on impact and effectiveness
Mouncey, Emma; Ciobotaru, Simona - In: Journal of economic criminology 7 (2025), pp. 1-10
The threat of phishing scams is rising, with increasingly deceptive techniques targeting social media platforms such as Instagram. Many users remain unaware of these risks, leaving them vulnerable. However, little research explores the impact of phishing education on social media, particularly...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015397589
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Navigating through the digital workplace : measuring leader digital competence
Roodt, Helen op 't; Bracht, Eva; Dick, Rolf van; … - In: Journal of business and psychology 40 (2025) 1, pp. 179-205
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Fantasy or reality? : unveiling the power of realistic narratives in tourism social media advertising
Can, Ali Selcuk; Ekinci, Yuksel; Dilek-Fidler, Setenay - In: Tourism management : research, policies, practice 106 (2025), pp. 1-16
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015077614
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Kingdom or fandom? : YouTube and the changing role of gatekeeping in digital cultural markets
Malik, Sumeet; Rathee, Chandrika; Alexy, Oliver; Wang, … - In: Strategic management journal 46 (2025) 4, pp. 929-961
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015386933
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Analysis of the use of social media components on Serbian hotels' websites
Ćamilovića, Dragana; Konjikušić, Snežana - 2025
The research presented in this paper aims to determine to what extent hotels in Serbia use social media components on their websites. A total of 378 hotel websites in the Republic of Serbia were analysed. For each analysed hotel, the following attributes were observed: region, category, type,...
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The impact of influencers on brand social network growth : insights from new product launch events on Twitter
Benevento, Elisabetta; Aloini, Davide; Roma, Paolo; … - In: Journal of business research : JBR 189 (2025), pp. 1-15
In the ever-evolving marketing landscape, influencers play a pivotal role in shaping brand perception and expanding social network followings. This study, grounded in Social Network Theory, examines the impact of influencers on brand social network growth during new product launch events....
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015396142
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What determines the effectiveness of social media influencer marketing? : an fsQCA-based study of influencer characteristics and content features’ configurational effects
Ma, Caiyuan; Wang, Billy Wei; Dai, Lingqi; Guan, Xinya; … - In: Journal of business research : JBR 189 (2025), pp. 1-14
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015396143
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Proposing the "Digital Agenticity Theory" to analyze user engagement in conversational AI chatbot
Gyeong Kim, Min; Lee, Kun Chang - In: Journal of business research : JBR 189 (2025), pp. 1-17
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015396054
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Advertising in business markets : the obscured bottom-line effect and need for appropriate analytics
Guenther, Peter; Guenther, Miriam; Rahman, Mahabubur; … - In: Industrial marketing management : the international … 126 (2025), pp. 185-196
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015395428
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Unfaithful brands : how brand attachment can lead to negative responses to influencer marketing campaigns
Bentley, Kara; Rajagopal, Priyali; Kulow, Katina - In: Journal of consumer psychology : JCP ; the official … 35 (2025) 2, pp. 169-184
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015358369
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Topic-based engagement analysis : focusing on hotel industry Twitter accounts
Rabadán-Martín, Inmaculada; Barcos-Redín, Lucía; … - In: Tourism management : research, policies, practice 106 (2025), pp. 1-20
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015073329
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Construal level theory and online reviews : a search stage perspective
Kirshner, Samuel N.; Kuan, Kevin; Wang, Micah - In: Tourism management : research, policies, practice 107 (2025), pp. 1-10
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015334613
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The effect of digital touchpoint usage experience on customer loyalty mediated by digital engagement and customer satisfaction
Nanta, Teuku Muda; Noermijati, Noermijati; Rohman, Fatchur - In: Businesses 5 (2025) 1, pp. 1-19
This study aims to determine the influence of digital touchpoint usage experience, specifically through the myIndiHome application, on customer loyalty, with digital engagement and customer satisfaction as mediating variables. The study used a quantitative method to survey 385 active IndiHome...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015334439
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Does negative online review matter? : an investigation of travel consumers
Pooja, K.; Upadhyaya, Pallavi - In: International journal of consumer studies 49 (2025) 2, pp. 1-22
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015333876
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What motivates crypto likes? : how assessment regulatory mode increases social media engagement with crypto assets
Mathmann, Frank; Chrysochou, Polymeros; Tiganis, Antonios; … - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015372966
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Rating with the senses : how sensory encounters are reflected on online review ratings?
Hallikainen, Heli; Halinen, Marianna; Tervonen, Hannes; … - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015372971
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The effects of advertising disclosure regulations on social media : evidence from Instagram
Ershov, Daniel; Mitchell, Matthew F. - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015372956
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The dark side of social media influencers : a research agenda for analysing deceptive practices and regulatory challenges
Ekinci, Yuksel; Dam, Shubhankar; Buckle, Georgia - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015373346
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Driving mobile app user engagement through gamification
Paschmann, Jens Wilhelm; Bruno, Hernan A.; Heerde, … - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015374350
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Toxic content and user engagement on social media : evidence from a field experiment
Beknazar-Yuzbashev, George; Jiménez Durán, Rafael; … - 2025 - This draft: January 19, 2025
Most social media users have encountered harassment online, but there is scarce evidence of how this type of toxic content impacts engagement. In a pre-registered browser extension field experiment, we randomly hid toxic content for six weeks on Facebook, Twitter, and YouTube. Lowering exposure...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015191566
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Social media impact on international sports events related to the brand Spain : a comparison between inner versus outside events
Küster, Inés; Vila-Lopez, Natalia; Mora, Elisabet; … - In: European journal of management and business economics : … 34 (2025) 2, pp. 121-132
Purpose This study analyzes the impact of sports social media on a country regarding three international events connected to the brand Spain. It examines (1) the use and importance of various social media platforms in sports events and (2) identifies the countries generating the most social...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015372663
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Self-comparing with virtual influencers : effects on followers' wellbeing
Nasr, Lina I.; Mousavi, Sahar; Michaelidou, Nina - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015373257
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When did they post it? : how temporal markers influence the persuasiveness of online reviews
Hagen, Linda; O'Brien, Ed - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015373304
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Rainbows and laughter : how humor boosts e-Word-of-Mouth for LGBT+ brands on social media
O'Rourke, Anne-Maree; Belli, Alex; Mathmann, Frank; … - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015373126
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Online advertising, content moderation, and corporate accountability : a civil society perspective
Rochefort, Alex - In: Internet policy review : journal on internet regulation 14 (2025) 1
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015373758
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