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Year of publication
Subject
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Online retailing 16,304 Online-Handel 16,304 Consumer behaviour 9,114 Konsumentenverhalten 9,114 Electronic Commerce 7,942 E-commerce 7,691 Social Web 3,039 Social web 3,039 Online-Marketing 2,857 Internet marketing 2,839 Beziehungsmarketing 2,142 Relationship marketing 2,142 Einzelhandel 2,087 Retail trade 2,073 Digital platform 1,645 Digitale Plattform 1,645 Viral marketing 1,638 Virales Marketing 1,638 Internet 1,568 Customer satisfaction 1,488 Kundenzufriedenheit 1,488 Confidence 1,143 Vertrauen 1,143 Distribution channel 917 Vertriebsweg 917 Dienstleistungsqualität 894 Service quality 894 Website 878 Digitalisierung 828 Theory 824 Theorie 823 Digitization 809 Innovation adoption 758 Innovationsakzeptanz 758 e-commerce 738 Preismanagement 671 Pricing strategy 671 Deutschland 573 Germany 568 Lieferkette 559
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Online availability
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Undetermined 7,245 Free 4,430 CC license 529
Type of publication
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Article 11,704 Book / Working Paper 4,572 Journal 28
Type of publication (narrower categories)
All
Article in journal 10,387 Aufsatz in Zeitschrift 10,387 Aufsatz im Buch 1,137 Book section 1,137 Graue Literatur 1,070 Non-commercial literature 1,070 Arbeitspapier 737 Working Paper 737 Hochschulschrift 261 Collection of articles of several authors 172 Sammelwerk 172 Conference paper 165 Konferenzbeitrag 165 Aufsatzsammlung 163 Thesis 128 Case study 110 Fallstudie 110 Konferenzschrift 46 Amtsdruckschrift 36 Government document 36 Collection of articles written by one author 32 Sammlung 32 Lehrbuch 30 Textbook 23 Amtliche Publikation 21 Conference proceedings 16 Handbook 16 Handbuch 16 Ratgeber 12 Guidebook 10 Statistik 10 Forschungsbericht 9 Market information 9 Marktinformation 9 Statistics 9 Reprint 7 Bibliografie enthalten 6 Bibliography included 6 Bibliografie 5 Glossar enthalten 5
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Language
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English 15,344 German 885 French 29 Russian 22 Polish 12 Italian 9 Spanish 6 Swedish 5 Serbian 2 Undetermined 2 Bulgarian 1 Hungarian 1 Norwegian 1 Portuguese 1 Slovak 1 Chinese 1
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Author
All
Heinemann, Gerrit 52 Law, Rob 39 Alt, Rainer 33 Hackl, Franz 29 Jin, Ginger Zhe 29 Cavallo, Alberto 28 Pavlou, Paul A. 28 Ghose, Anindya 24 Hong, Yili 24 Tan, Yong 24 Winter-Ebmer, Rudolf 24 Dwivedi, Yogesh K. 23 Martens, Bertin 23 Rabinovich, Elliot 23 Ba, Sulin 22 Cheng, T. C. E. 22 Dennis, Charles 22 Usman, Osly 22 Kalia, Prateek 20 Levin, Jonathan 20 Xu, Xun 20 Einav, Liran 19 Gallino, Santiago 19 Benbasat, Izak 18 Martínez-López, Francisco J. 18 Viswanathan, Siva 18 Breugelmans, Els 17 Chen, Ying-Ju 17 Choi, Jeonghye 17 Duch-Brown, Néstor 17 Rana, Nripendra P. 17 Thaichon, Park 17 Agrawal, David R. 16 Baier, Daniel 16 Chen, Jianqing 16 Hinz, Oliver 16 Kukar-Kinney, Monika 16 Kumar, Subodha 16 Kummer, Michael E. 16 Li, Gang 16
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Institution
All
National Bureau of Economic Research 70 European Commission / Directorate-General for Justice and Consumers 54 OECD 39 Springer Fachmedien Wiesbaden 35 IGI Global 25 UNCTAD 19 Organisation for Economic Co-operation and Development 13 European Commission / Directorate-General for Communications Networks, Content and Technology 10 European Parliament / Directorate-General for Internal Policies of the Union 10 Rheinisch-Westfälische Technische Hochschule Aachen 9 International Trade Centre 8 Vereinte Nationen / Economic and Social Commission for Asia and the Pacific 8 Books on Demand GmbH <Norderstedt> 7 Springer Gabler <Firma> 6 Vereinte Nationen / Wirtschaftskommission für Afrika 6 World Trade Organization 6 European Commission / Directorate-General for Internal Market, Industry, Entrepreneurship and SMEs 5 Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies 5 Deloitte 4 Deutsches Institut für Urbanistik 4 European Commission / Joint Research Centre 4 Springer-Verlag GmbH 4 Universität Regensburg / ibi research 4 epubli GmbH 4 Consumers, Health, Agriculture and Food Executive Agency 3 Dgroup 3 Education, Audiovisual and Culture Executive Agency 3 Edward Elgar Publishing 3 European Commission / Directorate-General for Taxation and Customs Union 3 Europäische Kommission 3 Europäische Kommission / Generaldirektion Wettbewerb 3 GFK 3 Hochschule für Wirtschaft FHNW / Institut für Wirtschaftsinformatik 3 Vereinte Nationen 3 Vereinte Nationen / Economic Commission for Latin America and the Caribbean 3 Wissenschaftliches Institut für Infrastruktur und Kommunikationsdienste 3 World Bank Group 3 Asian Development Bank 2 Bundesinstitut für Bau-, Stadt- und Raumforschung 2 California State University Long Beach 2
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Published in...
All
Journal of retailing and consumer services 653 Journal of business research : JBR 334 Electronic commerce research 204 Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group 151 Journal of internet commerce 138 International journal of electronic marketing and retailing : IJEMR 137 Information systems research : ISR 134 Management science : journal of the Institute for Operations Research and the Management Sciences 130 International journal of hospitality management 123 European journal of operational research : EJOR 114 International journal of production economics 102 Journal of retailing 101 Journal of management information systems : JMIS 99 International journal of internet marketing and advertising : IJIMA 95 Cogent business & management 94 Journal of electronic commerce research : JECR 94 International journal of retail & distribution management 92 Asia Pacific journal of marketing and logistics 91 International journal of electronic commerce : IJEC 91 The international review of retail, distribution and consumer research 89 Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association 88 International journal of retail and distribution management 85 International journal of consumer studies 83 Marketing science 82 International journal of business information systems : IJBIS 80 Journal of research in interactive marketing : interactive marketing and computer-mediated communication 74 Tourism management : research, policies, practice 72 Electronic commerce research and applications 71 Transportation research / E : an international journal 71 NBER working paper series 70 Technological forecasting & social change : an international journal 69 Electronic markets : the international journal on networked business 68 International journal of e-business research : an official publication of the Information Resources Management Association 64 Psychology & marketing 64 Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation 63 International journal of production research 58 Manufacturing & service operations management : M & SOM 58 NBER Working Paper 55 SpringerLink / Bücher 55 Journal of organizational computing and electronic commerce 53
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Source
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ECONIS (ZBW) 16,304
Showing 1 - 50 of 16,304
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Exploring consumer sentiments in telemedicine and telehealth services : towards an integrated framework for innovation
Binsar, Faisal; Arief, Mts; Tjhin, Viany Utami; … - In: Journal of open innovation : technology, market, and … 11 (2025) 1, pp. 1-12
This study explores consumer sentiments towards telemedicine and telehealth services using data from various digital platforms. Leveraging Brand24 for real-time data collection and NVivo 14 for in-depth content analysis, the research examines netizen reviews to reveal their perceptions,...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015358545
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Scope of e-commerce use, innovation capability, and performance : food sector MSMEs in Indonesia
Wijaya, Liliana Inggrit; Zunairoh, Zunairoh; … - In: Journal of open innovation : technology, market, and … 11 (2025) 1, pp. 1-19
This study aims to identify and evaluate the main factors that influence the performance of MSMEs in the food sector, focusing on two main variables: the scope of e-commerce use and the capacity for innovation. This research also uses Structural Equation Modeling (SEM) analysis techniques using...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015358561
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How to use live streaming platforms to elicit impulse purchases of tourism and hospitality products from consumers?
Wang, Dan; Shen, Ching-Cheng; Loverio, Jennifer Pasion - In: Journal of open innovation : technology, market, and … 11 (2025) 1, pp. 1-11
Purpose This study aims to provide a theoretical foundation and guidance for practitioners by redefining digital strategies in the tourism and hospitality industry. Additionally, factors influencing the buying decisions of live broadcast shoppers for tourism and hospitality products are...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015358642
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Trinidad and Tobago : eTrade readiness assessment : policy review
UNCTAD - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015358647
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Customer value co-creation practices for community well-being in e-commerce platform : an information-based perspective
Nguyen Minh Tuan; Thai-Doan Dang - In: Journal of open innovation : technology, market, and … 11 (2025) 1, pp. 1-14
The paper investigates the role of customer value co-creation practices within e-commerce platforms, drawing on service dominant logic, practice theory and institutional work. From the customer view, this study proposes an integrated model in which social expertise, organizational socialization,...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015358671
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Timor-Leste : eTrade readiness assessment : policy review
UNCTAD - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015358676
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Logistics service sharing in cross-border e-commerce
Khooban, Zohreh; Mutlu, Nevin; Kok, A. G. de - In: International journal of production economics 279 (2025), pp. 1-14
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015371421
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Pivoting B2B platform business models : from platform experimentation to multi-platform integration to ecosystem envelopment
Filosa, Clara; Jovanovic, Marin; Agostini, Lara; … - In: International journal of production economics 280 (2025), pp. 1-15
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015372558
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The consumer intention to use e-commerce applications in the post-pandemic era : a predictive approach study using a CHAID tree-based algorithm
Higueras-Castillo, Elena; Alves, Helena; … - In: European journal of management and business economics : … 34 (2025) 1, pp. 103-119
Purpose This study proposes a hierarchic segmentation that develops a tree-based classification model and classifies the cases into groups. This allows for the definition of e-commerce user profiles for each of the groups. Additionally, it facilitates the development of actions to improve the...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015372661
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A personalized content-based method to predict customers' preferences in an online apparel retailer
KabirMamdouh, Alireza; Kök, A. Gürhan - In: International journal of production economics 280 (2025), pp. 1-14
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015372705
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Application of analytics in food retailing to improve online order picking time estimations
Vazquez-Noguerol, Mar; Prado-Prado, J. Carlos - In: International journal of production economics 280 (2025), pp. 1-11
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015372717
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Business use of online platforms : competition, satisfaction and willingness to pay
Peneder, Michael; Bilek-Steindl, Sandra; … - 2025
Online platforms have evolved into powerful programmable architectures that enable heterogeneous groups of autonomous but interdependent users to interact. Based on a stratified sample of 1,380 companies from a newly developed enterprise survey in Austria, the analysis aims to reduce the lack of...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015372720
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Rating with the senses : how sensory encounters are reflected on online review ratings?
Hallikainen, Heli; Halinen, Marianna; Tervonen, Hannes; … - In: Psychology & marketing 42 (2025) 1, pp. 159-174
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Different roles, different strokes : disseminating e-WOM in industrial Internet platform through multi-actor value co-creation
Liu, Yue; Zhu, Xiumei; Zhang, Mengyao; Fu, Jiaying; … - In: Psychology & marketing 42 (2025) 2, pp. 359-373
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015373119
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Into the virtual worlds : conceptualizing the consumer-avatar journey in virtual environments
Peng, Yue; Cowan, Kirsten; Ribeiro, Joel Lo - In: Psychology & marketing 42 (2025) 2, pp. 374-394
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015373123
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From virtual trainers to companions? : examining how digital agency types, anthropomorphism, and support shape para-social relationships in online fitness
Feng, Ying; Meng, Jie; Cheah, Jun-Hwa - In: Psychology & marketing 42 (2025) 3, pp. 842-865
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015373261
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When did they post it? : how temporal markers influence the persuasiveness of online reviews
Hagen, Linda; O'Brien, Ed - In: Psychology & marketing 42 (2025) 4, pp. 1035-1050
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The aggregate release of third-party online sales data and audit quality improvement
Chen, Ning; Fang, Junxiong - In: China journal of accounting research : CJAR 18 (2025) 1, pp. 1-23
Corporate online sales data are embedded with high informational value. Focusing on auditors who are concerned about information quality, this paper systematically tests the governance effect of releasing third-party online sales data on audit quality. Using the first aggregate release of online...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015374253
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Fulfilled expectations : key to customer loyalty in digital home-sharing platforms
Marimon, Frederic; Amat-Lefort, Natalia; Mas-Machuca, Marta - In: International journal of consumer studies 49 (2025) 3, pp. 1-16
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015374645
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Advance selling strategy and pricing decisions with online reviews
Tang, Ming-Zhao; You, Tian-Hui; Cao, Bing-Bing - In: International transactions in operational research : a … 32 (2025) 5, pp. 3108-3137
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015375848
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Consumer privacy concerns and information sharing intention in omnichannel retailing : mediating role of online trust
Khoa Bui Thanh; Le Thi Tuyet Thanh - In: Pakistan journal of commerce and social sciences 19 (2025) 1, pp. 55-76
Objective of this research is to find out the relationship between customers' perceptions of an organization's privacy information practices and their information-sharing intention in the context of omnichannel retailing. The study aimed to address the gap in research regarding privacy concerns...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015376586
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Targeting online sales through last-mile delivery platform integration
Park, Kevin H.; Pan, Xiaodan; Dresner, Martin - In: Journal of operations management 71 (2025) 2, pp. 195-219
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015376771
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Entrepreneurship through acquisition in the digital age : exploring website ownership patterns and motivations for selling
Hoffmann, Alexander; Kanbach, Dominik K.; Kraus, Sascha - In: Journal of enterprising communities : people and places … 19 (2025) 2, pp. 410-429
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015420233
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A Stackelberg game analysis of livestreaming sales and product returns in e-commerce
Wei, Fangfang; Hao, Hao; Pourhejazy, Pourya; Xu, Zhaoran - 2025
Many enterprises selling products on e-commerce platforms have adopted livestreaming to increase sales volume. A high return rate, caused by an exaggerated presentation of the products, can overwhelm the supply chain. Livestreaming considering the product return issue has received little...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015420453
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When should incumbent consumer goods producers ally with digital platforms?
Baden-Fuller, Charles; Blair, John; Teece, David J. - In: California management review 67 (2025) 2, pp. 141-163
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015422360
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Leveraging cross-border e-commerce platforms for export strategies : a model for exporters in B2B markets
Cassia, Fabio; Magno, Francesca - In: Review of international business and strategy 35 (2025) 4, pp. 527-550
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015422959
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The links between e-logistics service quality, attitude and repurchase intention of Gen Z in e-commerce
Thao Phuong Vu; Nguyen Duong Tuan - In: Journal of Trade Science 13 (2025) 2, pp. 87-109
This study aims to identify the dimensions that represent e-logistics service quality (e-LSQ) in e-commerce from the perspective of Generation Z customers in Vietnam. Additionally, it seeks to evaluate the impact of these dimensions on repurchase intention, including their indirect effects...
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Socio-demographic determinants of consumables deliveries in Montreal metropolitan area
Milord, Brigitte; Meloche, Jean-Philippe; Vaillancourt, … - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015426857
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Usage complementarity vs. basket co-occurrence : discount depth reliance in digitally personalized product recommendations
Choi, Jungsil; Park, Hyun Young - In: Journal of retailing 101 (2025) 2, pp. 177-196
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Information and communication technology, and supply chains as economic drivers in the European Union
Mance, Davor; Vilke, Siniša; Debelić, Borna - In: Logistics 9 (2025) 2, pp. 1-18
Background: The adoption of information and communication technology (ICT) is transforming supply chains in the European Union, affecting logistical performance, economic integration and sustainability. This study examines the extent to which ICT adoption affects logistics efficiency in the 27...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015437522
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Moving online under de minimis? : import tariffs and international retail e-commerce
Du, Te; Fang, Chao; Ma, Shuzhong; Tang, Lixin; Yu, Zhihong - 2025
The rapid growth of international retail e-commerce has drawn scrutiny to the US de minimis rule, which exempts low-value imports from tariffs. This paper analyzes how the rule shapes the small-value e-commerce trade. We examine whether tariff increases during the 2018-2019 US-China trade war...
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Do Google reviews matter for doctors? : unpacking online emotional accountability on a digital platform
Morinière, Agathe; Georgescu, Irène; Bez, Sea Matilda - In: Critical perspectives on accounting : an international … 101 (2025), pp. 1-26
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015439174
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From click to Cargo : the role of digitalization, cross-border e-commerce, and logistics in deepening the China-Africa trade
Borojo, Dinkneh Gebre; Weimin, Huang - In: Economies : open access journal 13 (2025) 6, pp. 1-33
Enhancing digital connectivity, advancing cross-border e-commerce (CE), and optimizing logistics performance (LP) are fundamental pillars for boosting trade flows between trading partners. However, the multifaceted impacts of digitalization, CE, and LP on China-Africa (C-A) trade remain...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015439206
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Beyond words : unveiling the implications of blank reviews in online rating systems
Mellinas, Juan Pedro; Leoni, Veronica - In: Information technology & tourism 27 (2025) 1, pp. 263-284
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015439414
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Why do customers choose online or offline channels? : a framework of motives and its application in an international context
Zielke, Stephan; Komor, Marcin - In: Journal of retailing and consumer services 82 (2025), pp. 1-15
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015441068
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Exploring consumer sentiments and opinions in wine e-commerce : a cross-country comparative study
Rui, Mingze; Sparacino, Antonina; Merlino, Valentina Maria - In: Journal of retailing and consumer services 82 (2025), pp. 1-18
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015441114
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Determining investment allocation strategies to improve consumer satisfaction based on a preference learning model
Wu, Xingli; Liao, Huchang - In: Journal of retailing and consumer services 82 (2025), pp. 1-17
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015441254
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Exploring purchase intention in metaverse retailing : insights from an automotive platform
Zhang, Haowei; Lv, Yang; Zhang, Zuopeng; Hollebeek, Linda D. - In: Journal of retailing and consumer services 82 (2025), pp. 1-11
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015441264
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Consumers' attitudes and purchase intentions toward food ordering via online platforms
Al Maalouf, Nada Jabbour; Sayegh, Elie; Makhoul, Wissam; … - In: Journal of retailing and consumer services 82 (2025), pp. 1-14
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015441281
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Retail value creation through augmented reality : the role of task-technology fit, consumer knowledge, and personality
Rumokoy, Farlane S.; Frank, Björn - In: Journal of retailing and consumer services 84 (2025), pp. 1-11
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015441337
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Price duration using daily online data : time- or state-dependent?
Solórzano, Diego; Arango-Castillo, Lenin - In: Latin American journal of central banking : LAJCB 6 (2025) 2, pp. 1-41
Using daily retail prices gathered through web scraping in Mexico, we analyse time- and state-dependent price setting rules as determinants of the duration of price spells, or the probability of price changes. Through the lens of a duration model, we find some evidence of state-dependent...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015441531
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Improving consumer satisfaction through shopping app features : a Kano-based approach
Sinemus, Kathrin; Zielke, Stephan; Dobbelstein, Thomas - In: Journal of retailing and consumer services 85 (2025), pp. 1-17
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015441834
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Measuring technology acceptance over time using transfer models based on online customer reviews
Baier, Daniel; Karasenko, Andreas; Rese, Alexandra - In: Journal of retailing and consumer services 85 (2025), pp. 1-18
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015441844
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How emotions in online reviews affect movie sales : evidence from Hollywood
Ullah, Rahat; Alam, Muhammad Aftab; Zeb, Atya - In: Journal of retailing and consumer services 85 (2025), pp. 1-10
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015441850
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Walking on the tightrope : unveiling the addictive power of hedonic motivations and marketing stimuli
Heredero, Laura Carmen; Camarero Izquierdo, Carmen; … - In: Journal of retailing and consumer services 85 (2025), pp. 1-12
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015441861
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Impact of AI-generated virtual streamer interaction on consumer purchase intention : a focus on social presence and perceived value
Liu, Hao; Zhang, Peilin; Cheng, Hongqing; Hasan, Najmul; … - In: Journal of retailing and consumer services 85 (2025), pp. 1-12
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015441866
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Time well spent! : the role of information presentation and viewing time in sustainable textile online purchase behavior : insights from an online store experiment
Rösch, Stella Franca; Kopplin, Cristopher Siegfried - In: Journal of retailing and consumer services 86 (2025), pp. 1-15
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User experience dimensions in digital peer-to-peer platforms : a grounded theory study of Airbnb online experiences
Cerdá-Mansilla, Elena; Lozano-Blasco, Raquel; Rubio … - In: Administrative Sciences : open access journal 15 (2025) 5, pp. 1-27
The current context underscores the growing importance of online formats, prompting managers to focus on creating positive online experiences. This qualitative study examines seven types of online Airbnb experiences using a grounded theory approach and data triangulation. Our findings extend the...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015406669
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Platform disintermediation with repeated transactions
Enache, Andreea; Rhodes, Andrew - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015407452
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E-commerce among grain traders and its impact on marketing
Kabo-Bah, John Baptist Walier; Bannor, Richard Kwasi - In: Sustainable technology and entrepreneurship 4 (2025) 1, pp. 1-16
The study investigated the determinants of adopting E-commerce among maize traders, focusing on the Savings Grains App. E-commerce implications on marketing effectiveness and the value co-creation opportunities were also analyzed. Primary data was sourced from 130 maize traders. Descriptive...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015409063
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