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Year of publication
Subject
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Online retailing 16,886 Online-Handel 16,886 Consumer behaviour 9,483 Konsumentenverhalten 9,483 Electronic Commerce 8,260 E-commerce 8,009 Social Web 3,166 Social web 3,166 Online-Marketing 2,967 Internet marketing 2,948 Beziehungsmarketing 2,227 Relationship marketing 2,227 Einzelhandel 2,150 Retail trade 2,136 Digital platform 1,745 Digitale Plattform 1,745 Viral marketing 1,716 Virales Marketing 1,716 Internet 1,596 Customer satisfaction 1,554 Kundenzufriedenheit 1,554 Confidence 1,183 Vertrauen 1,183 Distribution channel 944 Vertriebsweg 944 Dienstleistungsqualität 924 Service quality 924 Website 892 Digitalisierung 890 Digitization 871 Theory 854 Theorie 853 Innovation adoption 794 Innovationsakzeptanz 794 e-commerce 776 Preismanagement 696 Pricing strategy 696 Lieferkette 593 Supply chain 593 Deutschland 577
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Online availability
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Undetermined 7,715 Free 4,623 CC license 593 Digitizable 1
Type of publication
All
Article 12,221 Book / Working Paper 4,637 Journal 28
Type of publication (narrower categories)
All
Article in journal 10,863 Aufsatz in Zeitschrift 10,863 Aufsatz im Buch 1,158 Book section 1,158 Graue Literatur 1,118 Non-commercial literature 1,118 Arbeitspapier 774 Working Paper 774 Hochschulschrift 261 Collection of articles of several authors 172 Sammelwerk 172 Aufsatzsammlung 166 Conference paper 165 Konferenzbeitrag 165 Thesis 128 Case study 110 Fallstudie 110 Konferenzschrift 46 Amtsdruckschrift 36 Government document 36 Collection of articles written by one author 32 Sammlung 32 Lehrbuch 31 Textbook 23 Amtliche Publikation 21 Conference proceedings 16 Handbook 16 Handbuch 16 Ratgeber 12 Guidebook 10 Statistik 10 Forschungsbericht 9 Market information 9 Marktinformation 9 Statistics 9 Reprint 7 Bibliografie enthalten 6 Bibliography included 6 Bibliografie 5 Glossar enthalten 5
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Language
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English 15,919 German 892 French 29 Russian 22 Polish 12 Italian 9 Spanish 6 Swedish 5 Serbian 2 Undetermined 2 Bulgarian 1 Hungarian 1 Norwegian 1 Portuguese 1 Slovak 1 Chinese 1
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Author
All
Heinemann, Gerrit 52 Law, Rob 40 Alt, Rainer 33 Hackl, Franz 31 Jin, Ginger Zhe 29 Cavallo, Alberto 28 Pavlou, Paul A. 28 Winter-Ebmer, Rudolf 26 Ghose, Anindya 24 Hong, Yili 24 Tan, Yong 24 Dwivedi, Yogesh K. 23 Martens, Bertin 23 Rabinovich, Elliot 23 Ba, Sulin 22 Cheng, T. C. E. 22 Dennis, Charles 22 Usman, Osly 22 Xu, Xun 22 Kalia, Prateek 20 Levin, Jonathan 20 Einav, Liran 19 Gallino, Santiago 19 Benbasat, Izak 18 Martínez-López, Francisco J. 18 Rana, Nripendra P. 18 Viswanathan, Siva 18 Baier, Daniel 17 Breugelmans, Els 17 Chen, Ying-Ju 17 Choi, Jeonghye 17 Duch-Brown, Néstor 17 Kumar, Subodha 17 Kummer, Michael E. 17 Thaichon, Park 17 Agrawal, David R. 16 Chen, Jianqing 16 Hinz, Oliver 16 Kukar-Kinney, Monika 16 Li, Gang 16
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Institution
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National Bureau of Economic Research 70 European Commission / Directorate-General for Justice and Consumers 54 OECD 46 Springer Fachmedien Wiesbaden 35 IGI Global 25 UNCTAD 20 Organisation for Economic Co-operation and Development 13 European Commission / Directorate-General for Communications Networks, Content and Technology 10 European Parliament / Directorate-General for Internal Policies of the Union 10 International Trade Centre 9 Rheinisch-Westfälische Technische Hochschule Aachen 9 Vereinte Nationen / Economic and Social Commission for Asia and the Pacific 8 Books on Demand GmbH <Norderstedt> 7 Springer Gabler <Firma> 6 Vereinte Nationen / Wirtschaftskommission für Afrika 6 World Trade Organization 6 European Commission / Directorate-General for Internal Market, Industry, Entrepreneurship and SMEs 5 Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies 5 Deloitte 4 Deutsches Institut für Urbanistik 4 European Commission / Joint Research Centre 4 Springer-Verlag GmbH 4 Universität Regensburg / ibi research 4 epubli GmbH 4 Consumers, Health, Agriculture and Food Executive Agency 3 Dgroup 3 Education, Audiovisual and Culture Executive Agency 3 Edward Elgar Publishing 3 European Commission / Directorate-General for Taxation and Customs Union 3 Europäische Kommission 3 Europäische Kommission / Generaldirektion Wettbewerb 3 GFK 3 Hochschule für Wirtschaft FHNW / Institut für Wirtschaftsinformatik 3 Vereinte Nationen 3 Vereinte Nationen / Economic Commission for Latin America and the Caribbean 3 Weltwirtschaftsforum 3 Wissenschaftliches Institut für Infrastruktur und Kommunikationsdienste 3 World Bank Group 3 Asian Development Bank 2 Bundesinstitut für Bau-, Stadt- und Raumforschung 2
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Published in...
All
Journal of retailing and consumer services 653 Journal of business research : JBR 338 Electronic commerce research 278 Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group 152 Information systems research : ISR 140 Journal of internet commerce 138 International journal of electronic marketing and retailing : IJEMR 137 Management science : journal of the Institute for Operations Research and the Management Sciences 134 Asia Pacific journal of marketing and logistics 124 International journal of hospitality management 123 International journal of retail and distribution management 115 European journal of operational research : EJOR 114 International journal of production economics 114 Journal of retailing 101 Cogent business & management 100 Journal of management information systems : JMIS 99 The international review of retail, distribution and consumer research 97 International journal of internet marketing and advertising : IJIMA 95 Journal of electronic commerce research : JECR 94 International journal of retail & distribution management 92 International journal of electronic commerce : IJEC 91 Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association 88 Marketing science 85 International journal of consumer studies 83 International journal of business information systems : IJBIS 80 Journal of research in interactive marketing : interactive marketing and computer-mediated communication 74 Tourism management : research, policies, practice 72 Electronic commerce research and applications 71 Transportation research / E : an international journal 71 NBER working paper series 70 Technological forecasting & social change : an international journal 69 Electronic markets : the international journal on networked business 68 International journal of e-business research : an official publication of the Information Resources Management Association 64 Psychology & marketing 64 Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation 63 International journal of production research 58 Manufacturing & service operations management : M & SOM 58 Production and operations management : the flagship research journal of the Production and Operations Management Society 57 NBER Working Paper 55 SpringerLink / Bücher 55
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Source
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ECONIS (ZBW) 16,886
Showing 1 - 50 of 16,886
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Effects of product online reviews on product returns : a review and classification of the literature
Wang, Yun; Yu, Bo; Chen, Jing - In: International transactions in operational research : a … 33 (2026) 1, pp. 143-176
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015459120
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E-Commerce Moratorium at WTO: Evolution, Status and Way Forward
Lohani, G D; Kumar, Amit; Mishra, Alaknanda - 2026
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015624722
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Global trends in digital trade policies and practices : evidence from the digital trade integration database
Ferracane, Martina F.; González Ugarte, Simón; … - In: World trade review 25 (2026) 1, pp. 127-151
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The impact of digital technology on e-commerce and sustainable performance in the EU
Criveanu, Maria Magdalena - In: Economies : open access journal 14 (2026) 1, pp. 1-29
The expansion of digital technologies has led to a digital transformation of the economy and society. E-commerce, driven by new digital technologies and the restrictions during the COVID-19 pandemic, has increased its share in the overall trade of goods and services, influencing economic growth....
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015625811
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Digital infrastructure, SME e-commerce, and economic growth : evidence from China's platform economy
Hao, Tengyue; Rasiah, Rajah; Mustafa, Sohaib - In: Economies : open access journal 14 (2026) 2, pp. 1-34
Digitalization is increasingly central to economic growth strategies, yet robust macro-level evidence on the role of SME-led e-commerce remains limited. Drawing on the Resource-Based View, this study examines how SME digitalization, internet finance, and platform-based activities influence...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015626054
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Online green persuasions and offline behaviour : evidence from a randomised field experiment on Rakuten's e-commerce platform in Japan
Ishikawa, Takayuki; Yokoo, Hide-Fumi; Kobayashi, Yōhei; … - 2026
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015626460
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Indonesia : eTrade readiness assessment : policy review
UNCTAD - 2026
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015626672
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Pre-Insolvency Negotiations Through Online Dispute Resolution Platforms
Mocheva, Nina; Menezes, Antonia - 2026
This Note discussess the usefulness of Online Dispute Resolution (“ODR”) systems in pre-insolvency situations. Traditionally used in bilateral contractual disputes, ODR also presents prospects for expanding access to justice in the insolvency field. Micro, Small, and Medium Enterprises...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015628246
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Influence of environmental stimuli on impulsive buying behavior in online livestream commerce : the moderating role of livestream viewing frequency and livestream shopping experience
Dinh Huu De; Khoa Bui Thanh - In: Pakistan journal of commerce and social sciences 20 (2026) 1, pp. 34-69
The impact of environmental factors on consumer impulsive buying behavior in the context of e-commerce live streaming: Role of celebrity endorsements and moderating effects of live streaming frequency and shopping experience This study examined the effect of environmental factors like perceived...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015628749
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Digital trade and global environmental quality : the moderating role of energy justice
Majeed, Muhammad Tariq; Bashir, Maryum; Ali, Samina - In: Pakistan journal of commerce and social sciences 20 (2026) 1, pp. 239-267
The potential of digital trade (DTE) and energy justice (EJ) to support environmental quality requires in-depth exploration because the environmental gains of DTE can be compromised in economies where EJ is not ensured. This study explores the environmental effects of DTE and EJ on ecological...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015628821
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Enhancing online impulse buying through artificial intelligence stimuli and social stimuli in generation Z : the mediating role of brand trust
Sanawan, Sharif Usman; Hassan, Muhammad Taimoor; … - In: Pakistan journal of commerce and social sciences 20 (2026) 1, pp. 268-295
The purpose of this research is to investigate and explain the extent to which artificial intelligence stimuli and social behavior determinants influence online impulse buying in Pakistan's e-retail sector positioning brand trust as central pathway mechanism among generation Z. Drawing on the...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015628822
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Examining associations between socio-demographic characteristics and online shopping risk determinants of consumers in Bulgaria
Ivanova, Zoya - In: Administrative Sciences : open access journal 16 (2026) 3, pp. 1-17
This study examines associations between socio-demographic characteristics and online shopping risk determinants of consumers in Bulgaria. It focuses on nine risk determinants grouped into four domains-technological, logistical, legal and geographical, and other risks. The analysis is based on...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015634036
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Exploring "buy online and pick-up in-store" (BOPIS) service rejection in grocery retail
Ramolobeli, Tankiso; Nel, Jacques - In: European business review 38 (2026) 2, pp. 133-150
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Shopping versus shipping : a spatial competition theory of E-commerce
Gokan, Toshitaka; Thisse, Jacques-François; Zhu, Xiwei - 2026
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015617925
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Between search and platform : ChatGPT under the DSA
Lorente, Toni; Gardhouse, Kathrin - In: Internet policy review : journal on internet regulation 15 (2026) 1, pp. 1-27
This article examines the applicability of the Digital Services Act (DSA) to ChatGPT, arguing that it should be classified as a hybrid of the two types of hosting services: online search engines and platforms. This requires classifying search engines as hosting services, which we show is...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015618102
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Regulatory options to address food e-commerce in national legislation : policy and legal challenges
Lattanzi, Amina; Bullon, Carmen; Viinikainen, Teemu - 2026
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015636207
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Is competition only one click away? : the Digital Markets Act impact on Google Maps
Pape, Louis-Daniel; Rossi, Michelangelo - 2026 - Original version: July 2024, this version: Januar 2026
This paper studies the impact of the European Union's Digital Markets Act (DMA) on user search behavior and traffic to online mapping services, focusing on recent changes to Google's search results page. In January 2024, Google altered the display of location-based queries for EU users by...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015605043
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Sherlocking : the effects of platform-owner entry on the competitive behavior of third-party firms
Leyden, Benjamin T. - 2026
I study how third-party firms respond when a platform owner enters its own marketplace, analyzing Apple's entries into App Store submarkets from 2016-2021. Using text embeddings to define markets and a staggered difference-in-differences design, I find that Apple's entry deters new competitors...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015609687
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PayTech on BigTech platforms
Chiu, Jonathan; Koeppl, Thorsten V. - In: Journal of banking and finance 182 (2026), pp. 1-11
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015559038
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Digital revitalization or useless effort? : public e-commerce support and local specialty sales
Han, Xintong; Dee, Jan Victor; Wang, Shaojia; Chen, Kefan - In: Journal of development economics 179 (2026), pp. 1-13
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015560326
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Victim and online financial scams : understanding heterogeneity in susceptibility to online financial scams
Nattanicha Chairassamee; Kanokwan Chancharoenchai; … - 2026
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015561462
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Online reviews : information content, drivers, and platform design
Bondi, Tommaso; Rossi, Michelangelo - 2026
Online ratings emerge from a multi-stage process that can systematically distort their informational content. We develop a unified framework decomposing the rating process into distinct components: experienced quality (driven by intrinsic quality, seller effort, and price), expectations formed...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015592820
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A strategic compass for navigating Senegal's debt crisis
Ndiaye, Abdoulaye; Kessler, Martin - 2026
Online ratings emerge from a multi-stage process that can systematically distort their informational content. We develop a unified framework decomposing the rating process into distinct components: experienced quality (driven by intrinsic quality, seller effort, and price), expectations formed...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015592832
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Marketing setting up peer-to-peer electronic platforms to overcome generational barriers to participation in the sharing economy
Pelech, Pavel; Dědková, Jaroslava - In: Electronic commerce research 26 (2026) 1, pp. 605-643
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015595703
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Shaping the causes of product returns : topic modeling on online customer reviews
Mor, Andrea; Orsenigo, Carlotta; Soto Gomez, Mauricio; … - In: Electronic commerce research 26 (2026) 1, pp. 747-781
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015595713
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Blockchain-based food traceability system and green brand image : enhancing product trust and purchase intentions for online agricultural products
Duong Cong Doanh; Tram, Tran Bao; Vu, Pham Quang; Le, … - In: Cleaner and responsible consumption 20 (2026), pp. 1-13
This study investigates the impact of green agriculture product brand image and blockchain-based food traceability systems on enhancing product trust and its subsequent effects on online agriculture product purchase intention. As consumer demand for transparency and sustainability rises,...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015596238
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Selling on recommender platforms : demand boost versus customer migration
Karle, Heiko; Preuß, Marcel; Reisinger, Markus - 2026
Platforms that provide product recommendations to consumers, such as marketplaces like Amazon or online travel agencies like Expedia, govern a substantial part of transactions in many markets. In addition to selling via platforms, most firms, however, also operate a direct channel. This paper...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015596654
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The impact of digital trade rules on firms' international joint patent applications
Liu, Bin; Liu, Chunmiao; Li, Chuanchuan; Chen, Xiao - In: Research policy : policy, management and economic … 55 (2026) 1, pp. 1-18
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015573270
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The role of social media in online shopper behavior : insights from South Africa
Wiese, Melanie - In: Journal of African business 27 (2026) 1, pp. 22-43
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015597334
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Dynamic pricing and inventory control for fresh agricultural products under dual channel
Wang, Xiongzhi; Tang, Fangling - In: Journal of management science and engineering 11 (2026) 1, pp. 37-73
This study investigates a joint pricing and inventory control problem for fresh agricultural products within dual channels. Considering factors such as service level, holding/lost costs, and consumer demand, this study presents a single-period model, followed by two stochastic dynamic...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015637502
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When should a live-stream e-seller offer return-freight insurance?
Xie, Jiqing; Xie, Jiaping; Xia, Yu - In: Journal of management science and engineering 11 (2026) 1, pp. 74-102
Consumer rights and interests have been a challenge since the emergence of live-stream selling. To solve this problem, some live-stream e-sellers have introduced an innovative return policy called return-freight insurance (RFI). However, other sellers selling the same product refuse to do so. We...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015637526
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Transition from e-commerce to q-commerce : analysing the impact of hyper-local delivery on the pricing strategies of risk-averse supply chain partners
Raju, Sarin; Ali, Rofin Thirunelvelikaran Mohammed; … - In: Journal of management science and engineering 11 (2026) 1, pp. 103-130
Hyperlocal delivery (HLD) refers to a novel model for delivering goods or services to customers within a very limited geographic area, typically within a few miles of their location, in a very short time. With more and more online retailers moving to HLD, it is imperative to analyse the impact...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015637531
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Regulating physicians' prices in the presence of health platforms
Canta, Chiara; Madio, Leonardo; Mantovani, Andrea; … - 2026
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015637969
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The path to impulse : a cognitive-affective-conative model of live E-commerce behaviour across Southeast Asia
Wusko, Any Urwatul; Aminullah - In: The South East Asian journal of management 20 (2026) 1, pp. 1-29
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015638838
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The role of channel integration quality in shaping consumer behavior in omnichannel and multi-channel retail
Tulebayeva, Nazym T.; Kozhamkulova, Zhanna T.; … - In: Journal of open innovation : technology, market, and … 12 (2026) 1, pp. 1-11
Purpose This study examines how channel integration quality influences consumer behavior-specifically satisfaction, purchase intentions, and brand loyalty-in omnichannel and multi-channel retail environments. It aims to highlight cross-country differences by comparing the Turkish and Kazakhstani...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015639602
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Superplatform : a framework to analyse and regulate Google's online ad ecosystem
Caliskan, Koray; MacKenzie, Donald A.; McGowan, Addie - In: Internet policy review : journal on internet regulation 15 (2026) 1, pp. 1-25
This paper introduces the concept of the superplatform to analyse and regulate Google's online advertising ecosystem. As the operator of the world's largest ad exchanges, Google often escapes regulatory oversight and scholarly scrutiny. The superplatform is conceptualised as an integrated...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015618104
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Regulating physicians' prices in the presence of health platforms
Canta, Chiara; Madio, Leonardo; Mantovani, Andrea; … - 2026
Online platforms connecting physicians and patients are increasingly common and often operate in heavily regulated contexts. We consider a platform that provides cost-reducing services for physicians and quality-enhancing services for patients. The platform also improves the matching between...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015639075
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A mixed-integer optimization approach to E-tailing supply chain resilience through substitution and transshipment
Karimi, Ayar; Hassani, Omid Boyer; Tavakkoli-Moghaddam, Reza - In: Supply chain analytics 13 (2026), pp. 1-17
Efficient order fulfillment in e-tailing networks is increasingly challenged by inventory shortages, dispersed fulfillment centers, and heterogeneous customer preferences. This study develops a mixed-integer programming model that jointly optimizes order allocation, substitution, and lateral...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015640933
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Advance selling strategy and pricing decisions with online reviews
Tang, Ming-Zhao; You, Tian-Hui; Cao, Bing-Bing - In: International transactions in operational research : a … 32 (2025) 5, pp. 3108-3137
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015375848
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Consumer privacy concerns and information sharing intention in omnichannel retailing : mediating role of online trust
Khoa Bui Thanh; Le Thi Tuyet Thanh - In: Pakistan journal of commerce and social sciences 19 (2025) 1, pp. 55-76
Objective of this research is to find out the relationship between customers' perceptions of an organization's privacy information practices and their information-sharing intention in the context of omnichannel retailing. The study aimed to address the gap in research regarding privacy concerns...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015376586
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Targeting online sales through last-mile delivery platform integration
Park, Kevin H.; Pan, Xiaodan; Dresner, Martin - In: Journal of operations management 71 (2025) 2, pp. 195-219
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Acquiring cross-border business customers : the roles of relevance and novelty in online communication
Zhao, Danyang; Wang, Meng; Gu, Flora Fang; Zhuang, Guijun - In: Industrial marketing management : the international … 126 (2025), pp. 1-17
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Logistics service sharing in cross-border e-commerce
Khooban, Zohreh; Mutlu, Nevin; Kok, A. G. de - In: International journal of production economics 279 (2025), pp. 1-14
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015371421
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Pivoting B2B platform business models : from platform experimentation to multi-platform integration to ecosystem envelopment
Filosa, Clara; Jovanovic, Marin; Agostini, Lara; … - In: International journal of production economics 280 (2025), pp. 1-15
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015372558
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The consumer intention to use e-commerce applications in the post-pandemic era : a predictive approach study using a CHAID tree-based algorithm
Higueras-Castillo, Elena; Alves, Helena; … - In: European journal of management and business economics : … 34 (2025) 1, pp. 103-119
Purpose This study proposes a hierarchic segmentation that develops a tree-based classification model and classifies the cases into groups. This allows for the definition of e-commerce user profiles for each of the groups. Additionally, it facilitates the development of actions to improve the...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015372661
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A personalized content-based method to predict customers' preferences in an online apparel retailer
KabirMamdouh, Alireza; Kök, A. Gürhan - In: International journal of production economics 280 (2025), pp. 1-14
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015372705
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Application of analytics in food retailing to improve online order picking time estimations
Vazquez-Noguerol, Mar; Prado-Prado, J. Carlos - In: International journal of production economics 280 (2025), pp. 1-11
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Business use of online platforms : competition, satisfaction and willingness to pay
Peneder, Michael; Bilek-Steindl, Sandra; … - 2025
Online platforms have evolved into powerful programmable architectures that enable heterogeneous groups of autonomous but interdependent users to interact. Based on a stratified sample of 1,380 companies from a newly developed enterprise survey in Austria, the analysis aims to reduce the lack of...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015372720
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Rating with the senses : how sensory encounters are reflected on online review ratings?
Hallikainen, Heli; Halinen, Marianna; Tervonen, Hannes; … - In: Psychology & marketing 42 (2025) 1, pp. 159-174
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Different roles, different strokes : disseminating e-WOM in industrial Internet platform through multi-actor value co-creation
Liu, Yue; Zhu, Xiumei; Zhang, Mengyao; Fu, Jiaying; … - In: Psychology & marketing 42 (2025) 2, pp. 359-373
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015373119
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