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Year of publication
Subject
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Konsumentenverhalten 111,479 Consumer behaviour 110,773 Beziehungsmarketing 14,022 Relationship marketing 14,005 Theorie 13,508 Theory 13,346 Markenführung 9,793 Brand management 9,788 Online-Handel 9,594 Online retailing 9,580 Markenimage 8,558 Brand image 8,533 Social Web 7,963 Social web 7,961 Kundenzufriedenheit 7,755 Customer satisfaction 7,749 Markenartikel 7,497 Brand 7,477 Online-Marketing 6,252 Internet marketing 6,227 Experiment 5,717 Dienstleistungsqualität 5,537 Service quality 5,534 Einzelhandel 5,438 Werbewirkung 5,356 Retail trade 5,351 Advertising effects 5,316 Electronic Commerce 5,308 E-commerce 5,179 Emotion 4,867 USA 4,569 United States 4,354 Deutschland 4,214 Privater Konsum 4,184 Private consumption 4,179 Marketingmanagement 4,064 Werbung 4,045 Marketing management 4,042 Advertising 3,981 Virales Marketing 3,943
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Online availability
All
Undetermined 44,756 Free 29,324 CC license 3,068 Digitizable 45
Type of publication
All
Article 78,265 Book / Working Paper 35,057 Journal 183
Subcategories
All
Article in journal 70,084 Working paper 8,323 Book section 6,021 Proceedings 1,112 Case study 323 Textbook 250 Government document 171 Statistics 90 Literature review 75 Guidebook 59 Handbook 53 Glossary included 44 Report 42 Review 37 Introduction 9 Reference work 7 Dissertation 6 Biography 5
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Language
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English 106,489 German 6,029 French 339 Undetermined 264 Polish 117 Spanish 85 Italian 74 Swedish 35 Russian 33 Danish 29 Norwegian 22 Dutch 21 Portuguese 20 Hungarian 16 Finnish 15 Slovak 10 Czech 6 Croatian 5 Romanian 4 Bulgarian 3 Slovenian 3 Arabic 2 Multiple languages 2 Serbian 2 Chinese 2 Bosnian 1 Lithuanian 1 Macedonian 1 Malay (macrolanguage) 1 Turkish 1
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Author
All
Han, Heesup 159 Belk, Russell W. 143 Mattila, Anna S. 132 Grunert, Klaus G. 114 Phau, Ian 105 Loureiro, Sandra Maria Correia 98 Lusk, Jayson L. 98 Septianto, Felix 97 Dwivedi, Yogesh K. 93 Agarwal, Sumit 90 Wansink, Brian 90 Grewal, Dhruv 89 Huber, Frank 89 Law, Rob 83 Foxall, Gordon R. 82 Gierl, Heribert 82 Sheth, Jagdish N. 82 Wiedmann, Klaus-Peter 81 Bagozzi, Richard P. 80 Bauer, Hans H. 80 Nayga, Rodolfo M. <Jr.> 80 Herrmann, Andreas 79 Paul, Justin 79 Usman, Osly 78 Kim, Jungkeun 76 Cherchye, Laurens 75 Chintagunta, Pradeep K. 75 Hollebeek, Linda D. 74 Janssen, Maarten C. W. 72 Ko, Eunju 72 Stavins, Joanna 72 Khare, Arpita 71 Kim, Seongseop 71 Rock, Bram de 71 Verhoef, Peter C. 71 Woodside, Arch G. 70 Thaichon, Park 69 Krishna, Aradhna 68 Sutter, Matthias 68 Jang, Soocheong 63
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Institution
All
National Bureau of Economic Research 682 Springer Fachmedien Wiesbaden 130 OECD 86 European Commission / Joint Research Centre 64 European Commission / Directorate-General for Justice and Consumers 60 London Economics 50 IPSOS 47 American Marketing Association 39 Consumers, Health, Agriculture and Food Executive Agency 37 European Commission / Directorate-General for Health and Food Safety 36 IGI Global 35 Deloitte consortium 32 Verlag Dr. Kovač 32 International Energy Agency 30 Edward Elgar Publishing 27 GFK 26 Institut für Demoskopie Allensbach 26 Books on Demand GmbH <Norderstedt> 23 Friedrich-Schiller-Universität Jena 20 Information Resources Management Association 19 Nordic Council of Ministers 18 European Parliament / Directorate-General for Internal Policies of the Union 16 INSEAD 15 Nomos Verlagsgesellschaft 15 Center Data 14 Deloitte 14 Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde 14 Wageningen Economic Research 14 Christian-Albrechts-Universität zu Kiel 13 Europäische Kommission / Gemeinsame Forschungsstelle 12 Rheinisch-Westfälische Technische Hochschule Aachen 12 Universität Mannheim 12 European Commission / Directorate General for Maritime Affairs and Fisheries 11 European Commission / Directorate-General for Health and Consumers 11 Gesellschaft für Ökologische Kommunikation mbH 11 Organisation for Economic Co-operation and Development 11 World Bank 11 Österreichisches Institut für Wirtschaftsforschung 11 European Central Bank 10 Deutscher Dialogmarketing Verband 9
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Published in...
All
Journal of retailing and consumer services 2,615 Journal of business research : JBR 2,565 International journal of hospitality management 1,078 International journal of consumer studies 995 Psychology & marketing 954 Asia Pacific journal of marketing and logistics 738 NBER working paper series 679 Journal of consumer research : JCR ; an interdisciplinary bimonthly 624 The journal of product & brand management 597 International journal of contemporary hospitality management 491 Tourism management : research, policies, practice 491 NBER Working Paper 487 Management science : journal of the Institute for Operations Research and the Management Sciences 471 Cogent business & management 467 International journal of advertising : the review of marketing communications 459 Marketing science 445 Working paper / National Bureau of Economic Research, Inc. 443 Journal of fashion marketing and management 435 Journal of marketing 425 Journal of travel and tourism marketing 419 The journal of brand management : an international journal 414 Journal of marketing research : JMR 411 Journal of retailing 403 Marketing letters : a journal of research in marketing 403 Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology 401 Journal of the Academy of Marketing Science 396 European journal of marketing : EJM 394 Journal of consumer behaviour 389 Journal of international consumer marketing 387 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 385 Journal of marketing communications 384 Journal of travel research : a quarterly publication of the Travel and Tourism Research Association 364 Journal of marketing management : MM 362 Marketing intelligence & planning 355 Technological forecasting & social change : an international journal 355 SpringerLink / Bücher 354 The journal of services marketing 343 The international review of retail, distribution and consumer research 341 Journal of hospitality marketing & management 327 Journal of Islamic marketing 320
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Source
All
ECONIS (ZBW) 111,708 USB Cologne (EcoSocSci) 1,148 EconStor 579 OLC EcoSci 43 RePEc 20 BASE 3 ArchiDok 3 USB Cologne (business full texts) 1
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Showing 1 - 50 of 105,104
 
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The response of debtors to rate changes
Fuster, Andreas; Gianinazzi, Virginia; Hackethal, Andreas; … - 2026
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The impact of green marketing strategies on consumer purchase intentions toward ECO-friendly products in Southeast Asia
Xia, Zongwen - 2026
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015616809
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Extending green technology adoption models : determinants of MSMEs' purchase intention for a hybrid solar-electric cart in urban Indonesia
Purwanto, Edi; Nugraha, Hari; Siregar, Ismail Alif - 2026
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Political identity and consumer behaviour : Musk and Tesla in Germany
Buggle, Johannes; Butschek, Sebastian; Tenschert, Elian - 2026
We study how a political identity shock affects high-stakes consumption choices. Late in 2024, Elon Musk endorsed Germany's far-right Alternative für Deutschland. We document that after this, Tesla sales rose by up to 30 percent in right-leaning districts relative to left-leaning ones, without...
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Behavioural and policy drivers of electric vehicle repurchase intention in Malaysia : insights for an inclusive energy transition
Chong, Kim Mee; Aziz, Atif; Parveen, Manam; He, Long; … - 2026
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Household consumption in Colombia: a nonlinear cointegrating approach
Arango Thomas, Luis Eduardo; Flórez, Luz A.; Posada, … - 2026
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015617560
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Shopping versus shipping : a spatial competition theory of E-commerce
Gokan, Toshitaka; Thisse, Jacques-François; Zhu, Xiwei - 2026
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Monopolistic competition under horizontal and vertical differentiation
Kichko, Sergey; Marini, Marco; Saulle, Ricardo; Thisse, … - 2026
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Monopolistic competition under horizontal and vertical differentiation
Kichko, Sergei; Marini, Marco; Saulle, Riccardo D.; … - 2026
Book / Working Paper
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Monopolistic competition under horizontal and vertical differentiation
Kichko, Sergei; Marini, Marco; Saulle, Riccardo D.; … - 2026
Book / Working Paper
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Corporate intent
Landier, Augustin; Sastry, Parinitha; Thesmar, David - 2026
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015618251
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Consumer consent regulation
Strausz, Roland - 2026
Consumer consent regulation is the cornerstone of modern data privacy regulation such as the European GDPR and the Californian CCPA. By ensuring that consumers can reject any harmful data collection, the regulation seems an effective tool for protecting consumers against price discrimination. By...
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Consumer consent regulation
Strausz, Ronald - 2024
Book / Working Paper
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Exploring the dynamics among eco-friendly vehicles, sustainability, and consumer purchasing behavior
Narci, Muhammed Talha - 2026
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A multi-objective open shop model for optimizing scheduling in automotive repair shops
Behbahani, Mohammad; Izadbakhsh, Reza; Izadbakhsh, … - 2026
Warranty and after-sales services have become increasingly critical due to their significant cost implications for both manufacturers and consumers. Efficient scheduling in automobile repair shops plays a key role in enhancing customer satisfaction while minimizing operational inefficiencies....
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An analytics-driven method for building ethical customer digital twins using neuromarketing and social media data
Okyere Sefa, Ama Anomwaa; Rezaei, Mohammadreza; … - 2026
As markets become increasingly digitalised, understanding the emotional and cognitive drivers of consumer behaviour is essential for developing responsive and targeted marketing strategies. This study contributes to the development of Customer Digital Twins (CDTs) by integrating neuromarketing...
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Special issue: E-commerce, physical stores and new technologies in the evolution of fashion retail business models
2026
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015654353
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Developing poultry processing in Benin : the potential of domestic preference shifts and trade policies
Kinkpe, Agossoussi Thierry; Grethe, Harald; Luckmann, … - 2026
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Heterogeneity in consumers' economic expectations across euro area countries
Dräger, Lena; Marenčák, Michal; Giang Hong Nghiem; … - 2026
This paper examines cross-country differences in consumer expectations about macroeconomic outcomes and mortgage borrowing conditions within a monetary union. Using harmonized microdata from the ECB Consumer Expectations Survey for eleven euro area countries, we document significant national...
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Heterogeneity in consumers' economic expectations across euro area countries
Dräger, Lena; Marenčák, Michal; Giang Hong Nghiem; … - 2026
Book / Working Paper
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Heterogeneity in consumers' economic expectations across euro area countries
Dräger, Lena; Marenčák, Michal; Giang Hong Nghiem; … - 2026
Book / Working Paper
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Household behavior below the zero lower bound
Andersen, Asger Lau; Johannesen, Niels; Petersen, Jens … - 2026
How do households respond when deposit rates drop below zero? Using administrative micro data and exploiting cross-bank variation in interest rate policies, we study a major episode of negative deposit rates in Denmark affecting two thirds of household deposits. We find that households strongly...
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Household behavior below the zero lower bound
Andersen, Asger Lau; Johannesen, Niels; Petersen, Jens … - 2026
Book / Working Paper
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Bridging the green purchasing gap : drivers of willingness to pay for green cosmetics across consumer groups
Uturestantix, Uturestantix; Ari Warokka; Aqmar, Aina Zatil - 2026
Growing consumer awareness of environmental and health issues has increased demand for sustainable products, yet a persistent gap remains between positive attitudes and actual purchasing behavior. This study addresses inconsistent findings in prior literature regarding the effects of...
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The influence of flow and competitiveness on young adult non-professional gamers’ attitude and continued play intentions toward eSports
Bevan-Dye, Ayesha Lian; Van den Berg, Liandi - 2026
While the popularity of eSports continues to grow, academic research on the topic remains limited, particularly in the African context. To address this scholarly limitation, this study applied the stimulus-organism-response theory to determine the influence of flow and competitiveness on young...
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ESG-driven digital performance measurement and decision support in vegan food firms
Toudas, Kanellos S.; Nika, Pandora P.; Giannakopoulos, … - 2026
Despite the growing importance of Environmental, Social, and Governance (ESG) performance in shaping brand perception and consumer trust, limited empirical evidence exists on how ESG indicators translate into measurable digital consumer engagement outcomes, particularly in ethically driven...
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Transitory shocks and consumption dynamics : pent-up demand or hand-to-mouth?
Brown, Martin; Hamoud, Mohamed; Toczynski, Jan - 2026 - This version: May 2026
We examine the recovery of U.S. consumer spending following the COVID-19 recession using monthly transaction data for over 34,000 individuals. We find limited evidence that cutbacks in spending on in-person services or durables during the recession generated pent-up demand. Instead, spending...
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Economic impact of consumer determinants on household energy use : evidence from Kazakhstan
Kaliyeva, Assem; Turarov, Dauren; Ristić, Lela; … - 2026
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015618905
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The causal effects of tariff uncertainty on consumers' macroeconomic expectations and spending plans
Candia, Bernardo; Mitchell, James; Pfajfar, Damjan - 2026
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015619007
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Downstream food waste in restaurant supply chains : behavioural drivers and implications for sustainable logistics in a Mediterranean context
Karra, Maria; Koumpoti, Antonia; Saridi, Marina; … - 2026
Background: Food waste at the consumption stage creates inefficiencies in food supply chains, with restaurants acting as downstream nodes where consumer behaviour affects operations. This study examines the behavioural drivers of plate waste in restaurants in Greece, within a Mediterranean...
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On the value of warehouse sharing in an inventory system for medical consumables
Yu, Yugang; Guo, Dandan; Zheng, Shengming - 2026
This paper investigates the value of warehouse sharing when a third-party service provider (3PS) manages medical consumables inventory instead of hospitals. With the advancement of information technology, the 3PS commonly establish central warehouses to facilitate horizontal collaboration,...
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A model of consumption with mental accounting and heterogeneous agents
Gimeno-Ribes, Jaime - 2026
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015655481
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Sustainable food consumption in China : changing foodscapes, values and practices
Hughes, Alexandra; Zhong, Shuru; Crang, Mike; Zeng, Guojun - 2026
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015450268
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Effects of product online reviews on product returns : a review and classification of the literature
Wang, Yun; Yu, Bo; Chen, Jing - 2026
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015459120
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Long-term consumer selection strategies for a heterogeneous consumer base when demand depends on purchase and advertising histories
Nordemann, Oliver; Schlosser, Rainer - 2026
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015459135
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Understanding consumer demand for "Buy Now, Pay Later"
Aidala, Felix; Koşar, Gizem; Mangrum, Daniel; Klaauw, … - 2026 - Revised February 2026
We estimate consumer preferences for "Buy Now, Pay Later" (BNPL) using a large-scale probabilistic stated choice survey experiment. Average willingness to pay (WTP) for the standard BNPL bundle is negative, but younger, lower-income, and less credit-worthy consumers exhibit higher demand. The...
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Victim and online financial scams : understanding heterogeneity in susceptibility to online financial scams
Nattanicha Chairassamee; Kanokwan Chancharoenchai; … - 2026
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015561462
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Do eco-labels pay off? : causal evidence from Japanese firms
Okajima, Shigeharu; Okajima, Hiroko; Shirao, Naohiro; … - 2026
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015562103
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Social influence and carbon dioxide mitigation
Ganguli, Jayant Vivek; Mengel, Friederike - 2026
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015563931
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What is the value of attention? : supply and demand estimation of attention in a mobile app setting
Orrenius, Johan - 2026
I study the digital market for attention in a freemium mobile game where users choose between paying with money or by watching 30-second video ads. Using unique event-level data, I estimate consumers' supply elasticity of attention. In the aggregate, a one percent higher price increases the...
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How default choice architecture impacts downstream behavior : a taxonomy, theoretical framework, and research agenda
Waisman, Rory M.; Derksen, Tim; Häubl, Gerald - 2026
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015607927
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Digital tracking, gamification, social media, and AI : how technology influences motivation
Woolley, Kaitlin; Sharif, Marissa A. - 2026
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015607933
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Trust transference and cognitive affective trust dichotomy in TikTok short-form videos : the moderating role of source homophily
Rajat Subhra Chatterjee; Hosen, Mosharrof; Hameed, Irfan; … - 2026
This study explores the under-researched area of cognitive-affective trust transference within the context of short-form videos (SFV) on the TikTok platform. It also provides new insights into the impact of source homophily that arises from viewing SFV. The study incorporates trust transfer...
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Consumer innovation resistance and green technological innovation behavior : an evolutionary game approach
Li, Xingwei; Zhou, Guichuan; Yi, Beiyu - 2026
Green technology innovation (GTI) is crucial for enhancing the resource utilization of construction and demolition waste (CDW). However, consumer resistance to products made from recycled CDW significantly constrains their advancement. Existing studies largely emphasize government policies and...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015609024
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Racial heterogeneity in consumption responses to the economic impact payment
Goto, Yulina; Nakajima, Makoto - 2026
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015609895
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COVID-19 Risk Perceptions After the End of the Public Health Emergency
Chiba, Asako; Haganuma, Kazuya; Nakata, Taisuke; Nguyen … - 2026
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015611420
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Consumer acceptance of time-of-use tariffs : the role of information and price salience
Carthy, Philip; Farrell, Niall; Harold, Jason; Timmons, … - 2026
Time-of-use (ToU) tariffs are an efficient mechanism for managing peak electricity demand, but consumer adoption remains low and usage suboptimal. This paper examines three possible economic and behavioral barriers: (1) The monetary compensation available under ToU tariffs may be insufficient...
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Intertemporal self-insurance and excess sensitivity of affluent households
Savoia, Ettore - 2026
This paper studies household consumption behavior when saving motives differ due to preference or income risk heterogeneity. I show that self-insurance operates along two margins: a standard liquidity margin determined by the level of current resources and an intertemporal margin governed by...
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Adoption and welfare effects of payment innovations : the case of digital wallets in Peru
Andia, Arturo; Aurazo, Jose; Paliza, Marcelo - 2026
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015613787
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Adoption and welfare effects of payment innovations: the case of digital wallets in Peru
Andia, Arturo; Aurazo, Jose; Paliza, Marcelo - 2025
Book / Working Paper
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Exploring "buy online and pick-up in-store" (BOPIS) service rejection in grocery retail
Ramolobeli, Tankiso; Nel, Jacques - 2026
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015614052
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Is trust about more than just money? : insight into South African banking customers
Petzer, Daniel J.; Roberts-Lombard, Mornay - 2026
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015614066
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Shaping markets for climate-friendly food consumption : a multi-level analysis of market-mediated changesin food practices
Jakobsen, Anne Toldbod - 2026 - First edition
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015614273
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Demand estimation with text and image data
Compiani, Giovanni; Morozov, Ilya; Seiler, Stephan - 2026 - Original Version: October 2024, This Version: March 2026
We propose a demand estimation approach that leverages unstructured data to infer substitution patterns. Using pre-trained deep learning models, we extract embeddings from product images and textual descriptions and incorporate them into a mixed logit demand model. This approach enables demand...
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Demand estimation with text and image data
Compiani, Giovanni; Morozov, Ilya; Seiler, Stephan - 2025 - Original version: October 2024, this version: November 2025
Edition: Original version: October 2024, this version: November 2025
Book / Working Paper
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Demand estimation with text and image data
Compiani, Giovanni; Morozov, Ilya; Seiler, Stephan - 2023
Book / Working Paper
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Demand estimation with text and image data
Compiani, Giovanni; Morozov, Ilya; Seiler, Stephan - 2023
Book / Working Paper
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The transmission of reliable and unreliable information
Graeber, Thomas; Noy, Shakked; Roth, Christopher - 2026
Information often spreads and influences beliefs regardless of its reliability. We show that this occurs in part because indicators of reliability are disproportionately lost in the process of word-of-mouth transmission. We conduct controlled experiments where participants listen to economic...
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The transmission of reliable and unreliable information
Graeber, Thomas; Noy, Shakked; Roth, Christopher - 2025
Book / Working Paper
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The transmission of reliable and unreliable information
Graeber, Thomas; Noy, Shakked; Roth, Christopher - 2025
Book / Working Paper
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The transmission of reliable and unreliable information
Graeber, Thomas; Noy, Shakked; Roth, Christopher - 2025
Book / Working Paper
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Coarse categories in a complex world
Graeber, Thomas; Roth, Christopher; Sammon, Marco - 2026
Most news stories contain both granular quantitative information and coarse categorizations. For instance, company earnings are reported as a dollar figure alongside categorizations, such as whether earnings beat or missed market expectations. We formalize and study the hypothesis that when a...
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Coarse categories in a complex world
Graeber, Thomas; Roth, Christopher; Sammon, Marco - 2025
Book / Working Paper
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Coarse categories in a complex world
Graeber, Thomas; Roth, Christopher; Sammon, Marco - 2025
Book / Working Paper
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Environmental-friendliness of food choices in Great Britain
Jadin, Julia; Le Henaff, Florine - 2026
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015614425
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