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Year of publication
Subject
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Konsumentenverhalten 103,489 Consumer behaviour 102,793 Beziehungsmarketing 12,896 Relationship marketing 12,882 Theorie 12,754 Theory 12,593 Markenführung 8,962 Brand management 8,958 Online-Handel 8,756 Online retailing 8,742 Markenimage 7,880 Brand image 7,855 Kundenzufriedenheit 7,195 Customer satisfaction 7,189 Social Web 7,049 Social web 7,047 Markenartikel 6,916 Brand 6,899 Online-Marketing 5,617 Internet marketing 5,592 Experiment 5,294 Dienstleistungsqualität 5,176 Service quality 5,173 Einzelhandel 5,096 Retail trade 5,013 Werbewirkung 4,914 Advertising effects 4,875 Electronic Commerce 4,870 E-commerce 4,743 USA 4,442 Emotion 4,403 United States 4,236 Deutschland 4,136 Germany 3,811 Privater Konsum 3,807 Private consumption 3,802 Werbung 3,735 Marketingmanagement 3,726 Marketing management 3,705 Advertising 3,673
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Online availability
All
Undetermined 39,502 Free 26,756 CC license 2,217
Type of publication
All
Article 71,263 Book / Working Paper 34,062 Journal 181
Type of publication (narrower categories)
All
Article in journal 64,556 Aufsatz in Zeitschrift 64,556 Graue Literatur 8,768 Non-commercial literature 8,768 Working Paper 7,722 Arbeitspapier 7,239 Aufsatz im Buch 5,792 Book section 5,792 Hochschulschrift 2,761 Thesis 1,841 Collection of articles of several authors 1,200 Sammelwerk 1,200 Aufsatzsammlung 836 Conference paper 670 Konferenzbeitrag 670 Bibliografie enthalten 362 Bibliography included 362 Konferenzschrift 362 Collection of articles written by one author 319 Sammlung 319 Dissertation u.a. Prüfungsschriften 262 Case study 256 Fallstudie 256 Lehrbuch 248 Textbook 204 Reprint 197 Conference proceedings 164 Amtsdruckschrift 159 Government document 159 Statistik 89 Statistics 73 Systematic review 72 Übersichtsarbeit 72 Forschungsbericht 61 Article 60 Ratgeber 59 Guidebook 53 Handbook 53 Handbuch 53 Market information 52
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Language
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English 98,518 German 6,007 French 336 Undetermined 263 Polish 115 Spanish 83 Italian 74 Swedish 35 Russian 32 Danish 29 Norwegian 22 Dutch 21 Portuguese 19 Hungarian 16 Finnish 15 Slovak 10 Czech 6 Croatian 5 Romanian 4 Bulgarian 3 Slovenian 3 Arabic 2 Multiple languages 2 Serbian 2 Chinese 2 Bosnian 1 Lithuanian 1 Macedonian 1 Malay (macrolanguage) 1 Turkish 1
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Author
All
Han, Heesup 152 Belk, Russell W. 134 Mattila, Anna S. 128 Grunert, Klaus G. 112 Phau, Ian 100 Septianto, Felix 95 Lusk, Jayson L. 93 Loureiro, Sandra Maria Correia 92 Wansink, Brian 90 Dwivedi, Yogesh K. 89 Huber, Frank 89 Agarwal, Sumit 86 Grewal, Dhruv 83 Gierl, Heribert 81 Wiedmann, Klaus-Peter 81 Bauer, Hans H. 80 Law, Rob 80 Herrmann, Andreas 79 Nayga, Rodolfo M. <Jr.> 79 Sheth, Jagdish N. 79 Foxall, Gordon R. 78 Usman, Osly 78 Bagozzi, Richard P. 75 Chintagunta, Pradeep K. 73 Paul, Justin 73 Cherchye, Laurens 72 Khare, Arpita 71 Verhoef, Peter C. 71 Kim, Jungkeun 70 Rock, Bram de 69 Stavins, Joanna 69 Woodside, Arch G. 69 Krishna, Aradhna 68 Sutter, Matthias 68 Janssen, Maarten C. W. 66 Ko, Eunju 66 Hollebeek, Linda D. 62 Kim, Seongseop 62 Laroche, Michel 62 Jang, Soocheong (Shawn) 61
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Institution
All
National Bureau of Economic Research 636 Springer Fachmedien Wiesbaden 130 OECD 80 European Commission / Joint Research Centre 64 European Commission / Directorate-General for Justice and Consumers 58 London Economics 50 IPSOS 47 American Marketing Association 37 Consumers, Health, Agriculture and Food Executive Agency 37 IGI Global 35 Deloitte consortium 32 Verlag Dr. Kovač 32 International Energy Agency 30 GFK 26 Institut für Demoskopie Allensbach 26 Books on Demand GmbH <Norderstedt> 22 Edward Elgar Publishing 22 Friedrich-Schiller-Universität Jena 20 Information Resources Management Association 19 Nordic Council of Ministers 18 European Parliament / Directorate-General for Internal Policies of the Union 16 INSEAD 15 Center Data 14 Deloitte 14 Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde 14 Wageningen Economic Research 14 Christian-Albrechts-Universität zu Kiel 13 Nomos Verlagsgesellschaft 13 Rheinisch-Westfälische Technische Hochschule Aachen 12 Universität Mannheim 12 European Commission / Directorate-General for Health and Consumers 11 Europäische Kommission / Gemeinsame Forschungsstelle 11 Gesellschaft für Ökologische Kommunikation mbH 11 Organisation for Economic Co-operation and Development 11 Österreichisches Institut für Wirtschaftsforschung 11 Deutscher Dialogmarketing Verband 9 European Central Bank 9 European Commission / Directorate-General for Communication 9 Gesellschaft für Konsum-, Markt- und Absatzforschung 9 Haufe-Lexware GmbH & Co. KG 9
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Published in...
All
Journal of business research : JBR 2,431 Journal of retailing and consumer services 2,404 International journal of hospitality management 930 International journal of consumer studies 921 Psychology & marketing 819 NBER working paper series 633 Journal of consumer research : JCR ; an interdisciplinary bimonthly 620 Asia Pacific journal of marketing and logistics 556 The journal of product & brand management 488 NBER Working Paper 487 Tourism management : research, policies, practice 467 Working paper / National Bureau of Economic Research, Inc. 443 Management science : journal of the Institute for Operations Research and the Management Sciences 420 Marketing science 418 Journal of travel and tourism marketing 412 The journal of brand management : an international journal 405 International journal of contemporary hospitality management 401 Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology 400 European journal of marketing : EJM 389 Journal of marketing research : JMR 388 Marketing letters : a journal of research in marketing 387 Journal of fashion marketing and management 376 Journal of retailing 371 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 368 Journal of the Academy of Marketing Science 364 Journal of international consumer marketing 363 Journal of marketing management : MM 362 Journal of marketing 356 SpringerLink / Bücher 355 Technological forecasting & social change : an international journal 355 The journal of services marketing 340 Journal of marketing communications 337 Cogent business & management 331 Marketing intelligence & planning 322 The international review of retail, distribution and consumer research 322 International journal of retail & distribution management 311 Food policy : economics planning and politics of food and agriculture 306 Journal of Islamic marketing 306 Journal of travel research : a quarterly publication of the Travel and Tourism Research Association 306 Journal of hospitality marketing & management 303
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Source
All
ECONIS (ZBW) 103,715 USB Cologne (EcoSocSci) 1,148 EconStor 573 OLC EcoSci 43 RePEc 20 BASE 3 ArchiDok 3 USB Cologne (business full texts) 1
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Showing 1 - 50 of 105,506
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Customer experiences with service robots in hotels : a review and research agenda
Rana, Nripendra P.; Begum, Nusaiba; Faisal, Mohd. Nishat; … - In: Journal of hospitality marketing & management 34 (2025) 2, pp. 145-174
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015189113
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Is there a link between health care utilisation and subjective well-being? : an exploratory study among older Danes
Aaskoven, Maiken Skovrider; Kjær, Trine; Gyrd-Hansen, Dorte - In: The European journal of health economics 26 (2025) 1, pp. 87-93
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015189838
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FaceReader as a neuromarketing tool to compare the olfactory preferences of customers in selected markets
Berčík, Jakub; Mravcová, Anna; Sendra Nadal, Esther; … - In: Spanish journal of marketing 29 (2025) 1, pp. 46-64
Purpose The purpose of this paper is to examine FaceReader as a tool to compare the olfactory preferences of two selected countries. This paper examines the olfactory preferences of customers in the bakery department of a grocery store in the Slovak and the Spanish market....
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015190404
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Consumer knowledge in marketing : a critical review and research agenda
Garrido-Castro, Elisa; Torres-Peña, Francisco José; … - In: Spanish journal of marketing 29 (2025) 1, pp. 65-94
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015190413
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WeChat gamification : mobile payment impact on word of mouth and customer loyalty
Butt, Asad Hassan; Ahmad, Hassan; Muzaffar, Asif; … - In: Spanish journal of marketing 29 (2025) 1, pp. 95-113
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015190420
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Social media marketing and brand loyalty : exploring interrelationships through symmetrical and asymmetrical modeling
Ali, Faizan; Suveatwatanakul, Chokechai; Nanu, Luana; … - In: Spanish journal of marketing 29 (2025) 1, pp. 114-135
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015190421
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Do emotional carryover effects carry over?
Masters, Nikhil; Lloyd, Tim A.; Starmer, Chris - In: Journal of behavioral and experimental economics 114 (2025), pp. 1-15
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Informing the uninformed, sensitizing the informed : the two sides of consumer environmental awareness
Brécard, Dorothée; Chiroleu-Assouline, Mireille - 2025
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Exploring Africa's heterogenous middle class' brand behaviour in the new digital age : practical insights from a multiple country study
Chikweche, Tendai; Lappeman, James; Mohammed, Hossain; … - In: Journal of international consumer marketing 37 (2025) 1, pp. 55-71
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015191963
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Do cruelty-free practices matter? : the role of consumer speciesism in differential preference for cruelty-free products
Bandopadhyay, Anwesha; Borah, Sourav Bikash; … - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015192277
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Exploring the orientation towards metaverse gaming : contingent effects of VR tools usability, perceived behavioural control, subjective norms and age
Mandal, Santanu; Dubey, Ritesh Kumar; Basu, Bhaskar; … - In: Journal of innovation & knowledge : JIK 10 (2025) 1, pp. 1-17
The Gen-Z, who are deemed digital natives, have shown interest in the metaverse. The emergence of augmented reality (AR), virtual reality (VR), and mixed reality (XR) technologies in recent years has fuelled the increased interest in metaverse gaming. However, extant literature is yet to...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015192343
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Customer engagement, innovation, and sustainable consumption : analyzing personalized, innovative, sustainable phygital products
Anwar, Rana Salman; Ahmed, Rizwan Raheem; … - In: Journal of innovation & knowledge : JIK 10 (2025) 1, pp. 1-14
Purpose - This research explores the relationship between factors that play a crucial role in e-commerce. This research aimed to check the direct relationship between customer engagement, innovation, and behavior of consumers towards phygital products on patronage intention. Furthermore, this...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015192368
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Assistance to electricity consumers with price misperception
Crampes, Claude; Renault, Jérôme - 2025
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Act your age to engage : field evidence on parent versus brand extension
Tincknell, Liam; Mathmann, Frank; Torgler, Benno; … - In: The journal of brand management : an international journal 32 (2025) 1, pp. 34-49
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Customer insights for innovation : a framework and research agenda for marketing
Stremersch, Stefan; Cabooter, Elke; Guitart, Ivan A.; … - In: Journal of the Academy of Marketing Science 53 (2025) 1, pp. 29-51
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Influencer marketing effectiveness : a meta-analytic review
Pan, Meizhi; Blut, Markus; Ghiassaleh, Arezou; Lee, … - In: Journal of the Academy of Marketing Science 53 (2025) 1, pp. 52-78
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Influence of perceived legitimacy and perceived value of professional association members on attitudinal loyalty
Sánchez del Río-Vázquez, Maria-Elena; … - In: Administrative Sciences : open access journal 15 (2025) 1, pp. 1-23
This article explores the discoveries related to organizational legitimacy, focusing on its three key types: pragmatic, moral, and cognitive. It examines how perceived value plays a crucial role in the generation of legitimacy and its direct impact on attitudinal loyalty. The study, based on a...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015192984
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Effectiveness of customer relationship management in shopping malls : mall-retailer collaboration empirics
García-Nieto, Manuel; Ramón-Jerónimo, Juan Manuel; … - In: Administrative Sciences : open access journal 15 (2025) 1, pp. 1-22
This study examines the collaborative impact of Customer Relationship Management (CRM) between shopping mall management and retailers on customer traffic. Through a multiple case study involving 30 interviews with managers from various traditional shopping malls and factory outlets, the research...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015193121
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How NAFTA affected U.S. vehicle emissions : demand growth and usage patterns
Lian, Zeng; Liang, Chen; Tan, Hongru - In: Economic modelling 143 (2025), pp. 1-15
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015193351
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A new investigation into whether households are excessively sensitive to predictable changes in income
Grant, Charles B. - In: Empirical economics : a quarterly journal of the … 68 (2025) 1, pp. 237-252
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The influence of flexi-time and flexiplace work on online ordering expenditure
Hensher, David A.; Pellegrini, Andrea; Wei, Edward - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015193909
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The vampire effect of smartphone swiping : how atypical motor actions increase ad attention but impair brand recall
Rohrbach, Stefan; Bruns, Daniel; Langner, Tobias - In: International journal of advertising : the review of … 44 (2025) 1, pp. 5-23
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Selling sustainability : making green advertising more concrete with circular economy message framing
Gutentag, Jolie; Russell, Cristel Antonia - In: International journal of advertising : the review of … 44 (2025) 1, pp. 47-65
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015194214
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Speaking green : expressing a message in a foreign language fosters consumers' pro-environmental choices
Saile, Katharina S.; Neef, Nicolas Eric; Hüttl-Maack, … - In: International journal of advertising : the review of … 44 (2025) 1, pp. 66-86
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How does persuasion knowledge differ between humanlike virtual influencers and human influencers?
Willemsen, Lotte M.; Withuis, Iris; Brom, Marije; … - In: International journal of advertising : the review of … 44 (2025) 1, pp. 109-130
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015194217
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Exploring the effectiveness of digital manipulation disclosures for Instagram posts on source credibility and authenticity of social media influencers
Mucundorfeanu, Meda; Balaban, Delia Cristina; Mauer, Marius - In: International journal of advertising : the review of … 44 (2025) 1, pp. 131-163
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015194218
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Multilevel relationships and loyalty in the microfinance industry : evidence from Tanzania
Tegambwage, Amani Gration - In: Journal of business and socio-economic development 5 (2025) 1, pp. 71-83
Purpose - The operations and viability of microfinance institutions (MFIs), crucial for socioeconomic development and poverty reduction, heavily rely on the multilevel relationships among borrowers, loan officers and MFIs. This study examines the relationship between interpersonal and firm-level...
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E-service failure and recovery strategy in times of crisis : effect on peer attitudes, expectation and future intention
Foroudi, Pantea; Tabaghdehi, S. Asieh Hosseini; Cillo, … - In: Review of managerial science : RMS 19 (2025) 2, pp. 537-571
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How inheritance expectations impact household savings
Belloc, Ignacio; Molina, José Alberto - 2025
This paper examines how expecting to receive an inheritance impacts household savings decisions. Life-cycle consumption models indicate that the expectation of inheriting should reduce current savings plans for forward-thinking consumers. We investigate how inheritance expectations shape savings...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015197073
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Recommending for a multi-sided marketplace : a multi-objective hierarchical approach
Wang, Yuyan; Tao, Long; Zhang, Xian Xing - In: Marketing science 44 (2025) 1, pp. 1-29
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015197173
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What drives demand for playlists on Spotify?
Pachali, Max J.; Datta, Hannes - In: Marketing science 44 (2025) 1, pp. 54-64
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015197187
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Call me maybe : does customer feedback seeking impact nonsolicited customers?
Kaul, Rupali; Anderson, Stephen J.; Chintagunta, Pradeep K. - In: Marketing science 44 (2025) 1, pp. 129-154
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015197212
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Online and On Point
World Bank - 2025
Digital technologies, such as digital payments or social media, have the potential to boost business growth; however, female entrepreneurs face barriers to digital adoption. EAPGIL partnered with the Finance, Competitiveness, and Innovation Global Practice at the World Bank and the Indonesian...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015198089
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The 5-dimensional behavioural coopetitor profile : how to measure it?
Klimas, Patrycja; Sachpazidu, Karina; Stańczyk, Sylwia; … - In: Industrial marketing management : the international … 124 (2025), pp. 287-303
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015173278
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How insurance prices affect consumers' purchase decisions : insurance price as a risk signal
Reiner, Jochen; Wamsler, Julia; Bornemann, Torsten; … - In: Journal of marketing research 62 (2025) 1, pp. 154-169
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Influence of individual and social values on customer engagement in luxury thermal spa hotels : the mediating roles of perceived justice and brand experience
Japutra, Arnold; Loureiro, Sandra Maria Correia; … - In: Tourism and hospitality research : THR 25 (2025) 1, pp. 90-103
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015176726
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Climate activism favors pro-environmental consumption
Marini, Marco; Nocito, Samuel - 2025 - Update NDL 24.2023
We investigate whether climate activism favors pro-environmental consumption by examining the impact of Fridays for Future (FFF) protests in Italy on second-hand automobile sales in rally-affected areas. Leveraging data on 10 million automobile transactions occurring before and after FFF...
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Stated preferences for the colours, smells, and sounds of biodiversity
King, Peter M.; Dallimer, Martin; Lundhede, Thomas Hedemark - In: Ecological economics 227 (2025), pp. 1-12
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015177997
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Exploring South Australian households' perceptions towards various food waste policies
Wheeler, By Sarah Ann; Xu, Ying; Gregg, Daniel - In: Ecological economics 227 (2025), pp. 1-12
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015178113
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Estimating discrete choice demand models with sparse market-product shocks
Lu, Zhentong; Shimizu, Kenichi - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015179425
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Infrastructure development and carbon footprints of household consumption in India
Kobayakawa, Toru; Ihara, Tomohiko - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015323548
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Scaling circular business models : strategic paths of second-hand fashion retail
Hultberg, Emelie - In: Journal of fashion marketing and management 29 (2025) 2, pp. 181-197
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015323698
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Pumping up customer value with convenience and personalisation strategies in e-retailing : an analysis of the engagement connection
Rodríguez-Ardura, Inma; Meseguer Artola, Antoni; … - In: Journal of research in interactive marketing : … 19 (2025) 1, pp. 35-58
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Geographic discrimination of e-marketplace platforms : a case study of Thailand's consumables
Supruet Thavornyutikarn; Puree Sirasoontorn - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015325166
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Portfolio choice with narrow framing and loss aversion : a simplified approach
Grant, Andrew; Kwon, Oh Kang; Satchell, Stephen - In: The European journal of finance 31 (2025) 4, pp. 451-476
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Psychological reactance in assertive green advertising : addressing the role of individual values
Freudenreich, Thomas; Penz, Elfriede - In: Journal of consumer marketing 42 (2025) 1, pp. 24-37
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An empirical analysis of user intention to use chatbots for airline tickets consultation
Alotaibi, Mohammed; Hidayat-Ur-Rehman, Imdadullah - In: Journal of science and technology policy management : JSTPM 16 (2025) 1, pp. 204-228
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015206792
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Global standards and the philosophy of consumption : toward a consumer-driven governance of global value chains
Karimova, Guli-Sanam; Heidbrink, Ludger; Brinkmann, Johannes - In: Business ethics, the environment & responsibility 34 (2025) 1, pp. 280-294
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015211019
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Consumers' heterogeneous preference for organic ginger : a choice experiment
Liu, Wei; Han, Xiyan; Cao, Xiuwei; Gao, Zhifeng - In: Asia Pacific journal of marketing and logistics 37 (2025) 1, pp. 253-269
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015211055
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Self-regulation and panic buying : examining the brake mechanism effect on fear of missing out
Anisimova, Tatiana; Billore, Soniya; Kitchen, Philip J. - In: Asia Pacific journal of marketing and logistics 37 (2025) 2, pp. 294-313
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015211057
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