Disadvantaged or minority customers are always vulnerable to discriminatory treatment by service employees. Discrimination against minority customers has become a frequent headline in the news. The main objective of this research is to construct a model that explains the relationship between...

Who does, and who should initiate costly certification by a third party under asymmetric quality information, the buyer or the seller? Our answer - the seller - follows from a nontrivial analysis revealing a clear intuition. Buyer-induced certification acts as an inspection device,...

Study I: Definition and Conceptualization of Customer Inspiration -- Motivation -- Literature Review -- A Qualitative Study to Define Customer Inspiration -- Results -- Discussion -- Study II: Measurement Model of Customer Inspiration -- Motivation -- Theoretical Background -- Conceptualization...

Ways We Seek to Understand -- Customers Don't Know What They Want -- Data as a Security Blanket -- The Influence of Mindsets -- Customer Centricity vs Customer Ownership -- The Impact of Company Culture -- Customer Action Learning -- Shifting Mindsets to Discover Unspoken Needs -- Monetizing...

Despite broad statutory language authorizing “any person” injured by an antitrust law violation to sue for damages, the Supreme Court of the United States has construed that language to bar antitrust damages claims by indirect purchasers, such as consumers two or more steps removed from...

Die Commerzbank versteht sich seit jeher als führende Mittelstandsbank. Im Geschäftsbericht von 1933 heißt es: „Über die ausreichende Befriedigung des Kreditbedürfnisses auch des Mittel- und Kleingewerbes durch die Großbanken im allgemeinen und unsere Bank im besonderen haben wir uns...

We exploit anonymized administrative data provided by a major fintech platform to investigate whether using alternative data to assess borrowers' creditworthiness results in broader credit access. Comparing actual outcomes of the fintech platform's model to counterfactual outcomes based on a...

Das Temperament Sales Modell: unschlagbar klar und einfach -- Die Vorbereitung: Rituale und der Umgang mit Niederlagen -- Der Termin: Bedarfsanalyse, Präsentation, Angebot, Preisverhandlung -- Die Nachbereitung: Nachfolgegespräch, Abschluss und die Chance im Nein des Kunden. .

Dieses Buch definiert verbindlich den Begriff Kundenorientierung, vermittelt die Grundlagen der kundenorientierten Unternehmensführung und beantwortet u.a. folgende Fragestellungen: Wie steigert eine stärkere Kundenorientierung die Profitabilität eines Unternehmens? Wie können Unternehmen...

Dieses Buch ist eine Open-Access-Publikation unter einer CC BY 4.0 Lizenz. "Kundennutzen durch digitale Transformation?" Das Fragezeichen steht für eine Vielzahl offener Fragen und Zweifel, die sich bei der Realisierung dieses Versprechens auf Kunden- und Unternehmensseite früher oder später...

Pay What You Want (PWYW) and Name Your Own Price (NYOP) are customer driven pricing mechanisms that give customers (some) pricing power. Both have been used in service industries with high fixed costs to price discriminate without setting a reference price. Their participatory and innovative...

Packaging is a significant marketing tool. It plays a vital role in product strategy, but also remains a tool for brand communication with a consumer. Effective packaging should encourage to buy the product, but whether consumers actually pay attention to them? The article presents the results...

Pay What You Want (PWYW) and Name Your Own Price (NYOP) are customer-driven pricing mechanisms that give customers (some) pricing power. Both have been used in service industries with high fixed costs to price discriminate without setting a reference price. Their participatory and innovative...

The Financial Industry Regulatory Authority began to collect transaction data from broker-dealers in 2011 as a step towards enhancing its understanding of securitization markets. We use transaction data to document the importance of the interdealer network structure for market quality. Some...