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  • Search: subject_exact:"Kundenanalyse"
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Year of publication
Subject
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Kundenanalyse 606 Customer analysis 515 Beziehungsmarketing 189 Relationship marketing 185 Consumer behaviour 100 Deutschland 100 Konsumentenverhalten 100 Germany 99 Theorie 92 Theory 91 Marktforschung 60 Market research 52 USA 46 United States 46 Marketingmanagement 45 Marketing management 44 Einzelhandel 39 Marktsegmentierung 39 Retail trade 35 Data Mining 34 Data mining 34 Kundenmanagement 34 Customer value 32 Kundenwert 32 Market segmentation 32 Zielgruppe 31 E-commerce 29 Online-Handel 29 Target group 29 Marketing 28 Computer-assisted marketing 27 IT-gestütztes Marketing 27 Online-Marketing 23 Internet marketing 22 Verbraucherverhalten 22 Customer satisfaction 21 Kundenzufriedenheit 21 Lebensmitteleinzelhandel 19 Food retailing 18 Social Web 16
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Online availability
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Undetermined 60 Free 47
Type of publication
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Article 358 Book / Working Paper 247 Journal 1
Type of publication (narrower categories)
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Article in journal 206 Aufsatz in Zeitschrift 206 Aufsatz im Buch 151 Book section 151 Hochschulschrift 68 Graue Literatur 61 Non-commercial literature 61 Thesis 55 Working Paper 45 Arbeitspapier 40 Case study 17 Fallstudie 17 Collection of articles of several authors 16 Sammelwerk 16 Dissertation u.a. Prüfungsschriften 14 Ratgeber 12 Guidebook 10 Aufsatzsammlung 8 Bibliografie enthalten 6 Bibliography included 6 Collection of articles written by one author 3 Sammlung 3 Bibliografie 2 Fallstudiensammlung 2 Konferenzschrift 2 Lehrbuch 2 Universitätsschrift 2 Accompanied by computer file 1 Advisory report 1 Checkliste 1 Conference proceedings 1 Elektronischer Datenträger 1 Elektronischer Datenträger als Beilage 1 Forschungsbericht 1 Gutachten 1 Handbook 1 Handbuch 1 Market information 1 Marktinformation 1 Monografische Reihe 1
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Language
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English 303 German 294 Undetermined 6 French 4
Author
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Silberer, Günter 16 Steinmann, Sascha 7 Günter, Bernd 4 Homburg, Christian 4 Schröder, Hendrik 4 Van den Poel, Dirk 4 Bauer, Hans H. 3 Bauer, Thomas 3 Belz, Christian 3 Buxel, Holger 3 Böckermann, Florian 3 Chandra, Ambarish 3 Cheshire, James 3 Diller, Hermann 3 Fader, Peter S. 3 Grünblatt, Martin 3 Gutteck, Thomas 3 Hruschka, Harald 3 Kaiser, Ulrich 3 Krafft, Manfred 3 Kumar, V. 3 Longley, Paul A. 3 Matsuoka, Kohsuke 3 Mau, Gunnar 3 Ranjan, Jayanthi 3 Reisinger, Heribert 3 Suzuki, Kenichi 3 Walsh, Gianfranco 3 Wiedmann, Klaus-Peter 3 Ahlert, Dieter 2 Ahmed, Habib 2 Ambacher, Vanessa 2 Artun, Ömer 2 Baecke, Philippe 2 Bartmann, Benedikt 2 Bazil, Vazrik 2 Becker, Florian 2 Bhatnagar, Vishal 2 Bouncken, Ricarda B. 2 Boztuğ, Yasemin 2
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Institution
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Books on Demand GmbH <Norderstedt> 4 Springer Fachmedien Wiesbaden 4 Basel Committee on Banking Supervision 3 Haufe-Lexware GmbH & Co. KG 3 Centre for Economic Performance 1 DVWG-Nahverkehrsforum <9., 2015, Frankfurt am Main> 1 Deutsche Verkehrswissenschaftliche Gesellschaft 1 Deutsche Verkehrswissenschaftliche Gesellschaft e.V. 1 Fraunhofer-Informationszentrum Raum und Bau 1 Fördergesellschaft Marketing an der Universität Augsburg 1 Institute for Cross Cultural Research <Washington, DC> 1 ODIT France <Paris> 1 Springer International Publishing 1 Technische Universität <München> / Lehrstuhl für Dienstleistungs- und Technologiemarketing 1 Technische Universität Dresden 1 Tredition GmbH <Hamburg> 1 University <Oxford> / Faculty of Modern History 1 Universität <Augsburg> / Lehrstuhl für Betriebswirtschaftslehre, Wirtschaftsinformatik und Financial Engineering 1 Universität Bremen 1 Universität St. Gallen 1 Verlag Dr. Hut <München> 1 W. Kohlhammer GmbH 1 Zukunftsinstitut 1
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Published in...
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Kundenkenntnis im Handel : Ausprägungen, Herkunft und Wirkungen 8 The service industries journal 7 Journal of retailing and consumer services 6 The international review of retail, distribution and consumer research 6 Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing 5 Fixed revenue accounting : a new management accounting framework 5 Jahrbuch der Absatz- und Verbrauchsforschung 5 Die Bank : Zeitschrift für Bankpolitik und Praxis 4 Journal of business research : JBR 4 Journal of targeting, measurement and analysis for marketing 4 Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF 4 Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde 4 Europäische Hochschulschriften / 5 3 Fuzzy methods for customer relationship management and marketing : applications and classifications 3 Gabler-Edition Wissenschaft 3 Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung 3 Harvard-Business-Manager : das Wissen der Besten 3 Industrial marketing management : the international journal for industrial and high-tech firms 3 International journal of market research : JMRS ; the journal of the Market Research Society 3 Journal of business economics : JBE 3 Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation 3 Journal of the Academy of Marketing Science 3 Marketing letters : a journal of research in marketing 3 Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences 3 Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft 3 Research 3 Schriften zum innovativen Marketing 3 Schriftenreihe Schwerpunkt Marketing / Arbeitspapier 3 SpringerLink / Bücher 3 Trends im Firmenkundengeschäft in Kreditinstituten 3 Wissen, Vernetzung, Virtualisierung : liber amicorum zum 65. Geburtstag von Udo Winand 3 essentials 3 Advanced technologies management for retailing : frameworks and cases 2 Asia Pacific journal of marketing and logistics 2 Beiträge zum Controlling 2 Berichte aus der Betriebswirtschaft 2 Conjoint measurement : methods and applications 2 Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung 2 Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung 2 E-business management : integration of Web technologies with business models 2
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Source
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ECONIS (ZBW) 561 USB Cologne (EcoSocSci) 35 EconStor 7 USB Cologne (business full texts) 2 OLC EcoSci 1
Showing 1 - 50 of 606
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Experiential retailing leveraged by data analytics
Dastidar, Urshita Ghosh; Ambekar, Suhas Suresh; … - In: International journal of business intelligence research … 12 (2021) 1, pp. 98-113
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E-Commerce im Luxusmarkensegment : die Sicht deutscher Kundinnen am Beispiel Chanel
Holthaus, Lina; Horn, Carmen; Perret, Jens K. - 2020
Digitalization is a set part of today's society and even luxury brands feel the increasing need of a digital presence. More than half of all consumers of luxury goods buy them online on a regular basis. The luxury fashion brand Chanel still abstains from offering their most important items in...
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Measuring customer churn and interconnectedness
Baker, Scott; Baugh, Brian; Sammon, Marco C. - 2020
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A Customer Segmentation Framework for Targeted Category Coupons in Retail
von Mutius, Bernhard - 2020
It is standard procedure to use short-term measures for designing customized marketing campaigns and evaluating their success. We consider the integration of customer lifetime value (CLV) thinking into the category selection problem for targeted coupons. This problem involves two primary...
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The role of data : a two-sided model of competition between Google and DuckDuckGo
Evenstad, Øystein - 2020
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From impressed to obsessed : 12 principles for turning customers and employees into lifelong fans
Picoult, Jon - 2022 - 1 Edition
"Stop satisfying your customers - and start impressing them - using the strategies of Apple, Costco, Disney, and other industry dominators. If you're aspiring to satisfy your customers, then you're aspiring to mediocrity. That's the fascinating premise of From Impressed to Obsessed, a book that...
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Is the shopper always the king/queen? : study of omnichannel retail technology use and shopping orientations
Mimoun, Mohamed Slim Ben; Lancelot Miltgen, Caroline; … - In: Journal of retailing and consumer services 65 (2022), pp. 1-12
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Re-Invent : warum wir uns für unsere Kunden immer wieder neu erfinden müssen
Abolhassan, Ferri (ed.) - 2022 - 1. Auflage
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The curse of knowledge : having access to customer information can reduce monopoly profit
Laussel, Didier; Long, Ngo Van; Resende, Joana - 2019
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Big Data & Analytics as a sustainable customer loyalty instrument in banking and finance
Giebe, Carsten; Hammerström, Lennart; Zwerenz, Dirk - In: Financial markets, institutions and risks 3 (2019) 4, pp. 74-88
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RFM-based repurchase behavior for customer classification and segmentation
Rahim, Mussadiq Abdul; Mushafiq, Muhammad; Khan, Salabat; … - In: Journal of retailing and consumer services 61 (2021), pp. 1-9
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Selektives Demarketing : partielle Explikation kundenseitiger Verhaltenweisen und marketingethischer Reflexion
Qushta, Jassir - 2021 - 1. Auflage
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Weiterführende Perspektiven der Customer Education : Theorien, empirische Ergebnisse und Implikationen
Stolz-Römmermann, Jana - 2021
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The melody of omnichannel customer experience management (OCCEM)
Dirsehan, Taşkın; Dirsehan, Meltem - In: Managing customer experiences in an omnichannel world : …, (pp. 1-10). 2021
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Consumer behavior in omnichannel retailing
Özbük, Meltem Yetkin; Ünal, Duygu Aydın; Oktay, Büşra - In: Managing customer experiences in an omnichannel world : …, (pp. 75-95). 2021
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Personas entwickeln für Marketing, Vertrieb und Kommunikation : Grundlagen, Konzept und praktische Umsetzung
Kirchem, Sabine; Waack, Juliane - 2021
Dieses essential erklärt auf den Punkt, wie sich die Bedürfnisse von Zielgruppen mithilfe des Persona-Konzepts ermitteln lassen. Diese Methode bietet Unternehmen die Chance, mit Kunden und Geschäftspartnern einfacher ins Gespräch kommen, da die fiktiven Personen als Stellvertreter sehr real...
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A sequence analysis approach to segmenting credit card customers
Ho, Hillbun; Tien, Keng-Ming Terence; Wu, Anne; Singh, … - In: Journal of retailing and consumer services 59 (2021), pp. 1-10
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Personas entwickeln für Marketing, Vertrieb und Kommunikation : Grundlagen, Konzept und praktische Umsetzung
Kirchem, Sabine; Waack, Juliane - 2021
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Consumer data research
Longley, Paul A. (contributor); Cheshire, James (contributor) - 2018
Big Data collected by customer-facing organisations - such as smartphone logs, store loyalty card transactions, smart travel tickets, social media posts, or smart energy meter readings - account for most of the data collected about citizens today. As a result, they are transforming the practice...
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Consumer data research
Longley, Paul A. (ed.); Cheshire, James (ed.);  … - 2018
Big Data collected by customer-facing organisations - such as smartphone logs, store loyalty card transactions, smart travel tickets, social media posts, or smart energy meter readings - account for most of the data collected about citizens today. As a result, they are transforming the practice...
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E-Commerce im Luxusmarkensegment : die Sicht deutscher Kundinnen am Beispiel Chanel
Holthaus, Lina; Horn, Carmen; Perret, Jens K. - 2020
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New models of strategic customers in the age of omnichannel retailing
Gao, Fei; Su, Xuanming - In: Channel strategies and marketing mix in a connected world, (pp. 147-164). 2020
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Customer involvement in big data analytics and its impact on B2B innovation
Zhang, Haisu; Xiao, Yazhen - In: Industrial marketing management : the international … 86 (2020), pp. 99-108
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Product customization : a profile of consumer demand
Pallant, Jessica; Sands, Sean; Karpen, Ingo - In: Journal of retailing and consumer services 54 (2020), pp. 1-10
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(R)evolution? - Wie die Digitalisierung die Unternehmenskommunikation verändert
Hüttmann, Andrea; López Rosa, Tania - In: Facetten der Digitalisierung : Chancen und …, (pp. 55-72). 2020
Vorliegender Beitrag entwirft einen Leitfaden für eine "State-of-the-Art"-Unternehmenskommunikation in einem digitalen und digitalisierten Kontext. Mehr und mehr Grenzen verschwimmen, mehr und mehr Möglichkeiten tun sich auf, und eine ohnehin noch junge Disziplin findet sich in einer ungeahnt...
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An omnichannel approach to retailing : demystifying and identifying the factors influencing an omnichannel experience
Hickman, Ellie; Kharouf, Husni; Sekhon, Harjit - In: The international review of retail, distribution and … 30 (2020) 3, pp. 266-288
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Algorithmes de prix et discrimination parfaite : une théorie concurrentielle en voie de trouver sa pratique?
Marty, Frédéric - 2017
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Hidden variable models for market basket data : statistical performance and managerial implications
Hruschka, Harald - 2016
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Fixed revenue accounting : a new management accounting framework
Suzuki, Kenichi (ed.); Gurd, Bruce (ed.) - 2019
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Subskriptionen und Abomodelle für den Schweizer Handel
Rudolph, Thomas; Bischof, Severin Friedrich; Schürch, Sven - 2019
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Does greater user representation lead to more user focused standards? : an empirical investigation of IASB's approach to standard setting
Bhimani, Alnoor; Bond, David; Sivabalan, Prabhu - In: Journal of accounting and public policy 38 (2019) 2, pp. 65-88
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Die Kunst der Kundenbeziehung : die besten Ratschläge für ein langfristig profitables CRM
Hafner, Nils - 2019 - 2. Auflage
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Strategisches Vertriebsmanagement : B2B-Vertrieb im digitalen Zeitalter
Scheed, Bernd; Scherer, Petra - 2019
Dieses Buch zeigt, wie strategisches Vertriebsmanagement in mittelständischen B2B-Märkten systematisch und erfolgreich eingeführt werden kann. Die digitale Transformation erhöht den Anpassungsdruck auf etablierte B2B-Geschäftsmodelle und traditionell geprägte Vertriebsansätze. Die...
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Strategisches Vertriebsmanagement : B2B-Vertrieb im digitalen Zeitalter
Scheed, Bernd; Scherer, Petra - 2019
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Customer accounting : creating value with customer analytics
Bonacchi, Massimiliano; Perego, Paolo - 2019
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Grundlagen und neue Perspektiven des Luxustourismus : Kundenverhalten - Paradigmenwechsel - Markttrends - Best-Practice-Beispiele
Conrady, Roland (ed.); Ruetz, David (ed.);  … - 2019
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Profitability of fixed customers : a case of a Japanese department store
Suzuki, Kenichi; Kikyo, Misa; Kodama, Maiko; Toyosaki, … - In: Fixed revenue accounting : a new management accounting …, (pp. 3-18). 2019
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Redesign and management of marketing strategies using FRA profitability analysis : a case of a mail-order company under turnaround process
Kawata, Shuhei; Hatzinikolakis, John; Saito, Takeshi; … - In: Fixed revenue accounting : a new management accounting …, (pp. 19-33). 2019
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Measuring and managing customer profit stability : a Japanese hotel chain case study
Komura, Ayuko; Suzuki, Kenichi - In: Fixed revenue accounting : a new management accounting …, (pp. 53-65). 2019
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Variance analysis in fixed revenue accounting
Matsuoka, Kohsuke - In: Fixed revenue accounting : a new management accounting …, (pp. 69-84). 2019
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Bathtub model variance analysis at a Japanese hotel chain
Matsuoka, Kohsuke - In: Fixed revenue accounting : a new management accounting …, (pp. 85-98). 2019
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Versicherer und Versicherungen aus Kundensicht
Gatschke, Lars - In: Zeitschrift für die gesamte Versicherungswissenschaft … 108 (2019) 5, pp. 383-387
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A preliminary study of Fintech industry : a two-stage clustering analysis for customer segmentation in the B2B setting
Sheikh, Alireza; Ghanbarpour, Tohid; Gholamiangonabadi, … - In: Journal of business-to-business marketing 26 (2019) 2, pp. 197-207
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Customer segmentation based on customer lifetime value using big data analytics
Fitria, Syarifah Fatimah; Aruan, Daniel Tumpal Hamonangan - In: Business and management issues in the global and …, (pp. 185-203). 2019
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Organizational Competence for Servitization
Posselt, Tim - 2018
Tim Posselt investigates the factors leading to organizational competence for servitization - a key strategic alternative in times of digitalization and globalization -, and analyses the transformation process servitizing firms undergo. He explores the issue through conceptual research and case...
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Organizational competence for servitization
Posselt, Tim - 2018
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Advanced customer analytics : strategic value through integration of relationship-oriented big data
Kitchens, Brent; Dobolyi, David; Li, Jingjing; Abbasi, Ahmed - In: Journal of management information systems : JMIS 35 (2018) 2, pp. 540-574
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The "farmers' market" phenomenon : a survey on the farmers' market's customers in the city of Cesena
Bassi, Andrea; Fabbri, Sara - In: Social and solidarity-based economy and territory : …, (pp. 101-132). 2018
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Between death and life : a formal decision model to decide on customer recovery investments
Kleindienst, Dominikus; Waldmann, Daniela - In: Electronic markets : the international journal on … 28 (2018) 4, pp. 423-435
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Assessing impacts of introducing ship-to-store service on sales and returns in omnichannel retailing : a data analytics study
Akturk, M. Serkan; Ketzenberg, Michael; Heim, Gregory R. - In: Journal of operations management 61 (2018), pp. 15-45
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