Search Results - subject_exact:"Kundenwert"

Continuous learning and customer value creation in the healthcare : mediating effects of innovations adoption value recognition

Binto, Binto M.; Mbura, Omari Khalifa - 2026

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015611368

Generation Z's journey from value consciousness to store loyalty : mediating roles of consumer satisfaction and store trust in private label retailing in an emerging economy

Sahin, Aysun; Elçi, Meral; Tatoğlu, Ekrem; Zaim, Selim; … - 2026

This study investigates the psychological and relational pathways through which Generation Z consumers' value consciousness fosters store loyalty toward private labels (PLs) in Turkey's hard-discount retail sector. Grounded in social exchange theory (SET), the study explores the dual mediating...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015627304

Unveiling AI deployment and social support on customer value co-creation and stickiness in social commerce : a PLS-SEM and NCA approach

Catacutan, Zandro M.; Perlado, Christian Edwin M. - 2026

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015638852

Value propositions of artificial intelligence in retailing

Yrjölä, Mika; Hautamäki, Pia; Ranta, Roosa - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015546842

Consumer value dimensions in conversational and mobile commerce

Schultz, Carsten D.; Kaiser, Saskia - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015486181

The co-existence of brand value co-creation and co-destruction across the customer journey in a complex higher education brand

Hardcastle, Kimberley; Edirisingha, Prabash Aminda; … - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015154312

Value co-creation in tourism live shopping

Zhang, Yaozhi; Prebensen, Nina K. - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015157990

Using PLS-SEM and XAI for causal-predictive services marketing research

Goktas, Polat; Dirsehan, Taşkın - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015207233

Pumping up customer value with convenience and personalisation strategies in e-retailing : an analysis of the engagement connection

Rodríguez-Ardura, Inma; Meseguer Artola, Antoni; … - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015324475

The role of individual dimensions of business relationship quality and business customer value in building loyalty in microfinance

Tegambwage, Amani Gration; Kasoga, Pendo Shukrani - 2025

This study examines the efects of individual dimensions of business relationship quality (BRQ), namely trust, respect, and reciprocity, on business customer value (BCV) and customer loyalty (CL) in the microfnance industry. In addition, the study investigates the mediation efects of BCV on the...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015324752

Luxury value perceptions and consumer outcomes : a meta-analysis

Akarsu, Tugra Nazlil; Shaikh, Shayan; Maity, Moutusi - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015372973

Understanding how perceived value enhances consumer loyalty toward energy-efficient appliances : the role of satisfaction and product category

Bao Ngoc Le; Nguyen, Hoang Viet; Dung Minh Nguyen - 2025

Purpose - Over energy consumption is one of the causes of global warming and climate change. To deal with this issue, using energy-efficient appliances is strongly encouraged and cultivating consumer loyalty toward energy-efficient appliances is crucial for long-term sustainability. This study...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015331642

Developing and validating a measurement scale for perceived value of couchsurfing experience in tourism industry : implications for rural development

Sobaih, Abu Elnasr E.; Gharbi, Hassane; Zgolli, Samar; … - 2025

Couchsurfing, a non-commercial form of accommodation, has become a way of life for travellers who want to open to other cultures and exchange with the inhabitants of the countries or regions they are visiting in a more active and authentic way. Despite the growing number of studies on...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015338799

Influencer marketing unlocked : understanding the value chains driving the creator economy

Libai, Barak; Rosario, Ana Babić; Beichert, Maximilian; … - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015192976

Influence of individual and social values on customer engagement in luxury thermal spa hotels : the mediating roles of perceived justice and brand experience

Japutra, Arnold; Loureiro, Sandra Maria Correia; … - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015176726

Dynamic personalization with multiple customer signals : multi-response state representation in reinforcement learning

Ma, Liangzong; Huang, Ta-Wei; Ascarza, Eva; Israeli, Ayelet - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015197090

Customer value co-creation practices for community well-being in e-commerce platform : an information-based perspective

Nguyen Minh Tuan; Thai-Doan Dang - 2025

The paper investigates the role of customer value co-creation practices within e-commerce platforms, drawing on service dominant logic, practice theory and institutional work. From the customer view, this study proposes an integrated model in which social expertise, organizational socialization,...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015358671

Customer lifetime value applied to mobile apps

Enache, Andreea; Friberg, Richard; Wiklander, Magnus - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015465950

Improving obsessive-compulsive buying through brand attachment and hedonic value : customer-based brand value

Panjaitan, Roymon; Yuswono, Irawan; Afendi, Arif; … - 2025

This study aims to explore how hedonic value influences obsessive-compulsive buying behavior by examining the mediating roles of brand attachment and customer-based brand value. The research addresses inconsistencies in previous studies on the influence of hedonic market value on...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015450503

User activity to enhance customer lifetime value modeling in contractual streaming industry

Adiba, Eudes; Comlan, Maurice; Ezin, Eugéne C.; … - 2025

This article presents a model for Customer Lifetime Value (CLV) tailored to the subscription-based streaming industry, incorporating both contractual dynamics and user activity. Unlike traditional CLV models that overlook contracts, this semi-Markov model captures the time users remain in...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015433628

Enhancing customer experience through IIoT-driven coopetition : a service-dominant logic approach in networks

Silva, Agostinho da; Cardoso, Antonio J. Marques - 2025

Background: In an increasingly digitized supply chain landscape, small and medium-sized enterprises (SMEs) face mounting challenges in regard to delivering differentiated and responsive customer experiences. This study investigates the role of Industrial Internet of Things-enabled coopetition...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015436389

Optimal introductory pricing as an investment decision

Alnes, Per Kristian; Haugom, Erik; Lien, Gudbrand - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015444912

Secret power of the product ecosystem : a network perspective from the case of Apple

Chang, Jung-Hua - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015562417

Analysis of consumer response to online same-day grocery delivery service : the case of South Korea

An, Hyun Sang; Park, Arim; Song, Ju Myung; Chung, Christina - 2025

Purpose This study is to examine what affects consumers' decision-making processes for adopting same-day online grocery delivery services in South Korea. Design/methodology/approach It analyzes the cognitive (vendor, product, price quality, and perceived risk), affective (trust and relationship...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015564649

A data-driven approach to customer lifetime value prediction using probability and machine learning models

Wong, Albert; Garcia, Andres Viloria; Lim, Yew-Wei - 2025

Customer lifetime value is an important marketing metric and has applications in market segmentation, strategy development, and direct marketing programs, especially when customers are not under contract. In this research, we demonstrate the prediction of the lifetime value of patients in a...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015506532

Developing a scale for value co-creation in producer-supplier relationships

Zengin, Mehmet Ali; Yilmaz, Mustafa Kemal - 2025

This study aims to develop an original VcC scale in manufacturer-supplier relationships in industrial markets. Qualitative and quantitative methods were used in the study. The researchers first reviewed the scale development processes in the literature, and they utilized a five-stage scale...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015613817

Second glance : exploring consumer shifts to thrift shopping and perception of second-hand fashion

Mobarak, Nancy Ahmed; Amin, Nada Ali; Abdel-Mohssen, Ahmed - 2025

The increasing consumer interest in second-hand fashion is reshaping the retail landscape, yet concerns about perceived risks and value continue to influence purchasing behaviors. While existing research highlights sustainability and affordability as key drivers of thrift shopping, the impact of...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015614080

Understanding consumer repurchase and word-of-mouth behavior in brick-and-mortar retail : role of retail store attributes, brand loyalty and perceived value

Mirza, Farhan; Ding Hooi Ting; Ali Hussain - 2025

This study examines the role of brick-and-mortar retail store attributes (SA) on consumers' brand loyalty and perceived value (PV), which consequently influence repurchase and word-of-mouth (WOM) behavior.Data were collected through a structured survey administered to 374 shoppers at leading...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015550894

Unravelling relational dynamics between experiential value and customer engagement : does customer gender matter?

Rasool, Aaleya; Ul Islam, Jamid; Shah, Farooq Ahmad - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015552414

Coupon redemption, churn, and customer lifetime value for a newly-launched noncontractual product : evidence from a large-scale field experiment in supermarkets

Tsujikawa, Rin; Hoshino, Takahiro - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015519565

Developing a strategic typology of non-fungible tokens (NFTs)

Boukis, Achilleas; Restuccia, Mariachiara - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015526688

Value propositions : application of service-dominant logic in transnational marketing management education

Barr, Matt; Relja, Ruffin; Ward, Philippa; Hill, Jennifer L. - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015526689

Customer-centric value assessment of cryptocurrency adaptation

Fakhrullah, Fakhrullah; Xiao, DingDing; Šuplata, Marian; … - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015591444

Perceived value and customer satisfaction in the Nigerian airlines businesses

Adebayo, Adeyemi Abdulwasiu; Salau, Abdulazeez Alhaji - 2025

Manuscript type: Research Article. Research Aims: This study investigated the influence of customer perceived value proxy with customer experience and service quality in building satisfaction in the Nigerian Airline business. Design/methodology/approach: The study employed a quantitative...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015591894

A study on environmental prosocial attitudes to green consumption values, openness to green communication, and its relationship with buying behavior

Manoj Krishnan CG; Arun G - 2025

For decades, businesses have struggled with the dichotomy between going green and becoming sustainable. Consumers are frequently seen as the most significant challenge when companies attempt to become more sustainable and greener. Although most consumers claim to be environmentally conscious,...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015607619

Artificial intelligence-based chatbots : a motivation underlying sustainable development in banking : standpoint of customer experience and behavioral outcomes

Tran Hung Nguyen; Le, Xuan Cu - 2025

In the digital transformation scenario, banks must strengthen business sustainability through digital technologies, such as artificial intelligence-based chatbots. Crucial evidence illustrates that using chatbots allows banks to enhance business performance and bank-customer relationship. This...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015607623

AI-driven self-service for enhanced customer experience outcomes in the banking sector

Zungu, Nkululeko PraiseGod; Amegbe, Hayford; Hanu, Charles - 2025

This study examines the influencing value factors of Artificial Intelligence (AI)-based self-service technology delivery, self-service customer experience, and outcomes based on customer value theory and trust-commitment theory. This study adopted a quantitative research approach. Four hundred...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015607705

Customer relationship management and value creation as key mediators of female-owned MSMEs' market performance

Hendrayati, Heny; Marimon, Frederic; Hwang, Wu-Yuin; … - 2025

As a country with high numbers of female entrepreneurs, Indonesia acknowledges that entrepreneurial orientation and marketing orientation are two critical factors that can influence the market performance of a business. This research explores the impact of these two orientations on market...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015626071

Hotel’s customer empowerment, environmental corporate social responsibility, and online customer value co-creation to attain sustainable development goals (SDGs)

Badar, Sarah (Imran); Waheed, Ajmal; Tanveer, Arifa; … - 2025

The hotel customers are conscious of the deteriorating environmental conditions and demand for online immersions. Hotels lack an exciting shift in customer behavior for augmented customer re-patronage intention (CRPI) especially in developing countries. This study aims to apply customer-dominant...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015637756

Business partnership as an element of building customer value

Walasek, Robert; Karolewska-Szparaga, Małgorzata; … - 2025

Objective:The main aim of the article is to try to characterise the impact of a business partnership on creating value (CVA - customer value added), based on mutual collaboration in the supply chain. The study looks at the aspect of creating added value through activities that create benefits to...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015533475

Internal customers creating value in the workplace : conceptualising the internal customer perceived value (ICPV) model

Lo Iacono, Joseph; Carlini, Joan; France, Cassandra; … - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014553352

Customer experience quality with social robots : does trust matter?

Roy, Sanjit; Gaganpreet Singh; Sadeque, Saalem; Gruner, … - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015076494

Dialectic critical realism in business marketing : dialectic customer portfolio management

Vanharanta, Markus; Wong, Phoebe - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015078800

Decoding viewer behavior : a multi-faceted exploration of marketing mix, brand equity, e-WOM, and perceived value in Indonesia's film market

Jaya, Faransyah Agung; Arief, Muhtosim; Suwitho, Msi - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014486650

Students' perceived value in higher education institutions : investigating the role of antecedents and context

Iskandar, Ahmad Syarief; Wirawan, Hillman; Salam, Rudi - 2024

Students in higher education institutions (HEIs) develop perceived value related to their academic services. While many studies have suggested some antecedents of perceived values, the interactions between fairness, quality of services, and the context in which the service occurs still received...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014533255

From redesign to revenue : measuring the effects of servicescape remodeling on customer lifetime value

Valentini, Tony; Roederer, Claire; Castéran, Herbert - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014462312

Customer definitions of moral value for retail brands : a qualitative understanding

Wei, Yunyi; Sit, Kokho; Ekinci, Yuksel - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014462367

The perceived value of customers : antecedents and its effect on word-of-mouth

Nguyen, Phuong-Linh; Phan, Dinh-Quyet; Nguyen Thi Uyen - 2024

Purpose: This study aims to investigate the antecedents of the customer's perceived value, including multi-channel integration and brand equity, and the impact of the perceived value on word-of-mouth. Design/methodology/approach: A quantitative approach by PLS-SEM was used in the research. This...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014490981

The impact of perceived value on consumers' positive word-of-mouth intention toward energy-efficient appliances

Bao Ngoc Le; Nguyen Nguyet - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014496368

The link of corporate social responsibility communication towards customer value co-creation : an empirical study in banking business Indonesia

Nizar Fauzan; Pensri Jaroenwanit - 2024

Corporate social responsibility (CSR) is integral to its strategy to promote long-term success and improve the community's well-being. It involves identifying and implementing strategies and procedures designed to promote ethical practices. The concept of CSR is crucial to a banking business's...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014513539