EconBiz - Find Economic Literature
    • Logout
    • Change account settings
  • A-Z
  • Beta
  • About EconBiz
  • News
  • Thesaurus (STW)
  • Research Skills
  • Help
  •  My account 
    • Logout
    • Change account settings
  • Login
EconBiz - Find Economic Literature
Publications Events
Search options
Advanced Search history
My EconBiz
Favorites Loans Reservations Fines
    You are here:
  • Home
  • Search: subject_exact:"Kundenwert"
Narrow search

Narrow search

Year of publication
Subject
All
Kundenwert 2,096 Customer value 1,944 Beziehungsmarketing 1,123 Relationship marketing 1,121 USA 713 United States 713 Consumer behaviour 349 Konsumentenverhalten 349 Theorie 253 Theory 253 Value creation 231 Betriebliche Wertschöpfung 226 Customer satisfaction 218 Kundenzufriedenheit 218 Dienstleistungsqualität 136 Service quality 136 Deutschland 132 Germany 130 Kundenmanagement 130 Marketingmanagement 130 Marketing management 126 Lieferantenmanagement 119 Supplier relationship management 119 Kundenintegration 107 Customer integration 106 B-to-B-Marketing 101 Business-to-business marketing 101 Brand image 78 Markenimage 78 Marketing 75 Brand management 67 Markenführung 67 Kundenbindung 61 Messung 61 Measurement 58 Social Web 52 Social web 52 Shareholder Value 51 Shareholder value 51 E-commerce 50
more ... less ...
Online availability
All
Undetermined 484 Free 190
Type of publication
All
Article 1,503 Book / Working Paper 590 Journal 3
Type of publication (narrower categories)
All
Article in journal 1,194 Aufsatz in Zeitschrift 1,194 Aufsatz im Buch 290 Book section 290 Hochschulschrift 168 Thesis 137 Graue Literatur 88 Non-commercial literature 88 Working Paper 68 Arbeitspapier 67 Case study 47 Fallstudie 47 Collection of articles of several authors 33 Sammelwerk 33 Dissertation u.a. Prüfungsschriften 22 Aufsatzsammlung 21 Lehrbuch 18 Textbook 13 Collection of articles written by one author 12 Sammlung 12 Conference paper 11 Guidebook 11 Konferenzbeitrag 11 Ratgeber 11 Handbook 8 Handbuch 8 Commentary 6 Kommentar 6 Glossar enthalten 4 Glossary included 4 Reprint 4 Interview 3 Mikroform 3 Bibliografie enthalten 2 Bibliographie 2 Bibliography included 2 Conference proceedings 2 Konferenzschrift 2 Research Report 2 Accompanied by computer file 1
more ... less ...
Language
All
English 1,616 German 473 Undetermined 11 Dutch 1 Polish 1 Slovak 1
Author
All
Kumar, V. 40 Skiera, Bernd 16 Verhoef, Peter C. 15 Eggert, Andreas 14 Wiesel, Thorsten 14 Maas, Peter 13 Bauer, Hans H. 12 Ko, Eunju 11 Madhani, Pankaj M. 11 Mengen, Andreas 11 Bruhn, Manfred 10 Günter, Bernd 10 Matzler, Kurt 10 Krafft, Manfred 9 Petersen, J. Andrew 9 Saarijärvi, Hannu 9 Belz, Christian 8 Graf, Albert 8 Gupta, Sunil 8 Hadwich, Karsten 8 Hammerschmidt, Maik 8 Heidemann, Julia 8 Heinonen, Kristina 8 Helm, Sabrina 8 Homburg, Christian 8 Rust, Roland T. 8 Bieger, Thomas 7 Burmann, Christoph 7 Frow, Pennie 7 Grönroos, Christian 7 Hinterhuber, Andreas 7 Keränen, Joona 7 Kim, Kyung Hoon 7 Kleinaltenkamp, Michael 7 Lemon, Katherine N. 7 Tschöpel, Michael 7 Ulaga, Wolfgang 7 Bayón, Tomás 6 Brodie, Roderick J. 6 Dzienziol, Jochen 6
more ... less ...
Institution
All
Springer Fachmedien Wiesbaden 8 Universität <Augsburg> / Lehrstuhl für BWL, Wirtschaftsinformatik,Informations- & Finanzmanagement 3 Fachhochschule Reutlingen / European School of Business 2 Institut für Versicherungswirtschaft <Sankt Gallen> 2 Universität <Augsburg> / Research Center Finance & Information Management 2 Universität <Bremen> / Lehrstuhl für Innovatives Markenmanagement 2 Verlag Dr. Kovač 2 Academy of Marketing Science 1 Academy of Marketing Science / Annual Conference <2017, Coronado, Calif.> 1 Bahamainseln 1 Bahamainseln / Customs Department 1 Books on Demand GmbH <Norderstedt> 1 Bundesverband des Deutschen Textil-Einzelhandels 1 CAMPUS 02 - Fachhochschule der Wirtschaft / FH-Bachelorstudiengang Marketing & Sales 1 De Gruyter Oldenbourg 1 Deutschland / Bundesministerium für Wirtschaft und Technologie 1 Eberhard Karls Universität Tübingen 1 Finanz Colloquium Heidelberg 1 Institut des Deutschen Textileinzelhandels <Köln> 1 Institut für Marktorientierte Unternehmensführung Mannheim 1 Karlsruher Institut für Technologie 1 Munich Business School 1 National Bureau of Economic Research 1 Shaker Verlag 1 Springer International Publishing 1 Springer-Verlag GmbH 1 Svenska Handelshögskolan <Helsinki> 1 Technische Universität <München> / Lehrstuhl für Dienstleistungs- und Technologiemarketing 1 Technische Universität Berlin 1 Technische Universität Hamburg 1 Technische Universität Hamburg / Institut für Innovationsmarketing 1 University of Applied Sciences Amberg-Weiden (OTH) 1 Universität <Augsburg> / KernkompetenzzentrumFinanz- & Informationsmanagement 1 Universität <Augsburg> / Lehrstuhl für Betriebswirtschaftslehre,Wirtschaftsinformatik & Financial EngineeringKernkompetenzzentrum IT & Finanzdienstleistungen 1 Universität <Köln> / Lehrstuhl für Wirtschaftsinformatik insbesondere Informationsmanagement 1 Universität <Sankt Gallen> 1 Universität Mannheim 1 Universität St. Gallen / Institut für Versicherungswirtschaft 1 Univerza v Ljubljani / Ekonomska Fakulteta 1 W. Kohlhammer GmbH 1
more ... less ...
Published in...
All
Journal of business research : JBR 65 Industrial marketing management : the international journal for industrial and high-tech firms 60 Journal of retailing and consumer services 35 Journal of marketing 27 International journal of hospitality management 25 Journal of the Academy of Marketing Science 25 The service industries journal 21 Journal of marketing management : MM 20 The journal of business & industrial marketing 19 Journal of revenue and pricing management 18 Journal of service research : JSR 16 Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation 15 Journal of marketing research : JMR 15 Handbook of research on customer equity in marketing 14 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 13 Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences 13 European journal of marketing : EJM 12 Gabler Edition Wissenschaft 12 The journal of product & brand management 12 Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung 11 Creating and managing superior customer value 11 Harvard business review : HBR 11 Journal of strategic marketing 11 Innovation in pricing : contemporary theories and best practices 10 International journal of electronic customer relationship management : IJECRM 10 Marketing theory 10 Tourism management : research, policies, practice 10 Journal of customer behaviour 9 Management science : journal of the Institute for Operations Research and the Management Sciences 9 Report / Marketing Science Institute 9 Schriftenreihe innovative betriebswirtschaftliche Forschung und Praxis 9 The international journal of bank marketing : IJBM 9 The journal of services marketing 9 Business horizons 8 Harvard-Business-Manager : das Wissen der Besten 8 International journal of contemporary hospitality management 8 Journal of marketing analytics : JMA 8 Journal of service management 8 Service business 8 Advances in business marketing and purchasing 7
more ... less ...
Source
All
ECONIS (ZBW) 1,991 USB Cologne (EcoSocSci) 82 USB Cologne (business full texts) 16 EconStor 3 BASE 2 OLC EcoSci 1 RePEc 1
more ... less ...
Showing 1 - 50 of 2,096
Cover Image
Improving customer value index and consumption forecasts using a weighted RFM model and machine learning algorithms
Wu, Zongxiao; Zang, Cong; Wu, Chia-Huei; Deng, Zilin; … - In: Journal of global information management 30 (2022) 3, pp. 1-23
Persistent link: https://ebtypo.dmz1.zbw/10012799261
Saved in:
Cover Image
How do value co-creation and e-engagement enhance e-commerce consumer repurchase intention? : an empirical analysis
Jebarajakirthy, Charles; Saha, Victor; Goyal, Praveen; … - In: Journal of global information management 30 (2022) 5, pp. 1-23
Persistent link: https://ebtypo.dmz1.zbw/10012799501
Saved in:
Cover Image
Value co-creation and perceived value : a customer perspective in the hospitality context
Solakis, Konstantinos; Peña-Vinces, Jesús; … - In: European research on management and business economics 28 (2022) 1, pp. 1-10
Using the DART (dialogue, access, risk, and transparency) model as a core framework of value co-creation (VCC), and in the context of hospitality services, this study explores the role VCC might have in customers' perceived value (PV). The study delineates two characteristics of PV - perceived...
Persistent link: https://ebtypo.dmz1.zbw/10012813648
Saved in:
Cover Image
Customer nontransactional value cocreation in an online hotel brand community : driving motivation, engagement behavior, and value beneficiary
Shin, Hakseung; Perdue, Richard R. - In: Journal of travel research : a quarterly publication of … 61 (2022) 5, pp. 1088-1104
Persistent link: https://ebtypo.dmz1.zbw/10013258957
Saved in:
Cover Image
The Impact of Goal Enabling Technology on Customer Lifetime Value
An, Jake; Bonfrer, Andre; Eckert, Christine - 2021
Service providers increasingly offer goal enabling technologies (GETs) in the pursuit of becoming more customer-centric. The popularity of GETs is based on the assumption that enabling customers to set service specific goals can improve both the service's value to the customer and the customer's...
Persistent link: https://ebtypo.dmz1.zbw/10013223032
Saved in:
Cover Image
The impact of value co-creation behaviour within the social media context
Sleilati, Esther Bassil; Sfeir, Cynthia Jabbour - In: Asian journal of business and accounting : AJBA 14 (2021) 1, pp. 33-58
Persistent link: https://ebtypo.dmz1.zbw/10012587270
Saved in:
Cover Image
Essays on digital marketing strategies : an analytical investigation
Gecer, Gökhan - 2021
Persistent link: https://ebtypo.dmz1.zbw/10012799160
Saved in:
Cover Image
The impact of customer capital on company's market value : an empirical study from 100 U.S. stock market leaders
Lehenchuk, Serhii; Zavalii, Tetiana - In: International journal of management and economics 57 (2021) 4, pp. 299-312
The aim of the paper is to establish the relationship between the customer capital and the company's market value (MV). Examining this impact seems justified as the topic has been rarely investigated till now. The regression analysis was used to achieve the research objective. We analyzed...
Persistent link: https://ebtypo.dmz1.zbw/10012821523
Saved in:
Cover Image
Experience in service : reconstructing an elusive concept through a multi-method triangulation
Fischer, Lukas - 2021
Persistent link: https://ebtypo.dmz1.zbw/10012653558
Saved in:
Cover Image
A DEA-based approach to customer value analysis
Cherchye, Laurens; Rock, Bram de; Dierynck, Bart; … - 2021
Persistent link: https://ebtypo.dmz1.zbw/10012614632
Saved in:
Cover Image
A study of user’s m-wallet usage behavior : the role of long-term orientation and perceived value
Nguyen Tran Le Na; Nguyen Ngoc Hien - In: Cogent business & management 8 (2021) 1, pp. 1-16
Understanding which factors are important to consumers when deciding to use a mobile wallet and how these factors influence users’ commitment and recommendation is important because the demand for cashless transactions has increased worldwide in recent years, especially developing countries...
Persistent link: https://ebtypo.dmz1.zbw/10012663785
Saved in:
Cover Image
Business model to create value for a client of SPA and wellness hotels
Sztorc, Małgorzata; Savenkovs, Konstantins - In: European research studies 24 (2021) 3B, pp. 863-885
Persistent link: https://ebtypo.dmz1.zbw/10012666845
Saved in:
Cover Image
Impact of self-service factors on customer value : how customer behavioral intentions are formed?
Su, Hsiang-Ting - In: International journal of management, economics and … 10 (2021) 1, pp. 32-48
Service quality has been a topic of extensive inquiry for decades that has emerged in form of self-service which has profound effects on the way customers interact with firms to create positive service outcomes i.e., customer convenience, security, and behavioral intentions. This study focuses...
Persistent link: https://ebtypo.dmz1.zbw/10012493814
Saved in:
Cover Image
Customer Concentration, Leverage Adjustments, and Firm Value
Rehman, Obaid Ur; Liu, Xiaoxing; Wu, Kai; Li, Junfeng - 2021
We examine the association between customer concentration and capital structure adjustment speed using a sample of listed firms in the U.S from 1977 to 2020. We find that the customer-concentrated firms have a lower speed of leverage adjustment. The decomposition of customer types identifies...
Persistent link: https://ebtypo.dmz1.zbw/10013240851
Saved in:
Cover Image
The Value and Cost of the Customer’s Waiting Time
Chen, Rachel R.; Kumar, Subodha; Singhal, Jaya; … - 2021
The (relative) cost of the customer’s waiting time has long been used as a key parameter in queueing models, but it can be difficult to estimate. Recently, Singhal, Singhal, and Kumar (2019) introduce a new queue characteristic, the value of the customer’s waiting time, which measures how an...
Persistent link: https://ebtypo.dmz1.zbw/10013236577
Saved in:
Cover Image
Going to Pieces : Valuing Users, Subscribers and Customers
Damodaran, Aswath - 2020
In conventional valuation, we usually value businesses as aggregated entities, estimating total revenues, earnings and cashflows, across the different businesses and customers that the company has, and then discounting those cash flows back at a discount rate that reflects the weighted risk...
Persistent link: https://ebtypo.dmz1.zbw/10012852333
Saved in:
Cover Image
Can Non-Tiered Customer Loyalty Programs Be Profitable?
Gopalakrishnan, Arun - 2020
We study the impact of launching a non-tiered customer loyalty program on consumers' spending per visit, frequency of visits and attrition rates, as well as the overall customer value. We demonstrate these results both through descriptive difference-in-difference regressions as well as through a...
Persistent link: https://ebtypo.dmz1.zbw/10012855594
Saved in:
Cover Image
The Right Way to Manage Unprofitable Customers
Mittal, Vikas - 2020
Problem customers can cost your business lots of money, but quickly ejecting them may not be the best way to relieve the burden. Mittal, of Rice University, Sarkees, of Penn State, and Murshed, of Towson University, explore the ins and outs of customer divestment. Using real-world examples, the...
Persistent link: https://ebtypo.dmz1.zbw/10012856896
Saved in:
Cover Image
Entrepreneurship, innovation, and value creation : customer benefits entrepreneurs and innovators build into new products
Dlamini, Sebenzile; Barnard, Brian - In: Expert journal of marketing 8 (2020) 1, pp. 9-40
Persistent link: https://ebtypo.dmz1.zbw/10012612953
Saved in:
Cover Image
Market-sensing capabilities, profitability within stagnant industries and crafting of customer value propositions
Forrest, Jeffrey Yi-Lin; Gong, Zaiwu; Scott, Edward; … - In: The review of economic and business studies : REBS 13 (2020) 2, pp. 53-76
Persistent link: https://ebtypo.dmz1.zbw/10012631654
Saved in:
Cover Image
Empirical exploration of customer management focus and its impact on business performance
In: Ekonomický časopis : časopis pre ekonomickú … 68 (2020) 7, pp. 714-736
Persistent link: https://ebtypo.dmz1.zbw/10012591142
Saved in:
Cover Image
The influence of utilitarian value, hedonic value, social value, and perceived risk on customer satisfaction : survey of e-commerce customers in Indonesia
Evelina, Tri Yulistyawati; Kusumawati, Andriani; … - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 21 (2020) 2, pp. 613-622
The purpose of this study is to build an understanding of the influence of utilitarian value, hedonic value, social value, and perceived risk on e-commerce customer satisfaction in Indonesia. Data was collected through an online survey and analyzed using Structural Equation Modeling (SEM) with...
Persistent link: https://ebtypo.dmz1.zbw/10012502304
Saved in:
Cover Image
An integration of customer value and customer relationship in urban centres and peripheries : research implications for business practice and business studies
Smaliukiene, Rasa; Bekesiene, Svajone; Lipciute, Gabriele - In: Management : journal of contemporary management issues 25 (2020), pp. 43-61
Persistent link: https://ebtypo.dmz1.zbw/10012421927
Saved in:
Cover Image
Conceptualizing and capturing digital transformation’s customer value - a logistics and supply chain management perspective
Junge, Anna Lisa - 2020
Preview
Preview
Persistent link: https://ebtypo.dmz1.zbw/10012429567
Saved in:
Cover Image
Creating effective customer solutions : a global perspective
Neamtu, Alina; Stancu, Stelian; Hurduzeu, Gheorghe - In: The Romanian economic journal : REJ 23 (2020) 75, pp. 38-69
Persistent link: https://ebtypo.dmz1.zbw/10012219188
Saved in:
Cover Image
Künstliche Intelligenz im werteorientierten Marketing : Konzeptualisierung des "Value in Context" und eine Bewertung KI-gestützter Marketingaktivitäten
Weber, Kristina - 2020
Künstliche Intelligenz (KI) ist ein Trendthema der heutigen Zeit und zeigt auch im Marketing großes Einsatzpotenzial. Die Digitalisierung trägt zu einem zunehmend komplexen Markenumfeld bei, in welchem der Konsument stärkste Triebkraft des Wettbewerbs ist. Der Ansatz des werteorientierten...
Persistent link: https://ebtypo.dmz1.zbw/10012253160
Saved in:
Cover Image
A framework for servitization : enhance value proposition through customer engagement
Jiang, Xin - 2020
Persistent link: https://ebtypo.dmz1.zbw/10012294476
Saved in:
Cover Image
Effects of Customer Value Proposals on the Service Trade Repurchase Intentions of Sharing-Economy Users
Cho, Woo-Sung - 2020
Purpose – This paper finds the repurchase intentions of customers in a sharing economy via Airbnb and Uber, which are classic sharing-economy service businesses. Design/methodology – This paper analyzes sharing economy effects using variables in a structural equation model. Findings – We...
Persistent link: https://ebtypo.dmz1.zbw/10012839486
Saved in:
Cover Image
Can customer sentiment impact firm value? : an integrated text mining approach
Eachempati, Prajwal; Srivastava, Praveen Ranjan; Kumar, Ajay - In: Technological forecasting & social change : an … 174 (2022), pp. 1-18
Persistent link: https://ebtypo.dmz1.zbw/10013206626
Saved in:
Cover Image
Influencer marketing : homophily, customer value co-creation behaviour and purchase intention
Bu, Yi; Parkinson, Joy; Thaichon, Park - In: Journal of retailing and consumer services 66 (2022), pp. 1-
Persistent link: https://ebtypo.dmz1.zbw/10013209657
Saved in:
Cover Image
Reconceptualizing value creation : exploring the role of goal congruence in the co-creation process
Sheng, Margaret L.; Natalia, Natalia; Hsieh, C. Y. - In: Journal of retailing and consumer services 66 (2022), pp. 1-
Persistent link: https://ebtypo.dmz1.zbw/10013209712
Saved in:
Cover Image
Kundenwertzentriertes Management : Value-to-Value - Pricing - Big Data - Controlling
Krämer, Andreas; Burgartz, Thomas - 2022
Preview
Preview
Persistent link: https://ebtypo.dmz1.zbw/10012693911
Saved in:
Cover Image
Learning about the customer for improving customer retention proposal of an analytical framework
Simões, Dora; Nogueira, Joana - In: Journal of marketing analytics : JMA 10 (2022) 1, pp. 50-63
Persistent link: https://ebtypo.dmz1.zbw/10013163675
Saved in:
Cover Image
Luxury brand value co-creation with online brand communities in the service encounter
Chapman, Alexis; Dilmperi, Athina - In: Journal of business research : JBR 144 (2022), pp. 902-921
Persistent link: https://ebtypo.dmz1.zbw/10013185060
Saved in:
Cover Image
Mining consumer minds : downstream consequences of host motivations for home-sharing platforms
Chung, Jaeyeon; Johar, Gita Venkataramani; Li, Yanyan; … - In: Journal of consumer research : JCR ; an … 48 (2022) 5, pp. 817-838
Persistent link: https://ebtypo.dmz1.zbw/10012877735
Saved in:
Cover Image
The effect of equity on value co-creation in business relationships
Gupta, Samir; Zhou, Jing; Feng, Shanfei; Nyadzayo, … - In: The journal of business & industrial marketing 37 (2022) 2, pp. 385-401
Persistent link: https://ebtypo.dmz1.zbw/10012798429
Saved in:
Cover Image
Exploring customers' luxury consumption in restaurants : a combined method of topic modeling and three-factor theory
Kwon, Wooseok; Lee, Minwoo; Bowen, John T. - In: The Cornell hospitality quarterly 63 (2022) 1, pp. 66-77
Persistent link: https://ebtypo.dmz1.zbw/10012800200
Saved in:
Cover Image
A silver lining in the COVID-19 cloud : examining customers' value perceptions, willingness to use and pay more for robotic restaurants
Chuah, Stephanie Hui-wen; Eugene Cheng-xi Aw; Cheng, … - In: Journal of hospitality marketing & management 31 (2022) 1, pp. 49-76
Persistent link: https://ebtypo.dmz1.zbw/10012821047
Saved in:
Cover Image
An empirical investigation of value co-creation on customer loyalty : mediating role of customer trust
Pervez, Tehreem; Khawaja, Kausar Fiaz; Sarfraz, Muddassar - In: International journal of economics and business … 23 (2022) 1, pp. 56-67
Persistent link: https://ebtypo.dmz1.zbw/10012695409
Saved in:
Cover Image
Identifying multi-channel value co-creator groups in the banking industry
Hosseini, Monireh; Shajari, Sepideh; Akbarabadi, Mina - In: Journal of retailing and consumer services 65 (2022), pp. 1-10
Persistent link: https://ebtypo.dmz1.zbw/10013169723
Saved in:
Cover Image
Luxury customization and self-authenticity : implications for consumer wellbeing
Seo, Yuri; Septianto, Felix; Ko, Eunju - In: Journal of business research : JBR 141 (2022), pp. 243-252
Persistent link: https://ebtypo.dmz1.zbw/10013168058
Saved in:
Cover Image
An empirical investigation of the factors affecting customer lifetime value
Dandis, Ala' Omar; Robin, Robin; Wierdak, Nathalie - In: International journal of quality & reliability management 39 (2022) 4, pp. 910-935
Persistent link: https://ebtypo.dmz1.zbw/10013169493
Saved in:
Cover Image
Impact of customer experience on attitude and repurchase intention in online grocery retailing : a moderation mechanism of value co-creation
Anshu, Kumari; Gaur, Loveleen - In: Journal of retailing and consumer services 64 (2022), pp. 1-13
Persistent link: https://ebtypo.dmz1.zbw/10013209516
Saved in:
Cover Image
E-Sport : Status quo und Entwicklungspotenziale
Breuer, Markus (ed.); Görlich, Daniel (ed.) - 2022 - 2., vollständig überarbeitete Auflage
Elektronischer Sport – Historische Entwicklung und aktuelle Fragestellungen -- Die wirtschaftliche Perspektive des E-Sports -- E-Sport in Deutschland: Eine Betrachtung aus Perspektive des game – Verband der deutschen Games-Branche e. V. -- (E-)Sport im rechtlichen Sinne und privatrechtliche...
Preview
Preview
Persistent link: https://ebtypo.dmz1.zbw/10013210133
Saved in:
Cover Image
E-Sport : Status quo und Entwicklungspotenziale
Breuer, Markus (ed.); Görlich, Daniel (ed.) - 2022 - 2., vollständig überarbeitete Auflage
Preview
Preview
Persistent link: https://ebtypo.dmz1.zbw/10012649133
Saved in:
Cover Image
What drives the implementation of customer success management? : antecedents of customer success management from suppliers' and customers' perspectives
Kleinaltenkamp, Michael; Prohl-Schwenke, Katharina; … - In: Industrial marketing management : the international … 102 (2022), pp. 338-350
Persistent link: https://ebtypo.dmz1.zbw/10013259095
Saved in:
Cover Image
The value of first impressions : leveraging acquisition data for customer management
Padilla, Nicolas; Ascarza, Eva - 2019
Persistent link: https://ebtypo.dmz1.zbw/10012063027
Saved in:
Cover Image
Customer Influence Value and Purchase Acceleration in New Product Diffusion
Ho, Teck - 2019
As social influence plays a key role in the diffusion of new product, a customer's value goes beyond her own product purchase. Building on the two-segment Influential-Imitator asymmetric influence model by Van den Bulte and Joshi (2007), our model posits that a customer's value (CV) comes...
Persistent link: https://ebtypo.dmz1.zbw/10012889924
Saved in:
Cover Image
The Impact of the Service Innovativeness on Perceived Overall Service Quality, Customer Loyalty and Perceived Customer Value in Shopping Sites
Senbabaoglu, Emine - 2019
Associated with the change of life style, due to reasons such as time constraints, information access, and alternatives comparison easiness, consumers prefer directed shopping on the internet. Shopping is done along with the initiation by the internet, in the scope of study such as web site...
Persistent link: https://ebtypo.dmz1.zbw/10012891396
Saved in:
Cover Image
Corporate Social Responsibility and Customer Equity in Smart Phone Industry, a Chinese Customer Perspective
Dongyong, Zhang - 2019
Persistent link: https://ebtypo.dmz1.zbw/10012891827
Saved in:
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • Next
  • Last
A service of the
zbw
  • Sitemap
  • Contact us
  • Imprint
  • Privacy

Loading...