Using the DART (dialogue, access, risk, and transparency) model as a core framework of value co-creation (VCC), and in the context of hospitality services, this study explores the role VCC might have in customers' perceived value (PV). The study delineates two characteristics of PV - perceived...

Service providers increasingly offer goal enabling technologies (GETs) in the pursuit of becoming more customer-centric. The popularity of GETs is based on the assumption that enabling customers to set service specific goals can improve both the service's value to the customer and the customer's...

The aim of the paper is to establish the relationship between the customer capital and the company's market value (MV). Examining this impact seems justified as the topic has been rarely investigated till now. The regression analysis was used to achieve the research objective. We analyzed...

Understanding which factors are important to consumers when deciding to use a mobile wallet and how these factors influence users’ commitment and recommendation is important because the demand for cashless transactions has increased worldwide in recent years, especially developing countries...

Service quality has been a topic of extensive inquiry for decades that has emerged in form of self-service which has profound effects on the way customers interact with firms to create positive service outcomes i.e., customer convenience, security, and behavioral intentions. This study focuses...

We examine the association between customer concentration and capital structure adjustment speed using a sample of listed firms in the U.S from 1977 to 2020. We find that the customer-concentrated firms have a lower speed of leverage adjustment. The decomposition of customer types identifies...

The (relative) cost of the customer’s waiting time has long been used as a key parameter in queueing models, but it can be difficult to estimate. Recently, Singhal, Singhal, and Kumar (2019) introduce a new queue characteristic, the value of the customer’s waiting time, which measures how an...

In conventional valuation, we usually value businesses as aggregated entities, estimating total revenues, earnings and cashflows, across the different businesses and customers that the company has, and then discounting those cash flows back at a discount rate that reflects the weighted risk...

We study the impact of launching a non-tiered customer loyalty program on consumers' spending per visit, frequency of visits and attrition rates, as well as the overall customer value. We demonstrate these results both through descriptive difference-in-difference regressions as well as through a...

Problem customers can cost your business lots of money, but quickly ejecting them may not be the best way to relieve the burden. Mittal, of Rice University, Sarkees, of Penn State, and Murshed, of Towson University, explore the ins and outs of customer divestment. Using real-world examples, the...

The purpose of this study is to build an understanding of the influence of utilitarian value, hedonic value, social value, and perceived risk on e-commerce customer satisfaction in Indonesia. Data was collected through an online survey and analyzed using Structural Equation Modeling (SEM) with...

Künstliche Intelligenz (KI) ist ein Trendthema der heutigen Zeit und zeigt auch im Marketing großes Einsatzpotenzial. Die Digitalisierung trägt zu einem zunehmend komplexen Markenumfeld bei, in welchem der Konsument stärkste Triebkraft des Wettbewerbs ist. Der Ansatz des werteorientierten...

Purpose – This paper finds the repurchase intentions of customers in a sharing economy via Airbnb and Uber, which are classic sharing-economy service businesses. Design/methodology – This paper analyzes sharing economy effects using variables in a structural equation model. Findings – We...

Elektronischer Sport – Historische Entwicklung und aktuelle Fragestellungen -- Die wirtschaftliche Perspektive des E-Sports -- E-Sport in Deutschland: Eine Betrachtung aus Perspektive des game – Verband der deutschen Games-Branche e. V. -- (E-)Sport im rechtlichen Sinne und privatrechtliche...

As social influence plays a key role in the diffusion of new product, a customer's value goes beyond her own product purchase. Building on the two-segment Influential-Imitator asymmetric influence model by Van den Bulte and Joshi (2007), our model posits that a customer's value (CV) comes...

Associated with the change of life style, due to reasons such as time constraints, information access, and alternatives comparison easiness, consumers prefer directed shopping on the internet. Shopping is done along with the initiation by the internet, in the scope of study such as web site...