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Year of publication
Subject
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Customers 506 Kunden 506 Beziehungsmarketing 91 Relationship marketing 91 Theorie 70 Theory 70 Deutschland 47 Germany 45 Bank 35 Consumer behaviour 32 Konsumentenverhalten 32 USA 31 United States 31 Kunde 24 Marketing 24 Unternehmen 24 Kundenmanagement 23 Kundenorientierung 23 Enterprise 20 Innovation 20 Preismanagement 18 Pricing strategy 18 Emotion 17 Agency theory 16 Prinzipal-Agent-Theorie 16 Online retailing 15 Online-Handel 15 Customer satisfaction 14 Dienstleistung 14 Kundenzufriedenheit 14 Marketingmanagement 14 Communication 13 Dienstleistungssektor 13 Kommunikation 13 Confidence 12 Marktforschung 12 Physical distribution 12 Preisdifferenzierung 12 Price discrimination 12 Service industry 12
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Online availability
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Undetermined 125 Free 51 CC license 1
Type of publication
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Article 254 Book / Working Paper 248 Journal 4
Type of publication (narrower categories)
All
Article in journal 138 Aufsatz in Zeitschrift 138 Aufsatz im Buch 114 Book section 114 Hochschulschrift 76 Graue Literatur 51 Non-commercial literature 51 Thesis 43 Arbeitspapier 40 Working Paper 40 Case study 14 Fallstudie 14 Collection of articles of several authors 9 Guidebook 9 Ratgeber 9 Sammelwerk 9 Aufsatzsammlung 7 Conference paper 6 Konferenzbeitrag 6 Amtsdruckschrift 4 Government document 4 Statistics 4 Statistik 4 Bibliografie enthalten 3 Bibliography included 3 Lehrbuch 2 Beispielsammlung 1 Einführung 1 Fallstudiensammlung 1 Festschrift 1 Handbook 1 Handbuch 1 Interview 1 Reprint 1 Textbook 1
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Language
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English 270 German 230 French 2 Russian 2 Portuguese 1 Swedish 1
Author
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Stahl, Konrad 6 Strausz, Roland 6 Krämer, Marius-Florentin 5 Schmidt, Klaus M. 5 Schneider, Udo 5 Spann, Martin 5 Stich, Lucas 5 Jovanovic, Boyan 4 Prat, Julien 4 Brewer, Elijah 3 Chen, Yuxin 3 Genay, Hesna 3 Hatfield, Richard C. 3 Hunter, William Curt 3 Kaufman, George G. 3 Langner, Sascha 3 Levine, David I. 3 Li, Xinxin 3 Manaresi, Francesco 3 Polinsky, Alan Mitchell 3 Rubinfeld, Daniel L. 3 Abu-Assab, Samah 2 Afuah, Allan 2 Arnold, Marlen 2 Arzuman, Orhan 2 Atanasova, Yana 2 Auge-Dickhut, Stefanie 2 Bagwell, Kyle 2 Bastian, Bettina 2 Behnken, Edda 2 Ben-Zion, Uri 2 Bhattacharyya, Sugato 2 Bobek, Donna D. 2 Bogers, Marcel L. A. M. 2 Borovac, Selma 2 Braun, Gabriele 2 Brucker-Kley, Elke 2 Bruhn, Manfred 2 Brüggemann, Uwe 2 Chandra, Ambarish 2
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Institution
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Springer Fachmedien Wiesbaden 16 National Bureau of Economic Research 4 USA / Bureau of the Census 4 Books on Demand GmbH <Norderstedt> 3 Verlag Dr. Kovač 3 Haufe-Lexware GmbH & Co. KG 2 UVK Verlagsgesellschaft mbH 2 Axel Springer AG / Marketing Anzeigen 1 Brandenburgische Technische Universität Cottbus-Senftenberg 1 Erich Schmidt Verlag 1 Ernst-Moritz-Arndt-Universität Greifswald / Rechts- und Staatswissenschaftliche Fakultät 1 Europa-Universität Viadrina Frankfurt (Oder) 1 Federal Reserve Bank of Chicago 1 Frankfurter Allgemeine Buch 1 Franz Steiner Verlag 1 Freie Universität Berlin / Institut für Bank- und Finanzwirtschaft 1 Friedrich-Ebert-Stiftung / Abteilung Wirtschafts- und Sozialpolitik 1 Gemeinwohl-Ökonomie Baden-Württemberg e.V. 1 Gottfried Wilhelm Leibniz Universität Hannover 1 Helmut-Schmidt-Universität/Universität der Bundeswehr Hamburg 1 International Association for the Study of Insurance Economics 1 Logos Verlag Berlin 1 Peter Lang GmbH 1 R.G. Fischer Verlag GmbH 1 Ruhr-Universität Bochum 1 Shaker Verlag 1 Springer Gabler <Firma> 1 Springer-Verlag GmbH 1 Steinbeis-Stiftung für Wirtschaftsförderung 1 Technische Universität Chemnitz 1 Uni-Taschenbücher GmbH 1 Universität Zürich / Institut für Schweizerisches Bankwesen 1 Verlag Dr. Hut <München> 1 Verlag Franz Vahlen 1 Wissenschaftlicher Verlag Berlin 1
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Published in...
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SpringerLink / Bücher 25 Springer eBook Collection 7 Europäische Hochschulschriften / 5 6 Research 6 Kundenorientierte Unternehmensführung : Kundenorientierung - Kundenzufriedenheit - Kundenbindung 5 The journal of the American Taxation Association : a publ. of the Tax Section of the American Accounting Association 5 Wirtschaftswissenschaftliche Diskussionspapiere 5 BestMasters 4 Handbuch Credit Management : [Kreditversicherungen, Risikomanagement, Bonitätsprüfungen] 4 NBER working paper series 4 Schriften zum europäischen Management 4 The Rand journal of economics 4 Achieving excellence in retail banking 3 Applied Marketing Science / Angewandte Marketingforschung 3 Discussion paper / Centre for Economic Policy Research 3 Erfolgsfaktor Emotionalisierung : wie Unternehmen die Herzen der Kunden gewinnen 3 Führung von Vertriebsorganisationen : Strategie - Koordination - Umsetzung 3 Harvard-Business-Manager : das Wissen der Besten 3 Journal of advertising 3 Kundenmanagement 3 Marktplätze im Umbruch : digitale Strategien für Services im Mobilen Internet 3 Opsearch : journal of the Operational Research Society of India 3 Springer eBooks / Business and Economics 3 Working paper / National Bureau of Economic Research, Inc. 3 Advances in mergers and acquisitions 2 Advances in project management 2 Arbeitspapier / Institut für Marketing und Unternehmungsführung, Universität Bern 2 Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing 2 Bank- und finanzwirtschaftliche Forschungen 2 Beiträge zur empirischen Marketing- und Vertriebsforschung 2 Business - Innovation - High Tech 2 Business-to-Business-Marketing 2 Controlling & Management review / Sonderheft : ZfCM : Zeitschrift für Controlling & Management 2 Creating and managing superior customer value 2 Cultural marketing and metaverse for consumer engagements 2 Decision support systems : DSS ; the international journal 2 Discussion papers / Governance and the Efficiency of Economic Systems 2 Erfolgreich Selbstständig 2008/2009 : Gründung mit System 2 European journal of operational research : EJOR 2 Exploring the professional identity of management consultants : [... from the Fifth European Conference on Management Consulting ... June 2011 at Vrije Universiteit in Amsterdam] 2
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Source
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ECONIS (ZBW) 506
Showing 1 - 50 of 506
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Strompreise für Industrie und Gewerbekunden in Europa
Köppl-Turyna, Monika - 2024
Die Policy Note analysiert und vergleicht Elektrizitätspreise für gewerbliche und industrielle Kunden in Europa seit 2007. Historisch betrachtet zählten die Nettopreise für gewerbliche und industrielle Kunden in Österreich zu den niedrigeren in Europa. Jedoch änderte sich diese Situation...
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The impact of perceived customer discrimination on negative word-of-mouth : the mediating role of customer embarrassment
Ahmed, Farhan; Liang, Dapeng; Abdullah, Muhammad Ibrahim; … - In: Future Business Journal 8 (2022), pp. 1-11
Disadvantaged or minority customers are always vulnerable to discriminatory treatment by service employees. Discrimination against minority customers has become a frequent headline in the news. The main objective of this research is to construct a model that explains the relationship between...
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Invisible Primes : Fintech Lending with Alternative Data
Di Maggio, Marco; Ratnadiwakara, Dimuthu; Carmichael, Don - National Bureau of Economic Research - 2022
We exploit anonymized administrative data provided by a major fintech platform to investigate whether using alternative data to assess borrowers' creditworthiness results in broader credit access. Comparing actual outcomes of the fintech platform's model to counterfactual outcomes based on a...
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Customer incivility, work engagement and service-oriented citizenship behaviours : does servant leadership make a difference?
Mostafa, Ahmed Mohammed Sayed - In: Human performance 35 (2022) 1, pp. 31-47
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Investing in Customer Capital
He, Bianca; Mostrom, Lauren I.; Sufi, Amir - National Bureau of Economic Research - 2024
Firms invest heavily in customer capital, and such investment is a main source of intangible capital value. This study measures investment in customer capital using sales and marketing expense from income statements, information on salaries paid to workers in sales and marketing, and text from...
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Financial Sophistication and Bank Market Power
Fleckenstein, Matthias; Longstaff, Francis A. - National Bureau of Economic Research - 2024
We study the relation between bank funding costs and the financial sophistication of bank customers. In doing this, we make use of a natural experiment that allows us to identify banks that--either intentionally or unintentionally--price time deposits in a way that can result in...
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The art of compassionate business : main principles for the human-oriented enterprise
Cignacco, Bruno R. - 2024 - Second edition
1.Importance of a Meaningful Mission 2.Relentless Passion 3. Prosperity Mindset 4. Additional Aspects of a Prosperity Mindset5. Love and Business Activities 6. Stakeholders and Love 7. Loving Ways to Relate to Stakeholders 8. Natural Conversations with Stakeholders 9. The Use of Positive...
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Pulling together : does supplier digital transformation affect customer risk-taking capability?
Liu, Qinghan; Ren, Zongqiang; Liu, Qiuzi - In: Managerial and decision economics : MDE ; the … 45 (2024) 3, pp. 1659-1676
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Toward a common customer identity framework for managing participatory marketing communication campaigns
Nariswari, Angeline; Chen, Qimei; Alden, Dana L. - In: Journal of advertising 53 (2024) 3, pp. 357-376
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Platform Governance
Teh, Tat-How - 2021
Platforms that intermediate trades, such as Amazon, Airbnb, and eBay play a regulatory role in deciding how to govern the marketplaces they create. We propose a framework to analyze a platform's non-price governance designs and its incentive to act in a welfare-enhancing manner. We show that the...
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Who Should Pay for Certification?
Stahl, Konrad; Strausz, Roland - 2021
Who does, and who should initiate costly certification by a third party under asymmetric quality information, the buyer or the seller? Our answer - the seller - follows from a nontrivial analysis revealing a clear intuition. Buyer-induced certification acts as an inspection device,...
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Branding co-creation with consumer-generated advertising : effect on creators and observers
Shulga, Lenna V.; Busser, James A.; Bai, Billy; Kim, Hyelin - In: Journal of advertising 52 (2023) 1, pp. 5-23
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How restaurant protective ad messaging can increase patronage intentions during the COVID-19 pandemic : conditional serial mediation and COVID-19 consumer concern
Rybak, Garrett; Johnson, Alicia M.; Burton, Scot - In: Journal of advertising 52 (2023) 1, pp. 145-156
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Einblicke in das Alltagshandeln schreibender Kaufleute
Reinke, Hartmut - In: Werbung und PR im digitalen Zeitalter : Grenzen, …, (pp. 91-121). 2023
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SEO through the e-costumer journey
Fernández López, Ana - In: Big data marketing strategies for superior customer …, (pp. 165-193). 2023
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Gewinnberatung statt Steuerberatung : die neue Rolle von Finanzfachleuten
Hogema, Femke - 2023
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Verwahrentgelt und Negativzinsen in der Bankpraxis
Langner, Olaf; Blank, Alexander; Brocker, Till; Ismer, … - 2023
Zum Werk Das Werk bietet eine systematische und praxisbezogene Darstellung der zivilrechtlichen, steuerrechtlichen und europarechtlichen Fragestellungen rund um die Themen Verwahrentgelt und Negativzinsen im Verhältnis der Kreditinstitute zu ihren Kunden. In diesem Bereich sind noch viele...
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Value co-creation and customer retention in services : identifying a relevant moderator and mediator
Banik, Shanta; Rabbanee, Fazlul K. - In: Journal of consumer behaviour 22 (2023) 3, pp. 646-663
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Kundenreaktion auf Out-of-Stock von Food- und Nonfood- Aktionsartikeln bei verschiedenen Betriebstypen im Lebensmitteleinzelhandel
Gimmy, Marcel; Kortum, Carsten - 2023 - 1. Auflage
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An essay on digital culture hybridization : a myth or reality?
Malhotra, Rohit - In: Cultural marketing and metaverse for consumer engagements, (pp. 26-37). 2023
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Driving force behind consumer brand engagement : the metaverse
Mittal, Garima; Bansal, Rohit - In: Cultural marketing and metaverse for consumer engagements, (pp. 164-181). 2023
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Three essays on finance and labor
Bias, Daniel - 2020
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Addressing obstacles to life insurance demand
Schanz, Kai-Uwe - International Association for the Study of Insurance … - 2020
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Examining the antecedents and effects of hotel corporate reputation on customers' loyalty and citizenship behavior : an integrated framework
O'Connor, Peter; Assaker, Guy - In: Journal of hospitality marketing & management 31 (2022) 5, pp. 640-661
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The behavioral economics of digital customer-firm interactions
Back, Camila - 2022 - 1st edition
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What to ask : how to learn what customers need but don't tell you
Olson, Andrea Belk - 2022
Ways We Seek to Understand -- Customers Don't Know What They Want -- Data as a Security Blanket -- The Influence of Mindsets -- Customer Centricity vs Customer Ownership -- The Impact of Company Culture -- Customer Action Learning -- Shifting Mindsets to Discover Unspoken Needs -- Monetizing...
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Base of the pyramid markets in Latin America : innovation and challenges to sustainability
Rueda, Ximena (ed.); Arnold, Marlen (ed.);  … - 2022
"This book focuses on the Base of the Pyramid (BOP) in Latin America and examines the role of the markets in serving low-income populations as consumers, distributors and entrepreneurs. Deep inequalities, violence and urbanization characterize the region. Despite the reduction of poverty...
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Private Banking : Kundenberatung, Finanzplanung und Anlagestrategien in der Vermögensverwaltung
Spremann, Klaus - 2022 - 3., vollständig überarbeitete Auflage
Banken, Versicherungen, Finanzmakler und alle in der Finanzberatung tätigen Personen unterstützen die Privatkundschaft bei der Geldanlage und dem Kapitalaufbau. Das Buch bietet eine aktualisierte, korrigierte und inhaltlich bewährte Einführung in die Vermögensverwaltung. Die drei Teile...
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Identifikation der Einflussfaktoren auf die Nutzungsintention des neuen integrierten Mobilitätskonzeptes Mobility-as-a-Service : eine empirische Untersuchung aus der Nutzerperspektive
Jovic, Josip - 2022
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Base of the pyramid markets in Latin America : innovation and challenges to sustainability
Rueda, Ximena (ed.); Arnold, Marlen (ed.);  … - 2022
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The Indirect Purchaser Rule and Private Enforcement of Antitrust Law : A Reassessment
Smith, Spencer - 2022
Despite broad statutory language authorizing “any person” injured by an antitrust law violation to sue for damages, the Supreme Court of the United States has construed that language to bar antitrust damages claims by indirect purchasers, such as consumers two or more steps removed from...
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Customer journey as participatory service ecosystem
Wolny, Julia - In: The SAGE handbook of digital marketing, (pp. 17-32). 2022
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Mobilität für morgen - Wichtigkeit und Zahlungsbereitschaft aus Sicht der Endkunden
Teichert, Matthias Achim; Dodt, Marcus - In: Transforming Mobility - What Next? : technische und …, (pp. 749-762). 2022
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Firm strategies for one-on-one exchanges with customers in social media
Hewett, Kelly; Hoornaert, Steven; Meire, Matthijs - In: The SAGE handbook of social media marketing, (pp. 358-372). 2022
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Delineate omnichannel retailer and consumer engagement on social networks
Mittal, Tania; Madan, Pankaj; Sharma, Kirti; Dhiman, Aditya - In: Empirical research for futuristic e-commerce system : …, (pp. 290-303). 2022
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An experimental investigation of customer engagement in Indian retail banking
Bansal, Ajit; Kumar, Sanjeev; Johri, Amar; Kalra, Sushil; … - In: Developing relationships, personalization, and data …, (pp. 203-214). 2022
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Impact of employee-based brand equity on customer-based brand equity
Abrar, Muhammad; Khan, Ahmad Sohail; Xiang, Li - In: Antecedents and outcomes of employee-based brand equity, (pp. 16-30). 2022
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The origins of firm heterogeneity : a production network approach
Bernard, Andrew B.; Dhyne, Emmanuel; Magerman, Glenn; … - In: Journal of political economy 130 (2022) 7, pp. 1765-1804
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Re-Invent : warum wir uns für unsere Kunden immer wieder neu erfinden müssen
Abolhassan, Ferri (ed.) - 2022 - 1. Auflage
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Platform governance
Teh, Tat-How - In: American economic journal 14 (2022) 3, pp. 213-254
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VertrauensArchitektur : wie Vertrauen entsteht und wie Unternehmen die richtigen Kund:innenerlebnisse dafür schaffen
Eller, Eric - 2022
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Kundenorientierung : Grundlagen, Modelle und Best Practices für eine erfolgreiche Transformation
Staudacher, Jörg - 2021
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The indirect purchaser rule and private enforcement of antitrust law : a reassessment
Smith, Spencer - In: Journal of competition law & economics 17 (2021) 3, pp. 642-685
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Psychologie des Kaufes : Kaufentscheidung zwischen Illusion und Verstand
Hofbauer, Günter - 2021
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Die Rückforderung der Bankgebühren : was auf Banken und Kunden jetzt zukommt
Jäger, Lars - 2021
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Dynamischer Optimierungs-Prozess
Hillinger, Heinrich - 2021 - 2., vollständig überarbeitete Auflage
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Social innovation business through value co-creation with customers powered by Lumada : a case study of Hitachi Ltd.
Akatsu, Masaharu - In: Business innovation with new ICT in the Asia-Pacific : …, (pp. 59-83). 2021
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High-Performance im Neukundengeschäft : systematische Akquise und sichere Potenzialeinschätzung mit dem Temperament-Sales-Modell
Arzuman, Orhan - 2021
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Die Agentur-Kunde-Beziehung: erfolgreich durch Perspektivwechsel : neun Schritte zu mehr Klarheit, Kreativität und Effektivität
Jentschke, Mirjam; Kunze, Cornelia - 2021
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High-Performance im Neukundengeschäft : Systematische Akquise und sichere Potenzialeinschätzung mit dem Temperament-Sales-Modell
Arzuman, Orhan - 2021
Das Temperament Sales Modell: unschlagbar klar und einfach -- Die Vorbereitung: Rituale und der Umgang mit Niederlagen -- Der Termin: Bedarfsanalyse, Präsentation, Angebot, Preisverhandlung -- Die Nachbereitung: Nachfolgegespräch, Abschluss und die Chance im Nein des Kunden. .
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