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Year of publication
Subject
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Humor 600 Werbewirkung 132 Advertising effects 131 Consumer behaviour 97 Konsumentenverhalten 97 Führungsstil 87 Leadership style 87 Werbung 82 Advertising 80 Betriebsklima 58 Work climate 58 Organizational behaviour 52 Verhalten in Organisationen 52 Arbeitsverhalten 49 Work behaviour 49 humor 47 Führungskräfte 46 Managers 46 Emotion 40 Social Web 36 Social web 36 Economics 35 USA 34 United States 33 Wirtschaftswissenschaft 33 Leadership 32 Deutschland 31 Personalführung 31 Germany 29 Geschlecht 29 Internet marketing 29 Online-Marketing 29 Gender 28 Arbeitszufriedenheit 27 Brand management 27 Job satisfaction 27 Markenführung 27 Personality psychology 25 Persönlichkeitspsychologie 25 Theorie 22
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Online availability
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Undetermined 226 Free 67 CC license 4
Type of publication
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Article 356 Book / Working Paper 253 Journal 3
Subcategories
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Article in journal 315 Book section 37 Working paper 14 Textbook 11 Introduction 10 Proceedings 7 Reference work 5 Glossary included 4 Guidebook 3 Case study 1 Newspaper 1 Review 1
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Language
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English 443 German 149 Undetermined 10 French 5 Spanish 5 Italian 1 Portuguese 1 Russian 1
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Author
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Yoon, Hye Jin 16 Gulas, Charles S. 12 Weinberger, Marc G. 10 Yang, Fu 9 Eisend, Martin 8 Schwarz, Gerhard 8 Hakelmacher, Sebastian 7 Oikarinen, Eeva-Liisa 7 McGraw, A. Peter 6 Warren, Caleb 6 Cooper, Cecily D. 5 Gkorezis, Panagiotis 5 Schwarz, Uta 5 Bauman, Yoram 4 Friedman, Hershey H. 4 Friedman, Linda Weiser 4 Hoffmann, Stefan 4 Mayer, James 4 Wang, Valerie Lynette 4 Wang, Yong Jian 4 Zhang, Ying 4 Beck, Hanno 3 Bitterly, T. Bradford 3 Bong, Dominik 3 Béal, Mathieu 3 Cruthirds, Kevin W. 3 Grégoire, Yany 3 Han, Jeong Yeob 3 Hatzithomas, Leonidas 3 Hiller, Nathan J. 3 Härtel, Charmine E. J. 3 Kim, Hanyoung 3 Kim, Tae-Yeol 3 Klein, Grady 3 Kobel, Sarah 3 Kumar, Piyush 3 König, Andreas 3 Lee, Deog-Ro 3 Lopp, Michael 3 Petridou, Eugenia 3
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Institution
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Springer Fachmedien Wiesbaden 3 Metropolis-Verlag für Ökonomie Gesellschaft und Politik GmbH 2 Wiley-VCH 2 Asociación Equipo Maíz 1 Books on Demand GmbH <Norderstedt> 1 Deutsche Bundesbank 1 Frankfurter Allgemeine Buch 1 Hoffmann und Campe Verlag 1 International Institute of Social History 1 Juventa Verlag 1 Leveraged Sell-Out LLC <New York, NY> 1 Piper Verlag 1 Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde 1 Schwarzkopf & Schwarzkopf Media GmbH 1 TALIDE e.V. 1 Technische Universität Bergakademie Freiberg / Fakultät für Wirtschaftswissenschaften 1 Tredition GmbH <Hamburg> 1 Universität Mannheim / Institut für Marketing 1 Vandenhoeck & Ruprecht 1 Verlag 3.0 Zsolt Majsai 1 Wissenschaftlicher Beirat der Bundesregierung Globale Umweltveränderungen 1
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Published in...
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International journal of advertising : the review of marketing communications 26 Journal of business research : JBR 10 Journal of advertising : official publication of the American Academy of Advertising 9 Leadership & organization development journal 9 SpringerLink / Bücher 9 Journal of advertising research 7 Journal of business and psychology 7 Journal of managerial psychology 6 Infocomics 5 International journal of hospitality management 5 Journal of current issues and research in advertising : JCIRA 5 Personnel review 5 Psychology & marketing 5 Frankfurter Allgemeine Buch 4 Journal of business ethics : JBE 4 Journal of interactive marketing 4 Journal of marketing communications 4 Organization : the critical journal of organization, theory and society 4 Academy of Management journal : AMJ 3 Health marketing quarterly 3 International journal of business communication : IJBC ; a publication of the Association of Business Communication 3 Journal of consumer research : JCR ; an interdisciplinary bimonthly 3 Journal of leadership & organizational studies : JLOS 3 Journal of pragmatics : an interdisciplinary journal of language studies 3 Journal of retailing and consumer services 3 Litzelstetter Libellen 3 Marketing intelligence & planning 3 The Academy of Management review : AMR 3 Tourism management : research, policies, practice 3 Advertising and violence : concepts and perspectives 2 Asian business & management 2 Australian journal of management 2 Department of Economics working paper 2 European journal of marketing : EJM 2 Fischer 2 Forschungsgruppe Konsum und Verhalten 2 Handbook of developments in consumer behaviour 2 Harvard business review : HBR 2 Humanität und Genossenschaften : Dr. Wilhelm Jäger zum 65. Geburtstag 2 International journal of consumer studies 2
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Source
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ECONIS (ZBW) 569 USB Cologne (EcoSocSci) 43
Showing 1 - 50 of 590
 
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Not exactly "perfect," but pretty darn good : a review of Michael Schur's book : how to be perfect : the correct answer to every moral question
Pepe, Justin - 2026
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015587326
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The use of humor in employee-to-employee workplace communication : a systematic review with thematic synthesis
Taylor, Stephen; Simpson, Jane; Hardy, Claire - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015147983
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Rainbows and laughter : how humor boosts e-Word-of-Mouth for LGBT+ brands on social media
O'Rourke, Anne-Maree; Belli, Alex; Mathmann, Frank; … - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015373126
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Gag gifting : the joke and the poke
Schindler, Robert M.; Albinsson, Pia A.; Burman, Bidisha - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015464130
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Brand teasing : how brands build strong relationships by making fun of their consumers
Oba, Demi; Howe, Holly S.; Fitzsimons, Gavan J. - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015425329
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"Just relax and ram it in" : dimensions of power in workplace sexual humour
Humonen, Kristina; Whittle, Andrea - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015376641
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Humor, gossip, and other possibly invidious forms of communication ("me too")
Dolfsma, Wilfred - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015533241
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Installation humor : a resistive social practice identified in the engineering workplace
Leppälä, Kristina; Lehtimäki, Hanna - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015055650
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Mastering the art of humor in leadership : a toolkit for organizational leaders
Wijewardena, Nilupama; Samaratunge, Ramanie; Härtel, … - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015062025
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Are humorous frontline employees hotels' secret weapons? : investigating when and why employee sense of humor promotes service performance
Liu, Xinyu; Wu, Long-Zeng; Ye, Yijiao; Kwan, Ho Kwong - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015069325
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An automatic humor identification model with novel features from Berger's typology and ensemble models
Mahajan, Rutal; Zaveri, Mukesh - 2024
Humor identification in text is essential for natural language understanding, impacting human-computer interactions and emotion recognition. This study introduces a novel approach to automatic humor identification in text using ensemble learning techniques. The objective is to classify text into...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015101685
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Laughing from the outside-in : considering "what's up Africa" as an(other) humorous humanitarian digilantism
Ademolu, Edward - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015108061
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Avengers assemble : avenger philanthropy as the new gift opportunity for nonprofit organizations
Mitchell, Sarah-Louise - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015075161
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When humor works : impact of humour style similarity on supervisor-subordinate relationship
Pletscher, Marina - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014525518
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Political skill amplifies the beneficial effects of leader humor on actors' work engagement via psychological capital
Wang, Feng; Li, Weifeng; Feng, Yuan; Ren, Yingwei; … - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015130291
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Where humor prevails, entrepreneurship never ends : the role of leader's positive humor on employee intrapreneurship
Dai, Lihua; Li, Zhengwei; Zeng, Kai; Hu, Yiyun - 2026
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015617885
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Linking leader humor to innovative work behavior : a mixed-method investigation
Banerjee, Pratyush; Chhabra, Bindu - 2026
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015618714
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Inspire or stifle innovation behavior? : exploring bystanders' differential responses to the leader aggressive humor
Chen, Hao; Wang, Liang; Bao, Jiaying; Pan, Tingjiang - 2026
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015580722
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Subordinate articulated dissent as influenced by supervisor behaviors : the hazards of humor
Kelly, Stephanie; Zheng, Cheng - 2026
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015668799
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AI and consumer interaction in business : from recommendation to emotional connection
Yang, Feifei - 2026
Chapter 1: Introduction -- Chapter 2: Literature Review -- Chapter 3: Research Model and Hypothesis Development -- Chapter 4: Practical Insights -- Chapter 5: Methodology -- Chapter 6: Analysis and Empirical Results -- Chapter 7: Discussion and Conclusion.
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015640776
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Humorous Communication Theory and its Applications in Marketing
Mukhopadhyay, Mayukh - 2023
Purpose: The goal of this article is to understand the rationale of Humorous Communication Theory (HCT) and illustrate its applications in meme marketing, stand-up comedy business, and machine joking.Design/Methodology/Approach: The approach is based on three steps. First, we do a quick review...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014261109
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A place and time for humor : leader humor in Confucian cultures
Yang, Inju; Yeh, Chu-Chen Rosa - 2023
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014307730
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Creating persuasive health messages on social media : effects of humor and perceived efficacy on health attitudes and intentions
Wang, Tianjiao; Pavelko, Rachelle - 2023
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014333920
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Using leader affiliative humor to encourage employee knowledge sharing : the multilevel role of knowledge sharing self-efficacy and team psychological safety
Xu, Zhenting; Gong, Jing; Qu, Yiying; Sun, Xiuming - 2023
The aim of this study is to investigate the multilevel effect of leader affiliative humor on knowledge sharing behavior. Based on social information processing (SIP) theory, we frame a multilevel model of the effect of leader affiliative humor on employee knowledge sharing, focusing on the...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014388869
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How, when, and why do stores' humor climates affect retail customer purchase?
Tremblay, Michel - 2023
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014426270
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Unveiling humorous resistance : incongruity and critical discourse analysis in "Born a crime, stories from a South African Childhood"
Ngcobo, Sandiso; Roya, Witness - 2023
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014414350
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The language of (un)palatability, (in)digestion and being fed (up) at the threshold between the 2 hs - humor and horror - in the menu
Mărginean, Alexandra - 2023
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015116730
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Using humor to increase COVID-19 vaccination intention for the unvaccinated : the moderating role of trust in government
Yoon, Hye Jin; Lee, Jongmin; Han, Jeong Yeob; Ko, Youngjee - 2023
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014380352
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Memes everywhere : the effect of social media memes on consumers' attitude towards brands and their purchase intention
Pilavcioglu, Burak; Hodeck, Alexander; Nagel, Niels; … - 2023
Mit der ungebrochenen Relevanz sozialer Medien und der ständigen Weiterentwicklung der Online-Kommunikation gewinnen Memes zunehmend an Popularität. Es gibt es nur wenige wissenschaftliche Untersuchungen zur Werbewirksamkeit von Memes. Die vorliegende Studie soll diese Wissenslücke...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014516159
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Laughing it off : how does leader humor alleviate employees' compassion fatigue in service failure?
Xu, Xing'an; Wen, Najuan; Cai, Ruiying - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015073327
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Leader aggressive humor and hospitality employees' time theft : the roles of ego depletion and self-compassion
Zhao, Lijing; Su, Yi; Jolly, Phillip M.; Bao, Shashan - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015375368
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Chatbots in complaint handling : the moderating role of humor
Park, Jae Eun; Fan, Alei; Wu, Luorong - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015210279
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Inform me or make me laugh : influencer marketing and the role of emotional contagion and information value
Kapoor, Payal S.; Maggon, Mohita; Gangwani, Kishore Kumar - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015333771
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Refining treatment toward customer : how leader affiliative humor polishes hotel employee customer-oriented prosocial behavior
Yang, Fu; Liu, Yilan - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015337998
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Effective messages for public health campaigns
Kechagia, Adamantia; Tsourvakas, George; Piha, Lamprini - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015422729
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Sequencing of humor and risk information in social media public service announcements on vaccines : the moderating role of vaccination calculation
Seo, Ja Kyung; Yoon, Hye Jin; Kim, Hanyoung; Han, Jeong Yeob - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015423868
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Negative humor : impact on mental and physical health of employees
Mumtaz, Sana; Aqif, Tanzeela - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015455007
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Emotion and humor in leadership communication
Myers, Karen Kroman; Davis, Courtney Wong; Seibold, David R. - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015410694
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Humor in online brand-to-brand dialogues : unveiling the difference between top dog and underdog brands
Béal, Mathieu; Lécuyer, Charlotte; Guitart, Ivan - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015412937
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From laughter to order : examining how and when employee humor mitigates customer mistreatment
Zhao, Jingyou; Han, Mingyan; Yuan, Xiao; Ma, Xiaohui - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015434852
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Feeding comfort : the role of humor in online food complaints
Armstrong, Christine; Kulczynski, Alicia; Hook, Margurite - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015456423
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Exploring the influence of leader humor on employee creativity in a social information processing perspective
Zhang, Ying; Yang, Fu; Jia, Jianfeng - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015460303
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The antecedent, moderator and consequence of humor behaviors in entrepreneurial teams
Fu, Rong; Kong, Xiangyi; Gao, Lifang; Zhao, Lina - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015441594
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"Could I become a scientist?" : exploring theater's power to connect the public with science
Guimarães, Kailani; Almeida, Carla - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015445133
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The feature transposition effect : Increasing brand coolness through brand extension
Yin, Cheng-Yue; Bi, Nan; Liu, Xiao-Xin; Li, Meng-Ran; … - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015425422
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Affiliative or self-defeating? : exploring the effect of humor types on customer forgiveness in the context of AI agents’ service failure
Xie, Yuguang; Zhou, Peiyu; Liang, Changyong; Zhao, Shuping - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015425678
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When a leader does not know how their humor is viewed by subordinates : exploring relationships among leaders' meta-accuracy deficiencies, subordinate negative affect, and group identification
Yang, Inju; Rhee, Seung-Yoon; Kim, Min Soo; Uzunoğlu, Ebru - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015553005
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Leader affiliative humor and employee stewardship behavior : multilevel role of leader-based self-esteem and positive team affective tone
Qu, Yiying; Xu, Zhenting; Sun, Hong - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015579703
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How usefulness and humor in negative online reviews affect review platform usage
Raoofpanah, Iman; Groening, Christopher; Jewell, Robert - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015620197
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Humor as excellence? : a study of the effect of self-enhancing humor on consumer brand attitude
Lin, Wenhe; Cai, Yunying; Zhang, Lingrui; Weng, Zhiqiang - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015637763
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