Katz, Harrison; Savage, Erica; Coles, Peter A. - In: Annals of tourism research empirical insights 6 (2025) 2, pp. 1-16
Short-term changes in booking behaviors can significantly undermine naive forecasting methods in the travel and hospitality industry, especially during periods of global upheaval. Traditional metrics like average or median lead times capture only broad trends, often missing subtle yet impactful...