Search Results - subject_exact:"Low-cost strategy"

Evaluating the strategic design parameters of airports in Thailand to meet service expectations of Low-Cost Airlines using the Fuzzy-based QFD method

Mukesh Mohan Pandey - In: Journal of air transport management 82 (2020), pp. 1-9

Persistent link: https://ebtypo.dmz1.zbw/10012253053

Low cost carriers in Southeast Asia : how does ticket price change the way passengers make their airline selection?

Truong Dothang; Pan, Jing Yu; Thapanat Buaphiban - In: Journal of air transport management 86 (2020), pp. 1-12

Persistent link: https://ebtypo.dmz1.zbw/10012253198

Low cost strategy as a remedial prescription for resuscitating Nigeria's ailing domestic airline industry : the customers' perspective

Ajeyalemi, Oladipupo; Olarewaju, Adeniyi - In: Consumer behavior review : CBR 4 (2020) 2, pp. 66-83

Persistent link: https://ebtypo.dmz1.zbw/10012285273

Linking Porter's generic strategies to firm performance

Islami, Xhavit; Mustafa, Naim; Topuzovska Latkovikj, Marija - In: Future Business Journal 6 (2020) 3, pp. 1-15

In this study, the significance of using Porter's generic strategies in firms that operate in competitive environments is investigated. The aim is to indicate the effects of Porter's generic strategies (low-cost strategy, differentiation strategy, and focus strategy) on firm performance. The...

Persistent link: https://ebtypo.dmz1.zbw/10012169780

Airport selection criteria of low-cost carriers : a fuzzy analytical hierarchy process

Hui Shan Loh; Yuen, Kum Fai; Wang, Xueqin; … - In: Journal of air transport management 83 (2020), pp. 1-10

Persistent link: https://ebtypo.dmz1.zbw/10012170248

The influence of sharing versus self-use on the preference for different types of promotional offers

Yu, Annie Pei-I; Chuang, Shih-Chieh; Cheng, Yin-Hui; … - In: Journal of retailing and consumer services 54 (2020), pp. 1-10

Persistent link: https://ebtypo.dmz1.zbw/10012238338

High price or low price? : an experimental study on a markdown pricing policy

Chen, Junlin; Zhao, Yingshuai - In: European journal of operational research : EJOR 284 (2020) 1, pp. 240-254

Persistent link: https://ebtypo.dmz1.zbw/10012238662

Unlocking low cost renewables in South East Europa : case studies on de-risking onshore wind investment

Lütkehermöller, Katharina; Emmerich, Julie; Röser, Frauke - 2019

Persistent link: https://ebtypo.dmz1.zbw/10012292079

The effect of services, price discount and brand equity on consumer purchase decisions in Go-Jek a technology start-up transport

Aditi, Bunga; Hafizah; Muda, Iskandar - In: Academic journal of economic studies 5 (2019) 2, pp. 21-31

Persistent link: https://ebtypo.dmz1.zbw/10012038956

Why markdown as a pricing modality?

Adida, Elodie; Özer, Özalp - In: Management science : journal of the Institute for … 65 (2019) 5, pp. 2161-2178

Persistent link: https://ebtypo.dmz1.zbw/10012039743

Good discounts earn good reviews in return? : effects of price promotion on online restaurant reviews

Zhu, Dong Hong; Zhang, Zhi Jie; Chang, Ya Ping; Liang, … - In: International journal of hospitality management 77 (2019), pp. 178-186

Persistent link: https://ebtypo.dmz1.zbw/10011988504

Using consumer empowerment to increase the effectiveness of price discounts

Aigner, Andreas; Wilken, Robert; Geisendorf, Sylvie - In: Marketing : ZFP ; journal of research and management 41 (2019) 2, pp. 48-63

Persistent link: https://ebtypo.dmz1.zbw/10012003368

Do price promotions drive consumer spending on luxury hotel services? : the moderating roles of room price and user-generated content

Jang, Seongsoo; Moutinho, Luiz - In: International journal of hospitality management 78 (2019), pp. 27-35

Persistent link: https://ebtypo.dmz1.zbw/10012012691

Behinderungsmissbrauch durch marktbeherrschende Unternehmen : Kartellrechtswidrigkeit von Kosten-Preis-Scheren in der EU, den USA und Korea

You, Young Gug - 2019

Persistent link: https://ebtypo.dmz1.zbw/10011953914

Are low price and price matching guarantees equivalent? : the effects of different price guarantees on consumers' evaluations

Verma, Swati; Guha, Abhijit; Biswas, Abhijit; Grewal, Dhruv - In: Journal of retailing 95 (2019) 3, pp. 99-108

Persistent link: https://ebtypo.dmz1.zbw/10012130013

The airfare pricing and seat allocation problem in full-service carriers and subsidiary low-cost carriers

Ko, Young Dae - In: Journal of air transport management 75 (2019), pp. 92-102

Persistent link: https://ebtypo.dmz1.zbw/10012112369

Is low-cost carriers' revenue management a firm capability?

Alderighi, Marco; Nicolini, Marcella; Piga, Claudio A. - In: Journal of air transport management 78 (2019), pp. 15-22

Persistent link: https://ebtypo.dmz1.zbw/10012112640

Consumer reactions to price discounts across online shopping experiences

Sheehan, Daniel; Hardesty, David M.; Ziegler, Alexander H. - In: Journal of retailing and consumer services 51 (2019), pp. 129-138

Persistent link: https://ebtypo.dmz1.zbw/10012115057

Dynamic and targeted bundle pricing of two independently valued products

Gökgür, Burak; Karabati, Selcuk - In: European journal of operational research : EJOR 279 (2019) 1, pp. 184-198

Persistent link: https://ebtypo.dmz1.zbw/10012102735

Can attempts to delight customers with surprise gains boomerang? : a test using low-price guarantees

Dutta, Sujay; Guha, Abhijit; Biswas, Abhijit; Grewal, Dhruv - In: Journal of the Academy of Marketing Science 47 (2019) 3, pp. 417-437

Persistent link: https://ebtypo.dmz1.zbw/10012107171

Low price anomaly in M&A transactions

Pastusiak, Radosław; Jasiniak, Magdalena; Pluskota, Anna - In: Ekonomický časopis : časopis pre ekonomickú … 67 (2019) 2, pp. 195-241

Persistent link: https://ebtypo.dmz1.zbw/10012149907

Assessing the stock market performances of EU low-cost airlines

Barrows, Samuel D. - In: International journal of economics and financial issues … 9 (2019) 4, pp. 95-100

Persistent link: https://ebtypo.dmz1.zbw/10012150119

The impact of different price promotions on customer retention

Kim, Jungkeun - In: Journal of retailing and consumer services 46 (2019), pp. 95-102

Persistent link: https://ebtypo.dmz1.zbw/10011980803

Making sense of (ultra) low-cost flights vertical differentiation in two-sided markets

Serio, Luigi; Tedeschi, Piero; Ursino, Giovanni - In: Management science : journal of the Institute for … 64 (2018) 1, pp. 401-420

Persistent link: https://ebtypo.dmz1.zbw/10011819591

Relational price discounts : consumers’ metacognitions and nonlinear effects of initial discounts on customer retention

Rio Olivares, M. J. del; Wittkowski, Kristina; Aspara, … - In: Journal of marketing 82 (2018) 1, pp. 115-131

Persistent link: https://ebtypo.dmz1.zbw/10011804107

Estimating strategic responses to the march of a low cost carrier to primary airports

Bettini, Humberto F. A. J.; Silveira, José Maria F. J. da - In: Transportation research / E : an international journal 109 (2018), pp. 190-204

Persistent link: https://ebtypo.dmz1.zbw/10011805719

Investigating discounting of discounts in an online context : the mediating effect of discount credibility and moderating effect of online daily deal promotions

Carlson, Jeffrey R.; Kukar-Kinney, Monika - In: Journal of retailing and consumer services 41 (2018), pp. 153-160

Persistent link: https://ebtypo.dmz1.zbw/10011808572

How business strategy in non-financial firms moderates the curvilinear effects of corporate social responsibility and irresponsibility on corporate financial performance

Chen, Chung-jen; Guo, Ruey-Shan; Hsiao, Yung-Chang; … - In: Journal of business research : JBR 92 (2018), pp. 154-167

Persistent link: https://ebtypo.dmz1.zbw/10011925334

From tool-making to tool-using - and back : rationales for adoption and use of LCC

Gluch, Pernilla; Gustafsson, Mathias; Baumann, Henrikke; … - In: International journal of strategic property management 22 (2018) 3, pp. 179-190

Persistent link: https://ebtypo.dmz1.zbw/10011996758

Outsourcing and price competition : an empirical analysis of the partnerships between legacy carriers and regional airlines

Tan, Kerry M. - In: Review of industrial organization : RIO 53 (2018) 2, pp. 275-294

Persistent link: https://ebtypo.dmz1.zbw/10012008100

Positioning and pricing strategies in a market with switching costs and staying costs

Jeong, Yuncheol; Maruyama, Masayoshi - In: Information economics and policy : IEP 44 (2018), pp. 47-57

Persistent link: https://ebtypo.dmz1.zbw/10012013127

The dynamic impacting study of competitive strategies to import retail e-commerce sellers

Zhang, Xuanxuan - In: Journal of electronic commerce in organizations : the … 16 (2018) 4, pp. 53-66

Persistent link: https://ebtypo.dmz1.zbw/10011941251

Optimal markdown pricing for holiday basket with customer valuation

Wang, Haijun; Li, Shanling; Luo, Jianwen - In: International journal of production research 56 (2018) 18, pp. 5982-5996

Persistent link: https://ebtypo.dmz1.zbw/10011946779

The effect of post-purchase discount format on consumers' perception of loss and willingness to return

Luo, Xueqing; Lee, Jennifer J. - In: Journal of Asian finance, economics and business : JAFEB 5 (2018) 4, pp. 101-105

Persistent link: https://ebtypo.dmz1.zbw/10011963928

Factors that determine the capital structure : an empirical study on low-cost airlines

Kiracı, Kasım; Aydin, Nurhan - In: Scientific Annals of Economics and Business 65 (2018) 3, pp. 227-246

Persistent link: https://ebtypo.dmz1.zbw/10012127770

The anomaly of airline passenger behavioral intention : a comparison between low-cost and full-service airlines

Auryn Rachma Maulisa; Rahayu Hijrah Hati - In: ASEAN marketing journal : Association of Southeast … 10 (2018) 2, pp. 75-90

Persistent link: https://ebtypo.dmz1.zbw/10012106923

Double mental discounting : when a single price promotion feels twice as nice

Cheng, Andong; Cryder, Cynthia - In: Journal of marketing research : JMR 55 (2018) 2, pp. 226-238

Persistent link: https://ebtypo.dmz1.zbw/10011845001

Passengers' intentions to use low-cost carriers : an extended theory of planned behavior model

Pan, Jing Yu; Truong Dothang - In: Journal of air transport management 69 (2018), pp. 38-48

Persistent link: https://ebtypo.dmz1.zbw/10011865561

Can low-cost long-haul carriers replace Charter airlines in the long-haul market? : a European perspective

Rodríguez, Andrea Martín; O'Connell, John F. - In: Tourism economics : the business and finance of tourism … 24 (2018) 1, pp. 64-78

Persistent link: https://ebtypo.dmz1.zbw/10011873345

Reframing the discount as a comparison against the sale price : does it make the discount more attractive?

Guha, Abhijit; Biswas, Abhijit; Grewal, Dhruv; Verma, Swati - In: Journal of marketing research : JMR 55 (2018) 3, pp. 339-351

Persistent link: https://ebtypo.dmz1.zbw/10011878689

Optimal depth and timing of price promotions in a vertically differentiated product line

Zhang, Zelin; Dong, Xiaodan; Mantrala, Murali K.; … - In: Journal of business research : JBR 83 (2018), pp. 215-228

Persistent link: https://ebtypo.dmz1.zbw/10011802570

Revenue characteristics of long-haul low cost carriers (LCCs) and differences to full-service network carriers (FSNCs)

Soyk, Christian; Ringbeck, Jürgen; Spinler, Stefan - In: Transportation research / E : an international journal 112 (2018), pp. 47-65

Persistent link: https://ebtypo.dmz1.zbw/10011849037

Towards new industry-standard specifications for air dynamic pricing engines

Dezelak, Melanie; Ratliff, Richard - In: Journal of revenue and pricing management 17 (2018) 6, pp. 394-402

Persistent link: https://ebtypo.dmz1.zbw/10011978614

Ambidexterity between low cost strategy and CSR strategy : contingencies of competition and regulation

Liu, Yi; Li, Wenqian; Li, Yuan - In: Asia Pacific journal of management 37 (2020) 3, pp. 633-660

Persistent link: https://ebtypo.dmz1.zbw/10012271761

Pricing policies that protect your brand : how to prevent unauthorized discounting

Israeli, Ayelet; Zelek, Eugene F. <Jr.> - In: Harvard business review : HBR 98 (2020) 2, pp. 76-83

Persistent link: https://ebtypo.dmz1.zbw/10012288872

Flying on the clouds : how mobile applications enhance impulsive buying of low cost carriers

Ku, Edward C. S.; Chen, Chun-Der - In: Service business 14 (2020) 1, pp. 23-45

Persistent link: https://ebtypo.dmz1.zbw/10012172752

A model of dynamic limit pricing with an application to the airline industry

Sweeting, Andrew; Roberts, James W.; Gedge, Chris - In: Journal of political economy 128 (2020) 3, pp. 1148-1193

Persistent link: https://ebtypo.dmz1.zbw/10012196522

The low-quality advantage in vertical product differentiation

Schubert, Stefanie - In: Managerial and decision economics : MDE ; the … 38 (2017) 7, pp. 923-928

Persistent link: https://ebtypo.dmz1.zbw/10011816427

Consumer risk-reduction behavior and new product purchases

Yonezawa, Koichi; Richards, Timothy J. - In: Managerial and decision economics : MDE ; the … 38 (2017) 7, pp. 1003-1016

Persistent link: https://ebtypo.dmz1.zbw/10011816698

Quality competition and entry deterrence : when to launch a second brand

Müller, Stephan; Goetz, Georg - In: Managerial and decision economics : MDE ; the … 38 (2017) 8, pp. 1201-1215

Persistent link: https://ebtypo.dmz1.zbw/10011820183