Methodik: Konstruktivistisches Forschungsverständnis, narrative Interviews und sequenzielle Fallstudienanalyse -- Das Internet und der Umbruch im Zeitschriftenwesen -- Wie steuern Zeitschriftenverlage durch den Wandel? -- Wie lernen Zeitschriftenverlage und wie können sie Potenziale entfalten?...

Traditionally, magazines have operated in a two-sided market, serving two groups of customers at the same time: readers and advertisers. With the rise of the Internet, further demand channels have been explored: readers can now access much of the contents also on the magazine's website, which in...

Die Internationalisierung der Aktivitäten von Verlagshäusern bildet einen strategischen Schwerpunkt unternehmerischer Tätigkeit. Der Beitrag analysiert, ob und wie strategische Aspekte der internationalen Marktbearbeitung im Zeitschriftenmarkt identifiziert und anschließend in die...

This paper discusses the impact of the Internet on the magazine publisher's competitive advantage on three analytic levels: the products, the company and the industry. The analysis is based on interview data from the Finnish magazine publishing industry. On the product level, the Internet is a...

In late 2009, Wang Boming, publisher of Caijing Magazine, widely regarded as China's most independent newsmagazine, gathered his core team for an urgent meeting. His pioneering editor Hu Shuli, described for her fiercely independent journalism as "the most dangerous woman in China" had quit with...

In late 2009, Wang Boming, publisher of Caijing Magazine, widely regarded as China's most independent news magazine, gathered his core team for an urgent meeting. His pioneering editor Hu Shuli, described for her fiercely independent journalism as "the most dangerous woman in China" had quit...

The aim of this paper is to analyse the pricing behaviour of print media firms when consumption on reader markets is addictive or habituated. However, not only the reader but also the advertising market has to be considered by a publisher optimising profits. Because print media markets are...

The aim of this paper is to analyse the pricing behaviour of print media firms when consumption on reader markets is addictive or habituated. However, not only the reader but also the advertising market has to be considered by a publisher optimising profits. Because print media markets are...

Advertising is a major source of income for magazine publishing companies and is necessary to balance the costs of editorial content production not covered by the copy price. In line with the resource-based vied of the firm, this study posits specific marketing assets and capabilities as a key...