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Year of publication
Subject
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Markenartikel 12,365 Brand 11,021 Brand management 7,830 Markenführung 7,830 Konsumentenverhalten 6,875 Consumer behaviour 6,866 Markenimage 4,892 Brand image 4,857 Beziehungsmarketing 2,016 Relationship marketing 2,015 Social Web 1,098 Social web 1,098 Werbewirkung 946 Theorie 944 Advertising effects 937 Theory 935 Markentreue 930 Marketingmanagement 908 Brand loyalty 907 Marketing management 899 Online-Marketing 832 Internet marketing 829 Luxusgüter 784 Luxury goods 783 Deutschland 707 Werbung 681 Handelsmarke 656 Store brand 636 Advertising 604 Einzelhandel 516 Retail trade 502 Marketing 499 Emotion 472 Germany 468 Markenpolitik 408 Customer satisfaction 406 Kundenzufriedenheit 406 Produktqualität 368 USA 367 Product quality 366
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Online availability
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Undetermined 4,540 Free 2,044 CC license 177
Type of publication
All
Article 8,748 Book / Working Paper 3,590 Journal 27
Type of publication (narrower categories)
All
Article in journal 7,008 Aufsatz in Zeitschrift 7,008 Aufsatz im Buch 989 Book section 989 Graue Literatur 501 Non-commercial literature 501 Hochschulschrift 416 Working Paper 408 Arbeitspapier 387 Thesis 286 Collection of articles of several authors 134 Sammelwerk 134 Aufsatzsammlung 99 Conference paper 78 Konferenzbeitrag 78 Bibliografie enthalten 75 Bibliography included 75 Case study 73 Fallstudie 73 Reprint 73 Dissertation u.a. Prüfungsschriften 42 Konferenzschrift 42 Conference proceedings 24 Collection of articles written by one author 16 Sammlung 16 Lehrbuch 15 Handbook 14 Handbuch 14 Textbook 13 Ratgeber 12 Company information 11 Firmeninformation 11 Amtsdruckschrift 10 Government document 10 Guidebook 10 Bibliografie 8 Fallstudiensammlung 8 Festschrift 8 Systematic review 7 Übersichtsarbeit 7
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Language
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English 10,240 German 1,310 Undetermined 754 French 45 Italian 7 Polish 7 Swedish 6 Dutch 5 Russian 4 Finnish 2 Spanish 2 Arabic 1 Bulgarian 1 Danish 1 Croatian 1 Hungarian 1 Multiple languages 1 Portuguese 1
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Author
All
Keller, Kevin Lane 39 Sattler, Henrik 39 Phau, Ian 38 De Chernatony, Leslie 35 Fournier, Susan 32 Bruhn, Manfred 30 Dawes, John 30 Baumgarth, Carsten 29 Loureiro, Sandra Maria Correia 29 Esch, Franz-Rudolf 28 Burmann, Christoph 27 Ko, Eunju 25 Melewar, T. C. 25 Guzman, Francisco 24 Huber, Frank 23 Sarkar, Abhigyan 22 Veloutsou, Cleopatra 22 Diamantopoulos, Adamantios 20 Kapferer, Jean-Noël 20 Romaniuk, Jenni 20 Bang, Nguyen 19 Hildebrandt, Lutz 19 Khan, Imran 19 Meffert, Heribert 19 Hruschka, Harald 18 Japutra, Arnold 18 Sharp, Byron 18 Usman, Osly 18 Bronnenberg, Bart J. 17 Dubé, Jean-Pierre 17 Franses, Philip Hans 17 Han, Heesup 17 Ind, Nicholas 17 Sarkar, Juhi Gahlot 17 Bauer, Hans H. 16 Chintagunta, Pradeep K. 16 Fetscherin, Marc 16 MacInnis, Deborah J. 16 Shimul, Anwar Sadat 16 Steenkamp, Jan-Benedict E. M. 16
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Institution
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National Bureau of Economic Research 19 Springer Fachmedien Wiesbaden 16 Markenverband 12 Gesellschaft zur Erforschung des Markenwesens 10 European Commission / Joint Research Centre 6 NetLibrary, Inc 6 Verlag Dr. Kovač 6 Information Resources Management Association 5 Europäische Kommission 4 Europäische Kommission / Generaldirektion Umwelt 4 Haufe-Lexware GmbH & Co. KG 4 United States Trademark Association 4 Europäische Kommission / Gemeinsame Forschungsstelle 5109549-X 3 Fördergesellschaft Marketing an der Universität Augsburg 3 Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse 3 UNCTAD Secretariat 3 Universitat Pompeu Fabra / Departament d'Economia i Empresa 3 AMACOM 2 American Marketing Association 2 Books on Demand GmbH <Norderstedt> 2 Center for Economic Research <Tilburg> 2 Chambre de commerce et d'industrie de Paris 2 Erasmus Research Institute of Management 2 European University Institute / Department of Economics 2 Foreign Department of the Continental and Commercial Banks 2 Gesellschaft für Konsum-, Markt- und Absatzforschung 2 Group of Governmental Experts on the Economic, Commercial and Developmental Aspects of Industrial Property in the Transfer of Technology to Developing Countries, Geneva 2 Harvard Graduate School of Business Administration 2 Helmut-Schmidt-Universität/Universität der Bundeswehr Hamburg 2 Hochschule Offenburg 2 Institut für Demoskopie Allensbach 2 Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz> 2 Lehmanns Media GmbH 2 Markendialog <8, 2004, Frankfurt, Main> 2 Nomos Verlagsgesellschaft 2 Pan American Union / General Legal Division 2 United Nations Conference on Trade and Development, Trade and Development Board, Committee on Transfer of Technology 2 Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung 2 12. Congrès international de droit financier et fiscal, Knokke (Belgique) 1958 1 A. C. Nielsen Company 1
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Published in...
All
Journal of business research : JBR 427 The journal of brand management : an international journal 377 The journal of product & brand management 313 Journal of retailing and consumer services 252 Psychology & marketing 105 Asia Pacific journal of marketing and logistics 88 The Trademark reporter 85 European journal of marketing : EJM 83 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 83 Markenartikel : das Magazin für Markenführung 74 Journal of marketing research : JMR 73 Journal of marketing 72 SpringerLink / Bücher 64 Marketing intelligence & planning 63 Journal of advertising research 62 Journal of marketing communications 61 Journal of strategic marketing 59 Journal of fashion marketing and management 58 Journal of international consumer marketing 58 International journal of hospitality management 56 Marketing letters : a journal of research in marketing 56 European journal of marketing 54 Journal of the Academy of Marketing Science 52 Marketing science 51 Journal of marketing management : MM 50 The IUP journal of brand management : IJBRM 49 Journal of marketing management : JMM ; journal of the Academy of Marketing 48 The journal of consumer marketing 47 International journal of advertising : the review of marketing communications 46 International marketing review 44 Journal of promotion management : innovations in planning and applied research 44 Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology 43 Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS 43 Journal of global marketing 42 Industrial marketing management : the international journal for industrial and high-tech firms 41 International journal of consumer studies 41 Journal of promotion management : JPM 41 International journal of advertising : the quarterly review of marketing communications 40 International journal of internet marketing and advertising : IJIMA 40 Journal of retailing 40
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Source
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ECONIS (ZBW) 12,081 USB Cologne (EcoSocSci) 242 EconStor 24 BASE 5 OLC EcoSci 5 USB Cologne (business full texts) 4 ArchiDok 4
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Showing 1 - 50 of 12,365
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Social media marketing and brand loyalty : exploring interrelationships through symmetrical and asymmetrical modeling
Ali, Faizan; Suveatwatanakul, Chokechai; Nanu, Luana; … - In: Spanish journal of marketing 29 (2025) 1, pp. 114-135
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015190421
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Exploring Africa's heterogenous middle class' brand behaviour in the new digital age : practical insights from a multiple country study
Chikweche, Tendai; Lappeman, James; Mohammed, Hossain; … - In: Journal of international consumer marketing 37 (2025) 1, pp. 55-71
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015191963
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Do cruelty-free practices matter? : the role of consumer speciesism in differential preference for cruelty-free products
Bandopadhyay, Anwesha; Borah, Sourav Bikash; … - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015192277
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Trademarks related to precious metals and jewellery : empirical Assessment of Class 14 trademarks in India
Mohan, M. P. Ram; Venkitesh, Vijay V.; Gupta, Aditya - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015192287
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Influence of individual and social values on customer engagement in luxury thermal spa hotels : the mediating roles of perceived justice and brand experience
Japutra, Arnold; Loureiro, Sandra Maria Correia; … - In: Tourism and hospitality research : THR 25 (2025) 1, pp. 90-103
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015176726
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The dark side of brands : exploring fear of missing out, obsessive brand passion, and compulsive buying
Japutra, Arnold; Gordon-Wilson, Sianne; Ekinci, Yuksel; … - In: Journal of business research : JBR 186 (2025), pp. 1-11
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015154318
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Don't make me hate you, my love! : perceived brand betrayal and the love-becomes-hate phenomenon
Tolunay Kuşçu, Aslı; Veloutsou, Cleopatra - In: Journal of business research : JBR 187 (2025), pp. 1-15
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015158179
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Unpacking brand co-creation : a single-case study and empirical consolidation of brand co-creation performances following qualitative meta-synthesis
Brand, Lars; Anderski, Matthias; Ströbel, Tim - In: The journal of brand management : an international journal 32 (2025) 2, pp. 150-165
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015330590
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The personality of luxury : a new measure and the effects of brand personality distinctiveness and congruence on consumer responses
Balabanis, George; Karpova, Aleksandra - In: Journal of business research : JBR 189 (2025), pp. 1-16
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015399280
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Illuminating the pathway from social media marketing stimuli to skincare brand choice through product effectiveness
Elfi, Elfi; Sihombing, Sabrina O.; Antonio, Ferdi - In: Asia marketing journal 27 (2025) 1, pp. 18-38
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015399225
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Exploring the impact of negative brand experiences on consumer emotions and behavior
Liu, Li Mei; Lee, Seong Ho - In: Asia marketing journal 27 (2025) 1, pp. 72-87
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BMW is powerful, beemer is not : nickname branding impairs brand performance
Zhang, Zhe; Ye, Ning; Thomson, Matthew - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015374162
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Examining green packaging, branding, and eco-labeling strategies : the case of young consumers' perceptions and responses in F&B industry
Nguyen Quoc, Tai; Nghiem Phuc, Nhan; Ngoc Hong Duong - In: Cleaner and responsible consumption 16 (2025), pp. 1-10
Green packaging, branding, and eco-labeling are among the rising green marketing initiatives from food industry businesses that promote a sustainable brand image to potential consumers; this study examines the relevance of these two green marketing strategies on Vietnamese young consumers'...
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Effect of pre­roll ad choice on brand attitude and attitude toward the viewing experience
Newton, Joshua; Newton, Fiona Joy; Wong, Jimmy; … - 2025
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Role of pharmacists in generic pharmaceutical adoption
Kakehi, Haruo; Nakajima, Ryo - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015187356
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Peace brand activism : global brand responses to the war in Ukraine
Tsougkou, Eleni; Sykora, Martin; Elayan, Suzanne; Ifie, … - In: Journal of public policy & marketing 44 (2025) 1, pp. 100-121
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The effect of perceived brand betrayal on brand hate, avoidance-like and attack-like strategies : a comparative study of customers with/without past negative experiences
Rasouli, Nasrin; Rasoolimanesh, S. Mostafa; … - 2025
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Boosting brand behavioral intentions via integrated explicit product placements in podcasts
Milovan, Anca-Maria; Dobre, Costinel; Moisescu, Ovidiu Ioan - In: Journal of business research : JBR 189 (2025), pp. 1-14
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The time-healing effects : a multi-method study on how time affects consumers’ attitude change following the occurrence of brand scandals
Liu, Wumei; Zhang, Heng; Li, Shaobo; Liu, Yan - In: Journal of business research : JBR 189 (2025), pp. 1-12
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015395496
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Awe-inspired : appraising awe's consequences for consumers and brands
Cavanaugh, Lisa A. - In: Journal of consumer psychology : JCP ; the official … 35 (2025) 2, pp. 351-359
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When anthropomorphized brands push their gender boundaries
Yang, Linyun W.; Aggarwal, Pankaj - In: Journal of consumer psychology : JCP ; the official … 35 (2025) 1, pp. 129-138
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Unfaithful brands : how brand attachment can lead to negative responses to influencer marketing campaigns
Bentley, Kara; Rajagopal, Priyali; Kulow, Katina - In: Journal of consumer psychology : JCP ; the official … 35 (2025) 2, pp. 169-184
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Use of online shop chatbots : how trust in seller moderates brand preference and purchase intention
Illescas-Manzano, María; Martínez-Puertas, Sergio; … - In: Disruptions, Diversity, and Ethics in Marketing : First …, (pp. 151-171). 2025
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The role of consumer-based brand equity on the prolongation of trademarks
Pfeifer, Louisa Magdalena; Schreiner, Thomas F.; … - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015330582
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Should global brands engage in brand activism?
Shukla, Paurav; Rosendo-Rios, Veronica; Khalifa, Dina - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015340297
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Consumer xenocentrism and well-being : conspicuous consumption orientation, brand addiction, and self-esteem
Diamantopoulos, Adamantios; Matarazzo, Michela; Mrad, Mona - 2025
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Disclosing dual manufacturers on private brands : does it change quality and image perception between national and private label brands?
Pérez-Santamaría, Samanta; Martos-Partal, Mercedes - In: Agribusiness : an international journal 41 (2025) 1, pp. 3-24
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015373810
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Rainbows and laughter : how humor boosts e-Word-of-Mouth for LGBT+ brands on social media
O'Rourke, Anne-Maree; Belli, Alex; Mathmann, Frank; … - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015373126
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More than law-abiding : a multi-staged consumer study on brand morality
Wei, Yunyi; Ekinci, Yuksel; Sit, Kokho - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015373146
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Identifying positioning axes for building brand equity in cork fashion products
Pires, Paulo Botelho; Oliveira de Sousa, Fabiana; … - In: Central European business review : CEBR 14 (2025) 1, pp. 19-55
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User experience dimensions in digital peer-to-peer platforms : a grounded theory study of Airbnb online experiences
Cerdá-Mansilla, Elena; Lozano-Blasco, Raquel; Rubio … - 2025
The current context underscores the growing importance of online formats, prompting managers to focus on creating positive online experiences. This qualitative study examines seven types of online Airbnb experiences using a grounded theory approach and data triangulation. Our findings extend the...
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The impact of digital content marketing on brand defence : the mediating role of behavioural engagement and brand attachment$dSakher Faisal Ahmad AlFraihat, Ahmad Mahmoud Ali, Gassan Hodaifa, and Mahmoud Alghizzawi
AlFraihat, Sakher Faisal Ahmad; Ali, Ahmad Mahmoud; … - 2025
Marketers are increasingly interested in digital content marketing (DCM) strategies that have the potential to enhance consumer behaviour. However, there is a dearth of academic research that delves into the impact of DCM on brand defence. This study aims to investigate the impact of DCM on...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015406448
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Brand activism : research trends and cluster analysis
Luna-Amador, Jorge; Caraballo-Payares, Alexander; … - In: European research on management and business economics 31 (2025) 2, pp. 1-9
This paper aims to identify emerging research topics related to brand activism: analyzing current research trends and providing a comprehensive overview of its various aspects. Brand activism, transcending traditional business roles, represents a strategic alignment of corporate identities with...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015410587
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Parasocial relationships and social media interactions : building brand credibility and loyalty
Lacap, Jean Paolo Gomez; Cruz, Mary Rose Maharlika; … - In: Spanish journal of marketing 28 (2024) 1, pp. 77-97
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015190162
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Luxury fashion brand coolness : niche versus mass cool
Loureiro, Sandra Maria Correia; Aleem, Aihoor; … - In: Spanish journal of marketing 28 (2024) 2, pp. 165-186
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The economic impact of Zalando in Europe
Oxford Economics Ltd. - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015190715
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Sustainability and strategic differentiation in unregulated consumer goods markets
Brecko, Kristina; Kim, Yewon - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015191597
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The role of perceived surveillance and privacy cynicism in effects of multiple synced advertising exposures on brand attitude
Segijn, Claire M.; Kim, Eunah; Ooijen, Iris van - In: Journal of current issues and research in advertising 45 (2024) 4, pp. 506-522
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015191748
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Consumer brand engagement fostered by cause-related marketing in emotional and functional brands
Pereira, Diana; Silva, Joaquim; Casais, Beatriz - In: Journal of nonprofit & public sector marketing 36 (2024) 5, pp. 685-712
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015191886
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A proposed brand architecture model for UK fashion brands
Rashid, Arooj; Spry, Louise; Pich, Christopher - In: The journal of brand management : an international journal 31 (2024) 5, pp. 516-528
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Conceptualising and measuring consumer perceptions of brand wastefulness
Gain, Alexandria M.; Coote, Leonard V.; Bonfrer, Andre - In: The journal of brand management : an international journal 31 (2024) 6, pp. 557-575
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015192459
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Brand community protection through contested brand revival
Hu, Christine; Bradford, Tonya Williams - In: Journal of marketing management : JMM ; journal of the … 40 (2024) 15/16, pp. 1474-1490
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015194121
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The effect of KOL marketing through contents and traffic on Chinese consumers' purchase intention and brand trust
Yujun, Zhou; Nam, Kyung-Doo - In: Journal of international trade & commerce 20 (2024) 2, pp. 39-58
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015323573
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Handmade clothing consumption as a means of self-expression
Van der Westhuizen, Liezl-Marié; Kuhn, Stefanie Wilhelmina - In: Journal of fashion marketing and management 28 (2024) 4, pp. 759-774
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015323597
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Consumer-based brand equity of South African luxury fashion brands
Appiah-Nimo, Kenneth; Muthambi, Amukelani; Devey, Richard - In: Journal of fashion marketing and management 28 (2024) 4, pp. 775-791
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015323598
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Does terroir size matter? : protected geographical areas and prices of European hams
Höhn, Gero Laurenz; Huysmans, Martijn; Crombez, Christophe - In: Regional studies : official journal of the Regional … 58 (2024) 10, pp. 1804-1817
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015205289
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Brand on the run : place brands as judgement devices and sources of local advantage in the music industry
Adler, Patrick - In: Regional studies : official journal of the Regional … 58 (2024) 10, pp. 1904-1920
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Artification-based philanthropy at Ornellaia: "Vendemmia d'artista" supports the "Mind's Eye" program of the Guggenheim Museum
Cito, Maria Cristina; Veronesi, Vittoria - In: Journal of philanthropy and marketing 29 (2024) 4, pp. 1-7
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Unbundling the brand : differentiation and the law in the Brazilian South American tea industry
Lopes, Teresa da Silva; Dourado, Bruna; Souza, … - In: Business history 66 (2024) 4, pp. 859-883
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014580204
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Trends and evolution of agile branding : a bibliometric analysis
Pöhlmann, Michaela; Jambrino-Maldonado, Carmen; De las … - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 25 (2024) 2, pp. 406-419
As today's environment constantly changes, scientific and practical literature suggests that brands must be managed more agilely. Agile branding, characterized by stakeholder involvement, adaptability, and flexibility, emerges as an innovative approach for companies to navigate dynamic markets...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015188099
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