From a global perspective, the pork and poultry markets are fairly balanced. Poultry meat production and demand both increased. In contrast, there was a strong excess of demand on the beef market, which led to significant price increases worldwide. In Germany, demand for meat and meat products...

Current consumption patterns in the Global North are unsustainable across environmental, social, and economic dimensions. To promote more sustainable consumer behavior, emotional priming on social media has become an increasingly popular tool. In this paper, we mimic social media content to test...

Generative artificial intelligence (GAI) is rapidly transforming the marketing industry with its capabilities in data analysis, personalisation, strategic optimisation, and content generation, providing powerful tools for businesses aiming to establish or maintain a strong brand position. This...

From a global perspective, the pork and poultry markets are fairly balanced. Poultry meat production and demand both increased. In contrast, there was a strong excess of demand on the beef market, which led to significant price increases worldwide. In Germany, demand for meat and meat products...

This study reviews the recent literature on Automated Emotion Recognition (AER), focusing on image and video-based methods applied in marketing research. The literature overview highlights the transformative potential of AER, including real-time, unobtrusive, and scalable applications. It...

The transition to renewable energy is crucial for addressing Africa's rising energy demand while fostering sustainable development. With abundant renewable resources such as solar, wind, hydropower, and biomass, Africa is uniquely positioned to play a key role in the global low carbon energy...

Small and medium enterprises around the world, and especially in emerging markets, face challenges when it comes to market segmentation. They have limited knowledge of the importance of big data customer insights for making concrete market segmentation decisions. The purpose of this study was to...

Apps are transforming mobility market research. This study explores how app-based technologies and AI are empowering mobility providers to gather and analyze data. Using case studies from SBB, it highlights innovative strategies for understanding customer behavior and fostering sustainable...

Auf globaler Ebene ist der Fleischmarkt durch eine zurückhaltende Importnachfrage bei ausreichend verfügbaren Exportmengen der Hauptproduktionsregionen gekennzeichnet. Etwas anders ist die Situation auf dem Rindfleischmarkt. Insbesondere die USA und China zeigen einen hohen Importbedarf. Der...

Modern business involves running operations in line with contemporary changes and adapting accordingly. This study emphasised the importance of customer perspectives and needs, focusing on growth and sustainability amid competition. This article examined the role and impact of two key factors in...

The goal of this study is to find out what combination and number of features people prefer when selecting a marketplace platform. This study's target objects are marketplace platforms, which are among the top three most used by Indonesians. Conjoint analysis is used to assess consumer...

Research on consumer ethnocentrism (CE) has increased worldwide in various academic disciplines and business sectors due to the rise of globalization and cross-border trade in goods and services. There are few studies that review the literature on CE, all of which can be improved in terms of...

This study performs a comprehensive bibliometric (performance analysis) and thematic content analysis of global research in "neuromarketing or consumer neuroscience" and "functional magnetic resonance imaging or fMRI." Utilizing the PRISMA framework and R package software, we analyzed thirty-six...

Modern business involves running operations in line with contemporary changes and adapting accordingly. This study emphasised the importance of customer perspectives and needs, focusing on growth and sustainability amid competition. This article examined the role and impact of two key factors in...

Ethnocentrism refers to consumers’ tendencies to favor products and services that are produced in their own country over those produced in foreign countries. The consumers’ ethnocentric tendencies scale (CETSCALE) was developed to assess consumers’ buying behavior towards foreign-made...