Search Results - subject_exact:"Market analysis"

Customer insights for innovation : a framework and research agenda for marketing

Stremersch, Stefan; Cabooter, Elke; Guitart, Ivan A.; … - In: Journal of the Academy of Marketing Science 53 (2025) 1, pp. 29-51

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015192977

Enhancing wineries' sustainability through territorial certifications : a case study in Emilia-Romagna, Italy

Ceccacci, Alberto; Camanzi, Luca; Rota, Cosimo; … - In: International journal of wine business research 37 (2025) 1, pp. 87-112

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015326994

Responsible stakeholder engagement marketing

Kumar, Vikas; Hollebeek, Linda D.; Sharma, Amalesh; … - In: Journal of business research : JBR 189 (2025), pp. 1-15

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015399283

Laboratory experiments in consumer research : estimating the effect of a manipulation-check variable

Abe, Makoto - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015359676

Discrete choice in marketing through the lens of rational inattention

Turlo, Sergey; Fina, Matteo; Kasinger, Johannes; … - In: Quantitative marketing and economics : QME 23 (2025) 1, pp. 45-104

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015332976

The global public impact of GovTech : a $9.8 trillion opportunity

Weltwirtschaftsforum - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015329343

Sampling and sample size in B2B marketing : current practices and recommendations

Cabanelas, Pablo; Mora Cortez, Roberto; Pérez-Moure, Hugo - In: Industrial marketing management : the international … 125 (2025), pp. 71-86

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015331966

Fifteen years of research on customer loyalty formation : a meta-analytic structural equation model

So, Kevin Kam Fung; Yang, Yang; Li, Xiang - In: The Cornell hospitality quarterly 66 (2025) 2, pp. 253-272

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015371704

Automated emotion recognition in marketing research : a systematic literature review of current image and video-based methods

Bohorquez Camacho, Laura Daniela; Lichters, Marcel; … - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015372669

Analyse der Ergebnisse der Viehzählung vom 3. Nov. 2023 und Prognose der Rind- und Schweinefleischerzeugung in Deutschland 2024

Efken, Josef - 2024

Auf globaler Ebene ist der Fleischmarkt durch eine zurückhaltende Importnachfrage bei ausreichend verfügbaren Exportmengen der Hauptproduktionsregionen gekennzeichnet. Etwas anders ist die Situation auf dem Rindfleischmarkt. Insbesondere die USA und China zeigen einen hohen Importbedarf. Der...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014506939

Mapping research in marketing : trends, influential papers and agenda for future research

Ramos, Ricardo; Rita, Paulo; Vong, Celeste - In: Spanish journal of marketing 28 (2024) 2, pp. 187-206

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015190192

Opportunities and challenges in the Chinese electric vehicle market : insights for (re)insurers

Wang, Lihong - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015190455

Activity focus groups : a discursive, practical and social method for studying consumption practices

Weckroth, Katri; Närvänen, Elina - In: Qualitative market research : an international journal 27 (2024) 2, pp. 212-230

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015324641

Ready, set, go! : deploying the social listening stoplight activity to teach marketing analytics using qualitative techniques

Bryant, Morgan M.; Riley, Jen; Turner-Henderson, Tiffanie; … - In: Journal of marketing analytics : JMA 12 (2024) 2, pp. 169-181

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015137861

Research contributions in interpretivist marketing and consumer research studies : a kaleidoscopic framework

Lucarelli, Andrea; Shahriar, Hossain; Ulver, Sofia; … - In: Marketing theory 24 (2024) 3, pp. 417-447

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015164295

Modeling the design of marketing research of the brands' social responsibility

Vasylyshyna, Liubov; Yahelska, Kateryna - In: Technology audit and production reserves 3 (2024) 4/77, pp. 21-24

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015076525

The concept of discontinuity in project marketing research : emergence, dissipation and glimpses of the future

Ojansivu, Ilkka Tapani - In: The journal of business & industrial marketing 39 (2024) 3, pp. 491-506

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015078801

Relevance and its epistemic underpinnings in B2B marketing research : four axioms and nine relevance types

Ojansivu, Ilkka Tapani - In: The journal of business & industrial marketing 39 (2024) 3, pp. 507-520

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015078803

Does social media contribute to research impact? : an Altmetric study of highly-cited marketing research

Gholampour, Sajad; Lim, Weng Marc; Lund, Brady; Noruzi, … - In: Total quality management & business excellence 35 (2024) 13/14, pp. 1671-1701

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015178376

Customer recognition and mobile geo-targeting

Baye, Irina; Hanspach, Philip; Reiz, Tim; Sapi, Geza - In: Review of industrial organization 64 (2024) 4, pp. 615-644

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014546208

Endogeneity of marketing variables in multicategory choice models

Hruschka, Harald - In: Journal of business economics : JBE 94 (2024) 4, pp. 639-657

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014546938

Analyzing survey data in marketing research : a guide for academics and postgraduate students

Crick, James M. - In: Journal of strategic marketing 32 (2024) 2, pp. 203-215

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014553156

Analyse der Ergebnisse der Viehzählung vom 3. Nov. 2023 und Prognose der Rind- und Schweinefleischerzeugung in Deutschland 2024

Efken, Josef - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014502953

Categorizing behavioral and formed concepts in sports marketing research

Müller, Tobias; Schuberth, Florian; Henseler, Jörg - In: International journal of sports marketing & sponsorship 25 (2024) 2, pp. 310-329

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014505209

Ethics and international business research : considerations and best practices

Miller, Stewart R.; Moore, Fiona; Eden, Lorraine - In: International business review 33 (2024) 1, pp. 1-14

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014460746

Understanding the relationship between marketing analytics, customer agility, and customer satisfaction : a longitudinal perspective.

Agag, Gomaa; Shehawy, Yasser Moustafa; Almoraish, Ahmed; … - In: Journal of retailing and consumer services 77 (2024), pp. 1-14

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014462263

A psychometric evaluation of the Arabic version of the consumers’ ethnocentric tendencies scale

Alhejji, Hussain; Mostafa, Mohamed M.; Queiri, Abdelbaset; … - In: Cogent business & management 11 (2024) 1, pp. 1-17

Ethnocentrism refers to consumers’ tendencies to favor products and services that are produced in their own country over those produced in foreign countries. The consumers’ ethnocentric tendencies scale (CETSCALE) was developed to assess consumers’ buying behavior towards foreign-made...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014519465

Marketing research trends using technology acceptance model (TAM) : a comprehensive review of researches (2002-2022)

Musa, Hussein Gibreel; Fatmawati, Indah; Nuryakin; … - In: Cogent business & management 11 (2024) 1, pp. 1-18

The technology acceptance model (TAM) is a widely accepted theoretical framework that explains how users accept and use technology. TAM has been applied in various marketing contexts to explain consumer behavior toward new technological products and services. By understanding how consumers...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014528154

Understanding the micro, meso, and macro worlds of user experience : a framework outlining research competencies that propel user-centered innovation

Corti, Kevin - In: Research-technology management : RTM 67 (2024) 2, pp. 24-34

Overview: The article presents a framework for holistically understanding a product's user experience (UX). Informed by the author's experience as a UX researcher and manager at Google, it is intended to demystify the competencies that UX researchers can bring to organizations to help propel...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014514599

Frequenzvergabe 2025 : Analyse des Wettbewerbs im Mobilfunk und Handlungsoptionen der BNetzA : ein Gutachten im Auftrag der Vodafone GmbH

Coppik, Jürgen; Haucap, Justus; Heimeshoff, Ulrich - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014514785

Predicting and optimizing marketing performance in dynamic markets

Guhl, Daniel; Paetz, Friederike; Wagner, Udo; Wedel, Michel - In: OR spectrum : quantitative approaches in management 46 (2024) 1, pp. 1-27

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014519134

Dynamic pricing using flexible heterogeneous sales response models

Aschersleben, Philipp; Steiner, Winfried J. - In: OR spectrum : quantitative approaches in management 46 (2024) 1, pp. 29-72

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014519153

Relevance of dynamic variables in multicategory choice models

Hruschka, Harald - In: OR spectrum : quantitative approaches in management 46 (2024) 1, pp. 109-133

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014519162

"Inside" versus "outside" trends in consumer research

Camilleri, Edwin; Garg, Nitika; Miah, Shah Jahan - In: Journal of consumer psychology : JCP ; the official … 34 (2024) 2, pp. 225-246

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014534636

Green choices : a comprehensive review of pro-environmental consumer behaviors

Wyrzykowska, Barbara; Rytko, Anna - In: European research studies 27 (2024) 2, pp. 255-270

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014536661

Advanced marketing analytics using partial least squares structural equation modeling (PLS-SEM)

Sarstedt, Marko; Liu, Yide - In: Journal of marketing analytics : JMA 12 (2024) 1, pp. 1-5

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014538734

Collection life cycle analysis : enhancing market strategies through advanced data analytics

Mazurek, Mariusz; Gauda, Konrad; Skrzypek-Ahmed, Sylwia; … - In: European research studies 27 (2024), pp. 14-24

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014543362

Comprehensive analysis and assessment of the production and export potential of organic niche products

Drebot, Oksana; Vysochanska, Mariya - In: Technology audit and production reserves 2 (2024) 4/76, pp. 41-45

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014553921

Estimating geographical retail markets from card spending data

Doshi, Samir; Hoolohan, Vicky; Lewis, Tabitha; … - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015084607

How can academics generate great research ideas? : inspiration from ideation practice

Stremersch, Stefan - In: International journal of research in marketing : IJRM ; … 41 (2024) 1, pp. 1-17

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015057174

Market research ethics : new practices but no new ideas

Cluley, Robert; Green, William - In: AMS review : official publication of the Academy of … 14 (2024) 1/2, pp. 68-82

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014584101

Leveraging opportunities and managing risks in marketing research

Hamilton, Rebecca W. - In: Journal of marketing research 61 (2024) 1, pp. 1-4

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014584147

Investigating respondents' willingness to participate in video-based web surveys

Höhne, Jan Karem; Ziller, Conrad; Lenzner, Timo - In: International journal of market research 66 (2024) 1, pp. 3-13

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014584413

The effective nature of projective techniques in political brand image research

Khan, Dawood; Pich, Christopher; Spry, Louise - In: International journal of market research 66 (2024) 1, pp. 115-148

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014584446

Introduction to the special issue on developing research methods and metrics in macromarketing

Stanton, Julie; De Quero-Navarro, Beatriz; Domegan, … - In: Journal of macromarketing 44 (2024) 1, pp. 74-80

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014584708

Persistence modeling in marketing : descriptive, predictive, and normative uses

Dekimpe, Marnik G.; Hanssens, Dominique M. - In: Australasian marketing journal : AMJ ; official journal … 32 (2024) 2, pp. 91-97

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014631582

Keeping up and staying fresh : reflections on studying emerging topics in consumer research

Stephen, Andrew T. - In: Journal of consumer research : JCR ; an … 51 (2024) 1, pp. 114-118

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014634436

The future of consumer research methods : lessons of a prospective retrospective

Wood, Stacy - In: Journal of consumer research : JCR ; an … 51 (2024) 1, pp. 151-156

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014634442

How much have we learned about consumer research? : a meta-meta-analysis

Eisend, Martin; Pol, Gratiana; Niewiadomska, Dominika; … - In: Journal of consumer research : JCR ; an … 51 (2024) 1, pp. 180-190

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014634449

Practical relevance in consumer research

Hoyer, Wayne D.; Wan, Echo Wen; Wilcox, Keith - In: Journal of consumer research : JCR ; an … 51 (2024) 2, pp. 428-438

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014634472