Search Results - subject_exact:"Market analysis"

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Laboratory experiments in consumer research : estimating the effect of a manipulation-check variable

Abe, Makoto - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015359676

Fifteen years of research on customer loyalty formation : a meta-analytic structural equation model

So, Kevin Kam Fung; Yang, Yang; Li, Xiang - In: The Cornell hospitality quarterly 66 (2025) 2, pp. 253-272

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015371704

Automated emotion recognition in marketing research : a systematic literature review of current image and video-based methods

Bohorquez Camacho, Laura Daniela; Lichters, Marcel; … - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015372669

Calibration experiments : an alternative to multi-method approaches for measurement validation in consumer research

Bach, Dominik R.; Rigdon, Edward E.; Sarstedt, Marko - In: Journal of business research : JBR 193 (2025), pp. 1-11

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015425388

Review of dynamic structural equation models for real-time consumer behaviour : methodological advances and applications insights

Magasi, Chacha - In: Management dynamics in the knowledge economy 13 (2025) 1/47, pp. 52-67

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015438133

Gaining customer insights in big data for SMEs market segmentation decisions in emerging markets

Olota, Oluwayomi Omotayo; Balogun, Ebenezer Oluwadamilare; … - In: Economic forum 15 (2025) 2, pp. 18-28

Small and medium enterprises around the world, and especially in emerging markets, face challenges when it comes to market segmentation. They have limited knowledge of the importance of big data customer insights for making concrete market segmentation decisions. The purpose of this study was to...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015438769

Multicategory choice modeling by recurrent neural nets

Hruschka, Harald - In: Journal of retailing and consumer services 85 (2025), pp. 1-15

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015441863

A market analysis on data ecosystem initiators and their value propositions in different ecosystems

Mildt, Maarten de; Verbrugge, Sofie; Colle, Didier - In: Telecommunications policy : the international journal … 49 (2025) 3, pp. 1-20

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015444180

Incertidumbre en el mercado de bonos : una propuesta para identificar sus narrativas con GDELT

Guedes, Jéssica; Torres, Diego; Sánchez-Escribano, Paulino - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015409693

Clustering and measuring consumption emotions : scale development through text mining and a questionnaire survey

Han, Dahye - In: Journal of consumer behaviour 24 (2025) 4, pp. 1877-1893

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015456518

What is qualitative research? : an overview and guidelines

Lim, Weng Marc - In: Australasian marketing journal : AMJ ; official journal … 33 (2025) 2, pp. 199-229

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015415396

Generative AI in marketing and principles for ethical design and deployment

Hermann, Erik; Puntoni, Stefano - In: Journal of public policy & marketing 44 (2025) 3, pp. 332-349

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015415600

Sampling and sample size in B2B marketing : current practices and recommendations

Cabanelas, Pablo; Mora Cortez, Roberto; Pérez-Moure, Hugo - In: Industrial marketing management : the international … 125 (2025), pp. 71-86

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015331966

Discrete choice in marketing through the lens of rational inattention

Turlo, Sergey; Fina, Matteo; Kasinger, Johannes; … - In: Quantitative marketing and economics : QME 23 (2025) 1, pp. 45-104

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015332976

Customer insights for innovation : a framework and research agenda for marketing

Stremersch, Stefan; Cabooter, Elke; Guitart, Ivan A.; … - In: Journal of the Academy of Marketing Science 53 (2025) 1, pp. 29-51

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015192977

Enhancing wineries' sustainability through territorial certifications : a case study in Emilia-Romagna, Italy

Ceccacci, Alberto; Camanzi, Luca; Rota, Cosimo; … - In: International journal of wine business research 37 (2025) 1, pp. 87-112

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015326994

The global public impact of GovTech : a $ 9.8 trillion opportunity

Weltwirtschaftsforum - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015329343

Toward open science in marketing research

Deer, Lachlan; Adler, Susanne; Datta, Hannes; Mizik, Natalie - In: International journal of research in marketing : IJRM ; … 42 (2025) 1, pp. 212-233

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015435821

Incentive alignment in anchored MaxDiff yields superior predictive validity

Schramm, Joshua Benjamin; Lichters, Marcel - In: Marketing letters : a journal of research in marketing 36 (2025) 1, pp. 1-16

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015458207

Renewable energy market in Africa : opportunities, progress, challenges, and future prospects

Alex-Oke, Temidayo; Bamisile, Olusola; Cai, Dongsheng; … - In: Energy strategy reviews 59 (2025), pp. 1-21

The transition to renewable energy is crucial for addressing Africa's rising energy demand while fostering sustainable development. With abundant renewable resources such as solar, wind, hydropower, and biomass, Africa is uniquely positioned to play a key role in the global low carbon energy...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015458487

Exploratory survey of the Italian market for cybersecurity testing services

Barcheri, Anna; Bastianelli, Luca; Curcio, Tommaso; De … - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015458665

How to conduct valuable marketing research with neurophysiological tools

Bigné Alcañiz, J. Enrique; Boksem, Maarten; … - In: Psychology & marketing 42 (2025) 10, pp. 2616-2649

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015464197

Integration of entrepreneurship and marketing research in modern business

Saeed, Sarkar Ahmed; Abas, Savo Rezhan; Abdulkarim, … - In: Economic Forum 14 (2024) 4, pp. 22-31

Modern business involves running operations in line with contemporary changes and adapting accordingly. This study emphasised the importance of customer perspectives and needs, focusing on growth and sustainability amid competition. This article examined the role and impact of two key factors in...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015408463

Analyse der Ergebnisse der Viehzählung vom 3. Nov. 2023 und Prognose der Rind- und Schweinefleischerzeugung in Deutschland 2024

Efken, Josef - 2024

Auf globaler Ebene ist der Fleischmarkt durch eine zurückhaltende Importnachfrage bei ausreichend verfügbaren Exportmengen der Hauptproduktionsregionen gekennzeichnet. Etwas anders ist die Situation auf dem Rindfleischmarkt. Insbesondere die USA und China zeigen einen hohen Importbedarf. Der...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014506939

Consumer ethnocentrism : bibliometric analysis and literature review through cognitive structure and mapping of research based on web of science (WoS) and scopus

Yonfá-Medranda, Marcela; Sabando-Vera, David; … - In: Cogent business & management 11 (2024) 1, pp. 1-31

Research on consumer ethnocentrism (CE) has increased worldwide in various academic disciplines and business sectors due to the rise of globalization and cross-border trade in goods and services. There are few studies that review the literature on CE, all of which can be improved in terms of...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015443778

Market orientation, bricolage, and business model design in start-ups : the counteractive moderating roles of state support and competitive intensity

Yuan, Chun; Liu, Linfang; Lyu, Chongchong - In: IEEE transactions on engineering management : EM ; a … 71 (2024), pp. 3340-3353

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015406049

Revolutionizing consumer insights : the impact of fMRI in neuromarketing research

Alsharif, Ahmed H.; Salmi Mohd Isa - In: Future business journal 10 (2024) 1, pp. 1-26

This study performs a comprehensive bibliometric (performance analysis) and thematic content analysis of global research in "neuromarketing or consumer neuroscience" and "functional magnetic resonance imaging or fMRI." Utilizing the PRISMA framework and R package software, we analyzed thirty-six...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015410921

Activity focus groups : a discursive, practical and social method for studying consumption practices

Weckroth, Katri; Närvänen, Elina - In: Qualitative market research : an international journal 27 (2024) 2, pp. 212-230

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015324641

Mapping research in marketing : trends, influential papers and agenda for future research

Ramos, Ricardo; Rita, Paulo; Vong, Celeste - In: Spanish journal of marketing 28 (2024) 2, pp. 187-206

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015190192

Opportunities and challenges in the Chinese electric vehicle market : insights for (re)insurers

Wang, Lihong - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015190455

Does social media contribute to research impact? : an Altmetric study of highly-cited marketing research

Gholampour, Sajad; Lim, Weng Marc; Lund, Brady; Noruzi, … - In: Total quality management & business excellence 35 (2024) 13/14, pp. 1671-1701

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015178376

Research contributions in interpretivist marketing and consumer research studies : a kaleidoscopic framework

Lucarelli, Andrea; Shahriar, Hossain; Ulver, Sofia; … - In: Marketing theory 24 (2024) 3, pp. 417-447

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015164295

Ethics and international business research : considerations and best practices

Miller, Stewart R.; Moore, Fiona; Eden, Lorraine - In: International business review 33 (2024) 1, pp. 1-14

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014460746

Understanding the relationship between marketing analytics, customer agility, and customer satisfaction : a longitudinal perspective.

Agag, Gomaa; Shehawy, Yasser Moustafa; Almoraish, Ahmed; … - In: Journal of retailing and consumer services 77 (2024), pp. 1-14

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014462263

How to conduct efficient and objective literature reviews using natural language processing : a step-by-step guide for marketing researchers

Pugliese, Serena; Giannetti, Verdiana; Banerjee, Sourindra - In: Psychology & marketing 41 (2024) 2, pp. 427-441

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014467581

Understanding the micro, meso, and macro worlds of user experience : a framework outlining research competencies that propel user-centered innovation

Corti, Kevin - In: Research-technology management : RTM 67 (2024) 2, pp. 24-34

Overview: The article presents a framework for holistically understanding a product's user experience (UX). Informed by the author's experience as a UX researcher and manager at Google, it is intended to demystify the competencies that UX researchers can bring to organizations to help propel...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014514599

Frequenzvergabe 2025 : Analyse des Wettbewerbs im Mobilfunk und Handlungsoptionen der BNetzA : ein Gutachten im Auftrag der Vodafone GmbH

Coppik, Jürgen; Haucap, Justus; Heimeshoff, Ulrich - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014514785

Predicting and optimizing marketing performance in dynamic markets

Guhl, Daniel; Paetz, Friederike; Wagner, Udo; Wedel, Michel - In: OR spectrum : quantitative approaches in management 46 (2024) 1, pp. 1-27

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014519134

Dynamic pricing using flexible heterogeneous sales response models

Aschersleben, Philipp; Steiner, Winfried J. - In: OR spectrum : quantitative approaches in management 46 (2024) 1, pp. 29-72

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014519153

Relevance of dynamic variables in multicategory choice models

Hruschka, Harald - In: OR spectrum : quantitative approaches in management 46 (2024) 1, pp. 109-133

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014519162

The concept of discontinuity in project marketing research : emergence, dissipation and glimpses of the future

Ojansivu, Ilkka Tapani - In: The journal of business & industrial marketing 39 (2024) 3, pp. 491-506

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015078801

Relevance and its epistemic underpinnings in B2B marketing research : four axioms and nine relevance types

Ojansivu, Ilkka Tapani - In: The journal of business & industrial marketing 39 (2024) 3, pp. 507-520

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015078803

Estimating geographical retail markets from card spending data

Doshi, Samir; Hoolohan, Vicky; Lewis, Tabitha; … - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015084607

How can academics generate great research ideas? : inspiration from ideation practice

Stremersch, Stefan - In: International journal of research in marketing : IJRM ; … 41 (2024) 1, pp. 1-17

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015057174

Cultural values and voice as determinants of customers' marketing research cooperation : a fuzzy set perspective

Osakwe, Christian Nedu; Ogunmokun, Oluwatobi A.; … - In: International journal of consumer studies 48 (2024) 3, pp. 1-18

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015102051

Ready, set, go! : deploying the social listening stoplight activity to teach marketing analytics using qualitative techniques

Bryant, Morgan M.; Riley, Jen; Turner-Henderson, Tiffanie; … - In: Journal of marketing analytics : JMA 12 (2024) 2, pp. 169-181

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015137861

Paradigms in qualitative IB research : trends, analysis and recommendations

Aguzzoli, Roberta; Lengler, Jorge; Miller, Stewart R.; … - In: Management international review : MIR ; journal of … 64 (2024) 2, pp. 165-198

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015123572

Scarcity in today's consumer markets : scoping the research landscape by author keywords

Sun, Haoye; Teichert, Thorsten - In: Management review quarterly 74 (2024) 1, pp. 93-120

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015125007

Analyzing survey data in marketing research : a guide for academics and postgraduate students

Crick, James M. - In: Journal of strategic marketing 32 (2024) 2, pp. 203-215

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014553156

Comprehensive analysis and assessment of the production and export potential of organic niche products

Drebot, Oksana; Vysochanska, Mariya - In: Technology audit and production reserves 2 (2024) 4/76, pp. 41-45

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014553921