Aktuelle Forschungsstudien betrachten im Kontext von Suffizienz und Marketing aktuell vor allem den Einsatz in Unternehmen selbst und weniger die Wirkung von Marketingmaßnahmen auf die Konsumenten. So gibt es etwa erste Studien dazu warum und wie kommerzielles Marketing suffizienzfördernden...

The main goal of this research is to study the impact of uncertainty on export performance, from a resource-based perspective. Despite the ample research on how economies behave during periods of high uncertainty, there is still a poor understanding of how this affects smaller sectors,...

Aktuelle Forschungsstudien betrachten im Kontext von Suffizienz und Marketing aktuell vor allem den Einsatz in Unternehmen selbst und weniger die Wirkung von Marketingmaßnahmen auf die Konsumenten. So gibt es etwa erste Studien dazu warum und wie kommerzielles Marketing suffizienzfördernden...

Small and medium-sized enterprises (SMEs) play an important role in economic and development growth, particularly in developing countries. Their success depends on the expansion of their markets across borders, based on the strategies adopted, in which differentiation strategies and positional...

To determine how consumer behavior in various industries during the COVID-19 period was impacted by e-marketing strategies. It is still quite new to study this aspect of consumer behavior. especially in the context of Sri Lanka. In light of the COVID-19 epidemic, this study aims to examine the...

One of the most crucial positions in all industries is marketing. The company's success or failure depends on choosing the most successful marketing strategy. The integrated approach for reaching the company's target audience will be determined by the marketing plan the company uses. This study...

The Indian telecommunications industry is among the fastest-growing in the world, and by 2023, India is projected to overtake China as the second-largest telecom market globally. India's telecom industry has expanded significantly since a sizable section of the population lacks wireless...

Business is something that is complicated in living it. When a business is built, there will be new product products produced and when the product can be produced, the way to sell it is by setting an effective price so that it can cause customer interest to be able to buy the products that the...

The current research aims to study (marketing agility and its role in the organization’s marketing performance) in the men’s clothing factory in Najaf. The statistical program Spss v.26 and AMOS program v.26 were used for data analysis. The results showed a strong correlation between the...

This study examines the empirical link between three dimensions of market orientation, namely, student orientation, competitor orientation and inter-functional coordination, and overall private university performance in Kopertis X. It was based on an empirical investigation of private...

Linking marketing to financial outcomes is a major obstacle to firms fully recognizing the contribution of marketing. But two divergent, and to some extent competing, perspectives have arisen around determining the financial value of marketing—one based on customer relationships as an asset,...

The purpose of the study is to analyse how green reverse logistics technology impacts agricultural entrepreneurial marketing firms’ operational efficiency and sustainable competitive advantage. Systematic literature review and meta-analytical methodology was adopted to execute the current...

The paper describes the marketing mix modeling results for companies in nonfood retailing. The main objectives of the research are to demonstrate the viable way of making effective recommendations for optimizing the media strategy by modeling offline and online traffic to the stores based on...

The exponential progression of guerrilla marketing from its stature as a mere low-cost method used by small and unestablished enterprises to acceptance by major and established players, as well as the blending of street-based approaches and digital technologies, make the concept arduous to...

Consent has become central to the governance of consumer markets in general and digital markets in particular. But consumer consent is arguably empty, and it enables and legitimizes digital surveillance and other consumer exploitations. This Article argues that traditional law-and-economics...