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Year of publication
Subject
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Marketingmanagement 16,421 Marketing management 15,600 Marketing 3,342 Konsumentenverhalten 2,352 Consumer behaviour 2,350 Theorie 2,236 Theory 2,233 Beziehungsmarketing 1,779 Relationship marketing 1,776 Deutschland 1,630 Germany 1,580 USA 1,289 Markenführung 1,271 Brand management 1,270 United States 1,260 Strategisches Management 1,078 Online-Marketing 1,050 Internet marketing 1,011 Unternehmenserfolg 959 Firm performance 954 Strategic management 837 Innovation 788 Internationales Marketing 729 KMU 706 SME 706 International marketing 702 Marktforschung 670 Social Web 620 Social web 620 Werbung 620 Advertising 564 Markenimage 559 Brand image 556 Market research 555 Marketingtheorie 539 Marketing theory 529 Innovationsmanagement 499 Innovation management 482 Lieferantenmanagement 478 Supplier relationship management 478
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Online availability
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Undetermined 3,285 Free 1,474
Type of publication
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Article 9,072 Book / Working Paper 7,562 Journal 52
Type of publication (narrower categories)
All
Article in journal 6,907 Aufsatz in Zeitschrift 6,907 Aufsatz im Buch 2,157 Book section 2,157 Hochschulschrift 1,182 Graue Literatur 1,057 Non-commercial literature 1,057 Thesis 986 Lehrbuch 735 Collection of articles of several authors 685 Sammelwerk 685 Textbook 639 Bibliografie enthalten 546 Bibliography included 546 Working Paper 472 Arbeitspapier 464 Case study 448 Fallstudie 448 Aufsatzsammlung 363 Konferenzschrift 205 Ratgeber 185 Guidebook 176 Conference proceedings 137 Reprint 118 Glossar enthalten 100 Glossary included 100 Handbook 87 Handbuch 87 Dissertation u.a. Prüfungsschriften 66 Conference paper 60 Konferenzbeitrag 60 Festschrift 45 Fallstudiensammlung 41 Collection of articles written by one author 40 Sammlung 40 Bibliografie 36 Amtsdruckschrift 35 Government document 35 Systematic review 28 Übersichtsarbeit 28
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Language
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English 12,028 German 4,352 Undetermined 120 French 77 Polish 41 Russian 31 Hungarian 24 Dutch 15 Spanish 14 Swedish 11 Ukrainian 11 Italian 10 Romanian 4 Bulgarian 3 Portuguese 3 Slovak 3 Turkish 2 Valencian 1 Czech 1 Danish 1 Finnish 1 Croatian 1 Kazakh 1 Macedonian 1 Slovenian 1 Serbian 1
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Author
All
Kotler, Philip 117 Bruhn, Manfred 102 Homburg, Christian 79 Meffert, Heribert 74 Pepels, Werner 56 Keller, Kevin Lane 43 Sheth, Jagdish N. 41 Kirchgeorg, Manfred 39 Tomczak, Torsten 39 Kumar, V. 38 Backhaus, Klaus 36 Kleinaltenkamp, Michael 33 Wiedmann, Klaus-Peter 33 Bauer, Hans H. 32 Albers, Sönke 31 Esch, Franz-Rudolf 31 Kitchen, Philip J. 31 Piercy, Nigel 28 Vrontis, Demetris 28 Berndt, Ralph 27 Kerin, Roger A. 27 Peter, Jerome Paul 27 Burmann, Christoph 25 Kuß, Alfred 25 Diller, Hermann 24 Fritz, Wolfgang 24 O'Cass, Aron 24 Reinecke, Sven 24 Belz, Christian 23 Fantapié Altobelli, Claudia 22 McDonald, Malcolm 22 Melewar, T. C. 22 Varadarajan, Rajan 22 Ahlert, Dieter 21 Armstrong, Gary 21 Hartley, Steven W. 21 Hinson, Robert 21 Kotabe, Masaaki 21 Morgan, Neil A. 21 Rajagopal 21
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Institution
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Springer Fachmedien Wiesbaden 60 American Marketing Association 56 Books on Demand GmbH <Norderstedt> 18 European Society for Opinion and Marketing Research 15 Fördergesellschaft Marketing an der Universität Augsburg 14 IGI Global 13 OECD 11 Verlag Franz Vahlen 11 Verlag Dr. Kovač 10 Fachhochschule Reutlingen / European School of Business 8 Harvard Graduate School of Business Administration 8 Haufe-Lexware GmbH & Co. KG 8 Chartered Institute of Marketing 7 Information Resources Management Association 7 National Bureau of Economic Research 7 NetLibrary, Inc 7 Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung 7 AMACOM 6 Duncker & Humblot 6 Institut für Betriebswirtschaftslehre des Außenhandels <Wien> 6 American Management Association 5 Center of Market Oriented Product and Production Management 5 DePaul University / College of Commerce 5 Erasmus Research Institute of Management 5 Berliner Wissenschafts-Verlag 4 Campus Verlag 4 De Gruyter Oldenbourg 4 Edward Elgar Publishing 4 Erich-Schmidt-Verlag <Berlin> 4 Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart> 4 Gesellschaft Entwicklung, Konstruktion, Vertrieb 4 INSEAD 4 Internationales Arbeitsamt 4 Macquarie University / Department of Economics 4 Springer Gabler <Firma> 4 Springer-Verlag GmbH 4 UVK Verlagsgesellschaft mbH 4 W. Kohlhammer GmbH 4 Wiley-VCH 4 Cornell University / Department of Agricultural Economics 3
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Published in...
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Journal of business research : JBR 313 Industrial marketing management : the international journal for industrial and high-tech firms 222 SpringerLink / Bücher 188 Journal of strategic marketing 183 European journal of marketing : EJM 129 Europäische Hochschulschriften / 5 128 Journal of marketing management : MM 122 Journal of the Academy of Marketing Science 108 Journal of marketing communications 101 The journal of business & industrial marketing 99 Journal of marketing 97 Marketing intelligence & planning 82 Gabler Edition Wissenschaft 78 Springer eBook Collection 76 Journal of retailing and consumer services 72 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 66 Management science : journal of the Institute for Operations Research and the Management Sciences 60 Lehrbuch 58 The journal of brand management : an international journal 58 The marketing review 48 Business horizons 47 Asia Pacific journal of marketing and logistics 44 Springer eBook Collection / Business and Economics 44 Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences 43 Marketing : ZFP ; journal of research and management 42 Jahrbuch der Absatz- und Verbrauchsforschung 41 Journal of advertising research 41 Journal of global marketing 41 Journal of marketing research : JMR 41 International journal of technology marketing : IJTMkt 40 Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF 40 Journal of business economics : JBE 39 Harvard-Business-Manager : das Wissen der Besten 38 Marketing letters : a journal of research in marketing 37 The journal of product & brand management 37 AMS review : official publication of the Academy of Marketing Science 36 Journal of business ethics : JOBE 36 Psychology & marketing 36 International marketing review 35 Harvard business review : HBR 34
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Source
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ECONIS (ZBW) 16,002 USB Cologne (EcoSocSci) 663 EconStor 15 USB Cologne (business full texts) 5 BASE 1
Showing 1 - 50 of 16,686
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Suffizienzförderung in der Marketingkommunikation
Elsner, Nina - 2023
Aktuelle Forschungsstudien betrachten im Kontext von Suffizienz und Marketing aktuell vor allem den Einsatz in Unternehmen selbst und weniger die Wirkung von Marketingmaßnahmen auf die Konsumenten. So gibt es etwa erste Studien dazu warum und wie kommerzielles Marketing suffizienzfördernden...
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Born digitals : understanding the sustainable competitive advantage across different markets
Jarosiński, Mirosław; Sekliuckiene, Jurgita; Kozma, … - In: Artificiality and Sustainability in Entrepreneurship : …, (pp. 41-60). 2023
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Does uncertainty boost exports? : a study on the effect of innovation and marketing capabilities in a small and innovation-intensive sector
Vieira, Jorge; Frade, Rui; Martinho, Filipa; Martinho, … - In: Economies : open access journal 11 (2023) 1, pp. 1-20
The main goal of this research is to study the impact of uncertainty on export performance, from a resource-based perspective. Despite the ample research on how economies behave during periods of high uncertainty, there is still a poor understanding of how this affects smaller sectors,...
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Toward a contextualized understanding of inside sales : the role of sales development in effective lead funnel management
Terho, Harri; Salonen, Anna; Yrjänen, Meri - In: The journal of business & industrial marketing 38 (2023) 2, pp. 337-352
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The impact of organic specialist store entry on category performance at incumbent stores
Maesen, Stijn; Lamey, Lien - In: Journal of marketing 87 (2023) 1, pp. 97-113
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Influencer marketing : when and why Gen Z consumers avoid influencers and endorsed brands
Pradhan, Debasis; Kuanr, Abhisek; Pahi, Sampa Anupurba; … - In: Psychology & marketing 40 (2023) 1, pp. 27-47
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Suffizienzförderung in der Marketingkommunikation
2023
Aktuelle Forschungsstudien betrachten im Kontext von Suffizienz und Marketing aktuell vor allem den Einsatz in Unternehmen selbst und weniger die Wirkung von Marketingmaßnahmen auf die Konsumenten. So gibt es etwa erste Studien dazu warum und wie kommerzielles Marketing suffizienzfördernden...
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Differentiation strategy and export performance in emerging countries : mediating effects of positional advantage among Mozambican firms
Navaia, Eurico Colarinho; Moreira, António; Ribau, Cláudia - In: Economies : open access journal 11 (2023) 2, pp. 1-16
Small and medium-sized enterprises (SMEs) play an important role in economic and development growth, particularly in developing countries. Their success depends on the expansion of their markets across borders, based on the strategies adopted, in which differentiation strategies and positional...
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Impact of E-Marketing Strategies on Consumer behavior in Various Industries During the COVID-19 Period
Karunathilaka, Miyuru - 2023
To determine how consumer behavior in various industries during the COVID-19 period was impacted by e-marketing strategies. It is still quite new to study this aspect of consumer behavior. especially in the context of Sri Lanka. In light of the COVID-19 epidemic, this study aims to examine the...
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A Comprehensive Literature Review on Different Marketing Strategies Used by Different Industries within the COVID-19 Period in the Globe
Madhuranga, Chathura - 2023
One of the most crucial positions in all industries is marketing. The company's success or failure depends on choosing the most successful marketing strategy. The integrated approach for reaching the company's target audience will be determined by the marketing plan the company uses. This study...
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Customer Satisfaction Level and Marketing Strategies in the Indian Telecom Industry : An Overview
Meel, Dr. Pankaj - 2023
The Indian telecommunications industry is among the fastest-growing in the world, and by 2023, India is projected to overtake China as the second-largest telecom market globally. India's telecom industry has expanded significantly since a sizable section of the population lacks wireless...
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Pricing Strategies For New Products
Octoviany, Maria - 2023
Business is something that is complicated in living it. When a business is built, there will be new product products produced and when the product can be produced, the way to sell it is by setting an effective price so that it can cause customer interest to be able to buy the products that the...
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How entrepreneurs build brands and reputation with social media PR : empirical insights from start-ups in Germany
Pakura, Stefanie; Rudeloff, Christian - In: Journal of small business and entrepreneurship : JSBE 35 (2023) 2, pp. 153-180
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Practitioners' perspectives on the marketing strategies in Indian banking sector : a framework for strategy formulation
Choudhury, Archita Pal; Kundu, Amit; Sarkar, Dev Narayan; … - In: Journal of financial services marketing 28 (2023) 1, pp. 146-177
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Differential impact of customer equity drivers on satisfaction : the case of China's telecommunications industry
Seo, HaeJin; Song, Tae Ho - In: Asia marketing journal 24 (2023) 4, pp. 178-189
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Emergent marketing strategies and their influence on the Customer Value Proposition of Fast-Moving Consumer Goods (FMCG) businesses during Covid 19 Pandemic in Botswana
Chiguvi, Douglas; Sepepe, Thuso - In: International Journal of Research in Business and … 12 (2023) 2, pp. 40-53
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Marketing-as-practice : a framework and research agenda for value-creating marketing activity
Skålén, Per; Cova, Bernard; Gummerus, Johanna; … - In: Marketing theory 23 (2023) 2, pp. 185-206
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Introduction to the special section: tribal marketing after Covid
Coffin, Jack; Cova, Bernard; Shankar, Avi - In: Marketing theory 23 (2023) 2, pp. 267-273
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Marketing Agility and its Role in Marketing Performance
abd Al Rassol, Hussien Ali; Jasim AL-Janabi, Mohanad … - 2023
The current research aims to study (marketing agility and its role in the organization’s marketing performance) in the men’s clothing factory in Najaf. The statistical program Spss v.26 and AMOS program v.26 were used for data analysis. The results showed a strong correlation between the...
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The Market Orientation and Performance Relationship : The Empirical Link in Private Universities
Sefnedi, Sefnedi - 2023
This study examines the empirical link between three dimensions of market orientation, namely, student orientation, competitor orientation and inter-functional coordination, and overall private university performance in Kopertis X. It was based on an empirical investigation of private...
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Reconciling the Customer Equity and the Brand Equity Perspectives on the Financial Value of Marketing
Calder, Bobby; Malthouse, Edward; Omatoi, Joe - 2023
Linking marketing to financial outcomes is a major obstacle to firms fully recognizing the contribution of marketing. But two divergent, and to some extent competing, perspectives have arisen around determining the financial value of marketing—one based on customer relationships as an asset,...
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Permission marketing strategy shaping consumer behaviour through online communication channels
In: Baltic Journal of Economic Studies 9 (2023) 2, pp. 8-18
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Green reverse logistics technology impact on agricultural entrepreneurial marketing firms’ operational efficiency and sustainable competitive advantage
Mugoni, Ernest; Nyagadza, Brighton - In: Sustainable technology and entrepreneurship 2 (2023) 2, pp. 1-13
The purpose of the study is to analyse how green reverse logistics technology impacts agricultural entrepreneurial marketing firms’ operational efficiency and sustainable competitive advantage. Systematic literature review and meta-analytical methodology was adopted to execute the current...
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Illuminating the e-commerce marketing mix : framework development, marketing tool effects on online patronage, and impact of brand equity
2023
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Essays on customer satisfaction, pricing strategies, and sustainable purchasing behavior in the insurance industry
2023
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Optimization of media strategy via marketing mix modeling in retailing
Fareniuk, Yana; Chornous, Galyna - In: Mokslo darbai / Ekonomika / Vilniaus Universitetas 102 (2023) 1, pp. 6-25
The paper describes the marketing mix modeling results for companies in nonfood retailing. The main objectives of the research are to demonstrate the viable way of making effective recommendations for optimizing the media strategy by modeling offline and online traffic to the stores based on...
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Marketing first? : the role of marketing capability in SME growth
Joensuu-Salo, Sanna; Viljamaa, Anmari; Kangas, Emilia - In: Journal of research in marketing and entrepreneurship 25 (2023) 2, pp. 185-202
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Direct-to-Consumer (D2C) strategies of established consumer goods manufacturers : a dynamic capability perspective
2023
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Benefits, discounts, features, and value as communication foci in selling : exploring concepts, drivers, and outcomes
Klarmann, Martin; Wouters, Marc - In: Journal of personal selling & sales management 43 (2023) 1, pp. 46-64
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Learning by exporting for marketing innovation
Golovko, Elena; Lopes Bento, Cindy; Sofka, Wolfgang - In: Industry and innovation 30 (2023) 5, pp. 607-635
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How digital technologies reshape marketing : evidence from a qualitative investigation
Pascucci, Federica; Savelli, Elisabetta; Gistri, Giacomo - In: Italian journal of marketing : ITJM 2023 (2023) 1, pp. 27-58
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Exclusivity strategies for digital products across digital and physical markets
Seifert, Rouven; Otten, Cord; Clement, Michel; Albers, … - In: Journal of the Academy of Marketing Science 51 (2023) 2, pp. 245-265
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Non-face emojis in digital marketing : effects, contingencies, and strategic recommendations
Orazi, Davide Christian; Ranjan, Bhoomija; Cheng, Yimin - In: Journal of the Academy of Marketing Science 51 (2023) 3, pp. 570-597
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Cause-related marketing : a systematic review of the literature
Bhatti, Hina Yaqub; Galan-Ladero, M. Mercedes; Galera … - In: International review on public and non-profit marketing 20 (2023) 1, pp. 25-64
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Sustainable marketing : an exploratory study of a sustain-centric, versus profit-centric, approach
Dyck, Bruno; Manchanda, Rajesh V.; Vagianos, Savanna; … - In: Business and society review : journal of the W. Michael … 128 (2023) 2, pp. 195-216
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Comparative analysis of the role of strategic orientation, strategic performance metric focus and strategic audacity in driving firm performance : family businesses vs nonfamily bu...
Vlasic, Goran - In: Journal of family business management : JFBM 13 (2023) 1, pp. 7-25
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Regulation of data-driven marketing and management theory : bibliometric analysis, systematic literature review and research agenda
Xavier, Jorge; Picoto, Winnie Ng - In: International journal of law and management 65 (2023) 5, pp. 461-482
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Beauty lies in the eye of the beholder : consumers' and jobseekers' interpretations of the family business brand
Jaufenthaler, Philipp - In: The journal of product & brand management 32 (2023) 5, pp. 697-712
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The impact of interactive marketing on the marketing performance of micro, small, and medium-sized enterprises (MSEs) in the Nyanza region of Kenya
Kaunda, Kenneth D.; Thuo, John Kuria; Kwendo, Evans - In: International Journal of Research in Business and … 12 (2023) 4, pp. 88-95
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A social capital approach of market orientation in public non-profit organizations : the case of blood transfusion centers in Spain
Martín-Santana, Josefa D.; Robaina-Calderín, Lorena - In: Journal of philanthropy and marketing 28 (2023) 3, pp. 1-19
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Market orientation (once again) : challenges and a suggested solution
Rokkan, Aksel I. - In: AMS review : official publication of the Academy of … 13 (2023) 1/2, pp. 71-91
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The emergence of a values-based premium private label brand reputation within a multiple-tier brand portfolio
Arantola, Noora; Juntunen, Mari - In: The journal of product & brand management 32 (2023) 7, pp. 1139-1153
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National customer orientation : an empirical test across 112 countries
Mintz, Ofer; Currim, Imran S.; Deshpandé, Rohit - In: Marketing letters : a journal of research in marketing 34 (2023) 2, pp. 189-204
Persistent link: https://ebtypo.dmz1.zbw/10014333912
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Developing persuasive systems for marketing : the interplay of persuasion techniques, customer traits and persuasive message design
Braca, Annye; Dondio, Pierpaolo - In: Italian journal of marketing : ITJM 2023 (2023) 3, pp. 369-412
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Dealing with integrated marketing communications’ paradoxes in social ventures
Pimentel, Pedro Chapaval; Gomes, Paulo Morilha Lanzarini; … - In: Journal of nonprofit & public sector marketing 35 (2023) 4, pp. 354-390
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Digital touch in sponsorship : getting closer to the brand through virtual reality
Petit, Olivia; Lorey, Thierry; Dosquet, Frédéric - In: International journal of consumer studies 47 (2023) 5, pp. 1758-1771
Persistent link: https://ebtypo.dmz1.zbw/10014335634
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Customer journey management capability in business-to-business markets : its bright and dark sides and overall impact on firm performance
Homburg, Christian; Tischer, Moritz - In: Journal of the Academy of Marketing Science 51 (2023) 5, pp. 1046-1074
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Market orientation, restructuring and collaboration : the impact of digital design on organizational competitiveness
Dabić, Marina; Stojčić, Nebojša; Afawubo, Komivi; … - In: Creativity and innovation management 32 (2023) 3, pp. 425-441
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Unravelling the Power of Guerrilla Marketing in Shaping Brand Image; A Conceptual Odyssey
Babu, Eldho; Joseph, Maria; F, Viviliaa - 2023
The exponential progression of guerrilla marketing from its stature as a mere low-cost method used by small and unestablished enterprises to acceptance by major and established players, as well as the blending of street-based approaches and digital technologies, make the concept arduous to...
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The Consent Burden in Consumer and Digital Markets
Corren (Padon-Corren), Ella - 2023
Consent has become central to the governance of consumer markets in general and digital markets in particular. But consumer consent is arguably empty, and it enables and legitimizes digital surveillance and other consumer exploitations. This Article argues that traditional law-and-economics...
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