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Year of publication
Subject
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Marktsegmentierung 3,000 Market segmentation 2,679 Theorie 687 Theory 675 Consumer behaviour 568 Konsumentenverhalten 568 Marketingmanagement 288 Marketing management 285 Deutschland 276 Germany 250 USA 236 Zielgruppe 231 United States 225 Target group 215 Beziehungsmarketing 162 Relationship marketing 161 Marketing 144 market segmentation 139 China 135 Cluster analysis 134 Clusteranalyse 134 Finanzmarkt 126 Financial market 124 Preismanagement 121 Pricing strategy 120 Preisdifferenzierung 113 Aktienmarkt 108 Holiday behaviour 108 Price discrimination 108 Urlaubsverhalten 108 Stock market 106 Tourismus 104 Marktforschung 99 Tourism marketing 96 Tourismusmarketing 96 Tourism 95 Schätzung 91 Estimation 89 Market research 87 Segmentation 86
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Online availability
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Free 597 Undetermined 584
Type of publication
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Article 1,720 Book / Working Paper 1,279 Journal 2
Type of publication (narrower categories)
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Article in journal 1,432 Aufsatz in Zeitschrift 1,432 Graue Literatur 395 Non-commercial literature 395 Working Paper 374 Arbeitspapier 340 Aufsatz im Buch 270 Book section 270 Hochschulschrift 226 Thesis 171 Dissertation u.a. Prüfungsschriften 58 Case study 48 Fallstudie 48 Bibliografie enthalten 45 Bibliography included 45 Collection of articles of several authors 36 Sammelwerk 36 Collection of articles written by one author 23 Sammlung 23 Aufsatzsammlung 20 Conference paper 16 Konferenzbeitrag 16 Lehrbuch 13 Reprint 11 Textbook 9 Handbook 7 Handbuch 7 Amtsdruckschrift 5 Bibliographie 5 Government document 5 Mehrbändiges Werk 5 Multi-volume publication 5 Bibliografie 4 Market information 3 Marktinformation 3 Ratgeber 3 Systematic review 3 Übersichtsarbeit 3 Accompanied by computer file 2 Elektronischer Datenträger 2
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Language
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English 2,391 German 569 Undetermined 30 French 5 Italian 3 Russian 3 Polish 2 Spanish 2 Dutch 1
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Author
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Dolnicar, Sara 25 Occhino, Filippo 18 Dibb, Sally 15 Leisch, Friedrich 12 Pepels, Werner 12 Rundle-Thiele, Sharyn 12 Vayanos, Dimitri 12 Bauer, Hans H. 11 Gromb, Denis 11 Atkeson, Andrew 10 Caporale, Guglielmo Maria 10 DeSarbo, Wayne 10 Duffie, Darrell 10 Jong, Frank de 10 Kehoe, Patrick J. 10 McDonald, Malcolm 10 Simkin, Lyndon 10 Bergemann, Dirk 9 Kesting, Tobias 9 Nijkamp, Peter 9 Rennhak, Carsten 9 Tkaczynski, Aaron 9 Ammann, Paul 8 Bauer, Erich 8 Day, Brett 8 Dunbar, Ian 8 Fratzscher, Marcel 8 Schertler, Walter 8 Spann, Martin 8 Wedel, Michel 8 Weill, Pierre-Olivier 8 Cespa, Giovanni 7 DeSarbo, Wayne S. 7 Freter, Hermann 7 Girardi, Alessandro 7 Morris, Stephen 7 Rogers, John H. 7 Weinstein, Art 7 Bateman, Ian 6 Bekaert, Geert 6
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Institution
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National Bureau of Economic Research 22 Rutgers University / Department of Economics 6 Centre for Social and Economic Research on the Global Environment 4 Springer Fachmedien Wiesbaden 3 Center for Economic Research <Tilburg> 2 Ekonomiska forskningsinstitutet <Stockholm> 2 Fachhochschule Reutlingen / European School of Business 2 Munich Business School 2 Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde 2 The Wharton Financial Institutions Center 2 Universität <München> / Fakultät für Betriebswirtschaft 2 World Tourism Organization 2 Academy of Marketing 1 Academy of Marketing / Special Interest Group in Market Segmentation 1 Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar 1 Axel Springer AG 1 Axel Springer AG / Marketing Anzeigen 1 Bank of England / Economics Division 1 Books on Demand GmbH <Norderstedt> 1 Bucerius Law School 1 Center for Operations Research and Econometrics <Louvain-la-Neuve> 1 Center for Urban & Real Estate Management <Zürich> 1 Centre for International Economic Studies 1 Charles A. Dice Center for Research in Financial Economics <Columbus, Ohio> 1 City University / Centre for the Study of Financial Institutions 1 Committee on Merchant Marine and Fisheries, House of Representatives 1 Deloitte LLP 1 Deutsche Bundesbank <Frankfurt, Main> / Volkswirtschaftliche Forschungsgruppe 1 Econometrisch Instituut <Rotterdam> 1 Erasmus Universiteit Rotterdam / Faculteit Bedrijfskunde 1 Euromonitor International Plc <London> 1 Europäische Kommission / Generaldirektion Justiz und Verbraucher 1 Federal Reserve Bank of New York 1 Federal Reserve System / Board of Governors 1 Forschungsinstitut zur Zukunft der Arbeit <Bonn> 1 Fraunhofer-Institut für Integrierte Schaltungen / Arbeitsgruppe für Supply Chain Services SCS 1 Företagsekonomiska Institutionen <Turku> 1 Geographische Gesellschaft <Trier> 1 IGI Global 1 INSEAD 1
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Published in...
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Journal of retailing and consumer services 30 SpringerLink / Bücher 23 Tourism management : research, policies, practice 23 NBER working paper series 22 Europäische Hochschulschriften / 5 20 Journal of travel and tourism marketing 20 Working paper / National Bureau of Economic Research, Inc. 20 Discussion paper / Centre for Economic Policy Research 18 Journal of strategic marketing 18 Journal of travel research : a quarterly publication of the Travel and Tourism Research Association 18 Marketing intelligence & planning 17 Journal of business research : JBR 16 Journal of targeting, measurement and analysis for marketing 15 Journal of vacation marketing : an international journal 15 Gabler Edition Wissenschaft 14 Management science : journal of the Institute for Operations Research and the Management Sciences 14 NBER Working Paper 14 Tourism analysis : an interdisciplinary tourism & hospitality journal 14 European journal of operational research : EJOR 13 CESifo working papers 12 Journal of revenue and pricing management 12 Tourism economics : the business and finance of tourism and recreation 12 European journal of marketing : EJM 11 International journal of hospitality management 11 Segmentation in social marketing : process, methods and application 11 The journal of consumer marketing 11 Faculty & research / Insead : working paper series 10 International journal of industrial organization 10 International journal of retail & distribution management 10 Journal of banking & finance 10 Journal of marketing management : MM 10 The international review of retail, distribution and consumer research 10 Discussion paper / Tinbergen Institute 9 International journal of contemporary hospitality management 9 Jahrbuch der Absatz- und Verbrauchsforschung 9 Journal of food products marketing 9 Journal of hospitality marketing & management 9 Journal of international financial markets, institutions & money 9 Asia Pacific journal of marketing and logistics 8 Working Paper 8
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Source
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ECONIS (ZBW) 2,796 USB Cologne (EcoSocSci) 149 EconStor 35 USB Cologne (business full texts) 18 BASE 2 RePEc 1
Showing 1 - 50 of 3,001
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Non-domestic smart meter consumer segmentation
2023
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Food market segmentation based on consumer preferences using outranking multicriteria approaches
Casas-Rosal, José Carlos; Segura, Marina; Maroto, … - In: International transactions in operational research : a … 30 (2023) 3, pp. 1537-1566
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How do nutritional warning labels affect prices?
Pachali, Max J.; Kotschedoff, Marco J. W.; Lin, Arjen van; … - In: Journal of marketing research 60 (2023) 1, pp. 92-109
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Service design in healthcare : a segmentation-based approach
Engström, Jon; Norin, Olof; Valtakoski, Aku - In: Journal of service management 33 (2022) 6, pp. 50-78
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Heterogeneity of motivations among crowdinvestors : evidence from the football industry
Kościółek, Szczepan - In: Journal of entrepreneurship, management and innovation … 18 (2022) 4, pp. 157-183
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Labor Informality and Market Segmentation in Senegal
Rodríguez-Castelán, Carlos; Vazquez, Emmanuel - 2022
Understanding the selection of workers into informality is a policy priority to design programs to increase formalization across Sub-Saharan Africa, where nine out of ten workers are informal. This paper estimates a model of self-selection with entry barriers into the formal sector to identify...
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Craft beer revolution : formation of a new segment in Slovakia
Savov, Radovan; Szarková, Xénia - In: Equilibrium : quarterly journal of economics and … 17 (2022) 1, pp. 225-246
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Optimal inter-release time between sequentially released products
Luan, Jackie Y.; Sudhir, K. - 2022
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Collusion in quality-segmented markets
Bos, Iwan; Marini, Marco - In: Journal of public economic theory 24 (2022) 2, pp. 293-323
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Covered interest parity arbitrage
Rime, Dagfinn; Schrimpf, Andreas; Syrstad, Olav - In: The review of financial studies 35 (2022) 11, pp. 5185-5227
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A user segmentation method in heterogeneous open innovation communities based on multilayer information fusion and attention mechanisms
Daradkeh, Mohammad - In: Journal of open innovation : technology, market, and … 8 (2022) 4, pp. 1-19
The heterogeneity and diversity of users and external knowledge resources is a hallmark of open innovation communities (OICs). Although user segmentation in heterogeneous OICs is a prominent and recurring issue, it has received limited attention in open innovation research and practice. Most...
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The organic premium of baby food based on market segments
Liu, Yuting; Sam, Abdoul G. - In: Agribusiness : an international journal 38 (2022) 3, pp. 533-556
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Sorting versus screening in decentralized markets with adverse selection
Auster, Sarah; Gottardi, Piero - 2022
We study the role of traders' meeting capacities in decentralized markets with adverse selection. Uninformed customers choose trading mechanisms in order to find a provider for a service. Providers are privately informed about their quality and aim to match with one of the customers. We consider...
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How does colonial heritage segment food markets? : evidence from rice consumers in Mauritania
Britwum, Kofi; Demont, Matty - In: Q open : a journal of agricultural, climate, … 2 (2022) 2, pp. 1-20
Reducing Africa's dependence on Asian rice imports requires tailoring local rice products to food markets that are segmented by cultural heritage of ancient rice domestication and colonial heritage of more recent import substitution policies. Using experimental auctions, we examine quality...
Persistent link: https://ebtypo.dmz1.zbw/10013486129
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Labor informality and market segmentation in Senegal
Rodríguez-Castelán, Carlos; Vazquez, Emmanuel - 2022
Understanding the selection of workers into informality is a policy priority to design programs to increase formalization across Sub-Saharan Africa, where nine out of ten workers are informal. This paper estimates a model of self-selection with entry barriers into the formal sector to identify...
Persistent link: https://ebtypo.dmz1.zbw/10013373406
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What can I do for you? : optimal market segmentation in service markets
Jost, Peter-J.; Ressi, Anna - In: Production and operations management : the flagship … 31 (2022) 7, pp. 2838-2852
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Customer Segmentation - A Boon for Business
Malhotra, Samiksha; Agarwal, Vaibhav; Ticku, Amrita - 2022
Our lives are one way or another related to different groups of individuals. All customers come from diverse backgrounds, do not have requirements equally, and are looking to meet their expectations differently. They have uniqueness and requirements in terms of assistance, communication, and...
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Supplier Segmentation with Partial Orders, Tiered DEA and Cluster Analysis
Dobos, Imre; Vörösmarty, Gyöngyi - 2022
Ranking suppliers performance is one of the central issues of supplier management. In supplier selection, most quantitative analysis assumes that any two suppliers are comparable on any criteria. This assumption is then used to rank the suppliers. In practice, however, suppliers are not always...
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Can Market Segmentation Improve the Performance of Water Quality Trading Auction? A Laboratory Experiment
Ito, Nobuyuki - 2022
This study addresses the problem of improving the performance of water quality trading auctions when information about delivery coefficients of nonpoint sources is revealed to potential sellers. We consider the case in which a regulator participating in an auction market as a buyer of water...
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Segmented Assimilation : A Minority's Dilemma
Sen, Arijit; Bhowmik, Anuj - 2022
What factors determine a minority group's extent/pattern of assimilation with the mainstream population in a country? We study this question in a dynamic multi-generation model, and formalize the sociological theory of 'segmented assimilation' propounded by Portes and Zhou (1993). Our key...
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Do Emerging Art Market Segments Have Their Own Price Dynamics? Evidence from the Chinese Art Market
Wang, Fang - 2022
This paper mainly examines the nonlinear dynamics in the price series of the Chinese art market segments over the period from 2000 and 2018. We employ the hedonic price model to construct price indices of the Chinese art market segments and then investigate the nonlinearities and regime...
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Textile and Apparel Market Segmentation in China
Hossain, Md Ekram; Dechun, HUANG; Tran, Quangdung - 2022
China is the largest clothing producer in the world and has the largest production capacity for textile mill products consisting of cotton, man-made fibers and silk. With the improving living standard of the Chinese people, local demand for high-quality textile and apparel goods continues to...
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Oligopoly in Segmented Markets
Ben-Zvi, Shmuel; Helpman, Elhanan - 2022
We propose a new solution concept for a game among oligopolists that simultaneously compete in several segmented markets. The motivation for this solution comes from international trade, but it also has applications in other areas. It is based on a three-stage extension of the two-stage...
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Monetary policy transmission in segmented markets
Eisenschmidt, Jens; Ma, Yiming; Zhang, Anthony Lee - 2022
We show that dealer market power impedes the pass-through of monetary policy in repo markets, which is an important first stage of monetary policy transmission. In the European repo market, most participants do not have access to trade on centralized exchanges. Rather, they rely on OTC...
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Drivers and effects of stock market fragmentation - insights on SME stocks
Lausen, Jens; Clapham, Benjamin; Gomber, Peter; Bender, … - 2022
We analyze how market fragmentation affects market quality of SME and other less actively traded stocks. Compared to large stocks, they are less likely to be traded on multiple venues and show, if at all, low levels of fragmentation. Concerning the impact of fragmentation on market quality, we...
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The Impact of Interest Rates on Different Equity Market Segments
Lee, Raymond; Zhardanovsky, Adam - 2022
This paper aims to examine the impacts and sensitivities of various maturity segments of the U.S. treasury yield curve on the equity markets. We will examine the impacts looking first at the stock market as a whole and then looking further into each of the 11 GICS sectors which make up the S&P...
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Numerical Analysis of Real-Scale Reverse Electrodialysis with Microscale Structures and Electrode Segmentation
Kim, Minkyu; Kim, Sunghoon; Choi, Jiyeon; Kim, Hanki; … - 2022
Here we present a novel numerical method by exploiting periodicity to analyze a real-scale reverse electrodialysis (RED), including an unlimited number of microstructures and electrode segmentations. Flow and current distributions are calculated for a unit cell with on-demand adjustment of...
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Redaction as a Response to SFAS No. 131’s Mandatory Disclosure of Segment Information
Floros, Ioannis V.; Johnson, Shane A.; Zhao, Wanjia - 2022
We hypothesize that firms required by SFAS No. 131 to begin disclosing segment information attempt to counteract potential competitive harm by increasing information redaction. Using a difference-in-difference setting, we find that firms increasing the number of reported segments after the rule...
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Diversification, Integration and Cryptocurrency Market
Anyfantaki, Sofia; Arvanitis, Stelios; Topaloglou, Nikolas - 2022
We investigate the degree to which cryptocurrencies provide diversification benefits to an investor. We use a stochastic spanning methodology to construct optimal portfolios with and without cryptocurrencies, evaluating their comparative performance both in- and out-of-sample. Empirical analysis...
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Decomposing the Term Structure of Housing Risk : Implications of Market Segmentation and Liquidity
Hansson, August; Hallin, Olov Ryding - 2022
This paper studies the empirical properties of the term structure of total housing risk in Sweden using a particularly rich dataset of housing transactions. We contrast recent studies by showing that, even after ten years, 75% of the total variation in housing returns will be attributable to the...
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Monetary Policy Transmission in Segmented Markets
Eisenschmidt, Jens; Ma, Yiming; Zhang, Anthony Lee - 2022
We show that dealer market power impedes the pass-through of monetary policy in repo markets, which is an important first stage of monetary policy transmission. In the European repo market, most participants do not have access to trade on centralized exchanges. Rather, they rely on OTC...
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Blurred boundaries : a flexible approach for segmentation applied to the car market
Grigolon, Laura - In: Quantitative economics : QE ; journal of the … 12 (2021) 4, pp. 1273-1305
Prominent features of differentiated product markets are segmentation and product proliferation blurring the boundaries between segments. I develop a tractable demand model, the Ordered Nested Logit, which allows for asymmetric substitution between segments. I apply the model to the automobile...
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Hedonic models and market segmentation
Bourassa, Steven C.; Dröes, Martijn I.; Hoesli, Martin - 2021
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Churn management in telecommunications : hybrid approach using cluster analysis and decision trees
Pejić Bach, Mirjana; Pivar, Jasmina; Jaković, Božidar - In: Journal of risk and financial management : JRFM 14 (2021) 11, pp. 1-25
The goal of the paper is to present the framework for combining clustering and classification for churn management in telecommunications. Considering the value of market segmentation, we propose a three-stage approach to explain and predict the churn in telecommunications separately for...
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The price effects of innovative security design
Célérier, Claire; Liao, Gordon; Vallée, Boris - 2021
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Market segmentation and dynamic analysis of sparkling wine purchases in Italy
Bassi, Francesca; Pennoni, Fulvia; Rossetto, Luca - In: Journal of wine economics 16 (2021) 3, pp. 283-304
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Geo-marketing segmentation with deep learning
Ansari, Oussama Benbrahim - In: Businesses 1 (2021) 1, pp. 51-71
Spatial clustering is a fundamental instrument in modern geo-marketing. The complexity of handling of high-dimensional and geo-referenced data in the context of distribution networks imposes important challenges for marketers to catch the right customer segments with useful pattern similarities....
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Understanding the impacts of lifestyle segmentation & perceived value on brand purchase intention : an empirical study in different product categories
Akkaya, Murat - In: European research on management and business economics 27 (2021) 3, pp. 1-11
Several research attempts contributed to the literature related to lifestyle market segmentation mainly aimed to define lifestyle segments on a given product/service market in a positivist perspective. However, there is a lack of research interest on a normative perspective, questioning...
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Who buys organic food? : understanding different types of consumers
Gumber, Gunjan; Rana, Jyoti - In: Cogent business & management 8 (2021) 1, pp. 1-21
Globally, concerns regarding consumers’ food quality and safety have increased. There is an increase in the search of alternative healthy and safe food that also enhances immunity. Organic food eliminates most of the concerns that consumers have. Market experts expect the Indian domestic...
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Does blockchain facilitate responsible sourcing? : an application to the diamond supply chain
Sumkin, Dmitry; Hasija, Sameer; Netessine, Serguei - 2021
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Market-oriented development of plant-based food and beverage products : a usage segmentation approach
Beacom, Emma; Bogue, Joe; Repar, Lana - In: Journal of food products marketing : innovations in … 27 (2021) 4, pp. 204-222
Persistent link: https://ebtypo.dmz1.zbw/10012623351
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Differentiation vs. standardisation in supply chain segmentation : a quantitative study
Chan, Claire; Arıkan, Emel - In: International journal of production research 59 (2021) 15, pp. 4593-4614
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TOPSIS model based on entropy and similarity measure for market segment selection and evaluation
Truong Thi Thuy Duong; Nguyễn-Xuân-Thao - In: Asian journal of economics and banking : AJEB 5 (2021) 2, pp. 194-203
Purpose - The paper aims to propose a practical model for market segment selection and evaluation. The paper carries out a technique of order preference similarity to the ideal solution (TOPSIS) approach to make an operation systematic dealing with multi-criteria decision- making problem....
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Insights into organic wine consumption : behaviour, segmentation and attribute non-attendance
Boncinelli, Fabio; Dominici, Andrea; Marone, Enrico - In: Agricultural and Food Economics : AFE 9 (2021), pp. 1-16
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Market segmentation through information
Elliott, Matthew; Galeotti, Andrea; Koh, Andrew - 2021
Persistent link: https://ebtypo.dmz1.zbw/10013253646
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Market segmentation through information
Elliott, Matthew; Galeotti, Andrea; Koh, Andrew; Li, Wenhao - 2021
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What are the overall implications of rising demand for organic fruits and vegetables? : evidence from theory and simulations
McFadden, Brandon R.; Bovay, John; Mullally, Conner - In: Q open : a journal of agricultural, climate, … 1 (2021) 1, pp. 1-24
US consumers currently eat less fruits and vegetables (FV) than recommended by dietary guidelines. Inadequate FV consumption exists alongside rapid growth in demand for organic FV. Since the viable production area of FV is finite, organic and conventional FV are linked in production while...
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Benefit segmentation in the tourist accommodation market based on eWOM attribute ratings
Nessel, Karolina; Kościółek, Szczepan; … - In: Information technology & tourism 23 (2021) 2, pp. 265-290
Persistent link: https://ebtypo.dmz1.zbw/10012545201
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Displaced Capital
Ramey, Valerie A.; Shapiro, Matthew D. - 2021
This paper studies the efficiency with which physical capital can be reallocated across sectors. It presents a model of a firm selling specialized capital in a thin resale market. The model predicts that the selling price depends not only on the sectoral specificity of capital, but also on the...
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Money, Interest Rates, and Exchange Rates with Endogenously Segmented Asset Markets
Alvarez, Fernando; Atkeson, Andrew; Kehoe, Patrick J. - 2021
This paper analyzes the effects of money injections on interest rates and exchange rates in a model in which agents must pay a Baumol-Tobin style fixed cost to exchange bonds and money. Asset markets are endogenously segmented because this fixed cost leads agents to trade bonds and money only...
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