Super apps enable consumers to access multiple services through a single mobile application. Platforms like WeChat, Alipay, KakaoTalk, and LINE have already been widely adopted across many Asian markets. This study aims to develop a greater understanding of consumers' preferences for super app...

Understanding consumer behaviour is crucial for companies operating in the food products market, which has undergone numerous changes in recent years. Consumer typology plays a vital role in the development of effective marketing strategies and in catering to diverse consumer needs. The article...

Das Segment der Kleinunternehmen, dem Unternehmen mit bis zu 49 Mitarbeitern angehören, wird von 70% der befragten Schweizer Schaden- und Lebensversicherungsunternehmen als wichtige strategische Zielgruppe in der Geschäftsentwicklung betrachtet. Trotz dieser Bedeutung wurde bisher...

The automotive trade is one of the main drivers of world economies, contributing to the sustainability and competitiveness of countries at a global level. The luxury sub-segment is the one facing the most significant growth and the one which presents the greatest challenges in the...

This study theoretically explores the impact of market segmentation uncertainty on producers' production decisions and their subsequent effects on producers' profits, consumer surplus, and social welfare. This uncertainty creates a mismatch between the producer's supply and consumer demand,...

The modern capitalist revolution in Chile - the moment when the economic liberalism project was established as a stage prior to the Reagan and Thatcher governments, generating a radical break with the previous model (Gárate 2012) - immediately provoked a strong discussion on the implicit idea...

We assess price dispersion in retail markets and its sources over time. Using a product-detailed price database, we document a consistent divergence of prices over time in retail markets in Uruguay: price dispersion increased by 3.1% in fifteen years. Next, we analyze microeconomic and...

Influencer marketing is an increasingly significant research topic, but there is a research gap when it comes to utilizing data from social media influencers' online community to identify novel consumer groups through market segmentation. To achieve this, a case study of 50 Instagram Fashion...

Employing advanced statistical methods on qualitative data, this study explores territorial clusters of municipality leaders (ML) and educational leaders (EL) in Hungary, based on their sustainability priorities. It assesses how these clusters influence stakeholder engagement strategies and...

This paper studies empirically the relationship between competition and risk taking in banking markets. We exploit an unique dataset providing information about all bank loans to Norwegian firms over several years. Rather than relying on observed market shares, we use the distance between bank...

In the governance of the shared mobility market of a city or of a metropolitan area, there are two conflicting principles: 1) the healthy competition between multiple platforms, such as between Uber and Lyft in the United States, and 2) economies of network scale, which leads to higher chances...

Auctions have the potential and are expected to improve the cost-effectiveness of nonpoint source pollution abatement to which the polluter pays principle is considered difficult to apply. In this study, we consider a model of reverse auction in which emissions trading credits for reducing...

Auctions have the potential and are expected to improve the cost-effectiveness of nonpoint source pollution abatement to which the polluter pays principle is considered difficult to apply. In this study, we consider a model of reverse auction in which emissions trading credits for reducing...

Even as online advertising continues to grow, a central question remains: Who to target? Yet, advertisers know little about how to select from the hundreds of audience segments for targeting (and combinations thereof) for a profitable online advertising campaign. Utilizing insights from a field...

Pterocarpus erinaceus Poir. appears among the woody species of the Soudano-Guinean to Soudano-Sahelian zones with very high food, medicinal and commercial potential. This Fabaceae still lives in the wild and is overexploited. The objective of this study was to contribute to the domestication of...

Market segmentation is crucial for companies to identify unique customer groups and develop tailored products and services. However, recognizing underutilized market segments requires extensive research and data analysis. To address this challenge, we propose a new systematic data-driven...