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Year of publication
Subject
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Media economics 553 Medienökonomik 540 Theorie 229 Theory 224 Deutschland 198 Germany 185 Mediensektor 147 Media industries 146 Medienökonomie 139 media economics 97 Medienwirtschaft 84 Communication media 69 Kommunikationsmedien 69 USA 66 Internet 64 United States 63 Wettbewerb 45 Management 42 Competition 40 Fernsehprogramm 40 Advertising 39 Marktstruktur 39 Television programme 38 Werbung 38 Mediennutzung 37 Rundfunkpolitik 37 Broadcasting policy 36 Media usage 36 Fernsehen 35 Massenmedien 34 Zeitung 34 Welt 33 Newspaper 32 World 32 Multimedia 31 Netzwerkökonomik 30 Wettbewerbspolitik 30 Market structure 29 Network economics 29 Medienmarkt 27
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Online availability
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Free 185 Undetermined 67
Type of publication
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Book / Working Paper 483 Article 223 Journal 5
Type of publication (narrower categories)
All
Working Paper 140 Graue Literatur 128 Non-commercial literature 128 Aufsatz im Buch 126 Book section 126 Arbeitspapier 103 Article in journal 85 Aufsatz in Zeitschrift 85 Collection of articles of several authors 69 Sammelwerk 69 Hochschulschrift 55 Lehrbuch 55 Thesis 52 Textbook 49 Aufsatzsammlung 48 Bibliografie enthalten 33 Bibliography included 33 Konferenzschrift 28 Handbook 16 Handbuch 16 Conference proceedings 15 Dissertation u.a. Prüfungsschriften 7 Festschrift 7 Conference paper 6 Konferenzbeitrag 6 Case study 4 Fallstudie 4 Bibliografie 3 Collection of articles written by one author 3 Sammlung 3 Lehrmittel 2 Mehrbändiges Werk 2 Monografische Reihe 2 Multi-volume publication 2 Series 2 Statistik 2 Amtsdruckschrift 1 Article 1 Aufgabensammlung 1 Bericht 1
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Language
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German 364 English 311 Undetermined 38 French 3 Italian 2 Finnish 1 Lithuanian 1 Polish 1 Swedish 1
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Author
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Budzinski, Oliver 55 Kind, Hans Jarle 35 Anderson, Simon P. 25 Peitz, Martin 18 Dewenter, Ralf 16 Kruse, Jörn 15 Wirtz, Bernd W. 14 Pannicke, Julia 13 Siegert, Gabriele 13 Lindstädt, Nadine 12 Lindstädt-Dreusicke, Nadine 12 Gänßle, Sophia 11 Germano, Fabrizio 10 Heinrich, Jürgen 10 Stähler, Frank 10 Albarran, Alan B. 9 Foros, Øystein 9 Friedrichsen, Mike 9 Heinz, Matthias 9 Seufert, Wolfgang 9 Sørgard, Lars 9 Hess, Thomas 8 Krone, Jan 8 Schjelderup, Guttorm 8 Gläser, Martin 7 Karmasin, Matthias 7 Meier, Martin 7 Nilssen, Tore 7 Beck, Hanno 6 Dreiskämper, Thomas 6 Greiner, Tanja 6 Kiefer, Marie Luise 6 Müller-Lietzkow, Jörg 6 Waldfogel, Joel 6 Altendorfer, Otto 5 Altmeppen, Klaus-Dieter 5 Doyle, Gillian 5 Filistrucchi, Lapo 5 Friebel, Guido 5 Gabszewicz, Jean Jaskold 5
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Institution
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Springer Fachmedien Wiesbaden 8 Hamburger Forum Medienökonomie 5 Nomos Verlagsgesellschaft 5 Institut for Miljø og Erhvervsøkonomi, Syddansk Universitet 4 CESifo 3 Institut für Volkswirtschaftlehre, Fakultät für Wirtschaftswissenschaften 3 Institutt for samfunnsøkonomi, Norges Handelshøyskole (NHH) 3 Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München 3 "Media Economics Revisited" - (Wie) Verändert das Internet die Ökonomie der Medien? <Veranstaltung> <2016, Jena> 2 Barcelona Graduate School of Economics (Barcelona GSE) 2 C.E.P.R. Discussion Papers 2 Department of Economics and Business, Universitat Pompeu Fabra 2 Deutschland / Bundeswehr / Universität Hamburg 2 European Communication Council 2 HAL 2 Rainer Hampp Verlag 2 Abteilung für Volkswirtschaftslehre, Universität Mannheim 1 Arbeitskreis Sportökonomie 1 Armines 1 Berliner Handels- und Frankfurter Bank 1 Center for Mathematical Studies in Economics and Management Science (CMS-EMS), Kellogg Graduate School of Management 1 De Gruyter Mouton 1 De Gruyter Oldenbourg 1 Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft / Fachgruppe Medienökonomie 1 Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft / Fachgruppe Medienökonomie / Jahreskongress <2014, Mainz> 1 Direktorenkonferenz der Landesmedienanstalten 1 Düsseldorf Institute for Competition Economics (DICE), Wirtschaftswissenschaftliche Fakultät 1 EconWPA 1 Edward Elgar Publishingpublisher 1 Europäische Kommission / Generaldirektion Informationsgesellschaft und Medien 1 Forschungsseminar Radein <41, 2008, Radein, Südtirol> 1 Forschungsseminar Radein <53., 2020, Radein, Südtirol> 1 Forschungsstelle zur ökonomischen Analyse des Rechts, Abteilung Wirtschaftswissenschaft 1 Fraunhofer-Institut für Arbeitswirtschaft und Organisation <Stuttgart> 1 Fribourger Arbeitskreis für die Ökonomie des Rundfunks 1 Fächergruppe Volkswirtschaftslehre, Helmut Schmidt Universität Hamburg 1 Gemeinsame Jahrestagung der Fachgruppe Medienökonomie der Deutschen Gesellschaft für Publizistik- und Kommunikationswissenschaft und des Netzwerks Medienstrukturen <2017, Sankt Pölten> 1 Gemeinsame Tagung der Fachgruppe Medienökonomie in der Deutschen Gesellschaft für Publizistik- und Kommunikationswissenschaft (DGPuK) und des Netzwerks Medienstrukturen <2015, Zürich> 1 Helmut-Schmidt-Universität 1 Institut für Volkswirtschaftslehre <Ilmenau> 1
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Published in...
All
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre 22 Ilmenau Economics Discussion Papers 22 Schriften zur Medienwirtschaft und zum Medienmanagement 14 Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln 10 Reihe Medienökonomie 10 The economic regulation of broadcasting markets : evolving technology and the challenges for policy 10 The journal of media economics 10 Diskussionspapier / Helmut-Schmidt-Universität, Fächergruppe Volkswirtschaftslehre 9 Lehrbuch 9 Politische Ökonomie der Medien : Theorie und Anwendung 9 CESifo working papers 8 Empirische Medienökonomie : Reflexionen der Arbeiten von Wolfgang Seufert 7 Information economics and policy : IEP 6 Medienökonomie in der Kommunikationswissenschaft : Bedeutung, Grundfragen und Entwicklungsperspektiven ; Manfred Knoche zum 60. Geburtstag 6 Beiträge zur Medienökonomie 5 CESifo Working Paper Series 5 Der Rundfunk als privates und öffentliches Gut : 25 Jahre Institut für Rundfunkökonomie 5 Gabler-Lehrbuch 5 Handbuch Medienmanagement 5 Media Economics revisited : (wie) verändert das Internet die Ökonomie der Medien? 5 Working paper 5 Zwischen Marktversagen und Medienvielfalt : Medienmärkte im Fokus neuer medienökonomischer Anwendungen ; [... Workshop ... "Vom Theorien-Diskurs zur Theorien-Anwendung! - Anwendung und Erklärungspotenzial theoretischer Ansätze für medienökonomische Fragestellungen" ...] 5 Arbeitsbericht des Instituts für Wirtschaftsinformatik und Neue Medien 4 CESifo Working Paper 4 Discussion paper / Centre for Economic Policy Research 4 Gabler Edition Wissenschaft / Markt- und Unternehmensentwicklung 4 Grundlagen der Medienökonomie: Kommunikations- und Medienwissenschaft, Wirtschaftswissenschaft 4 Hamburger Forum Medienökonomie : HFM 4 IME Working Paper 4 Information Economics and Policy 4 Medienwirtschaft : MW ; Perspektiven der digitalen Transformation 4 Schnittstellen (in) der Medienökonomie 4 Springer-Lehrbuch 4 Volkswirtschaftliche Diskussionsbeiträge 4 Working Papers / Institut for Miljø og Erhvervsøkonomi, Syddansk Universitet 4 DICE discussion paper 3 Discussion Paper Series in Economics 3 Discussion paper / NHH, Department of Economics 3 Diskussionspapier 3 Economics of art and culture : invited papers at the 12th international conference of the Association of Cultural Economics International 3
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Source
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ECONIS (ZBW) 584 RePEc 50 EconStor 38 USB Cologne (EcoSocSci) 30 USB Cologne (business full texts) 6 BASE 2 ArchiDok 1
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Showing 1 - 50 of 711
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An analysis of competition and displacement of business among media forms in the advertising media arket of Pakistan
Bakhtawar, Barira; Latif, Faiza; Kamal, Asifa - In: The Lahore journal of business 10 (2021) 1, pp. 121-147
Persistent link: https://ebtypo.dmz1.zbw/10012813533
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The new media economics of video-on-demand markets: lessons for competition policy
Budzinski, Oliver; Lindstädt-Dreusicke, Nadine - 2019 - Updated version
The markets for audiovisual content are subject to dynamic change. Where once "traditional" (free-to-air, cable, satellite) television was dominating, i.e. linear audiovisual media services, markets display nowadays strong growth of different types of video-on-demand (VoD), i.e. nonlinear...
Persistent link: https://ebtypo.dmz1.zbw/10012005689
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Stars in social media: new light through old windows?
Gänßle, Sophia; Budzinski, Oliver - 2019
We review the economics of superstars, originally developed for stars in traditional media, and discuss whether they are applicable for the (allegedly) novel phenomenon of stars in social media (influencer, micro-celebrities). Moreover, we analyse potentially new factors for creating social...
Persistent link: https://ebtypo.dmz1.zbw/10011994966
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Data (r)evolution - The economics of algorithmic search and recommender services
Budzinski, Oliver; Gänßle, Sophia; … - 2021
The paper analyses the economics behind algorithmic search and recommender services, based upon personalized user data. Such services play a paramount role for online services such as marketplaces (e.g. Amazon), audio streaming (e.g. Spotify), video streaming (e.g. Netflix, YouTube), app stores,...
Persistent link: https://ebtypo.dmz1.zbw/10012418112
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Detecting coverage bias in user-generated content
Kerkhof, Anna; Münster, Johannes - 2021
The importance of user-generated content is growing as media consumption is moving online; yet, investigations of media bias on user-generated content platforms are rare. We develop a novel procedure to detect coverage bias - i.e., bias in the amount of coverage certain topics or issues receive -...
Persistent link: https://ebtypo.dmz1.zbw/10012420379
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Detecting Coverage Bias in User-Generated Content
Kerkhof, Anna; Münster, Johannes - 2021
The importance of user-generated content is growing as media consumption is moving online; yet, investigations of media bias on user-generated content platforms are rare. We develop a novel procedure to detect coverage bias – i.e., bias in the amount of coverage certain topics or issues receive...
Persistent link: https://ebtypo.dmz1.zbw/10012492990
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Modele biznesowe mediów po pandemii
Grzeszak, Jacek - Polski Instytut Ekonomiczny - 2021
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Data (r)evolution - the economics of algorithmic search and recommender services
Budzinski, Oliver; Gänßle, Sophia; … - 2021
The paper analyses the economics behind algorithmic search and recommender services, based upon personalized user data. Such services play a paramount role for online services such as marketplaces (e.g. Amazon), audio streaming (e.g. Spotify), video streaming (e.g. Netflix, YouTube), app stores,...
Persistent link: https://ebtypo.dmz1.zbw/10012417535
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Detecting coverage bias in user-generated content
Kerkhof, Anna; Münster, Johannes - 2021
The importance of user-generated content is growing as media consumption is moving online; yet, investigations of media bias on user-generated content platforms are rare. We develop a novel procedure to detect coverage bias - i.e., bias in the amount of coverage certain topics or issues receive -...
Persistent link: https://ebtypo.dmz1.zbw/10012418271
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Detecting coverage bias in user-generated content
Kerkhof, Anna; Münster, Johannes - 2021
The importance of user-generated content is growing as media consumption is moving online; yet, investigations of media bias on user-generated content platforms are rare. We develop a novel procedure to detect coverage bias – i.e., bias in the amount of coverage certain topics or issues receive...
Persistent link: https://ebtypo.dmz1.zbw/10012418534
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Stars in social media : new light through old windows?
Gänßle, Sophia; Budzinski, Oliver - In: Journal of media business studies 18 (2021) 2, pp. 79-105
We review the economics of superstars, originally developed for stars in traditional media, and discuss whether they are applicable for the novel phenomenon of stars in social media (influencer, micro-celebrities). Moreover, we analyse potentially new factors for creating social media...
Persistent link: https://ebtypo.dmz1.zbw/10012513812
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Modern industrial organization theory of media markets and competition policy implications
Budzinski, Oliver; Kuchinke, Björn A. - 2018
This paper outlines the modern industrial organization theory of media markets including competition policy implications. After recapturing fundamentals of industrial organization theory in a non-technical way, the state of the art of (i) modern platform economics, (ii) the economics of the...
Persistent link: https://ebtypo.dmz1.zbw/10011900507
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The new media economics of video-on-demand markets : lessons for competition policy
Budzinski, Oliver; Lindstädt-Dreusicke, Nadine - 2018
The markets for audiovisual content are subject to dynamic change. Where once "traditional" (free-to-air, cable, satellite) television was dominating, i.e. linear audiovisual media services, markets display nowadays strong growth of different types of video-on-demand (VoD), i.e. nonlinear...
Persistent link: https://ebtypo.dmz1.zbw/10011923051
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The battle of YouTube, TV and Netflix: An empirical analysis of competition in audio-visual media markets
Budzinski, Oliver; Gänßle, Sophia; … - 2020
The world of audiovisual online markets is rapidly changing. Not long ago, it was dominated by linear television, transmitted terrestrially, through cable networks or via satel-lite. Recently, streaming services like Netflix, YouTube, Amazon Prime and others have emerged as new suppliers of...
Persistent link: https://ebtypo.dmz1.zbw/10012197947
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What drives binge-watching? An economic theory and analysis of impact factors
Gänßle, Sophia; Kunz-Kaltenhaeuser, Philipp - 2020
Behavioral patterns in media consumption are changing. With the upcoming of video-on-demand platforms, so-called "binge-watching" gained broad awareness. To the best of our knowledge, this is the first economic analysis explicitly on binge-watching. We approach the phenomenon by arguing that it...
Persistent link: https://ebtypo.dmz1.zbw/10012201826
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Media bias and tax compliance : experimental evidence
Fišar, Miloš; Reggiani, Tommaso; Sabatini, Fabio; … - 2020
We study the impact of media bias on tax compliance. Through a framed laboratory experiment, we assess how the exposure to biased news about government action affects compliance in a repeated taxation game. Subjects treated with positive news are significantly more compliant than the control...
Persistent link: https://ebtypo.dmz1.zbw/10012204763
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The battle of YouTube, TV and Netflix - an empirical analysis of competition in audio-visual media markets
Budzinski, Oliver; Gänßle, Sophia; … - 2020
The world of audiovisual online markets is rapidly changing. Not long ago, it was dominated by linear television, transmitted terrestrially, through cable networks or via satel-lite. Recently, streaming services like Netflix, YouTube, Amazon Prime and others have emerged as new suppliers of...
Persistent link: https://ebtypo.dmz1.zbw/10012197612
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Scandals, media competition and political accountability
Andreottola, Giovanni; Moragas, Antoni-Italo de - 2020
Persistent link: https://ebtypo.dmz1.zbw/10012199551
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What drives binge-watching? : an economic theory and analysis of impact factors
Gänßle, Sophia; Kunz-Kaltenhäuser, Philipp - 2020
Behavioral patterns in media consumption are changing. With the upcoming of video-on-demand platforms, so-called "binge-watching" gained broad awareness. To the best of our knowledge, this is the first economic analysis explicitly on binge-watching. We approach the phenomenon by arguing that it...
Persistent link: https://ebtypo.dmz1.zbw/10012199866
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Does music quality matter for audience voters in a music contest?
Budzinski, Oliver; Kohlschreiber, Marie; Kuchinke, Björn; … - 2019
There are numerous studies analyzing factors of success in media-broadcasted artistic contests, especially music competitions. However, one factor that is generally neglected in the literature is the quality of the artistic performances (i.e. "music quality"). In this paper, we approach this...
Persistent link: https://ebtypo.dmz1.zbw/10011994211
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Stars in social media: New light through old windows?
Gaenssle, Sophia; Budzinski, Oliver - 2019
We review the economics of superstars, originally developed for stars in traditional media, and discuss whether they are applicable for the (allegedly) novel phenomenon of stars in social media (influencer, micro-celebrities). Moreover, we analyse potentially new factors for creating social...
Persistent link: https://ebtypo.dmz1.zbw/10011995125
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The new media economics of video-on-demand markets: Lessons for competition policy (updated version)
Budzinski, Oliver; Lindstädt-Dreusicke, Nadine - 2019
The markets for audiovisual content are subject to dynamic change. Where once "traditional" (free-to-air, cable, satellite) television was dominating, i.e. linear audiovisual media services, markets display nowadays strong growth of different types of video-on-demand (VoD), i.e. nonlinear...
Persistent link: https://ebtypo.dmz1.zbw/10012009668
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Happily ever after? Vertical and horizontal mergers in the U.S. media industry
Stöhr, Annika; Noskova, Victoriia; Kunz-Kaltenhäuser, … - 2019
This paper provides an economic analysis of recent vertical and horizontal mergers in the U.S. industry for audiovisual media content, including the AT&T-Time Warner and the Disney-Fox mergers. Using a theory-driven approach, we examine economic effects of these types of mergers on market...
Persistent link: https://ebtypo.dmz1.zbw/10012015849
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Stars in Social Media : New Light Through Old Windows?
Gaenssle, Sophia - 2019
We review the economics of superstars, originally developed for stars in traditional media, and discuss whether they are applicable for the (allegedly) novel phenomenon of stars in social media (influencer, micro-celebrities). Moreover, we analyse potentially new factors for creating social...
Persistent link: https://ebtypo.dmz1.zbw/10012888755
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Two-Sided Price Discrimination by Media Platforms
Lin, Song - 2019
An increasingly common practice among media platforms is to provide premium content versions with fewer or even no ads. This practice leads to an intriguing question: how should ad-financed media price discriminate through versioning? I develop a two-sided media model and illustrate that price...
Persistent link: https://ebtypo.dmz1.zbw/10012898703
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Happily ever after? - vertical and horizontal mergers in the U.S. media industry
Stöhr, Annika; Noskova, Victoriia; Kunz-Kaltenhäuser, … - 2019
This paper provides an economic analysis of recent vertical and horizontal mergers in the U.S. industry for audiovisual media content, including the AT&T-Time Warner and the Disney-Fox mergers. Using a theory-driven approach, we examine economic effects of these types of mergers on market...
Persistent link: https://ebtypo.dmz1.zbw/10012011207
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Does music quality matter for audience voters in a music contest
Budzinski, Oliver; Kohlschreiber, Marie; Kuchinke, Björn A. - 2019
There are numerous studies analyzing factors of success in media-broadcasted artistic contests, especially music competitions. However, one factor that is generally neglected in the literature is the quality of the artistic performances (i.e. "music quality"). In this paper, we approach this...
Persistent link: https://ebtypo.dmz1.zbw/10011990676
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Medienmanagement : Grundlagen der Führung und Steuerung von Medienunternehmen
Gläser, Martin - 2021 - 4., vollständig überarbeitete Auflage
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Persistent link: https://ebtypo.dmz1.zbw/10012038106
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Zur Ökonomik von Sport, Entertainment und Medien : Schnittstellen und Hintergründe
Budzinski, Oliver (ed.); Haucap, Justus (ed.);  … - Forschungsseminar Radein <53., 2020, Radein, Südtirol> - 2021
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Persistent link: https://ebtypo.dmz1.zbw/10012416636
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Das Kapital ist tot : kommt jetzt etwas Schlimmeres? Kritik einer politischen Ökonomie der Information
Wark, McKenzie - 2021 - Deutschsprachige Erstausgabe
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Persistent link: https://ebtypo.dmz1.zbw/10012628412
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The economics of social media stars: An empirical investigation of stardom, popularity, and success on YouTube
Budzinski, Oliver; Gaenssle, Sophia - 2018
The economic literature on the superstar phenomenon provides empirical evidence on different types of stars, above all athletes and musicians. A new and, to our best knowledge, unexplored area of this star theory arouse with the development of social media markets. In this paper, we analyse a...
Persistent link: https://ebtypo.dmz1.zbw/10011789036
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Modern industrial organization theory of media markets and competition policy implications
Budzinski, Oliver; Kuchinke, Björn - 2018
This paper outlines the modern industrial organization theory of media markets including competition policy implications. After recapturing fundamentals of industrial organization theory in a non-technical way, the state of the art of (i) modern platform economics, (ii) the economics of the...
Persistent link: https://ebtypo.dmz1.zbw/10011906448
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The new media economics of video-on-demand markets: Lessons for competition policy
Budzinski, Oliver; Lindstädt-Dreusicke, Nadine - 2018
The markets for audiovisual content are subject to dynamic change. Where once "traditional" (free-to-air, cable, satellite) television was dominating, i.e. linear audiovisual media services, markets display nowadays strong growth of different types of video-on-demand (VoD), i.e. nonlinear...
Persistent link: https://ebtypo.dmz1.zbw/10011927072
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Competition policy reform in Europe and Germany - Institutional change in the light of digitization
Budzinski, Oliver; Stöhr, Annika - 2018
The ubiquitous process of digitization changes economic competition on markets in several ways and leads to the emergence of new business models. The increasing roles of digital platforms as well as data-driven markets represent two relevant examples. These developments challenge competition...
Persistent link: https://ebtypo.dmz1.zbw/10011927073
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The economics of social media stars : an empirical investigation of stardom, popularity, and success on YouTube
Budzinski, Oliver; Gänßle, Sophia - 2018
The economic literature on the superstar phenomenon provides empirical evidence on different types of stars, above all athletes and musicians. A new and, to our best knowledge, unexplored area of this star theory arouse with the development of social media markets. In this paper, we analyse a...
Persistent link: https://ebtypo.dmz1.zbw/10011781189
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Competition policy reform in Europe and Germany - institutional change in the light of digitization
Budzinski, Oliver; Stöhr, Annika - 2018
The ubiquitous process of digitization changes economic competition on markets in several ways and leads to the emergence of new business models. The increasing roles of digital platforms as well as data-driven markets represent two relevant examples. These developments challenge competition...
Persistent link: https://ebtypo.dmz1.zbw/10011926921
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The differentiated effect of advertising on readership : evidence from a two-sided market approach
Ivaldi, Marc; Muller-Vibes, Catherine - 2018
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Culturally-biased voting in the Eurovision Song Contest: do national contests differ?
Budzinski, Oliver; Pannicke, Julia - 2014
The economic literature on the Eurovision Song Contest (ESC) establishes empirical evidence for culturally-biased voting, more precisely also biases based on geographical closeness, political relations, ethnical and linguistic affinity. The Bundesvision Song Contest (BSC), a similar contest with...
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The economics of Internet media
Peitz, Martin; Reisinger, Markus - 2014
We survey the economics literature on media as it applies to the Internet. The Internet is an important driver behind media convergence and connects information and communication technologies. While new Internet media share some properties with traditional media, several novel features have...
Persistent link: https://ebtypo.dmz1.zbw/10011491371
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Management and economics of communication
Rimscha, M. Bjørn von (ed.); Kienzler, Stephanie (ed.) - 2020
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Handbuch Medienökonomie ; Band 1
Krone, Jan (ed.); Pellegrini, Tassilo (ed.) - 2020
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Handbuch Medienökonomie ; Band 2
Krone, Jan (ed.); Pellegrini, Tassilo (ed.) - 2020
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Economic inequality and news media : discourse, power, and redistribution
Grisold, Andrea (ed.); Preston, Paschal (ed.) - 2020
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Media see-saws : winners and losers in platform markets
Anderson, Simon P.; Peitz, Martin - In: Journal of economic theory 186 (2020), pp. 1-43
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Two-sided price discrimination by media platforms
Lin, Song - In: Marketing science : the marketing journal of the … 39 (2020) 2, pp. 317-338
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Media management : strategy, business models and case studies
Wirtz, Bernd W. - 2020 - Second edition
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Blockchain neu gedacht : Einsatzmöglichkeiten der Blockchain abseits von Bitcoin, Ethereum & Co
Marquardt, Fabian - 2020 - 1. Auflage
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Ad clutter, time use, and media diversity
Anderson, Simon P.; Peitz, Martin - 2020
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Handbuch Medienökonomie
Krone, Jan (ed.); Pellegrini, Tassilo (ed.) - 2020
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Handbuch Mediencontrolling : performanceorientierte Steuerung in der Medienindustrie
Gläser, Martin; Kühnle, Boris Alexander - 2020
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