The term “metaverse” describes the merging of the virtual and physical world. The underlying technical development leads to a change in market conditions and should enable new business models – also in the area of the festival economy. The text is dedicated to the opportunities and...

This study explores the influence of metaverse experiences and social interaction on tourists' engagement and satisfaction in virtual tourism environments. In the digital era, the metaverse provides an immersive, interactive platform for tourism, allowing users to experience destinations...

The "metaverse" - envisaged as an expansive, fully interoperable network of 3D virtual worlds - remains a distant prospect with a certain degree of conceptual and technological ambiguity. Nevertheless, an increasing number of firms are investigating the potential of the metaverse as a platform...

The aim of this study is to analyze the factors that influence consumer referents or reference points and their interaction during the decision-making process, along with the principles of prospect theory in the metaverse with market and retail examples. We conducted an integrative literature...

The rapid evolution of technology and the business landscape has introduced the Metaverse, a virtual realm with immense potential for transforming communication and collaboration. The pandemic accelerated the shift to online channels, making the Metaverse a crucial investment for businesses in...

The technological evolution has not only opened new frontiers but has also become an indispensable part of our daily lives. However, the technology that enhances our lives presents a dual reality-it offers opportunities for criminals while creating challenges for law enforcement. Fraud,...

The Gen-Z, who are deemed digital natives, have shown interest in the metaverse. The emergence of augmented reality (AR), virtual reality (VR), and mixed reality (XR) technologies in recent years has fuelled the increased interest in metaverse gaming. However, extant literature is yet to...

The 'metaverse' - envisaged as an expansive, fully interoperable network of 3D virtual worlds - remains a distant prospect with a certain degree of conceptual and technological ambiguity. Nevertheless, an increasing number of firms are investigating the potential of the metaverse as a platform...

The Gen-Z, who are deemed digital natives, have shown interest in the metaverse. The emergence of augmented reality (AR), virtual reality (VR), and mixed reality (XR) technologies in recent years has fuelled the increased interest in metaverse gaming. However, extant literature is yet to...

The expansion of the metaverse, an all-encompassing digital environment that integrates virtual reality, augmented reality, and the internet, has fundamentally altered human interaction and behavior, including online purchasing. Due to its interactivity and immersion, the metaverse provides a...

We investigate how new land releases affect the pricing of nearby parcels in a standardised virtual real estate market. Using 9920 secondary-market transactions from The Sandbox on the Ethereum blockchain, we implement a difference-in-differences design around expansion announcements. Nearby...

Purpose: The purpose of our study is to explore the influence of Metaverse on FinTech industry and identify the mediators between them. Design/methodology/approach: To achieve the purpose, we conducted words frequency analysis, network analysis, and association rules analysis, based on 68,957...

Marketers use augmented reality (AR) to place virtual brand-related information into a consumer's physical context. Grounded in the literature on AR, brand love, metaphor theory, and closeness as interpreted by the neural theory of language, the authors theorize that branded AR content can...

Das Metaverse ist die nächste Stufe des Internets, das virtuelle 3D-Umgebungen schafft, in denen virtuelle Erlebnisse mithilfe von erweiterten Realität durchgeführt werden können. Es geht nicht nur um Headsets und virtuelle Spiele, sondern auch um die zunehmende Verbindung des Metaverses mit...

This paper explores the core principles that should guide the construction and governance of identity in the metaverse and identifies the critical challenges that need to be addressed. Drawing on multidisciplinary theories and perspectives, we propose two core principles for metaverse identity:...

The development of Metaverse technology is transforming our lives by shifting our daily activities from the offline to the online world. Metaverse has begun to be recognized as a key industry and future technology by leading the onlineization of daily life that is impossible in reality due to...

This study aims to empirically investigate the role of expectations in innovation diffusion using metaverse discourse on social media. We also explore the dominant discourses that emerged during significant periods when expectations shifted. Expectations play a crucial role in the hype cycle and...

The Metaverse, an evolving concept that fuses physical reality with digital virtuality, offers a dynamic environment for exploration. This paper reports the panel discussion on the Metaverse and its potential implications for individuals and research. This discussion was held at the Digitization...

Metaverse is a concept that envisions a future where the physical and digital worlds merge to form a shared space for people to experience and interact with each other. This research aims to study the underlying factors (functional, psychological and individual barriers) that build resistance...

The current study aims to examine how digitalization forensic accounting (DFA) demonstrates impact on accelerated internationalization (ACIN) and provides insights into the function of metaverse circular business model innovation (MCBMI) in the relationship between DFA and MCBMI. This study took...

Metaverse, once a concept confined to science fiction, has emerged as a transformative reality during the digital era. As this immersive virtual world gains prominence, the role of avatars and the digital representations of users in shaping educational experiences within a metaverse becomes...

The research community and digital sector are currently engaged in the development of diverse services within the metaverse ecosystems. Conversely, as concerns about safeguarding personal privacy mount, individuals anticipate exercising greater authority over the way third parties make use of...

This study examines blockchain technologies and their pivotal role in the evolving Metaverse, shedding light on topics such as how to invest in cryptocurrency, the mechanics behind crypto mining, and strategies to effectively buy and trade cryptocurrencies. While it contextualises the common...

This study endeavors to examine the relationship between digital forensic accounting (DFAC) and accelerated internationalization capabilities (AIC). The study posits that the relationship between DFAC and AIC is mediated by metaverse circular business model innovation (MCBMI). The data was...

Metaverse is a concept that envisions a future where the physical and digital worlds merge to form a shared space for people to experience and interact with each other. This research aims to study the underlying factors (functional, psychological and individual barriers) that build resistance...