Search Results - subject_exact:"Mobile Anwendung"

Logistikqualifikation und Gamification: Softwareentwicklung und Pilotierung der MARTINA-App

Meier, Cordula; Mönnig, Mona; Koop, Wilhelm; … - 2017

Logistics commands a huge variety of dynamic developments, driven by techno-logical, organizational as well as market changes. Within this dynamic environ-ment, logistics management demands a competent and flexible workforce, up-dated by current training and qualification tools. Publication of...

Logistikqualifikation und Gamification : Softwareentwicklung und Pilotierung der MARTINA-App

Meier, Cordula; Mönnig, Mona; Koop, Wilhelm; … - 2017

Succeeding in application services outsourcing strategies : a perspective of internal configuration

Zelt, Saskia - 2016

Wenngleich das Outsourcing von Informationstechnologie (IT) eine weitverbreitete Praxis ist, scheitern viele der Outsourcingprojekte immer wieder. In der Konsequenz sind Unternehmen mit dem Verlust von essentiellen Ressourcen und oder dem Rückgang der Unternehmensperformanz konfrontiert. In...

Regulation of for-hire passenger transport : Portugal in international comparison

2016

E-health market development in the Netherlands : an analysis of app developer strategies and their drivers : paper to be presented at the International Telecommunications Society E...

Gorp, A. F. van - 2016

Motivation, regulation and actor constellations : experiences from a Multidisciplinary Research Project on Health and Wellbeing as part of the Internet of Things : European Regiona...

Laya, Andrés; Sundquist, Mårten; Markendahl, Jan - 2015

Internet of Things is an inherently multi-disciplinary area, as mobile connectivity, sensor device technologies and cloud solutions make strong impact in a multitude of applications in diverse sectors. In this paper we study some technical solutions, business models and behavior aspects of IoT...

Creating customer engagement via mobile apps : how app usage drives purchase behavior

Dinner, Isaac; Heerde, Harald J. van; Neslin, Scott A. - 2015

Gamification design for mobile marketing effectiveness

2015 - April 2015 [revision]

Consumer search behavior on the mobile internet : an empirical analysis

2015

Free-to-play games and app advertising : the rise of the player commodity

Nieborg, David B. - In: Explorations in critical studies of advertising, (pp. 28-41). 2017

The influence of personal data usage on mobile apps

Hirose, Morikazu; Mineo, Kei; Tabe, Keiya - In: Bridging the gap between advertising academia and practice, (pp. 101-113). 2017

Tourismus - E-Tourismus - M-Tourismus : Herausforderungen und Trends der Digitalisierung im Tourismus

2017

The influence of apps on the media usage behaviour of recipients by the example of "Die Tagespresse"

Leitner, Andreas - In: Conference proceedings trends in business communication 2016, (pp. 165-169). 2017

Bringing the past into the present : mobilising historical research through creative and digital collaboration

Price, John - In: Cultural policy, innovation and the creative economy : …, (pp. 31-44). 2017

Digitalisierung im zweiten Gesundheitsmarkt : Mobile Health zwischen Prometheus und Pandora

Halber, Marco - In: Digitalisierung in Wirtschaft und Wissenschaft, (pp. 37-48). 2017

Understand the frequency of application usage by smartphone users : door is open, but closes quickly

Jain, Geetika; Rakesh, Sapna - In: Handbook of research on intelligent techniques and …, (pp. 291-303). 2017

Determinants of adoption of location-based services in Bangladesh

Rifat, Afrin; Iqbal, Mehree; Nisha, Nabila - In: Managerial strategies and solutions for business …, (pp. 79-101). 2017

Design of blended mobile learning in an urban environment

Wong, Adam K. L.; Ng, Artie - In: Managerial strategies and solutions for business …, (pp. 102-123). 2017

Online- versus mobile Umfragen in der Marktforschung

Gansser, Oliver A.; Zimmermann, Sabrina - In: Moderne Methoden der Marktforschung : Kunden besser …, (pp. 73-91). 2017

Potenziale von Location-based Services für die Marktforschung

Gansser, Oliver A.; Krol, Bianca - In: Moderne Methoden der Marktforschung : Kunden besser …, (pp. 93-110). 2017

Beyond the usefulness of branded applications : insights from consumer-brand engagement and self-construal perspectives

Fang, Yu-Hui - In: Psychology & marketing 34 (2017) 1, pp. 40-58

To "free" or not to "free" : trait predictors of mobile app purchasing tendencies

Dismore, John B.; Swani, Kunal; Dugan, Riley G. - In: Psychology & marketing 34 (2017) 2, pp. 227-244

Social Media : Potenziale, Trends, Chancen und Risiken

Gabriel, Roland; Röhrs, Heinz-Peter - 2017

Towards a typology for B2B application platforms

2014

A critical exploration of the Brussels app economy and mobile city services scene

Walravens, Nils - 2014

This paper combines quantitative and qualitative methods to take a first look at the app economy and mobile services landscape in the City and Region of Brussels, capital of Belgium and Europe. By scraping the iTunes App Store and Google Play market places we get a view on platform distribution,...

Steuerung plattformbasierter Servicemarktplätze

Manner, Julia - 2014

Experimentation strategies and entrepreneurial innovation : inherited market differences in the iPhone ecosystem

Davis, Jason; Muzyrya, Yulia; Yin, Pai-ling - 2014

Economic value creation in mobile applications

Bresnahan, Timothy F.; Davis, Jason; Yin, Pai-Ling - 2014

App platforms as two-sided markets: analysis and modeling of application distribution platforms for mobile devices

Kouris, Iana - 2014

Mobile Personalinformationssysteme : empirische Erkenntnisse und Gestaltungsansätze zum Einsatz mobiler Anwendungen im Personalmanagement

Pilarski, Björn - 2016 - 1. Auflage

Mobile communication and applications in tourism

Yılmaz, Hakan; Olgaç, Serkan - In: E-consumers in the era of new tourism, (pp. 13-33). 2016

MoViT : a 3D mobile virtual tour app of Panguil River Eco-Park

Urriza, Sean Archie I.; Ferrer, Maden R.; Dizer, Niña … - In: E-consumers in the era of new tourism, (pp. 103-122). 2016

Marketing for new tourism perceived by East Asian e-consumers

Sezgin, Erkan; Aktaş, Semra Gunay - In: E-consumers in the era of new tourism, (pp. 123-135). 2016

Spielerisch Nutzer gewinnen?! : Erfolgsfaktoren für die Implementierung von Spielelementen im Rahmen von Bonusprogrammen

Huber, Frank; Eisele, Anita; Schmidt, Jennifer - 2016 - 1., Erstauflage

Video-Marketing mit YouTube : Video-Kampagnen strategisch planen und erfolgreich managen

Seehaus, Christoph - 2016

Perspektiven des Mobile Banking in Deutschland : Implikationen auf Basis einer Untersuchung von Angebot, Nutzern und Umfeld

Grabner, Constantin; Tiwari, Rajnish; Buse, Stephan - 2016

Endbenutzer-Tools zur Entwicklung mobiler Anwendungen : Überblick über das aktuelle Angebot

Friedl, Tobias; Lehner, Franz - 2016

The drivers of wearable device usage : practice and perspectives

2016

Digitale Versicherungsmakler - Geschäftsmodelle und Konsequenzen für die Versicherungspraxis

Anderl, Benjamin - 2016

Firm use and consumer acceptance of mobile apps for mobile marketing purposes

Wozniak, Thomas - 2013

Die vorliegende Arbeit untersucht den Einsatz von mobilen Apps für Smartphones im Mobile Marketing und die Akzeptanz solcher Apps durch Konsumenten. Als relevante Konzepte werden zunächst mobile Apps definiert und abgegrenzt sowie eine Typologie von Apps vorgeschlagen. Dann werden mobile...