Search Results - subject_exact:"Mobile Anwendung"

Logistikqualifikation und Gamification: Softwareentwicklung und Pilotierung der MARTINA-App

Meier, Cordula; Mönnig, Mona; Koop, Wilhelm; … - 2017

Logistics commands a huge variety of dynamic developments, driven by techno-logical, organizational as well as market changes. Within this dynamic environ-ment, logistics management demands a competent and flexible workforce, up-dated by current training and qualification tools. Publication of...

Logistikqualifikation und Gamification : Softwareentwicklung und Pilotierung der MARTINA-App

Meier, Cordula; Mönnig, Mona; Koop, Wilhelm; … - 2017

Success factors for implementation of novel decentralized diagnostics : how publicly funded multidisciplinary innovation networks can disrupt German healthcare

Hanke, Merle - 2017

Key success factors for mobile app platform activation

Lee, Sang M.; Kim, Na Rang; Hong, Soon Goo - In: Service business 11 (2017) 1, pp. 207-227

Riding in the gig-economy : an in depth-study of a branch in the app-pased on-demand food delivery industry

Herr, Benjamin - 2017

The economics of payment : essays on the impact of payment innovations on individual payment behavior

Trütsch, Tobias - 2017

Diese Dissertation untersucht den Einfluss von Innovationen im Zahlungsverkehr wie kontaktloses und mobiles Bezahlen auf das individuelle Zahlungsverhalten. Sie beinhaltet drei empirische Untersuchungen im Bereich der Zahlungsökonomie, welche die Lücke in diesem relativ neuen Forschungsfeld...

Are patients and relatives the better innovators? : the case of medical smartphone applications

Goeldner, Moritz; Herstatt, Cornelius - 2016

Prior research has shown that users are a valuable resource for identifying new product or service innovations. However, few scholars have analyzed how different user types such as intermediate and end users are interacting along the value chain of an emerging new product and how they contribute...

Succeeding in application services outsourcing strategies : a perspective of internal configuration

Zelt, Saskia - 2016

Wenngleich das Outsourcing von Informationstechnologie (IT) eine weitverbreitete Praxis ist, scheitern viele der Outsourcingprojekte immer wieder. In der Konsequenz sind Unternehmen mit dem Verlust von essentiellen Ressourcen und oder dem Rückgang der Unternehmensperformanz konfrontiert. In...

Regulation of for-hire passenger transport : Portugal in international comparison

OECD / International Transport Forum - 2016

E-health market development in the Netherlands : an analysis of app developer strategies and their drivers : paper to be presented at the International Telecommunications Society E...

Gorp, A. F. van - 2016

SMACing the bank : how to use social media, mobility, analytics and cloud technologies to transform the business processes of banks and the banking experience

Raghunathan, Balaji; Maiya, Rajashekara V. - 2018

Introduction -- Digital transformation of banking: a 30,000 ft. view -- SMAC primer -- Digital innovations for employees -- New partnership models: digital platforms and APIs -- Digital innovations for the consumer -- Digital transformation and impact of SMAC technologies on culture, thinking,...

Privacy and information trading on social media applications

Narayanan, Sandhya; Agrawal, Richa - In: Contemporary issues in social media marketing, (pp. 308-319). 2018

Working behind playing : tamed fan labour and its stabilizing function in the Chinese mobile gaming fan community

Fai, Boris Pun Lok - In: Exploring the rise of fandom in contemporary consumer …, (pp. 224-243). 2018

Die Neuausrichtung des App- und Smartphone-Shopping : Mobile Commerce, Mobile Payment, LBS, Social Apps und Chatbots im Handel

Heinemann, Gerrit - 2018

Motivation, regulation and actor constellations : experiences from a Multidisciplinary Research Project on Health and Wellbeing as part of the Internet of Things : European Regiona...

Laya, Andrés; Sundquist, Mårten; Markendahl, Jan - 2015

Internet of Things is an inherently multi-disciplinary area, as mobile connectivity, sensor device technologies and cloud solutions make strong impact in a multitude of applications in diverse sectors. In this paper we study some technical solutions, business models and behavior aspects of IoT...

Gamification design for mobile marketing effectiveness

Hofacker, Charles (contributor); Ruyter, Ko de (contributor) - 2015 - April 2015 [revision]

Consumer search behavior on the mobile internet : an empirical analysis

Daurer, Stephan (contributor); Molitor, Dominik (contributor) - 2015

Creating customer engagement via mobile apps : how app usage drives purchase behavior

Dinner, Isaac; Heerde, Harald J. van; Neslin, Scott A. - 2015

The influence of personal data usage on mobile apps

Hirose, Morikazu; Mineo, Kei; Tabe, Keiya - In: Bridging the gap between advertising academia and practice, (pp. 101-113). 2017

The influence of apps on the media usage behaviour of recipients by the example of "Die Tagespresse"

Leitner, Andreas - In: Conference proceedings trends in business communication 2016, (pp. 165-169). 2017

Tourismus - E-Tourismus - M-Tourismus : Herausforderungen und Trends der Digitalisierung im Tourismus

Landvogt, Markus; Brysch, Armin A.; Gardini, Marco A.; … - DGT Jahrestagung <19., 2015, Kempten> - 2017

Free-to-play games and app advertising : the rise of the player commodity

Nieborg, David B. - In: Explorations in critical studies of advertising, (pp. 28-41). 2017

Beyond the usefulness of branded applications : insights from consumer-brand engagement and self-construal perspectives

Fang, Yu-Hui - In: Psychology & marketing 34 (2017) 1, pp. 40-58

Bringing the past into the present : mobilising historical research through creative and digital collaboration

Price, John - In: Cultural policy, innovation and the creative economy : …, (pp. 31-44). 2017

Understand the frequency of application usage by smartphone users : door is open, but closes quickly

Jain, Geetika; Rakesh, Sapna - In: Handbook of research on intelligent techniques and …, (pp. 291-303). 2017

Determinants of adoption of location-based services in Bangladesh

Rifat, Afrin; Iqbal, Mehree; Nisha, Nabila - In: Managerial strategies and solutions for business …, (pp. 79-101). 2017

Design of blended mobile learning in an urban environment

Wong, Adam K. L.; Ng, Artie - In: Managerial strategies and solutions for business …, (pp. 102-123). 2017

The effects of network externalities and herding on user satisfaction with mobile social apps

Hong, Hong; Cao, Mukun; Wang, G. Alan - In: Journal of electronic commerce research : JECR 18 (2017) 1, pp. 18-31

How does serious m-game technology encourage low-income households to perform socially responsible behaviors?

Yam, Alpha; Russell-Bennett, Rebekah; Foth, Marcus; … - In: Psychology & marketing 34 (2017) 4, pp. 394-409

Social Media : Potenziale, Trends, Chancen und Risiken

Gabriel, Roland; Röhrs, Heinz-Peter - 2017

Points for fitnsess : how smart wearable technology transforms loyalty progams

Tuzovic, Sven; Mathews, Shane - 2017

Digitalisierung im zweiten Gesundheitsmarkt : Mobile Health zwischen Prometheus und Pandora

Halber, Marco - In: Digitalisierung in Wirtschaft und Wissenschaft, (pp. 37-48). 2017

To "free" or not to "free" : trait predictors of mobile app purchasing tendencies

Dismore, John B.; Swani, Kunal; Dugan, Riley G. - In: Psychology & marketing 34 (2017) 2, pp. 227-244

Online- versus mobile Umfragen in der Marktforschung

Gansser, Oliver A.; Zimmermann, Sabrina - In: Moderne Methoden der Marktforschung : Kunden besser …, (pp. 73-91). 2017

Potenziale von Location-based Services für die Marktforschung

Gansser, Oliver A.; Krol, Bianca - In: Moderne Methoden der Marktforschung : Kunden besser …, (pp. 93-110). 2017

Apps management and e-commerce transactions in real-time

Sajad Rezaei (ed.) - 2017

"This book contains the most important research topics, concepts, trends, issues, and practice implications in Apps-commerce development, implementation, and management. This book offers profound theoretical and practical foundations, regarding the current and future implementation of...

Apps-commerce in emerging markets : insights and future business models

Sajad Rezaei; Emmi, Maryam - In: Apps management and e-commerce transactions in real-time, (pp. 51-69). 2017

How cross-platform technology can facilitate easier creation of business apps

Majchrzak, Tim A.; Dageförde, Jan C.; Ernsting, Jan; … - In: Apps management and e-commerce transactions in real-time, (pp. 104-140). 2017

Essential of apps marketing implementation and e-commerce strategies : apps users' decision-making process

Sajad Rezaei; Chew, Hong Wee; Naser Valaei - In: Apps management and e-commerce transactions in real-time, (pp. 141-158). 2017

Brand personality, social status, and physical vanity in building luxury fashion branded apps

Shanthi Bavani V. Raja Mohan; Sajad Rezaei - In: Apps management and e-commerce transactions in real-time, (pp. 176-193). 2017

Post-purchase apps usage attitudes : revisiting trust, customer satisfaction, and loyalty of apps usage

Sajad Rezaei; Sivasubramaniam, Srikaanth; Ho, Ree C. - In: Apps management and e-commerce transactions in real-time, (pp. 194-209). 2017

Apps in hospitality and tourism : conceptualization of branded apps in building traveler satisfaction and loyalty

Sajad Rezaei; Shahijan, Milad Kalantari - In: Apps management and e-commerce transactions in real-time, (pp. 210-235). 2017

Augmented reality apps for tourism destination promotion

Rahimi, Roya; Hassan, Azizul; Tekin, Ozlem - In: Apps management and e-commerce transactions in real-time, (pp. 236-251). 2017

Antecedents of apps channel selection : a research proposal

Mark Arjun Muthukumaran; Sajad Rezaei; Yoke Moi Oh; Gu Manli - In: Apps management and e-commerce transactions in real-time, (pp. 252-273). 2017

Value and risk : dual pillars of apps usefulness

Gu Manli; Sajad Rezaei - In: Apps management and e-commerce transactions in real-time, (pp. 274-292). 2017

The future of apps : a smart investment for business

Linnes, Cathrine; Metcalf, Brian R.; Shahijan, Milad … - In: Apps management and e-commerce transactions in real-time, (pp. 293-313). 2017

Investigating e-business models' value retention for start-ups : the moderating role of venture capital investment intensity

Guo, Liang; Wei, Yinghong; Sharma, Ruchi; Rong, Ke - In: International journal of production economics 186 (2017), pp. 33-45

Erfahrbarkeit von hybriden Wertschöpfungsnetzwerken : die Cooperation Experience-App

Bräuer, Sebastian; Scholta, Hendrik - In: Planung koordinierter Wertschöpfungspartnerschaften, (pp. 255-279). 2017

What do we know about mobile media and marketing?

Ford, John B. - In: Journal of advertising research 57 (2017) 3, pp. 237-238

When are apps worth paying for?

Stocchi, Lara; Guerini, Carolina; Michaelidou, Nina - In: Journal of advertising research 57 (2017) 3, pp. 260-271