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Subject
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Neuromarketing 461 Konsumentenverhalten 184 Consumer behaviour 182 Neurowissenschaften 114 Neuroscience 110 Brand management 64 Markenführung 64 Marketing 52 neuromarketing 51 Verbraucherverhalten 50 Emotion 48 Neuroökonomie 48 Werbewirkung 48 Advertising effects 46 Neuroeconomics 46 Markenpolitik 33 Werbepsychologie 31 Markenimage 29 Psychology of advertising 28 Deutschland 27 Marktforschung 27 Germany 26 Brand 25 Brand image 25 Markenartikel 25 Market research 25 Marketingmanagement 24 Marketing management 23 Kaufentscheidung 22 Werbung 20 Cognition 19 Wahrnehmung 19 Perception 18 Advertising 17 Kognition 17 consumer neuroscience 15 EEG 14 Purchase decision 14 fMRI 14 neuroscience 14
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Online availability
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Undetermined 153 Free 77
Type of publication
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Article 265 Book / Working Paper 223 Journal 1
Type of publication (narrower categories)
All
Article in journal 149 Aufsatz in Zeitschrift 149 Aufsatz im Buch 89 Book section 89 Aufsatzsammlung 23 Graue Literatur 22 Non-commercial literature 22 Hochschulschrift 15 Working Paper 15 Collection of articles of several authors 14 Sammelwerk 14 Arbeitspapier 13 Ratgeber 13 Guidebook 11 Case study 9 Fallstudie 9 Lehrbuch 8 Thesis 8 Article 5 Textbook 5 Dissertation u.a. Prüfungsschriften 4 Conference paper 3 Handbook 3 Handbuch 3 Interview 3 Konferenzbeitrag 3 Konferenzschrift 3 Systematic review 2 Übersichtsarbeit 2 Collection of articles written by one author 1 Conference Paper 1 Conference proceedings 1 Fiktionale Darstellung 1 Forschungsbericht 1 Sammlung 1
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Language
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English 257 German 205 Undetermined 22 Spanish 3 French 1 Russian 1
Author
All
Kenning, Peter 19 Häusel, Hans-Georg 18 Scheier, Christian 10 Hubert, Anita Mirja 9 Gernsheimer, Oliver 8 Raab, Gerhard 8 Schindler, Maik 8 Smidts, Ale 7 Held, Dirk 6 Möll, Thorsten 6 Nufer, Gerd 6 Plassmann, Hilke 6 Schwarz, Elke 6 Briesemeister, Benny B. 5 Hain, Cornelia 5 Lehmann-Waffenschmidt, Marco 5 Senior, Carl 5 Traindl, Arndt 5 Weber, Bernd 5 Bittner, Gerhard 4 Elger, Christian Erich 4 Klucharev, Vasily 4 Preilowski, Bruno 4 Reimann, Martin 4 Rumpel, Franziska 4 Selmer, Werner Klaus 4 Smidts, A. 4 Thinius, Jochen 4 Alsharif, Ahmed H. 3 Badoc, Michel 3 Bayle-Tourtoulou, Anne-Sophie 3 Boksem, Maarten A. S. 3 Bonga, Wellington Garikai 3 Burmann, Christoph 3 Domning, Marc 3 Du Plessis, Erik 3 Dutta, Tanusree 3 Esch, Franz-Rudolf 3 Fehse, Kai 3 Foxall, Gordon R. 3
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Institution
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Springer Fachmedien Wiesbaden 11 Haufe-Lexware GmbH & Co. KG 6 Books on Demand GmbH <Norderstedt> 3 Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam. 2 Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam 2 De Gruyter Oldenbourg 1 Fachhochschule Reutlingen / European School of Business 1 Fakultät Wirtschaftswissenschaften, Technische Universität Dresden 1 Gesellschaft zur Erforschung des Markenwesens 1 Gottfried Wilhelm Leibniz Universität Hannover 1 Jutta Richter-Altman RAM-Verlag 1 Klausurwoche Neuroimaging und Neuroökonomie - Grundlagen, Ethische Fragestellungen, Soziale und Rechtliche Relevanz <2014, Münster (Westf)> 1 Markenverband 1 Nomos Verlagsgesellschaft 1 Springer International Publishing 1 Taylor and Francis 1 Visual Marketing Conference <2005, Ann Arbor, Mich.> 1 Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München 1 Wissenschaftliche Konferenz Eventforschung <9., 2017, Chemnitz> 1
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Published in...
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Neuromarketing : Erkenntnisse der Hirnforschung für Markenführung, Werbung und Verkauf 16 SpringerLink / Bücher 16 Journal of consumer behaviour : an international research review 14 Springer eBook Collection 11 Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung 10 Journal of business research : JBR 8 Analyzing the strategic role of neuromarketing and consumer neuroscience 7 Journal of advertising research 6 Journal of retailing and consumer services 5 Developing relationships, personalization, and data herald in marketing 5.0 4 Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology 4 Journal of marketing research : JMR 4 Marketing mit allen Sinnen : Chancen der multisensualen Kundenkommunikation 4 Psychology & marketing 4 Advances in marketing, customer relationship management, and e-services (AMCRMES) book series 3 ERIM Ph. D. series research in management / Erasmus Institute of Management 3 Faculty & research / Insead : working paper series 3 Journal of economic psychology : research in economic psychology and behavioral economics 3 Journal of marketing management : MM 3 Marketing theory 3 NeuroPsychoEconomics 3 Organizational research methods : ORM 3 Redmarka : revista de marketing aplicado 3 Research 3 The journal of brand management : an international journal 3 The journal of product & brand management 3 Angewandte Medienforschung : Schriftenreihe für die Kommunikationswissenschaft 2 Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung 2 Dresden Discussion Paper Series in Economics 2 Fontys Venlo - publication of applied sciences 2 Ilmenauer Schriften zur Betriebswirtschaftslehre 2 Innovatives Markenmanagement 2 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 2 International journal of technology marketing : IJTMkt 2 Journal of business ethics : JOBE 2 Journal of management research 2 Lehrbuch 2 MERCATI E COMPETITIVITÀ 2 Markenkommunikation und Beziehungsmarketing 2 Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives 2
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Source
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ECONIS (ZBW) 425 USB Cologne (EcoSocSci) 28 RePEc 23 EconStor 9 BASE 2 Other ZBW resources 2
Showing 1 - 50 of 489
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Review of neuroscience in marketing: areas, emotions and tools
Gala, Prachi; Gligor, David - In: International journal of business innovation and … 27 (2022) 1, pp. 76-100
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The heart, brain, and body of marketing : complementary roles of neurophysiological measures in tracking emotions, memory, and ad effectiveness
Baldo, Davide; Viswanathan, Vaidyanathan S.; Timpone, … - In: Psychology & marketing 39 (2022) 10, pp. 1979-1991
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Emotional impact of dishes versus wines on restaurant diners : from haute cuisine open innovation
Mengual-Recuerda, Ana; Tur-Viñes, Victoria; … - In: Journal of open innovation : technology, market, and … 7 (2021) 1/96, pp. 1-19
Haute cuisine is emblematic in the world of tourism and is of fundamental importance in the economic and social life in most countries worldwide. Haute cuisine gastronomic experiences play with the senses, involving the diner, thus generating a unique experience for the customer. This empirical...
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Ethics and Biopower in Neuromarketing : A Framework for an Ethical Approach to Marketing
Penrod, Joshua - 2023
This book explores the ethical and policy implications of the use of neuroscience in marketing. Addressing emerging areas of neuromarketing and consumer neuroscience, this book offers a fresh perspective on establishing a framework for codes of conduct for marketing practices using...
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Emotional experience and advertising effectiveness : on the use of EEG in marketing
Eijlers, Esther - 2020
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Tracking unconscious response to visual stimuli to better understand a pattern of human behavior on a Facebook page
Šola, Hedda Martina; Mikac, Mirta; Rončević, Ivana - In: Journal of Innovation & Knowledge (JIK) 7 (2022) 1, pp. 1-9
As one of the fastest growing social media networks, Facebook is used daily by 7.91 billion users. Despite its worldwide influence, the cognitive perception of this social network has not been fully understood or researched. The current study examines human behavior when viewing Facebook pages...
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The application of mobile functional near-infrared spectroscopy for marketing research : a guideline
Krampe, Caspar - In: European journal of marketing 56 (2022) 13, pp. 236-260
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Neuromarketing and eye tracking in women's fashion buying decision making
In: Consumer behavior review : CBR 6 (2022) 1, pp. 1-13
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Development of an effective restaurant menu. Research and recommendations
Fedosova, Kateryna - In: Technology audit and production reserves 1 (2022) 4/63, pp. 32-35
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Tracking unconscious response to visual stimuli to better understand a pattern of human behavior on a Facebook page
Šola, Hedda Martina; Mikac, Mirta; Rončević, Ivana - In: Journal of innovation & knowledge : JIK 7 (2022) 1, pp. 1-9
As one of the fastest growing social media networks, Facebook is used daily by 7.91 billion users. Despite its worldwide influence, the cognitive perception of this social network has not been fully understood or researched. The current study examines human behavior when viewing Facebook pages...
Persistent link: https://ebtypo.dmz1.zbw/10013166612
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Message framing, non-conscious perception and effectiveness in non-profit advertising : contribution by neuromarketing research
Martinez-Levy, Ana C.; Rossi, Dario; Cartocci, Giulia; … - In: International review on public and non-profit marketing 19 (2022) 1, pp. 53-75
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Scientometric analysis of scientific literature on neuromarketing tools in advertising
Pilelienė, Lina; Alsharif, Ahmed H.; Alharbi, Ibrahim Bader - In: Baltic Journal of Economic Studies 8 (2022) 5, pp. 1-12
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The prospects of using EEG in tourism and hospitality research
Li, ShiNa; Lyu, Ting; Chen, MengXin; Zhang, PuYue - In: Journal of hospitality & tourism research : JHTR ; the … 46 (2022) 1, pp. 189-211
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How to communicate typical-local foods to improve food tourism attractiveness
Savelli, Elisabetta; Gregory-Smith, Diana; Murmura, Federica - In: Psychology & marketing 39 (2022) 7, pp. 1350-1369
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Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives
Adeola, Ogechi (ed.); Hinson, Robert (ed.);  … - 2022
1. Marketing Communications and Brand Development - An Introduction -- 2. The Progress of Destination Brand Marketing in Emerging Economies: The Case of ASEAN -- 3. Nation Branding as a Strategic Approach for Emerging Economies: The Case of UAE -- 4. Bank Brand Avoidance - Perspectives from...
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Emotional impact of dishes versus wines on restaurant diners: From haute cuisine open innovation
Mengual-Recuerda, Ana; Tur-Viñes, Victoria; … - In: Journal of Open Innovation: Technology, Market, and … 7 (2021) 1, pp. 1-19
Haute cuisine is emblematic in the world of tourism and is of fundamental importance in the economic and social life in most countries worldwide. Haute cuisine gastronomic experiences play with the senses, involving the diner, thus generating a unique experience for the customer. This empirical...
Persistent link: https://ebtypo.dmz1.zbw/10012620604
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Neuromarketing research in the last five years: A bibliometric analysis
Alsharif, Ahmed H. - In: Cogent Business & Management 8 (2021) 1, pp. 1-26
Neuromarketing (NM) is an application of neuroimaging and physiological tools to record the neural correlates of consumers' behaviour (e.g., decision-making, emotion, attention, and memory) toward marketing stimuli such as brands and advertisements. This study aims to present the current tools...
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NEUROMARKETING FEATURES
Išoraitė, Margarita - 2021
Article analyze concept neuromarketing, it advantages and disadvantages. The goal of every business is to meet the needs of consumers, so neuromarketing is very important in helping to get to know the consumer better. Neuromarketing does not answer the question of where the buy-in button is and...
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The effect of political neuromarketing 2.0 on election outcomes : the case of Trump's presidential campaign 2016
Hegazy, Islam Mohamed - In: Review of economics and political science : REPS 6 (2021) 3, pp. 235-251
Purpose The purpose of this paper is the better understanding of the increasing relation between big data 2.0 and neuromarketing, particularly to influence election outcomes, along with a special aim to discuss some raised doubts about Trump's presidential campaign 2016 and its ability to hijack...
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Neuromarketing research in the last five years : a bibliometric analysis
Alsharif, Ahmed H.; Nor Zafir Md Salleh; Rohaizat Baharun; … - In: Cogent business & management 8 (2021) 1, pp. 1-26
Neuromarketing (NM) is an application of neuroimaging and physiological tools to record the neural correlates of consumers’ behaviour (e.g., decision-making, emotion, attention, and memory) toward marketing stimuli such as brands and advertisements. This study aims to present the current tools...
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Examination of consumer purchase decisions via neuromarketing methods : a social psychology approach
Tomri̇s Küçün, Nihan; Gönenç Güler, Emel - In: Prizren social science journal 5 (2021) 2, pp. 14-29
Persistent link: https://ebtypo.dmz1.zbw/10012663723
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Consumer neuroscience : the application of selected neurobiological methods in consumer research
Wąsikowska, Barbara - In: European research studies 24 (2021) 2B, pp. 1153-1162
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Visual neuromarketing strategies in two shopping malls in the city of Cúcuta, Colombia
Avendaño Castro, William Rodrigo; Luna Pereira, Henry … - In: Cuadernos de administración : quarterly publication of … 37 (2021) 71, pp. 1-14
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Marketing in social innovations targeted at healthcare
Hanuláková, Eva; Daňo, Ferdinand; Kukura, Marek; … - In: Marketing i menedžment innovacij : m&mi (2021) 3, pp. 90-107
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Inversión en línea y emociones durante la experiencia del usuario de un videojuego
Aucay-Orellana, Diana Carolina; Culqui-Cuenca, Julio … - In: Redmarka : revista de marketing aplicado 25 (2021) 1, pp. 97-117
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El neuromarketing y la comercialización de productos y servicios : origen y técnicas
Cortés Cuns, Manuel - In: Redmarka : revista de marketing aplicado 25 (2021) 1, pp. 118-130
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Neurocinema e industria audiovisual : neuromarketing en el Séptimo Arte
Rodríguez Salinas, Ana Isabel - In: Redmarka : revista de marketing aplicado 25 (2021) 2, pp. 131-145
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Contributions of functional magnetic resonance imaging in market research : obstacles and perspectives
Vujičić, Maja; Grbac, Bruno; Mozetič, Vladimir - In: Market : review for marketing theory and practice 33 (2021) 2, pp. 185-203
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Storytelling and narrative tools in award-winning advertisements in Turkey : an interdisciplinary approach
Kılıç, Fatih; Okan, Elif Yolbulan - In: Journal of marketing communications 27 (2021) 8, pp. 881-896
Persistent link: https://ebtypo.dmz1.zbw/10012697010
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Application of eye-tracking in assessing the role of mediator variable (brand awareness) in the relation between packaging elements and customers' choice
Salehi, Somayeh; Sanayei, Ali; Sammaknejad, Negar; … - In: International journal of business excellence : IJBEX 25 (2021) 1, pp. 1-20
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Explicit and implicit factors that determine private labels' possible purchase : eyetracking and EEG Research
Garczarek-Bąkv, Urszula - In: International journal of management and economics 54 (2018) 1, pp. 36-49
Objective: This paper investigates the explicit and implicit factors affecting private-label (PL) products' possible purchase decision for different retailers. Design: The study uses eyetracking and electroencephalography (EEG) to explore the differences in eye movement and brain activity for PL...
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The power of neuromarketing : taking luxury fashion marketing in Southeast Asia markets to a whole new level
Ala, Mamun; Nair, Sumesh; Rasul, Tareq Faizur - In: Fashion Marketing in Emerging Economies Volume II : …, (pp. 73-98). 2023
Persistent link: https://ebtypo.dmz1.zbw/10013543383
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Multisensory in Stationary Retail : Principles and Practice of Customer-Centered Store Design
Mau, Gunnar (ed.); Schweizer, Markus (ed.);  … - 2023
This book describes how an optimal store design can contribute to the well-being of the customer and to differentiation from online retail. From an academic and practical perspective, with contributions from renowned academics and companies, it shows how a coherent store design can be created in...
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The neural correlates and the underlying processes of weak brand choices
Kapoor, Ankur; Sahay, Arvind; Singh, Nandini C.; Pammi, … - In: Journal of business research : JBR 154 (2023), pp. 1-20
Persistent link: https://ebtypo.dmz1.zbw/10013468706
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Exploring the boundaries of neuromarketing through systematic investigation
Bhardwaj, Shikha; Rana, Gunjan A.; Behl, Abhishek; … - In: Journal of business research : JBR 154 (2023), pp. 1-14
Persistent link: https://ebtypo.dmz1.zbw/10013468813
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A practical review of electroencephalography's value to consumer research
McInnes, Aaron N.; Sung, Billy; Hooshmand, Reyhane - In: International journal of market research 65 (2023) 1, pp. 52-82
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Neuromarketing: Grundlagen, Best-Practice-Beispiele aus dem Handel und kritische Würdigung
Nufer, Gerd - In: PraxisWISSEN Marketing 5 (2020) 01/2020, pp. 53-68
Gibt es einen Kauf-Knopf im Gehirn des Konsumenten? Und wenn ja, wie betätigt man diesen? Die Antworten auf diese Fragen könnte das Neuromarketing liefern. Das Neuromarketing ist Bestandteil der Neuroökonomie und eine relativ junge Disziplin an der Schnittstelle von Kognitionswissenschaften,...
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Ecological consumer neuroscience for competitive advantage and business or organizational differentiation
González-Morales, Antonio; Mitrovic, Jelena; Ceballos … - In: European research on management and business economics 26 (2020) 3, pp. 174-180
The importance of branding in marketing strategies makes it essential to understand the elements that give value-added to the brands. The very nature of ecological brands adds value to them. Knowing the underlying emotions of the elements that add value to brands can justify the benefit of...
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Neuromarketing : Grundlagen, Best-Practice-Beispiele aus dem Handel und kritische Würdigung
Nufer, Gerd - In: Innovation in der Marktforschung, (pp. 53-68). 2020
Gibt es einen Kauf-Knopf im Gehirn des Konsumenten? Und wenn ja, wie betätigt man diesen? Die Antworten auf diese Fragen könnte das Neuromarketing liefern. Das Neuromarketing ist Bestandteil der Neuroökonomie und eine relativ junge Disziplin an der Schnittstelle von Kognitionswissenschaften,...
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Food, internet and neuromarketing in the context of well-being sustainability
Varlese, Monica; Misso, Rosa; Koliouska, Christiana; … - In: International journal of technology marketing : IJTMkt 14 (2020) 3, pp. 267-282
Persistent link: https://ebtypo.dmz1.zbw/10012534217
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Neuromarketing in business : identifying implicit purchase drivers and leveraging them for sales
Briesemeister, Benny B. (ed.); Selmer, Werner Klaus (ed.) - 2022
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Neuromarketing in Business : Identifying Implicit Purchase Drivers and Leveraging them for Sales
Briesemeister, Benny B. (ed.); Selmer, Werner Klaus (ed.) - 2022 - 1st ed. 2022.
Multisensory Experiences in Digital Media -- A Good Product Name in the Semantic Network: Implicit Methods for Naming -- Applying Neuromarketing to Redesign a Travel Brand: The Implicit Journey to Create a New Corporate Design -- Neuromarketing Beyond the Posttest: fMRI Can Predict the...
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AI, neuro- and smart-retail and employees' comfort : joint technologies of transformative service research
Caratù, Myriam - In: Advances in National Brand and Private Label Marketing …, (pp. 134-141). 2022
Persistent link: https://ebtypo.dmz1.zbw/10013281293
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N400 correlate of brand associations
Gorin, Aleksei; Nedelko, Anastasia; Kosonogov, Vladimir; … - In: Journal of economic psychology : research in economic … 90 (2022), pp. 1-8
Persistent link: https://ebtypo.dmz1.zbw/10013399823
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Neuropsychological responses of consumers to promotion strategies and the decision to buy sports products
Izadi, Behzad; Ghaedi, Ali; Ghasemian, Mohammadreza - In: Asia Pacific journal of marketing and logistics 34 (2022) 6, pp. 1203-1221
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Business Advancement through Technology Volume II : The Changing Landscape of Industry and Employment
Thrassou, Alkis (ed.); Vrontis, Demetris (ed.);  … - 2022
Chapter 1: Editorial Introduction: Conceptualising Technology Diffusion on Work and Employment -- Chapter 2: Research on Robotic Process Automation: Structuring the Scholarly Field -- Chapter 3: Role of Technology enabled HRM systems in developing Hybrid workplaces: A case study of the...
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Emotional contagion triggered by online consumer reviews : evidence from a neuroscience study
Herrando, Carolina; Jiménez Martínez, Julio; Martín … - In: Journal of retailing and consumer services 67 (2022), pp. 1-8
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"Nejromarketing": : učebnoe posobie
Kazybaeva, Ajman Melisovna - 2022
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Agile Marketing Strategies : New Approaches to Engaging Consumer Behavior
Rajagopal - 2022
Part-I:The Convergence -- Chapter 1:Consumer Dynamics -- Chapter 2:Social Media and Markets -- Chapter 3:Relationship Strategy -- Part-II:The Shift -- Chapter 4:Neurobehavioral Perspectives -- Chapter 5:Rethinking Marketing -- Chapter 6:The Agile Mind-set -- Part-III:Window to the Future --...
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Consumer Decision Neuroscience : Ausgewählte Beiträge
Gier, Nadine R. - 2022
Einleitung -- Theoretische und begriffliche Grundlagen der Consumer Decision Neuroscience -- Systematische Einordnung der Beiträge -- Ausgewählte Beiträge -- Zusammenfassung, Implikationen und Reflexion -- Schlussbemerkung.
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