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Year of publication
Subject
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Neuromarketing 585 Konsumentenverhalten 282 Consumer behaviour 281 Neurowissenschaften 117 Neuroscience 116 neuromarketing 85 Brand management 74 Markenführung 73 Marketing 67 Werbewirkung 64 Emotion 63 Advertising effects 61 Verbraucherverhalten 56 Neuroökonomie 47 Neuroeconomics 45 Marktforschung 40 Market research 38 Werbung 36 Brand 34 Markenartikel 34 Werbepsychologie 34 Advertising 33 Markenpolitik 33 Marketingmanagement 32 Markenimage 31 Marketing management 31 Psychology of advertising 31 Deutschland 28 Kaufentscheidung 28 Brand image 27 Germany 27 Beziehungsmarketing 25 Bibliometrics 25 Bibliometrie 25 Relationship marketing 25 EEG 24 Online-Marketing 24 Wahrnehmung 23 Social Web 22 Social web 22
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Online availability
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Undetermined 239 Free 126 CC license 25
Type of publication
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Article 361 Book / Working Paper 255 Journal 1
Subcategories
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Article in journal 247 Book section 107 Working paper 21 Guidebook 13 Case study 11 Proceedings 8 Textbook 8 Review 6 Handbook 3 Literature review 2 Government document 1
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Language
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English 375 German 212 Undetermined 22 Spanish 6 French 1 Russian 1
Author
All
Häusel, Hans-Georg 18 Kenning, Peter 17 Scheier, Christian 10 Gernsheimer, Oliver 8 Hubert, Anita Mirja 8 Raab, Gerhard 8 Schindler, Maik 8 Schwarz, Elke 7 Smidts, Ale 7 Hamelin, Nicolas 6 Held, Dirk 6 Möll, Thorsten 6 Nufer, Gerd 6 Alsharif, Ahmed H. 5 Bittner, Gerhard 5 Briesemeister, Benny B. 5 Hain, Cornelia 5 Lehmann-Waffenschmidt, Marco 5 Rumpel, Franziska 5 Senior, Carl 5 Thinius, Jochen 5 Traindl, Arndt 5 Weber, Bernd 5 Elger, Christian Erich 4 Giraldi, Janaina de Moura Engracia 4 Goncalves, Marcus 4 Iorga, Ana Maria 4 Juárez-Varón, David 4 Klucharev, Vasily 4 Lee, Eun-Ju 4 Moutinho, Luiz 4 Oliveira, Jorge Henrique Caldeira de 4 Preilowski, Bruno 4 Reimann, Martin 4 Selmer, Werner Klaus 4 Smidts, A. 4 Spreer, Philipp 4 Thaichon, Park 4 Untiedt, Jan 4 Vrontis, Demetris 4
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Institution
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Springer Fachmedien Wiesbaden 11 Haufe-Lexware GmbH & Co. KG 6 Books on Demand GmbH <Norderstedt> 3 Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam. 2 Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam 2 Springer Gabler <Firma> 2 Springer International Publishing 2 BrainSigns <Körperschaft> 1 De Gruyter Oldenbourg 1 Europäische Kommission / Generaldirektion Justiz und Verbraucher / Unit Consumer Enforcement and Redress 1 Fachhochschule Reutlingen / European School of Business 1 Fakultät Wirtschaftswissenschaften, Technische Universität Dresden 1 Gesellschaft zur Erforschung des Markenwesens 1 Gottfried Wilhelm Leibniz Universität Hannover 1 Klausurwoche Neuroimaging und Neuroökonomie - Grundlagen, Ethische Fragestellungen, Soziale und Rechtliche Relevanz <2014, Münster (Westf)> 1 London School of Economics and Political Science 1 Markenverband 1 Nomos Verlagsgesellschaft 1 Open Evidence <Körperschaft> 1 RAM-Verlag 1 Taylor and Francis 1 Visual Marketing Conference <2005, Ann Arbor, Mich.> 1 Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München 1 Walter de Gruyter GmbH & Co. KG 1 Wissenschaftliche Konferenz Eventforschung <9., 2017, Chemnitz> 1
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Published in...
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SpringerLink / Bücher 17 Neuromarketing : Erkenntnisse der Hirnforschung für Markenführung, Werbung und Verkauf 16 Journal of consumer behaviour : an international research review 14 Springer eBook Collection 13 Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung 10 Journal of Consumer Marketing 8 Journal of business research : JBR 8 Journal of consumer behaviour 8 Analyzing the strategic role of neuromarketing and consumer neuroscience 7 Psychology & marketing 7 Advances in marketing, customer relationship management, and e-services (AMCRMES) book series 6 Journal of advertising research 6 Journal of retailing and consumer services 6 Developing relationships, personalization, and data herald in marketing 5.0 4 International journal of consumer studies 4 Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology 4 Marketing mit allen Sinnen : Chancen der multisensualen Kundenkommunikation 4 Asia Pacific journal of marketing and logistics 3 Cogent Business & Management 3 Cogent business & management 3 ERIM Ph. D. series research in management / Erasmus Institute of Management 3 Future business journal 3 Journal of Product & Brand Management 3 Journal of economic psychology : research in economic psychology and behavioral economics 3 Journal of marketing management : MM 3 Marketing i menedžment innovacij : m&mi 3 Marketing theory 3 NeuroPsychoEconomics 3 Redmarka : revista de marketing aplicado 3 Research 3 The journal of brand management : an international journal 3 Advances in business strategy and competitive advantage (ABSCA) book series 2 Angewandte Medienforschung : Schriftenreihe für die Kommunikationswissenschaft 2 Baltic Journal of Economic Studies 2 Biometrics and neuroscience research in business and management : advances and applications 2 Businesses 2 Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung 2 Dresden Discussion Paper Series in Economics 2 Fontys Venlo - publication of applied sciences 2 Ilmenauer Schriften zur Betriebswirtschaftslehre 2
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Source
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ECONIS (ZBW) 531 USB Cologne (EcoSocSci) 28 RePEc 23 Other ZBW resources 16 EconStor 15 BASE 4
Showing 1 - 50 of 548
 
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How to conduct valuable marketing research with neurophysiological tools
Bigné Alcañiz, J. Enrique; Boksem, Maarten; … - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015464197
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The Role of neuroscience in shaping marketing narratives for rural agricultural producers : a systematic review
Shemfe, Olaitan; Mbukanma, Ifeanyi - 2025
Rural agricultural markets face unique challenges, yet neuromarketing applications in this sector are understudied. This systematic review investigates how neuroscience has been applied to shape marketing narratives for rural agricultural producers. The objectives were to catalog relevant...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015434476
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The influence of personal brand communication on consumers
Kromalcas, Saulius; Kraujalienė, Lidija; Ževžikovas, … - 2024
The idea of this research is to combine the influence of personal brand with business needs. This article is a personal brand's analysis on how personal brand influences consumer interest in products/services. An experiment is carried out on the content viewed by consumers using eye-tracking...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014636262
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Advances in neuromarketing and improved understanding of consumer behaviour : analysing tool possibilities and research trends
Bhardwaj, Seema; Thapa, Surya Bahadur; Gandhi, Aradhana … - 2024
Neuromarketing, an emerging subject and generating diverse body of knowledge in the extant literature, this study aims to present qualitative and quantitative knowledge of the neuroscientific domain by analysing the application of various neuromarketing tools and techniques in conducting the...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015443754
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An analytics-driven method for building ethical customer digital twins using neuromarketing and social media data
Okyere Sefa, Ama Anomwaa; Rezaei, Mohammadreza; … - 2026
As markets become increasingly digitalised, understanding the emotional and cognitive drivers of consumer behaviour is essential for developing responsive and targeted marketing strategies. This study contributes to the development of Customer Digital Twins (CDTs) by integrating neuromarketing...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015654343
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Exploring the evolving landscape of neuromarketing ethics
Singh, Kawalpreet; Kumar, Arvind - 2026
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015574388
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Green concept of neuromarketing based on a systematic review using the bibliometric method
Sangari, Negin; Mirzaeian Khamseh, Payvand; Sana, Shib … - 2023
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The application of neuromarketing tools in communication research : a comprehensive review of trends
Casado-Aranda, Luis-Alberto; Sánchez-Fernández, Juan; … - 2023
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014338321
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Consumer neuroscience on branding and packaging : a review and future research agenda
Cerro Rodríguez, Víctor José; Antonovica, Arta; … - 2023
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014427401
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A bibliometric analysis of human hormones in consumer neuroscience and human behavior research : trends and insights with implications for marketing
Alsharif, Ahmed H.; Pilelienė, Lina - 2023
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015145230
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The Role of neuroscience in shaping marketing narratives for rural agricultural producers: A systematic review
Shemfe, Olaitan; Mbukanma, Ifeanyi - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015617815
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FaceReader as a neuromarketing tool to compare the olfactory preferences of customers in selected markets
Berčík, Jakub; Mravcová, Anna; Sendra Nadal, Esther; … - 2025
Purpose The purpose of this paper is to examine FaceReader as a tool to compare the olfactory preferences of two selected countries. This paper examines the olfactory preferences of customers in the bakery department of a grocery store in the Slovak and the Spanish market....
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015190404
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Assessing the impact of point-of-sale beer brand ads through consumer neuroscience research
Lukić, Darko; Starc̆ević, Slađana; Pitić, Goran - 2025
This study employs EEG and eye-tracking to assess how brand equity, creative complexity, and spatial layout influence implicit consumer responses to point-of-sale (POS) beer advertisements. Through the theoretical lens of predictive coding and processing fluency, laboratory testing with Serbian...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015468013
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Beyond exposure : the influence of user tasks and induced presence on product placement effectiveness in virtual environments
Mandolfo, Marco; Di Dalmazi, Michele; Di Paolo, Francesco; … - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015436065
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Evaluation of the effects of organic food labels on consumer preference via neuromarketing
Uyar, Ahmet - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015439088
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The role of emotions and imagery in financial decision-making : a comparative analysis of neuromarketing and self-report data
Hamelin, Nicolas; Ferm, Lars-Erik Casper; Huszár, Zsuzsa R. - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015457499
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Clothing design factors, aesthetic experience, and preference : additional insights from neuromarketing in civil defense clothing
Ko, Eunju; Lee, Eun-Ju; Kim, Kyung Hoon; Oh, Neulonbit; … - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015442469
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The synergy of neuromarketing and artificial intelligence : a comprehensive literature review in the last decade
Ahmed H. Alsharif; Wang, Junhai; Salmi Mohd Isa; Nor … - 2025
This paper conducts a systematic literature analysis on "artificial intelligence, ethical artificial intelligence, neuromarketing, consumer neuroscience, neuroethics, and neurotechnology." This study followed the systematic literature review methodology to select and extract the relevant...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015613746
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Efectivo y Neuromarketing : concepto, funciones y aplicación
Sempere, Paula; Pantoja, Raquel - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015589744
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Regulating the mind : neuromarketing, neural data and stakeholder trust under California's CCPA
Goncalves, Marcus; Dangelo, Debra - 2025
This study investigates how neuromarketing practices intersect with consumer privacy regulation in California, with particular attention to the 2024 Senate Bill 1223 (SB 1223), which amends the CCPA/CPRA to explicitly define "neural data." By examining corporate strategies and regulatory...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015534443
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Electroencephalography studies on marketing stimuli : a literature review and future research agenda
Alsharif, Ahmed H.; Salmi Mohd Isa - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015333782
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A neuromarketing approach to consumer behavior on web platforms
Cenizo, Coral - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015333872
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Neuromarketing and the marketing mix : an integrative review and future research agenda using the TMC approach
Bansal, Sanchita; Nangia, Priya; Koles, Bernadett - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015456249
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Do EEG metrics derived from trailers predict the commercial success of movies? : a systematic analysis of five independent datasets
Boksem, Maarten A. S.; Diepen, Rosanne M. van; Eijlers, … - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015596953
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Message appeals of Social Media Postings : an experimental study on non-governmental organization
Edis̨̧̜, Leyla Bezgin; Kılıç, Sabiha; Aydın, Serap - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015624809
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The heart, brain, and body of marketing : complementary roles of neurophysiological measures in tracking emotions, memory, and ad effectiveness
Baldo, Davide; Viswanathan, Vaidyanathan S.; Timpone, … - 2022
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013465135
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Neuromarketing study : the effect of jingle on consumer behavior
Fauzi, Hilman; Rizqullah, Rafif; Ariyanti, Maya; … - 2022
Manuscript type: Research Article Research Aims: This research investigates the impact of a jingle associated with a top-brand product on consumer behavior, as assessed through short-term memory activity in the brain. Design/methodology/approach: Data were collected from six participants, three...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014335684
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Scientometric analysis of scientific literature on neuromarketing tools in advertising
Pilelienė, Lina; Alsharif, Ahmed H.; Alharbi, Ibrahim Bader - 2022
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014279162
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Review of neuroscience in marketing: areas, emotions and tools
Gala, Prachi; Gligor, David - 2022
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012887908
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Modern neuroimaging methods in contemporary neuroeconomics and neuromanagement
Rutkowska, Anna - 2022
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015639910
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Neuromarketing algorithms’ consumer privacy and ethical considerations: challenges and opportunities
Goncalves, Marcus; Hu, Yiwei; Aliagas, Irene; Cerdá, … - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015457199
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Advances in neuromarketing and improved understanding of consumer behaviour: analysing tool possibilities and research trends
Bhardwaj, Seema; Thapa, Surya Bahadur; Gandhi, Aradhana - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015457345
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How brand familiarity influences advertising effectiveness of non-profit organizations
García-Madariaga, Jesús; Simón Sandoval, Pamela; … - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015080782
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Neuromarketing and eye-tracking technologies under the European framework : towards the GDPR and beyond
Sposini, L. - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015084406
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Neuromarketing algorithms' consumer privacy and ethical considerations : challenges and opportunities
Goncalves, Marcus; Huang, Yiwei; Aliagas, Irene; … - 2024
This research investigates the ethical and privacy issues arising from using AI andML in neuromarketing, framed by rule utilitarianism. It assesses the impact of these technologies on consumerprivacy and human rights through a combination of literature review, bibliometric analysis, and...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014521261
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Analysis of the residual effect using neuromarketing technology in audiovisual content entrepreneurship
Núñez-Cansado, Marian; Carrascosa Méndez, Gabriel; … - 2024
Considering the informational overwhelm of the last few years and given the rise in new entrepreneurship of communication means, the optimization of commercial communication's marketing has become one of the primary objectives of marketing strategy. The quantitative computation of the number of...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015405508
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Revolutionizing consumer insights : the impact of fMRI in neuromarketing research
Ahmed H. Alsharif; Salmi Mohd Isa - 2024
This study performs a comprehensive bibliometric (performance analysis) and thematic content analysis of global research in "neuromarketing or consumer neuroscience" and "functional magnetic resonance imaging or fMRI." Utilizing the PRISMA framework and R package software, we analyzed thirty-six...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015410921
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The potential of neuroscience in transforming business : a meta-analysis
Khaneja, Supriya; Arora, Tushar - 2024
Organizations that embrace innovative business strategies position themselves well for success. In this evolving technological landscape, businesses are increasingly focused on understanding consumer behaviors and preferences to tailor their products and services effectively. Notably,...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015410925
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Neuromarketing as a mechanism of communication with the consumer : the case for small business
Chygryn, Olena; Shevchenko, Kateryna; Tuliakov, Oleh - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014578119
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Intellectual research landscape of neuromarketing : bibliometric network analysis (2004-2021)
Srivastava, Rajeev; Sharma, Meenakshi - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015064073
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Neurofeedbacks on brands in the context of neuroscience applied to consumption : mapping the state-of-the-art and research agenda
Pagan, Natália Munari; Pagan, Karina Munari; Giraldi, … - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015060708
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From sensation to emotion : a neuromarketing study of sport sponsorship effects
Lee, Sanghak; Kim, Kitae; Hyun, Yong J.; Park, Byungho - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014635121
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Emotions in fear communication : a cross-cultural neuromarketing approach
Mas, José M.; Gómez, Andrés; Carrero, Oliver - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014518784
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Exploring the relationships between brain wave and customer-perceived value after watching sports products commercials
Iravaninezhad, Nasim; Sajjadi, Seyed Nasrollah; … - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015210310
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"Business-to-business-to-brain?" : reviewing neuroscience research in B2B-marketing using TCCM analysis
Österle, Benjamin; Herrando, Carolina; Köpsel, Anne; … - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015191853
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Discovering the art of advertising using neuromarketing : a literature review on physiological and neurophysiological measures of ads
Alvino, Letizia; Herrando, Carolina; Constantinides, … - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015467673
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Emotional impact of dishes versus wines on restaurant diners : from haute cuisine open innovation
Mengual-Recuerda, Ana; Tur-Viñes, Victoria; … - 2021
Haute cuisine is emblematic in the world of tourism and is of fundamental importance in the economic and social life in most countries worldwide. Haute cuisine gastronomic experiences play with the senses, involving the diner, thus generating a unique experience for the customer. This empirical...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012491343
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Toward a transparent and inclusive future : a review of neuromarketing's development and ethical gaps
Luther, Valorie - 2026
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015616728
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Consumer privacy and neuromarketing : ethical implications and legal frameworks in California
Goncalves, Marcus; Dangelo, Debra - 2026
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015616737
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Neuromarketing : hype or hope
Razbadauskaite-Venske, Indre; Rafijevas, Saidas - 2026
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015615098
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