The concept of loyalty has remained a central theme in business for over 50 years. This concept has gained additional attention with the growth of online retailing due to rapidly changing retail environments. Numerous studies have focused on the a ntecedents of online store loyalty; however,...

We analyze a sample of consumer-electronics products sold by the US NewEgg online-retailer to study the impact of Price Matching Guarantees (PMGs) policies on prices. By applying aDifference-in-Differences approach,we find that prices of the policy-adopting retailer increase by 4.7% during the...

The e-commerce sector is rapidly growing globally with the Asia-Pacific region accounting for 58 per cent of global retail e-commerce in 2022, and India, Singapore, China, and Japan leading this growth. The discussion on e-commerce and trade at the global level began in 1998 with the...

Digital technologies, such as digital payments or social media, have the potential to boost business growth; however, female entrepreneurs face barriers to digital adoption. EAPGIL partnered with the Finance, Competitiveness, and Innovation Global Practice at the World Bank and the Indonesian...

This report explores the opportunities and challenges for developing economies arising from digital trade and discusses the role of international cooperation in tackling these opportunities and challenges. The report considers policy actions in the areas of digital infrastructure, skills,...

Many low- and middle-income countries (LMICs) are experiencing a nutrition transition from traditional diets to high-energy, processed foods, increasing non-communicable disease risks. Digitalization of food systems plays a significant role in shaping this transition. This paper investigates the...

Purpose - This study investigates the circumstances under which a business to customer (B2C) marketplace chooses to implement green marketing to promote green product investment (GPI). It further identifies the optimal sales model approach for implementing green marketing under uncertainty about...

Purpose - This study aims to identify the significant factors that influence the continuation intention (CI) to use a digital wallet in the regions with low technology infrastructure and among the consumers possessing low levels of digital and financial literacy. Design/methodology/approach -...

Online platforms have evolved into powerful programmable architectures that enable heterogeneous groups of autonomous but interdependent users to interact. Based on a stratified sample of 1,380 companies from a newly developed enterprise survey in Austria, the analysis aims to reduce the lack of...

This study explores consumer sentiments towards telemedicine and telehealth services using data from various digital platforms. Leveraging Brand24 for real-time data collection and NVivo 14 for in-depth content analysis, the research examines netizen reviews to reveal their perceptions,...

This study aims to identify and evaluate the main factors that influence the performance of MSMEs in the food sector, focusing on two main variables: the scope of e-commerce use and the capacity for innovation. This research also uses Structural Equation Modeling (SEM) analysis techniques using...

The paper investigates the role of customer value co-creation practices within e-commerce platforms, drawing on service dominant logic, practice theory and institutional work. From the customer view, this study proposes an integrated model in which social expertise, organizational socialization,...

Purpose This study aims to provide a theoretical foundation and guidance for practitioners by redefining digital strategies in the tourism and hospitality industry. Additionally, factors influencing the buying decisions of live broadcast shoppers for tourism and hospitality products are...