As an integral part of the United Nation’s 2030 Agenda, implementing the European Green Deal is vital to ensure food security and transform food chains into a sustainable model. On the one hand, it enables the gradual abandonment of intensive agriculture and, on the other hand, it supports the...

The European Union aims for Member States to achieve climate neutrality by 2050. To this end, the European Commission has launched a set of policy initiatives in The European Green Deal. One of the components is the Farm to Fork strategy, through which the European Union aims to increase, among...

The organic street markets are considered a short food supply chain, and their importance gained new proportions since COVID-19 brought difficulties to the traditional supply chain. The organic street markets represent a place to sell the product for organic family farmers and an opportunity to...

This is the first study that explores consumer perception, preferences, and barriers in the purchase of non-certified organic food. The qualitative approach was applied to investigate the phenomena in real-life settings. Twenty-eight interviews were conducted from organic shoppers in specialized...

Although much empirical work addresses the efficiency of food supply chains by studying price transmission, studies on quality-differentiated food are scarce, and particularly for organic food vis-á-vis conventional food. This study adds to this scarce literature by analysing wholesale to...

The present study aims to clarify how background factors influence consumers’ intention of purchasing organic food from individual, social, and information perspectives (i.e., health consciousness, self-perceived vegetarian, as well as labeling). Another aim is to explore the moderating role...

The aims of this research are toexplore the relationship between the factors influencing purchase intention and actual behaviors of Thai consumers of organic food, and to observe the mediating role of consumer identity between the factors:attitude towardorganic food, subjective norm, and...

Consumer opinion and behavior research plays an important role in the development of the market of specific products. Currently, research in the field of consumer behavior towards organic food, which is gaining popularity on the Polish market whose production is in line with the concept of...

Background: Digital supply chain twins (DSCT) are gaining increased attention in academia and practice and their positive impact on logistics and supply chain management (LSCM) performance is often highlighted. Still, LSCM executives are hesitant regarding DSCT implementation. One reason is the...

Purpose: People have become more aware of environmental issues in their community, which has changed their food choices and how they buy green products, especially organic food. This study aimed to combine the food choice questionnaire (FCQ) and the theory of planned behavior (TPB) to examine...

Many consumers have shown positive attitude towards green consumption; nevertheless, these attitudes do not necessarily translate into intention and or behaviours. Human consumption patterns are responsible for approximately 40% of environmental challenges; therefore, consumer decisions and...

Many studies have demonstrated the environmental and health weaknesses of the food systems and the need for transformation is now recognised. Although some consumer segments seem to be more aware of sustainability issues, sustainable motives do not systematically translate into purchasing...

The subject of this paper is the analysis of consumer behaviour in the organic market, focused on the behavior of students from Brno. Our study brings information which can potentially be used for further research and will also be useful for organizations with a practical interest in the...

Local and organic food production is often linked to geographical identity that drives consumers to buy products due to their intangible attributes such as protection of the environment, support of local communities, and preservation of traditions. The primary objective of this paper was to find...

Globally, concerns regarding consumers' food quality and safety have increased. There is an increase in the search of alternative healthy and safe food that also enhances immunity. Organic food eliminates most of the concerns that consumers have. Market experts expect the Indian domestic organic...

This is the first study that explores consumer perception, preferences, and barriers in the purchase of non-certified organic food. The qualitative approach was applied to investigate the phenomena in real-life settings. Twenty-eight interviews were conducted from organic shoppers in specialized...

Although much empirical work addresses the efficiency of food supply chains by studying price transmission, studies on quality-differentiated food are scarce, and particularly for organic food vis-á-vis conventional food. This study adds to this scarce literature by analysing wholesale to...

Consumers are increasingly sharing their opinions on societal issues and products online. We studied the implications of such online word‐of‐mouth for consumer judgement and decision‐making. The case used is organic food, which is the most successful among the currently emerging,...

Globally, concerns regarding consumers’ food quality and safety have increased. There is an increase in the search of alternative healthy and safe food that also enhances immunity. Organic food eliminates most of the concerns that consumers have. Market experts expect the Indian domestic...

Consumer interest in organic wine is growing, but the effects of organic label, consumer quality perception and the support for the benefits claim of organic wine are not yet fully understood and at times doubtful. The literature shows a very heterogeneous picture regarding consumer behaviour...