This is the first study that explores consumer perception, preferences, and barriers in the purchase of non-certified organic food. The qualitative approach was applied to investigate the phenomena in real-life settings. Twenty-eight interviews were conducted from organic shoppers in specialized...

The aims of this research are toexplore the relationship between the factors influencing purchase intention and actual behaviors of Thai consumers of organic food, and to observe the mediating role of consumer identity between the factors:attitude towardorganic food, subjective norm, and...

Local and organic food production is often linked to geographical identity that drives consumers to buy products due to their intangible attributes such as protection of the environment, support of local communities, and preservation of traditions. The primary objective of this paper was to find...

The subject of this paper is the analysis of consumer behaviour in the organic market, focused on the behavior of students from Brno. Our study brings information which can potentially be used for further research and will also be useful for organizations with a practical interest in the...

The importance of pulse cultivation and consumption is recognized by the scientific community in terms of human nutrition, food security, biodiversity and a valid substitute for animal protein. In some marginal areas, pulse cultivation represents also a protection against the abandonment of...

The organic street markets are considered a short food supply chain, and their importance gained new proportions since COVID-19 brought difficulties to the traditional supply chain. The organic street markets represent a place to sell the product for organic family farmers and an opportunity to...

Consumer interest in organic wine is growing, but the effects of organic label, consumer quality perception and the support for the benefits claim of organic wine are not yet fully understood and at times doubtful. The literature shows a very heterogeneous picture regarding consumer behaviour...

The small entrepreneurship on the Romanian food market is facing a series of concerns closely connected to the particular issues of an emerging economic sector. The entrepreneurial reactions are, quite often, intuitive, fall within a relation with the consumer which has been historically shaped...

The aims of this research are toexplore the relationship between the factors influencing purchase intention and actual behaviors of Thai consumers of organic food, and to observe the mediating role of consumer identity between the factors:attitude towardorganic food, subjective norm, and...

Food waste (FW) is always considered as one of the main challenges for the planet Earth in terms of ethical and social impacts as well as economic and environmental ones. In September 2015, the UN launched the Agenda for 2030 for sustainable development, establishing the 50% reduction in FW at...

In recent years, the Indian Government has taken several policy initiatives to promote organic farming and organic food exports. Such measures are expected to enrich soil quality; attain sustainable development goals; ensure health and food safety for consumers; increase farmer's income and link...

Local and organic food production is often linked to geographical identity that drives consumers to buy products due to their intangible attributes such as protection of the environment, support of local communities, and preservation of traditions. The primary objective of this paper was to find...

El objetivo de este trabajo de investigación es analizar la demanda de alimentos orgánicos y determinar los factores que influyen en la disposición a pagar un sobreprecio por alimentos orgánicos en el mercado mexicano. Se diseñó y validó un cuestionario para estudiar el...

The subject of this paper is the analysis of consumer behaviour in the organic market, focused on the behavior of students from Brno. Our study brings information which can potentially be used for further research and will also be useful for organizations with a practical interest in the...

Chicken meat consumption has increased substantially in the last decades due to farming and processing intensification and due to perceived health and environmental benefits for consumers. Organic chicken additionally, is perceived to have better taste, lead to higher animal welfare and...

The objective of this research was to study the variables affecting the consumer attitude to buy organic food that in turn affects the purchasing intention. Theory of Planned Behavior (TPB) was used to explain this. The study variables include health consciousness, environmental consciousness,...

Sustainability of companies in modern market conditions greately depends on the knowledge. In order to improve their business processes and satisfy the needs of their customers, managers have to rely on new marketing knowledge, especially in new sectors such as bioeconomy. The aim of this paper...

Factors influencing consumers’ perception of environmental effects of organic agriculture, and health benefits and consumption of organic vegetables were determined using linear regression analyses of primary data collected through consumers’ survey in Bangkok. Results revealed that...