This paper examines the communicational strategies used by Romanian politicians on Facebook in order to promote leadership values during the 2012 parliamentary elections and the 2014 euro-parliamentary campaign. In an era in which mass-media are commercialized, fragmented and lean towards...

Seit Mitte des 20. Jahrhunderts äußert sich der weltweite soziokulturelle Prozess der Individualisierung auch im geänderten Konsumverhalten. Dabei sehen sich Unternehmen zunehmend mit dem Wunsch nach kundenindividuellen Produkten zum Preis eines äquivalenten Massenprodukts konfrontiert....

Machine generated contents note: Preface Acknowledgments About the Author I Personalise personal finance! 1 The theory of innovation: from Robo-Advisors to Goal Based Investing and Gamification 1.1 Introduction 1.2 A vibrant FinTech ecosystem 1.3 Some definitions, ladies and gentlemen 1.4...

In recent debates about the ever-growing prominence of celebrity in society and culture, a number of scholars have started to use the often intermingled terms ‘celebrification’ and ‘celebritization’. This article contributes to these debates first by distinguishing and clearly defining...