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Research of scientific approaches to assessing the effectiveness of corporate enterprise product strategy

Derzhavska, Anna - 2023

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014388620

Import competition, product switching, and r&d activities

Matsuura, Toshiyuki; Saito, Hisamitsu - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015327773

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Import competition, product switching, and R&D activities

Matsuura, Toshiyuki; Saito, Hisamitsu - 2024

Book / Working Paper

A decision analysis framework for the identification and performance preservation of strategic products in the supply chain

Abbasnia, Fatemeh; Zandieh, Mostafa; Bahrami, Farzad; … - 2025

Background: This study develops a decision-making framework for the identification and performance preservation of strategic products using a non-parametric analysis of items within the product portfolio. Methods: Data Envelopment Analysis (DEA) and the sensitivity analysis of Inverted Data...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015506417

Good practice for product management decision-making : using Amazon's dataset and ChatGPT

Bervar, Mitja; Bertoncel, Tine - 2025

This study examines how Chat Generative Pre-trained Transformer (ChatGPT) can be effectively utilised as a good practice to analyse Amazon reviews within the creative and cultural industry category of Design, particularly Arts, Crafts & Sewing. By focusing on specific products and reviews...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015415239

The evolving role of product manager : a systematic review

Parikh, Nishant - 2025

This systematic review examines the evolving role of product manager (PM), from its inception in the early 20th century to its current state, with a focus on how technological advancements, shifting market dynamics, and evolving company's strategy have shaped the profession. While numerous...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015410388

Resilient product design : effective product development for the circular economy

Pfletschinger, Thilo; Stölzle, Merlin; Kreimeyer, Matthias - 2025

Companies are currently facing the challenge of having to transform their linear approach to product design into a circular one in order to remain competitive. The reason for this is the increasing pressure in the supply of primary resources, consumer and employee expectations, as well as...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015555143

Product and price competition with selection of unique and common features and different quality levels

Çelik, Burak; Schwarz, Justus Arne; Tan, Barış - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015604001

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Product and Price Competition with Selection of Unique and Common Features and Different Quality Levels

Çelik, Burak; Schwarz, Justus Arne; Tan, Baris - 2023

Book / Working Paper

Digital twin application for smart product management and production engineering and deployment in China

Hofbauer, Günter; Ting, Zhang; Maier, Daniel; Zhi, Li - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015062189

An exploration of the applications, challenges, and success factors in AI-driven product development and management

Witkowski, Aron; Wodecki, Andrzej - 2024

While extensive research studies exist on the influence of AI solutions on organizations as a whole, there is a paucity of comprehensive studies examining the adoption of these solutions in product development and subsequent management processes. This article presents an exploratory...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015073345

Product portfolio adjustments and the bullwhip effect : the impact of product introduction and retirement

Jalali, Hamed; Menezes, Mozart B. C. - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015047667

How product complexity affects consumer adoption of new products : the role of feature heterogeneity and interrelatedness

Fürst, Andreas; Pečornik, Nina; Hoyer, Wayne D. - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015047772

An introduction to product essentiality : conceptualisation and measurement

Nunes, Breno; Alamino, Roberto C.; Bennett, David; … - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015120960

Designing and developing a platform called ‘rest at restaurant’ to support the basic needs of senior adults

Suchada Rianmora; Laddanon Sukjitsakunchai; Tonnam … - 2024

This study proposes an alternative technique to support the design and development of products, specifically focusing on creating a new design and platform for restaurants tailored to the needs of senior adults, ensuring easy-to-access experiences. The primary aim is to effectively identify and...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014529764

Product digitization and differentiation strategy change : evidence from the book publishing industry

Miller, Cameron D.; Wang, Richard D. - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014551479

Product renewal in platform-based ecosystems : the impact of product portfolio complexity in global derivative exchanges

Su, Yiyi; Fan, Di; Rao-Nicholson, Rekha; Wu, Sihong; … - 2026

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015610422

Methodology for the development of sustainable products

Lachmayer, Roland; Wurst-Köster, Johanna; Thelemann, Jorin - 2026

Preface -- Introduction -- Systems and Business Models -- Compliance, Rules and Guidelines -- Product Life Cycle and Circular Economy -- Footprint and Assessment -- Creativity Techniques -- Task Clarification and Requirements Management -- Product Architecture and 9R Strategy -- Effects and...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015560046

Product portfolio management for performance

Baisya, Rajat K.; Burke, James E. - 2026

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015589340

Technology in luxury brands : always a bridesmaid, never a bride

Kwan, Victor; Wong, Jimmy; Wong, Amy; Pichler, Bernd - 2026

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015644736

Contribution margin and quantity matrix to analyze the product portfolio in the context of SMEs : criticism of the BCG matrix and its alternatives

García-Vidal, Gelmar; Sánchez-Rodríguez, Alexander; … - 2023

Product portfolio analysis is a critical aspect of small and medium-sized enterprises (SMEs) strategic planning and decision-making. It helps SMEs assess their existing product offerings, identify areas for improvement, and make well informed decisions about which products to keep, discontinue,...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014506374

Effect of marketing strategy on organizational efficacy via managerial accounting

Quang Linh Huynh - 2023

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014447617

Renewal of Companies Through Product Switching

Kuosmanen, Natalia - 2023

The past few decades have witnessed a slowdown in productivity growth in many advanced economies, including Finland. This study examines product switching in Finnish manufacturing firms from 2009 to 2019. The findings reveal a notable trend towards specialization, with more firms focusing on a...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014345712

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Renewal of companies through product switching

Kuosmanen, Natalia; Valmari, Nelli - 2023

Book / Working Paper

Revenue management in a refurbishing duopoly with cannibalization

Kurdhi, Nughthoh Arfawi; Dabadghao, Shaunak S.; … - 2023

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014293332

The Capacitated Product Portfolio Mix-and-Allocation Problem with Integrity Constraints

Pinto, Roberto; Ruiz-Hernández, Diego; Menezes, Mozart - 2023

In this paper, we address the capacitated product portfolio mix-and-allocation problem (CPPMA), which arises where a decision maker has to determine simultaneously (a) the optimal product mix; (b) its allocation to different production facilities; and (c) the capacities of the facilities given...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014359912

When the Monopoly is the Limit : Product Portfolio Depth in Competitive Environments

Jradi, Sleiman; Lamas, Alejandro; Menezes, Mozart - 2023

We study the problem of defining the product-variety portfolio of a firm in a competitive environment. Large portfolios have become prevalent in many industries supported by competitive pressures and the expectations of increasing revenues due to a wider offer. Such practice, however, is often...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014360418

Product line strategy and supply chain structures for mass customized production using 3D printing

Li, Bing; Zhang, Qing; Lu, Shouwang - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015202278

Strategic integration of big data analytics in R&D : impact on new product success in turbulent markets

Shirazi, Farid; Tajvidi, Mina; Adegbite, Olu; Hajli, Nick; … - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015331680

Introduction to product management : theory and practice

Pingali, Srinivas; Prakash, Shankar; Korem, Jyothi R.; … - 2025

Introduction to product management -- Market and product planning -- Market scanning -- Product proposition and financial planning -- Product design -- Digital product development -- Data strategy -- Supply chain management and production management -- Marketing enablement -- Promotions --...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015186852

Contemporary Marketing Strategy : Analyzing Consumer Behavior to Drive Managerial Decision Making

Rajagopal - 2025 - Second edition

Part-I: Role of Consumers -- Chapter 1: Consumer Behavior: Internal Factors -- Chapter 2: Consumer Behavior: External Factors -- Part-II: Market and Organization -- Chapter 3: Understanding Market Environment -- Chapter 4: Strategic Capability and Direction -- Part-III: Functional Strategies --...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015492412

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Contemporary marketing strategy : analyzing consumer behavior to drive managerial decision making

Rajagopal - 2019

Book / Working Paper

Contemporary Marketing Strategy : Analyzing Consumer Behavior to Drive Managerial Decision Making

Rajagopal - 2019

Book / Working Paper

Logistische Produktportfoliobereinigung

Kämpfer, Tim - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015460091

How is a product manager-designer relationship in a professional setting stimulated to generate a creative outcome?

Sameti, Ardalan; Mashhady, Arash; Khalili, Hamidreza; … - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015446112

The effect of customer-centric strategy and structure alignment on new product portfolio innovativeness and firm performance

Park, Soo Hyung; Griffith, David A. - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015509051

Jeong, Seongkyoon; Oke, Adegoke; Chen, Yi-Su; … - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015466441

Leveraging blockchain to optimize online strategies for remanufactured products with cannibalization

Wang, Chen; You, Yuting; Dai, Shufen; Shang, Jennifer; … - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015451131

Building Cloud Software Products : Innovation, Technology, and Product Management

2025

Chapter1: Motivation and Chapter Overview -- Chapter2: Cloud product strategy, vision, market positioning, and pricing -- Chapter3:Understanding Product Strategy and Roadmaps -- Chapter4: The Challenges of User Research in Product Management -- Chapter5: Integrating the Voice of the Customer in...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015440748

Zielorientierte Produktwechsel- und Produktionsanlaufplanung innerhalb des Change Managements

Schulz, Pascal - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015412032

Product development

Shehab, Saadeddine; Switzky, Rachel; Jahnke, Keilin - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015357810

Standing out while fitting in : an objective measure of visual branding cohesion across a product portfolio

Ward, Ella; Trinh, Giang; Beal, Virginia; Dawes, John; … - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015562802

The intelligent production line configuration strategy

Gong, Qiguo; Zhang, Yanyu; Chen, Guohui; Wang, Hui - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015603843

Chapter 3. Generative AI in the Service of Product Management: How Generative Technologies Innovate the Product Processes

Witkowski, Aron; Wodecki, Andrzej - 2025

This study explores the advancements and applications of Generative Artificial Intelligence (GenAI) in product management, emphasizing its transformative role in driving innovation and efficiency. GenAI demonstrates significant utility in diverse applications, including idea generation,...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015645560

A processes-based methodology for product design assessment

Lazoi, Mariangela; Del Vecchio, Vito; Scialpi, Angelo; … - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015640357

How product managers use senseshaping to drive the front-end of digital product innovation

Nagaraj, Varun - 2022

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012821739

Omnia Juncta in Uno : foreign powers and trademark protection in Shanghai's concession era

Alfaro, Laura; Bao, Ge; Chen, Maggie Xiaoyang; Hong, Junjie - 2022

We investigate how firms adapt to trademark protection, an extensively used but underexamined form of IP protection, by exploring a historical precedent: China’s trademark law of 1923 - an unanticipated and disapproved response to end foreign privileges in China. By exploiting a unique, newly...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012806652

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Omnia Juncta in Uno : Foreign Powers and Trademark Protection in Shanghai's Concession Era

Alfaro, Laura; Bao, Ge; Chen, Maggie Xiaoyang; Hong, Junjie - 2022

Book / Working Paper

Omnia Juncta in Uno: foreign powers and trademark protection in Shanghai's concession era

Alfaro, Laura; Bao, Ge; Chen, Maggie Xiaoyang; Hong, Junjie - 2022

Book / Working Paper

Omnia Juncta in Uno : Foreign Powers and Trademark Protection in Shanghai's Concession Era

Alfaro, Laura; Bao, Ge; Chen, Maggie Xiaoyang; Hong, Junjie - 2022

Book / Working Paper

Technology differentiation and firm performance

Arts, Sam; Cassiman, Bruno; Hou, Jianan - 2022

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013175319

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Technology Differentiation and Firm Performance

Arts, Sam; Cassiman, Bruno; Hou, Jianan - 2021

Book / Working Paper

Product Portfolio Size Strategy in Markets for Fast-Moving Consumer Goods : Theory and Evidence

Kaiser, Ulrich; Reisinger, Markus - 2022

The optimal number of products to offer consumers constitutes one of the core strategic problems that firms face. While the existing literature has studied this question mainly in markets with long-lived goods, little is known for markets in which firms sell fast-moving consumer goods---i.e.,...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013306983

From traditional product lifecycle management systems to blockchain-based platforms

Hayat, Mubashir; Winkler, Herwig - 2022

Background: Several product lifecycle management systems (PLMs) have been implemented in the industrial sector for managing the data of the product from the design up to the disposal or recycling stage. However, these PLMs face certain challenges in managing the complex and decentralized product...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013287771