Online retailing is lacking the opportunity to touch and try tangible products before purchase. Thus, a complete judgement of the main product characteristics is not possible and customers’ uncertainty increases. In case that the ordered products do not fulfill the expectations, consumers...

We study the informed-principal problem in a bilateral asymmetric information trading setting with interdependent values and quasi-linear utilities. The informed seller proposes a mechanism and voluntarily certifies information about the good's characteristics. When the set of certifiable...

Online reviews and trust cues are two core aspects of e-commerce. Based on these features, users can make informed decisions about the products and services they buy online. Although prior studies have investigated on various review characteristics, the writing style has been examined less...

Foreword -- Definitions -- -- Summary -- The Product Environmental Footprint PEF -- Introduction and the aim of the report -- Material and methods -- Three analyses about eco-design tools and the relations between the PEF/OEF and the Nordic Swan Ecolabel -- References -- The past challenges of...

Stationäre Einzelhändler setzen zunehmend digitale Technologie ein, um ihren Kunden bei Informationssuche und -bewertung zu unterstützen. Die eingesetzten Technologien werden als In-Store Ubiquitous Computing basierende Informationstechnologien bezeichnet. Erkenntnisse zu Akzeptanz dieser...

Implementation of evidence-based interventions to control obesity is regarded as a public health priority. In this working paper, effectiveness and cost-effectiveness evidence of sugar-sweetened beverage (SSB) taxes, nutrition labeling, advertising bans on unhealthy food, and school-based...

Intro -- Conversational Marketing -- Contents -- Introduction: The Shift from Supply to Demand -- Today, Customers Have All the Power -- 1. Product Information Became Free -- 2. Real-Time Interactions Became Expected -- 3. Supply Became Infinite -- Winners and Losers: Why Companies Need to Adapt...

This dissertation examines the perception of and the attitude towards Bavarian food products in a national and international context. At the international level, the influence of normative and socio-demographic factors on the complexity of consumers’ cognitive structures is examined. At the...

Paper describes young consumers’ behaviour connected with online product comparison sites usage as an example of online decision shopping aids. Authors’ main goal is to check whether or not such factors as: previous experience in such sites usage, personal innovativeness in domain of...

Anfang September deckte die US-Umweltbehörde eine unerlaubte Manipulation an der Motorsteuerungssoftware von VW-Dieselfahrzeugen auf. Ziel war es, die Abgasemissionswerte im Prüfverfahren künstlich niedrig zu halten, um Umweltstandards gerecht zu werden. Insgesamt lässt sich bisher aus den...

This thesis is about consumer acceptance of products consisting of materials which are based on renewable resources. The focus is on wood-based materials, including solid wood but also by-products and wood waste, as only the combination of these materials facilitates resource efficiency. The...