Apaza-Panca, Cynthia Milagros; Flores Quevedo, Lucy Anamelva - In: Sustainable technology and entrepreneurship 3 (2024) 3, pp. 1-7
Green marketing is a tool used to encourage the promotion of goods or services, which mainly seeks to safeguard the environment from social, political, and economic activities. The objective of this study was to design green marketing strategies to promote nature tourism in the Coto de Caza El...