Search Results - subject_exact:"Psychology of advertising"

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Location matters when advertising sustainable products : influences of conceptual metaphor and anthropomorphism

Shirai, Miyuri - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015333860

Rethinking Harlow Gale : the psychical influences on his contributions to advertising and their enduring reverberations

Tadajewski, Mark - 2024

Persistent link: https://ebvufind01.dmz1.zbw.eu/10014575217

Visual metaphors and white space : how the visual rhetorical language in advertising influences consumer responses to paradox brands

Huang, Xiaozhi; Wei, Meiting; Cao, Xin - 2024

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015117774

Regulierung der Werbung als Instrument des Klimaschutzes

Heeck, Jeremy - 2026

Ein zentraler Baustein des Klimaschutzes ist der Wandel von Konsumgewohnheiten von Verbrauchern. In diesem Zusammenhang wird auch die Rolle der Werbung neu verhandelt. Ihr wird häufig eine Mitverantwortung für den Klimawandel zugeschrieben; zugleich kann sie potenziell dazu beitragen,...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015589832

Sport, advertising and global promotional culture : identities, commodities, spaces and spectacles

2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015325541

Visual rhetorical figures in advertising

Gierl, Heribert - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015423084

Visual metaphorical advertising : the moderating role of creativity and the mediating role of informativeness

Khan, Muhammad Babar; Turner, Ming; Butt, Adnan - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015413425

Endorsing alone or with humans : investigating the impact of virtual influencers' presentation formats on endorsement effectiveness

Deng, Guangkuan; Kang, Jiayi; He, Lijuan; Xu, Ying - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015441738

Commercial intimacy : affinity and the marketplace

2025

"This volume asks how our understanding of business history changes when we take the spatial and emotional dynamics of intimacy to be foundational elements of commercial persuasion. It explores how feelings of personal familiarity, whether in face-to-face interactions, long-distance appeals, or...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015427435

Ads as Cues

Bordalo, Pedro; Burro, Giovanni; Gennaioli, Nicola; … - 2025

Why do we see both advertising and powerful consumer habits for well-known and intrinsically similar brands? We offer an explanation based on the idea that, as in Bordalo et al. (2020), a consumer is more likely to demand a good if she recalls the pleasure it gave her in the past. In turn, the...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015508533

Effect of advertisement focus on donation intention

Cheng, Li Keng - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015552462

Influence of mortality threats on anthropomorphized brand attitude : role of control and connectedness motives

Xiang, Liang; Park, Hyun Jung - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015661662

Spillover effects of sensory stimulation

Ghosh Chowdhury, Tilottama; Khare, Adwait; Coulter, Robin A. - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015396269

The role of theory of mind and edutainment messages in recognizing native advertising : a test of the CARE model

Choi, Eunjoo; Lapierre, Matthew A. - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015531745

The order effects of humor and risk messaging strategies in public service advertisements : the moderating role of trust in science and mediating role of psychological reactance

Kim, Hanyoung; Yoon, Hye Jin; Han, Jeong Yeob; Seo, Ja Kyung - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015531746

The science of shopping : how psychology and innovation create a winning retail strategy

Hardcastle, Kate - 2025

"In the ever-evolving landscape of retail, understanding the science behind modern shopping habits - both online and offline - has become crucial for success. In this book, global consumer expert and multi-award-winning business consultant Kate Hardcastle delivers a blueprint for the future of...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015403754

Smiles in profiles: improving fairness and efficiency using estimates of user preferences in online marketplaces

Athey, Susan; Karlan, Dean; Palikot, Emil; Yuan, Yuan - 2022

Persistent link: https://ebvufind01.dmz1.zbw.eu/10013365990

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Smiles in Profiles : Improving Fairness and Efficiency Using Estimates of User Preferences in Online Marketplaces

Athey, Susan; Karlan, Dean; Palikot, Emil; Yuan, Yuan - 2022

Book / Working Paper

SMILES IN PROFILES : IMPROVING FAIRNESS AND EFFICIENCY USING ESTIMATES OF USER PREFERENCES IN ONLINE MARKETPLACES

Athey, Susan; Karlan, Dean; Palikot, Emil; Yuan, Yuan - 2022

Book / Working Paper

The influence of humor in advertising : explaining the effects of humor in two-sided messsages

Eisend, Martin - 2022

Persistent link: https://ebvufind01.dmz1.zbw.eu/10013186896

(Un)bothered by the story's ambiguity : how individual differences in consumers' need for closure affect transportation and brand attitude in narrative ads

Glaser, Matthias; Choi, Yung Kyun; Baumgartner, Hans - 2024

Persistent link: https://ebvufind01.dmz1.zbw.eu/10014633397

Fear or humor? : the effects of negatively framed visual hyperbole in advertising

Huang, Ying - 2024

Persistent link: https://ebvufind01.dmz1.zbw.eu/10014551042

When are vivid hotel photos effective? : the moderating effects of resource scarcity and brand level

Kim, Heewon; Hwang, Yoo Hee; Gim, Jaehee; Cheng, Yuqiao - 2024

Persistent link: https://ebvufind01.dmz1.zbw.eu/10014457796

Step back in time! : a construal level perspective on advertisements using brand longevity cues

Didi Alaoui, Mohamed; Pecot, Fabien; Merchant, Altaf; … - 2024

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015125495

Visual metaphors in advertising : an interplay of visual structure, visual context, and conceptual tension

Huang, Ying - 2024

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015416521

Werbe- und Konsumentenpsychologie : eine Einführung

Bak, Peter Michael - 2024 - 3. Auflage

Persistent link: https://ebvufind01.dmz1.zbw.eu/10014438193

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Werbe- und Konsumentenpsychologie : eine Einführung

Bak, Peter Michael - 2019 - 2., überarbeitete Auflage

Edition: 2., überarbeitete Auflage

Book / Working Paper

Werbe- und Konsumentenpsychologie : eine Einführung

Bak, Peter Michael - 2014

Book / Working Paper

Men vote in mars, women vote in venus : a survey experiment in the field

Galasso, Vincenzo; Nannicini, Tommaso - 2013 - This version: June, 2013

Persistent link: https://ebvufind01.dmz1.zbw.eu/10011814336

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Men Vote in Mars, Women Vote in Venus : A Survey Experiment in the Field

Galasso, Vincenzo; Nannicini, Tommaso - 2021

Book / Working Paper

Men Vote in Mars, Women Vote in Venus : A Survey Experiment in the Field

Galasso, Vincenzo - 2013

Book / Working Paper

Fast-Food Restaurant Advertising on Television and its Influence on Childhood Obesity

Chou, Shin-yi - 2020

Childhood obesity around the world, and particularly in the United States, is an escalating problem that is especially detrimental as its effects carry on into adulthood. In this paper we employ the 1979 Child-Young Adult National Longitudinal Survey of Youth and the 1997 National Longitudinal...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10012831001

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Fast-Food Restaurant Advertising on Television and its Influence on Childhood Obesity

Chou, Shin-yi; Kelly, Inas; Grossman, Michael - 2007

Book / Working Paper

Fast-Food Restaurant Advertising on Television and Its Influence on Childhood Obesity

Chou, Shin-Yi - 2005

Book / Working Paper

Emotional experience and advertising effectiveness : on the use of EEG in marketing

Eijlers, Esther - 2020

Persistent link: https://ebvufind01.dmz1.zbw.eu/10012203501

Decoded : the science behind why we buy

Barden, Phil - 2023 - Second edition

"In this ground-breaking book, Phil Barden reveals what decision science explains about people's purchase behaviour, and specifically demonstrates its value to marketing. He shares the latest research on the motivations behind consumers' choices and what happens in the human brain as buyers make...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10013273557

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Decoded : the science behind why we buy

Barden, Phil - 2023 - Second edition

Edition: Second edition

Book / Working Paper

The power of scarcity : leveraging urgency and demand to influence customer decisions

Weinstein, Mindy - 2023

Persistent link: https://ebvufind01.dmz1.zbw.eu/10013279690

Verpackung ist Verführung : die Entschlüsselung des Packungscodes

Karmasin, Helene - 2023 - 2. Auflage

Persistent link: https://ebvufind01.dmz1.zbw.eu/10013482609

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Verpackung ist Verführung : Die Entschlüsselung des Packungscodes

Karmasin, Helene - 2023 - 2. Auflage

Edition: 2. Auflage

Book / Working Paper

Verpackung ist Verführung : die Entschlüsselung des Packungscodes

Karmasin, Helene - 2016 - 1. Aufl.

Edition: 1. Aufl.

Book / Working Paper

The anxious achiever : turn your biggest fears into your leadership superpower

Aarons-Mele, Morra - 2023

"Anxiety disorders are the most common mental illnesses in the world, affecting up to one in eight adults each year, but in our workplaces, and among our leaders, anxiety has been a hidden problem-there in plain sight but ignored. Until now. The Anxious Achiever is a book with a mission: to...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10014232873

Sequence matters : the interaction effect of scarcity appeals and exposure sequences

Kim, Sujin; Lee, SoYoung - 2023

Persistent link: https://ebvufind01.dmz1.zbw.eu/10014529314

Close your eyes and open your mind : how closed eyes affect evaluations of utilitarian and hedonic advertising appeals

Lee, Younghwa; Bakpayev, Marat; Yoon, Sukki; Kim, Kacy K. - 2023

Persistent link: https://ebvufind01.dmz1.zbw.eu/10014332329

Emotional Cues' effects on grotesque advertising

Bandyopadhyay, Argho; Septianto, Felix; Nallaperuma, … - 2023

Persistent link: https://ebvufind01.dmz1.zbw.eu/10014252793

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Emotional Cues’ Effects on Grotesque Advertising

Bandyopadhyay, Argho; Septianto, Felix; Nallaperuma, … - 2022

Book / Working Paper

Badvertising : polluting our minds and fuelling climate chaos

Simms, Andrew; Murray, Leo - 2023

"Advertising is selling us a dream, a lifestyle. It promises us fulfilment and tells us where to buy it - from international flights to a vast array of goods we consume like there is no tomorrow. The truth is, if advertising succeeds in keeping us on our current trajectory, there may not be a...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10014383852

The impact of animal metaphors on consumer response to courtesy advertising

Huang, Wen Hsien; Hsieh, Shao-Yu - 2023

Persistent link: https://ebvufind01.dmz1.zbw.eu/10014372540

Analysis on consumer behavior model for storytelling advertising of hight-tech products : focusing on identification and empathic response

Chin, Hong Kun; Min, Byueong-hyun; Kim, Jae Young - 2023

Persistent link: https://ebvufind01.dmz1.zbw.eu/10014381147

The impact of infectious disease cues on visual pattern-seeking

Lee, Jaehoon; Park, Jooyoung; Lee, Jacob C.; Jhang, Jihoon - 2023

Persistent link: https://ebvufind01.dmz1.zbw.eu/10014296411

Conceptualizing Humor in Advertising : The Moderating Role of Self-Monitoring

Hameed, Dr. Irfan - 2019

This research paper explores the mediating role of attitude towards the advertisement and attitude towards the brand, and moderating role of self-monitoring in the relationships between perceived humor in the advertisement and purchase intention of the customer. Survey data was collected from...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10012893756

Clickbait, der ganz große Wurf? : eine Studie über die Verwendung von Clickbaits durch Online-Nachrichtenportale und deren Konsequenzen

Waldschmidt, Viktor - 2019

Persistent link: https://ebvufind01.dmz1.zbw.eu/10012112835

A review of sensory imagery for consumer psychology

Elder, Ryan S.; Krishna, Aradhna - 2022

Persistent link: https://ebvufind01.dmz1.zbw.eu/10013177902

The persuasiveness of metaphor in advertising

Septianto, Felix; Pontes, Nicolas; Tjiptono, Fandy - 2022

Persistent link: https://ebvufind01.dmz1.zbw.eu/10013186894

Luxury influencer marketing and subjective well-being : how influencers' flaunting of luxuries impacts evaluations of the self and the endorsed brand

Veirman, Marijke de; Hudders, Liselot - 2022

Persistent link: https://ebvufind01.dmz1.zbw.eu/10014232755

Schlüsselwerke der Werbeforschung

2022

Persistent link: https://ebvufind01.dmz1.zbw.eu/10012695685

How archetypal brands leverage consumers' perception : a qualitative investigation of brand loyalty and storytelling

Laub, Fabian; Ferdinand, Hand-Michael; Kramer, Irene; … - 2018

Der folgende Beitrag behandelt Archetypen von Marken und deren Einfluss auf die Kundenwahrnehmung im Hinblick auf die Marken. Abgeleitet von der Hypothese, dass die bestehende Loyalität zum Markenimage einen stärkeren Effekt auf die Konsumenten erzeugt, werden Firmen in der...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10011868921

Archetypische Motive in erfolgreichen Werbespots : eine hypothesenbasierte Forschungsperspektive auf das Konstrukt Markenpersönlichkeit

Engelhardt, Sarah; Ferdinand, Hans-Michael; Kramer, Irene; … - 2018

Which contribution can archetypal motives in commercials perform regarding a successful customer approach? Basing on the hypothesis that archetypes can contribute to the success of a brand personality, the relevance of archetypes for brand management is demonstrated. Then four successful...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10011869040

Der Wandel des archetypischen Heldenbildes im modernen Marketing : eine explorative Untersuchung des Heldenmotivs in Werbekampagnen

Lorenz, Ann-Kathrin; Bilger, Rebecca; Ferdinand, … - 2018

This article analyses the alteration of the archetypal hero image in current advertising. Based on the thesis that the archetype hero is still used in marketing today, selected advertising campaigns of the brands Hornbach and Duplo of the last 5 years are analysed. With the help of a criteria...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10011869046

Markenpositionierung durch Archetypen : eine konzeptionelle Analyse mithilfe eines archetypischen Positionierungsmodells

Kratzer, Thomas; Ferdinand, Hans-Michael; Kramer, Irene; … - 2018

This article examines the archetypal brand positioning in the deodorant industry for men in Germany. It is based on the hypotheses that brand positioning follows archetypal principles and that the brands address either very similar or very different archetypes. A new positioning model is...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10011869050

Advertising Language : The Psychology behind the Advertising Messages

Chauhan, Gajendra Singh - 2021

Advertising helps in selling. It helps in selling through the art and business of persuasive communication. With emphatic use of language, the copywriter draws catchy and memorable lines and makes his selling ideas clear before the buyers. Advertising makes a psychological impact on the...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10014088146

An analysis of subliminal static images and words using eye tracking techniques

Zacharia, Anish Babu; Hamelin, Nicolas - 2021

Persistent link: https://ebvufind01.dmz1.zbw.eu/10012586411