Stoica, Dimitrie; Patriche, Cristina-Claudia; David, Sofia - In: Journal of innovation & knowledge : JIK 10 (2025) 6, pp. 1-17
Reputation management is a key strategic priority for higher education institutions (HEIs) in a highly competitive global academic landscape. This study explores the dimensions of HEI reputation, focusing on brand identity, stakeholder perceptions, research impact, internationalization,...