Access to land is one of the key factors of farm growth. However, related research is characterised by important gaps, in particular, facing the change over time in the nature and role of drivers of the land market. The objective of this paper is to identify the endogenous and exogenous factors...

Manuscript type: Research article Research Aims: To investigate the influence of social media marketing on purchase decisions through brand image and trust focusing on Larutan Penyegar Cap Badak. Design/methodology/approach: Data was collected from December 2023 to January 2024 using Google...

This study aims to analyze the impact of social media on pre‑purchase decision‑making among both current and future professionals. For this analysis, information obtained from a previous bibliometric study was used. From this study, 6 research questions and 3 hypotheses were developed,...

Access to land is one of the key factors of farm growth. However, related research is characterised by important gaps, in particular, facing the change over time in the nature and role of drivers of the land market. The objective of this paper is to identify the endogenous and exogenous factors...

El mobiliario es una necesidad en la vida moderna, tanto para las actividades individuales como las sociales. Su producción demanda gran cantidad de recursos y los fabricantes han trabajado en mitigar sus impactos ambientales. Con este estudio se investigó si las características de estos...

This paper provides a systematic analysis of peoples’ decision to purchase the Deutschlandticket, identifying primary customer groups and the role of public transport irregularities such as delays and cancellations. It builds on a panel dataset covering survey answers from almost 3000...

The paper presents how the marketing mix elements influence the customers' purchase intention in the context of Garnier cosmetic products and looks at the moderating role of customer income. The marketing mix or 4P can be a way to create profitable marketing strategies and motivate customers to...

Furniture is a necessity in modern life, both for individual and social activities. Its production demands a large amount of resources and manufacturers have worked to mitigate its environmental impacts. This study investigated whether the characteristics of these sustainable products influence...

This paper examines the determinants of electric vehicle (EV) purchase willingness in Jeju Island, a leading carbon-free island in the Republic of Korea, focussing on green attitude. Green attitude is measured by personal efforts to reduce carbon emissions, such as participation in environmental...

Fast fashion deliberately targets young consumers' purchase impulse tendencies. It is based on a poor-quality production, high turnover model and has quickly become a major contributor to clothing-related pollution worldwide. This study examines whether reflection tasks can reduce young...

The aim of this study is to analyze the factors that influence consumer referents or reference points and their interaction during the decision-making process, along with the principles of prospect theory in the metaverse with market and retail examples. We conducted an integrative literature...

In an era marked by the importance of sustainability and technological integration, this paper explores the drivers behind sustainable consumption in a rapidly evolving market, focusing on Romanian consumer perspectives towards sustainable products driven by the relationship between the circular...

Purpose - This study explores the influence of celebrity endorsements on the purchasing intentions of higher education students. Understanding this impact is crucial as the use of celebrity endorsements in marketing continues to rise. Design/methodology/approach - A quantitative approach is...

This paper examines the determinants of individuals’ awareness of EU Energy Labels and the extent to which these labels influence their purchase decisions for electric appliances. The analysis is based on Eurobarometer survey data from 27,438 individuals across 28 EU Member States in 2019....

Multi-level eco-labels, such as an eco-score, combine various environmental product attributes into one overarching label and have the potential to effectively promote sustainable consumption and business practices. This study uses an adaptive choice-based conjoint analysis based on an online...

Artificial intelligence (AI) has become a game changer for Instagram influencers. AI assists influencers in refining their attributes by providing insights into the latest trends and enables influencers to create tailored content that engages audiences at a profound level. Despite such...

In einer Zeit des rasanten digitalen Wandels steht der E-Commerce-Sektor an der Spitze der wirtschaftlichen Entwicklung, bietet beispiellose Wachstumschancen und verändert traditionelle Geschäftsmodelle. Die zunehmende Integration von Gamification-Elementen durch Online-Marktplätze wie Temu...

Millennials represent one of the most significant consumer groups, combining high purchasing power, technological literacy, and a strong influence on the behaviour of other consumers. Despite their significance, the impact of social media advertising on their purchase intentions remains...

The fashion business has a dynamic that adapts to the trends that are lighthearted and favored. A store can survive by providing clothes that fit the trend and adapt to the wishes of consumers. Word of mouth has not been investigated much in providing information to consumers that a store is...

The objective of the research was to determine the factors of consumer behavior that influence the purchase process of bodegas in the context of COVID-19 in the year 2021. The study was carried out from the quantitative approach, with a research design non-experimental-transversal-explanatory. A...

This study aims to analyze the impact of social media on pre‑purchase decision‑making among both current and future professionals. For this analysis, information obtained from a previous bibliometric study was used. From this study, 6 research questions and 3 hypotheses were developed,...

One of the challenges that Europe has undertaken is the transition from a linear economic system to a circular economy, where waste and resources are recovered and regenerated. The practice of upcycling in the agri-food sector represents one of the most promising solutions to the enormous...

Businesses have focused on using key opinion leaders (KOLs) to reach their target customers because their use of technology and social media is more and more increasing. KOLs not only interact directly with potential customers but also influence their needs through reviews or testimonials, which...

User-generated content (UGC) has increasingly been recognized as a valuable instrument for organizations aiming to evaluate marketing efficacy and develop a nuanced understanding of their target demographics. UGC influences both the positive sentiment towards a brand and the intention to...

The prevailing global emission pollution dilemma necessitates a sustainable alternative to gasoline-powered automobiles, with electric vehicles serving as a viable option. The shift from petrol to electric cars (EVs) poses a challenge for expanding markets like Malaysia. The Malaysian Automobile...

In the post-COVID-19 era, the Indian restaurant industry increasingly relies on digital menus to influence consumer behavior. This study explores the impact of Perceived Convenience (PC), Menu Informativeness (MI), and Menu Visual Appeal (MVA) on purchase intentions. This research aims to fill...