In der vorliegenden Studie werden auf der Basis einer Befragung mit 1.158 Teilnehmerinnen und Teilnehmern die Travel Journeys von Digital Natives und Digital Immigrants verglichen. Die Ergebnisse zeigen unter anderem, dass die digitalen Touchpoints sowohl für die Digital Natives als auch für...

In der vorliegenden Studie werden auf der Basis einer Befragung mit 1.158 Teilnehmerinnen und Teilnehmern die Travel Journeys von Digital Natives und Digital Immigrants verglichen. Die Ergebnisse zeigen unter anderem, dass die digitalen Touchpoints sowohl für die Digital Natives als auch für...

The article investigates determinants of usage intention (IU) of online travel agencies' (OTAs) services by consumers and their propensity for word-of-mouth (WOM). The determinants represent two groups of factors: (1) items reflecting the perceived quality of OTAs' platforms (PQ) and (2) those...

The aim of the research is to determine the impact of the COVID-19 pandemic (and subsequent state aid) on selected financial indicators of tour operators operating on Slovakia’s market. The article analyses the changes in the market between 2018 and 2020 (market concentration, insolvency...

In 2017, the Gesellschaft für Konsumforschung (GfK) found out that Generation Y prefers to book more than half of their trips online - can this trend analyzed by GfK be confirmed in 2020? By constructing an online questionnaire which has been shared via social media with participants from...

Service-dominant logic observes the user as a co-creator of value in the process of providing services. In the case of a complaint, as a result of dissatisfaction, the user and the travel agency become a co-creator of the value of service recovery. The perception of interactionist fairness is...

This paper constructs the evaluation research on Online Travel Agency (OTA) through the validative example of Ctrip.com on the innovative 3-tier business model which consists of a competitive advantage facet, a conceptual model and a financial model. Competitive advantage is the most important...

In modern societies, all activities of businesses is for participating more effectively among of market competitors and in addition to their physical presence, their virtual presence is also felt. This new sort of presence has caused that at present time we can see all businesses design websites...

The choice of the means of exchange is one of the critical decisions in mergers and acquisitions. Travel agencies and tour operating-industries compete in a volatile environment, and in addition to generating economies of scale, investments in the industry involve important sunk costs. This...

Purpose of the study: This study aims to examine five proposed research models and understand the factors affecting customer expectation, service quality, perceived value, customer satisfaction, and brand loyalty in Online Travel Agent (OTA) companies. This study also evaluates the general...

This paper analyzes the strategic opportunities enabled by one of Booking.com's managerial innovations introduced in 2015-16: a new online discount feature. Focusing on the hospitality and online booking platforms, we explore the role of the heterogeneity in characteristics that make...