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Year of publication
Subject
All
Vertrieb 2,485 Sales 2,266 Physical distribution 2,073 Absatz 2,057 Deutschland 733 Theorie 712 Theory 711 Verkauf 700 Selling 681 Germany 646 Marketing 591 Salespeople 473 Verkaufspersonal 472 sales 358 Distributionslogistik 352 Relationship marketing 314 Prognoseverfahren 310 Beziehungsmarketing 307 Forecasting model 305 Consumer behaviour 300 Konsumentenverhalten 299 USA 298 United States 283 Strategisches Management 278 Einzelhandel 267 Retail trade 248 Logistik 240 Distribution channel 237 Vertriebsweg 237 Marketingmanagement 236 Marketing management 229 Lieferantenmanagement 226 Supplier relationship management 226 B-to-B-Marketing 217 Business-to-business marketing 217 Logistics 198 Controlling 190 Supply chain 181 Lieferkette 180 Erfolgsfaktor 178
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Online availability
All
Undetermined 1,411 Free 1,050 CC license 45
Type of publication
All
Book / Working Paper 2,925 Article 2,566 Journal 120 Other 81
Type of publication (narrower categories)
All
Article in journal 1,603 Aufsatz in Zeitschrift 1,603 Aufsatz im Buch 660 Book section 660 Graue Literatur 502 Non-commercial literature 502 Hochschulschrift 467 Working Paper 380 Arbeitspapier 359 Thesis 300 Collection of articles of several authors 126 Sammelwerk 126 Dissertation u.a. Prüfungsschriften 113 research-article 105 Lehrbuch 104 Case study 100 Fallstudie 100 Aufsatzsammlung 99 Statistik 95 Textbook 85 Ratgeber 75 Bibliografie enthalten 71 Bibliography included 71 Guidebook 64 Konferenzschrift 58 Statistics 48 Amtsdruckschrift 39 Government document 39 Handbook 28 Handbuch 28 Conference proceedings 27 No longer published / No longer aquired 21 Conference paper 15 Konferenzbeitrag 15 Article 14 Collection of articles written by one author 14 Sammlung 14 case-report 14 Wörterbuch 12 review-article 12
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Language
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English 3,053 German 2,209 Undetermined 403 French 19 Hungarian 4 Russian 4 Spanish 4 Lithuanian 3 Polish 3 Italian 2 Japanese 2 Turkish 2 Arabic 1 Dutch 1 Norwegian 1 Romanian 1 Slovenian 1 Albanian 1 Swedish 1 Ukrainian 1 Chinese 1
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Author
All
Homburg, Christian 47 Binckebanck, Lars 27 Kühnapfel, Jörg B. 26 Franses, Philip Hans 25 Pufahl, Mario 21 Pepels, Werner 19 Ahlert, Dieter 16 Belz, Christian 16 Albers, Sönke 15 Levchenko, Andrei A. 15 Schäfer, Heiko 15 Dannenberg, Holger 14 Lasch, Rainer 14 Schneider, Janna 14 Winkelmann, Peter 14 Zupancic, Dirk 14 Agnihotri, Raj 13 Herndl, Karl 13 Legerstee, Rianne 13 Vahrenkamp, Richard 13 Döpke, Jörg 12 Plouffe, Christopher R. 12 Schmitz, Christian 12 Schmoll, Anton 12 Vieira, Valter Afonso 12 Guenzi, Paolo 11 Heidhues, Paul 11 Klenow, Peter J. 11 Rodríguez-Clare, Andrés 11 Shelegia, Sandro 11 Buch, Claudia M. 10 Fernandes, Ana Margarida 10 Friend, Scott B. 10 Levin, Andrew T. 10 Meleshchuk, Sergii 10 Rangarajan, Deva 10 Steiner, Winfried J. 10 Berman, Nicolas 9 Berthou, Antoine 9 Cravino, Javier 9
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Institution
All
Springer Fachmedien Wiesbaden 71 National Bureau of Economic Research 41 Deutschland <Bundesrepublik> / Statistisches Bundesamt 23 Deutschland / Statistisches Bundesamt 15 USA / Bureau of the Census 13 Rheinland-Pfalz 9 Rheinland-Pfalz / Statistisches Landesamt 9 Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München 9 De Gruyter Oldenbourg 8 Books on Demand GmbH <Norderstedt> 7 Gesellschaft Fördertechnik, Materialfluss und Logistik 7 Gesellschaft Entwicklung, Konstruktion, Vertrieb 6 Institut für Handelsforschung <Köln> 6 Shaker Verlag 6 Verlag Dr. Kovač 6 Wiley-VCH 6 UVK Verlagsgesellschaft mbH 5 Agricultural and Food Policy Center (AFPC), Department of Agricultural Economics 4 C.E.P.R. Discussion Papers 4 Duncker & Humblot 4 Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam. 4 Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam 4 Eric Cuvillier <Firma> 4 GABAL-Verlag GmbH 4 Haufe-Lexware GmbH & Co. KG 4 National Industrial Conference Board 4 Springer Gabler <Firma> 4 Verein Deutscher Ingenieure 4 Agricultural Economics Society - AES 3 Edward Elgar Publishing 3 FOM-Hochschule für Oekonomie & Management 3 Fachhochschule Jena / Fachbereich Betriebswirtschaft 3 Gesellschaft Konstruktion und Entwicklung 3 International Air Transport Association / Airline Economic Task Force 3 International Association of Agricultural Economists - IAAE 3 International Labour Organization (ILO), United Nations 3 Nomos Verlagsgesellschaft 3 OECD 3 Peter Lang GmbH 3 Springer International Publishing 3
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Published in...
All
SpringerLink / Bücher 134 Industrial marketing management : the international journal for industrial and high-tech firms 64 Springer eBook Collection 54 The journal of personal selling & sales management : JPSSM 46 Journal of personal selling & sales management : JPSSM 44 Journal of business research : JBR 43 Working paper / National Bureau of Economic Research, Inc. 43 NBER working paper series 41 NBER Working Paper 34 Führung von Vertriebsorganisationen : Strategie - Koordination - Umsetzung 32 Europäische Hochschulschriften / 5 28 The journal of business & industrial marketing 28 International journal of forecasting 24 The Oxford handbook of strategic sales and sales management 24 essentials 23 Journal of Business & Industrial Marketing 22 Journal of the Academy of Marketing Science 22 Springer eBook Collection / Business and Economics 21 Advances in business and management forecasting 20 Journal of marketing 19 European Journal of Marketing 18 Journal of retailing and consumer services 18 Lehrbuch 18 Journal of business-to-business marketing 17 VDI-Berichte 17 International journal of production economics 16 Journal of marketing education : JME 16 Marketing und Sales Automation : Grundlagen - Tools - Umsetzung ; Alles, was Sie wissen müssen 16 Gabler Edition Wissenschaft 15 Internationaler Vertrieb : Grundlagen, Konzepte und Best Practices für Erfolg im globalen Geschäft ; [... fand am 11. März 2011 im Audimax der Nordakademie in Elmshorn die zweite "Sales Convention" unter dem Motto "Internationaler Vertrieb - Global Player oder Local Hero" statt] 15 Controlling & Management review / Sonderheft : ZfCM : Zeitschrift für Controlling & Management 14 Marketing science 14 Springer eBooks / Business and Economics 13 Wertorientierte Vertriebssteuerung in Banken und Sparkassen : Deckungsbeitragsmessung, Multikanal-Steuerung, erfolgsabhängige Vergütung 12 Applied economics 11 Essentials 11 European journal of operational research : EJOR 11 Industrial and Commercial Training 11 International journal of production research 11 Journal of business economics : JBE 11
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Source
All
ECONIS (ZBW) 4,704 USB Cologne (EcoSocSci) 452 RePEc 226 Other ZBW resources 164 BASE 103 EconStor 42 ArchiDok 1
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Showing 1 - 50 of 5,692
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Online retail formats and product sales performance : the moderating role of product characteristics
Wang, Hao; Good, Valerie; Lim, Joon Ho - In: Journal of business research : JBR 198 (2025), pp. 1-14
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015436274
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Video-based sales interaction in cross-cultural B2B relationships : potential (un)desired consequences
Koponen, Jonna; Metsola, Jaakko; Salin, Lotta; … - In: Industrial marketing management : the international … 119 (2024), pp. 238-251
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014555774
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The Streamer's sales strategy choice considering sales effort
Zhen, Xueping; Wang, Ping; Li, Xinran - In: Journal of retailing and consumer services 78 (2024), pp. 1-16
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015085052
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Sales versus margins: alternative measures of output and productivity for retail trade
Kim, Jennifer J.; Miller, Kandi; Myers, Charles; Price, … - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015211775
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Sell on, sell to, or sell through : the sales performance implications of brand-platform selling arrangements
Wang, Hao; Good, Valerie; Lim, Joon Ho; Hsieh, Ming Huei - In: Journal of retailing 100 (2024) 4, pp. 583-601
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Firm Size Distribution Goes Online : The Evolution of eBay Firms' Sales Distribution
Bar-Gill, Sagit; Brynjolfsson, Erik - 2023
The size distribution of firms is an important indicator of market concentration. Studying the distribution of sales for eBay’s commercial sellers, this paper provides the first analysis of a firm size distribution (FSD) at an online market, further examining its evolution, and the underlying...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014348762
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Toward a contextualized understanding of inside sales : the role of sales development in effective lead funnel management
Terho, Harri; Salonen, Anna; Yrjänen, Meri - In: The journal of business & industrial marketing 38 (2023) 2, pp. 337-352
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013539269
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Free economic zones and firm performance: Evidence from Korea
Kim, Jung-Wook; Lee, Jong-Wha - In: KDI Journal of Economic Policy 47 (2025) 2, pp. 81-97
Policies involving what are known as Free Economic Zones (FEZs) have been popular among countries interested in attracting foreign investment. While foreign investment has generally benefited the receiving country, the effect of market rivalry is known to reverse this impact. Our paper tests,...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015422491
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The aggregate release of third-party online sales data and audit quality improvement
Chen, Ning; Fang, Junxiong - In: China journal of accounting research : CJAR 18 (2025) 1, pp. 1-23
Corporate online sales data are embedded with high informational value. Focusing on auditors who are concerned about information quality, this paper systematically tests the governance effect of releasing third-party online sales data on audit quality. Using the first aggregate release of online...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015374253
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An empirical investigation of wine sales as a driver of financial performance in restaurants : insights from real-world sales data
Chon, Jun Young; Gergaud, Olivier; Heo, Cindy Yoonjoung - In: International journal of hospitality management 128 (2025), pp. 1-5
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015376492
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Unite and conquer : end-to-end value creation through intra-organizational purchasing-sales integration
Scherer, Jürgen; Biemans, Wim G. - In: Industrial marketing management : the international … 126 (2025), pp. 236-250
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015395421
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Free economic zones and firm performance : evidence from Korea
Kim, Jung-Wook; Lee, Jong-Wha - In: KDI-journal of economic policy 47 (2025) 2, pp. 81-97
Policies involving what are known as Free Economic Zones (FEZs) have been popular among countries interested in attracting foreign investment. While foreign investment has generally benefited the receiving country, the effect of market rivalry is known to reverse this impact. Our paper tests,...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015415801
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Fully leveraging AI in B2B sales : exploring sales managers’ capabilities and organizational knowledge processes
Hautamäki, Pia; Heikinheimo, Minna - In: Journal of business research : JBR 194 (2025), pp. 1-15
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Global events demand global data : COVID-19 crisis responses and the future of selling and sales management around the globe
Rouziou, Maria; Bolander, Willy; Peesker, Karen; … - In: Journal of international marketing 33 (2025) 2, pp. 61-82
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The impact of new product entry on brand sales volatility at the retailer : a detailed look into volatility drivers
Wang, Wanxin (Britney); Deleersnyder, Barbara; … - In: Journal of business research : JBR 191 (2025), pp. 1-15
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015420046
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A Stackelberg game analysis of livestreaming sales and product returns in e-commerce
Wei, Fangfang; Hao, Hao; Pourhejazy, Pourya; Xu, Zhaoran - 2025
Many enterprises selling products on e-commerce platforms have adopted livestreaming to increase sales volume. A high return rate, caused by an exaggerated presentation of the products, can overwhelm the supply chain. Livestreaming considering the product return issue has received little...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015420453
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Influencer marketing effectiveness : a meta-analytic review
Pan, Meizhi; Blut, Markus; Ghiassaleh, Arezou; Lee, … - In: Journal of the Academy of Marketing Science 53 (2025) 1, pp. 52-78
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Revisiting scalability of distributed wireless networks : a multi-hop communication perspective
Khalvandi, Reza; Sansò, Brunilde - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015432938
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Enhancing B2B sales through digital transformation : insights into effective sales enablement
Mukhopadhyay, Sandip; Terho, Harri; Rakesh Singh; … - In: Industrial marketing management : the international … 125 (2025), pp. 29-47
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015331550
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Artificial Intelligence in Sales : AI Solutions for Every Stage of the Sales Cycle: Use Cases, Tools, and Implementation
Beck, Manuel - 2025
Status quo of Artificial Intelligence and its relevance for sales -- Analysis of Artificial Intelligence in the sales cycle phases -- AI in lead generation and qualification -- AI in outreach -- AI for supporting customer conversations -- AI for generating customer value -- AI in solution...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015419737
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Transforming Sales Strategies : Conquering Markets Step by Step
Beck, Manuel - 2025
Importance of Strategic Sales Structuring -- The Market: Building a detailed understanding of the market and competition -- The Customer: Developing a detailed understanding of buyers and customers -- The Channel: Determining sales channels and structuring options -- The Organization:...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015192824
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Sellin' in the rain: weather, climate, and retail sales
Roth Tran, Brigitte - 2022
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012807390
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Corporate Finance and Environmental, Social, and Governance (ESG) Practices
Gherghina, Ştefan Cristian (contributor) - 2024
This special issue comprises 12 papers published in the Special Issue entitled "Corporate Finance and Environmental, Social, and Governance (ESG) Practices", addressing a wide range of topics related to the following: corporate reporting (sustainability reporting; environmental accounting...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015324922
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Ready for Digital B2B Sales or not? Wie die Digitalisierung die Vertriebsarbeit verändert
Fischer, Heiko; Seidenstricker, Sven - In: HMD Praxis der Wirtschaftsinformatik 61 (2024) 3, pp. 623-637
Die digitale Transformation führt zu einem tiefgreifenden gesellschaftlichen Wandel und beeinflusst den Business-to-Business-Vertrieb (B2B-Vertrieb) erheblich. Der Vertriebsprozess ist zunehmend von digitalen Technologien geprägt und die Beziehung zwischen Kund*innen und Vertrieb verlagert...
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Umdenken beim Verkauf von Business-to-Business-Lösungen: Integration von Marketing, Vertrieb und Customer Success Management
Durst, Carolin; Pöppelbuß, Jens - In: HMD Praxis der Wirtschaftsinformatik 61 (2024) 3, pp. 609-622
Die Vermarktung und der Vertrieb von komplexen Produkt- und Dienstleistungsbündeln in Business-to-Business-Märkten wird als Solution Selling bezeichnet. Dieser Verkaufsansatz vermarktet keine einzelnen Produkte oder Dienstleistungen, sondern maßgeschneiderte Lösungen. Die Komplexität und...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015395330
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A Matter of Taste: The Negative Welfare Effect of Expert Judgments
Lagios, Nicolas; Méon, Pierre-Guillaume - 2024
We study how experts influence consumer behavior and welfare by focusing on the Booker Prize. Leveraging the discontinuity created by the attribution of the prize, we show that readers receive the signal sent by the jury of the Booker and are persuaded to buy the awarded book but experience...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015097120
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Marketing strategies for olive oil : a supply-side perspective from Spain
López-Castro, Jose Antonio; Parrilla-González, Juan … - In: Businesses 4 (2024) 4, pp. 553-565
Olive oil, a staple of the Mediterranean diet, encounters substantial commercial obstacles in Spain and other olive oil-producing nations. Historically, these obstacles have been examined from a consumer demand standpoint, focusing on aspects such as quality enhancement, pricing issues, and...
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The speed of firm response to inflation
Yotzov, Ivan; Bunn, Philip; Bloom, Nicholas; Thwaites, … - 2024
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Reselling or agency selling? : the strategic role of live streaming commerce in distribution contract selection
Wang, Qiang; Zhao, Nenggui; Ji, Xiang - In: Electronic commerce research 24 (2024) 2, pp. 983-1016
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Drivers of industrial sales performance in the agent-buyer chat channel : the role of social and functional content, message valence, and synchronicity
Vieira, Valter Afonso; Silva, Juliano Domingues da; … - In: Journal of retailing and consumer services 78 (2024), pp. 1-14
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Insider opportunistic trading through fast sales : evidence from China
Du, Shiyan; Lin, Wenlian; Pan, Jingchen - In: Pacific-Basin finance journal 86 (2024), pp. 1-17
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015097221
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A matter of taste : the negative welfare effect of expert judgments
Lagios, Nicolas; Méon, Pierre-Guillaume - 2024
We study how experts influence consumer behavior and welfare by focusing on the Booker Prize. Leveraging the discontinuity created by the attribution of the prize, we show that readers receive the signal sent by the jury of the Booker and are persuaded to buy the awarded book but experience...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015051678
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Personal selling and sales management abstracts
Mangus, Stephanie M. - In: Journal of personal selling & sales management : JPSSM 44 (2024) 2, pp. 196-208
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Does sex sell? : gender representation, sexualization, and violence on video game covers and their impact on sales
Valentowitsch, Johann - In: Journal of business strategies : JBS 41 (2024) 1, pp. 27-42
This study examines the cover design of 1,113 video games. Based on cue utilization theory, it is argued that video game covers represent important product cues that should affect sales as consumers evaluate them before purchasing. Analysis of the data shows that the depiction of male and female...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014551017
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The inverted U-shaped relationship between information entropy of keyword combinations and sales of digital products : evidence from China Tmall
Baoku, Li; Nan, Yafeng; Yao, Ruoxi - In: Journal of retailing and consumer services 79 (2024), pp. 1-12
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015101063
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Hybrid convolutional long short-term memory models for sales forecasting in retail
Moraes, Thais de Castro; Yuan, Xue-ming; Chew, Ek Peng - In: Journal of forecasting 43 (2024) 5, pp. 1278-1293
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015108373
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Does eco-innovation lead to company growth?
Altuzarra Artola, Amaia - In: Innovation & management review 21 (2024) 4, pp. 230-243
Purpose - This study presents new empirical evidence to the relatively scarce number of research papers on the correlation between eco-innovation and company growth. It sheds light on the causal relationship between these two variables. Design/methodology/approach - Data from the Spanish...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015372809
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Direct sales and bargaining
Donna, Javier D.; Pereira, Pedro; Pu, Yun; Trindade, Andre - In: The Rand journal of economics 55 (2024) 4, pp. 749-787
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015158062
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The feasibility of ultra large-scale distributed networks in symmetrical network typologies
Khalvandi, Reza; Sansò, Brunilde - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015162775
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The differential effects of sales control systems on salespeople’s role stressors and performance in the pharmaceutical industry
Cho, Yeonjin; Nam, Hyunjeong - In: The journal of business & industrial marketing 39 (2024) 13, pp. 108-127
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015205318
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Manufacturer's choice of online selling format in a dual-channel supply chain with green products
Li, Jin; Wang, Haoyu; Shi, Victor; Sun, Qi - In: European journal of operational research : EJOR 318 (2024) 1, pp. 131-142
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"Coopetition" in the presence of team and individual incentives : evidence from the advice network of a sales organization
Homburg, Christian; Schyma, Theresa R.; Hohenberg, Sebastian - In: Journal of the Academy of Marketing Science 52 (2024) 2, pp. 306-328
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015047765
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Comparing and contrasting customer success management and relationship marketing
Madruga, Roberto P.; Hilton, Bryson; Hochstein, Bryan W.; … - In: Cogent business & management 11 (2024) 1, pp. 1-25
Customer Success Management (CSM) is an emerging B2B strategy designed to prioritize and maximize customers' value-in-use. Scholars have questioned whether CSM represents a rebranding of extant customer management practices or an evolution of customer management practices. This research...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015427264
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Identification of research areas in fuel sales forecasting within the business ecosystem context : a review, theoretical synthesis, and extension
Zema, Tomasz; Sulich, Adam; Hernes, Marcin - In: Journal of economics & management 46 (2024) 1, pp. 79-110
Aim/purpose - This paper aims to explore both fuel sales forecasting and the business ecosystem, subsequently reversing the focus to examine the business ecosystem in the context of fuel sales forecasting. Accompanying this research objective are the following research questions: 1) Does the...
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The impact of website performance on business sales
Ikášová, Tereza; Klepek, Martin - In: Financial internet quarterly 20 (2024) 1, pp. 81-91
In this study, we aimed to investigate the financial implications of website performance on restaurant visitor traffic. It is crucial to address the current challenges faced by the restaurant industry, such as decreasing diner numbers due to rising prices, which can have a negative impact on the...
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Evaluation of food suppliers by multi-channel buyers : focusing on the moderating effect of distribution channel
Choi, Eunsoo; Kim, Nayeong; Moon, Junghoon - In: Cogent business & management 11 (2024) 1, pp. 1-20
In a multi-channel distribution environment, the selection and assessment of suppliers are pivotal to effective retailer performance management. This necessitates heightened qualifications and competence from suppliers. This study examines the relationship between the perception of supplier...
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The effects of innovations on Peruvian companies' sales : the mediating role of KIBS
Seclen-Luna, Jean Pierre; Alvarez Salazar, Jubalt; … - In: Technovation : an international journal of technical … 129 (2024), pp. 1-11
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Sales education in Italian universities : state of the art and future directions
Cardinali, Silvio - In: Italian journal of marketing : ITJM 2024 (2024) 1, pp. 1-20
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Revenue generation through influencer marketing
Beichert, Maximilian; Bayerl, Andreas; Goldenberg, Jacob; … - In: Journal of marketing 88 (2024) 4, pp. 40-63
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Differential effect of advertising frequency on sales turnover and ads to sales ratio
Ngwakwe, Collins C. - In: Copernican Journal of Finance & Accounting : CJF&A 13 (2024) 1, pp. 27-42
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014633040
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