Search Results - subject_exact:"Sales promotion"

Identifying key drivers of online impulse buying : evidence from National Capital Region of India

Kaur, Ravinder; Shaw, Tanya; Mishra, Suyash - 2026

Persistent link: https://ebvufind01.dmz1.zbw.eu/10016059231

Promotional elements and the performance of tourism marketing of visitor attraction places with the mediating role of public relations : empirical evidence from visitors in Ethiopia

Setegn, Arega Enbiale; Japee, Gurudutta Pradeep - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015607776

Marketing communications mix practices among micro and small-scale enterprises

Urbiztondo, Marge Ethan A. - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015638441

In-store advertising with digital signage

Herhausen, Dennis; Jong, David de; Grewal, Dhruv - 2026

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015670289

Impact of sales promotion on consumer buying behavior in the apparel industry

Mishra, Manish; Kushwaha, Rohit; Gupta, Nimit - 2024

Sales promotion is a common marketing approach used in the clothing industry to attract customers and increase sales, resulting in the effect of sales promotions on consumer purchasing behavior. Discounts, coupons, flash sales, and loyalty bonuses are all forms of sales promotions. Advertising...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10014530242

Framework for measuring usage intention of digital coupons : a SPADM approach

Nayal, Preeti; Pandey, Neeraj - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015546835

Schamp, Christina; Heitmann, Mark; Peers, Yuri; … - 2024

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015168514

From enjoyment to action : how sales promotion amplifies the hedonic benefits of influencer credibility on purchase intention?

Pham Minh; Nguyen, Thom Hoai Thi; Le, Le Thi My; … - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015595118

The effect of tangible promotions on an intangible environment

Sharma, Abhinav; Santa Maria, María Jesús; Nicolau, … - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015591448

Determinants of customer intentions to continue using full-service airlines in Indonesia

Yasintha Soelasih; Sumani, Sumani; Wetik, Johan David - 2024

This study aims to identify whether the influence of experience quality, price fairness, and sales promotion on continuous usage intention is mediated by customer perceived value, trust, and satisfaction with full-service airlines in Indonesia. A multilevel framework was used to test the...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015449184

Mapping the impact of sales promotions on consumer perception and behaviour : a bibliometric analysis

Yadav, Sushma; Malhotra, Kapil - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015627841

Innovative marketing and sales promotion : catalysts or inhibitors of SME performance in Ghana

Amoa-Gyarteng, Karikari; Dhliwayo, Shepherd; Adekomaya, … - 2024

Innovative marketing (IM) drives success in small and medium enterprises (SMEs); however, the impact of sales promotions (SPs) remains a double-edged sword. This is the crux of this study, which examines the influence of IM and SP on SME performance in Ghana. Hierarchical regression analysis...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015426926

Service-level anchoring in demand forecasting : the moderating impact of retail promotions and product perishability

Fahimnia, Ben; Tan, Tarkan; Tahirov, Nail - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015440559

Point redemption in loyalty programs : the role of customer relationship characteristics and their implications for service providers

Li, Chen; Swaminathan, Srinivasan; Kim, Junhee - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015670578

Measuring customer experience in e-retail

Pires, Paulo Botelho; Perestrelo, Beatriz Martins; … - 2025

In digital retail, where competition intensifies and customer expectations evolve rapidly, understanding the interplay among customer experience metrics is critical for strategic decision-making. Despite widespread adoption of feedback programmes, practitioners struggle to interpret how...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015549141

Uncovering sales agents' recruitment, hiring and training practices as necessary conditions to sales agents' exceeding quota and turnover intentions

Conde, Richard - 2026

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015610175

Special ticket packages and stadium giveaway promotions and the effect on demand for live sporting events

Cisyk, Jeffrey - 2026

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015615118

Assessing the effectiveness of prosocial activism within sponsored influencer posts on product promotion

Gao, Liyu; Marder, Ben; Lacka, Ewelina; Colliander, Jonas - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015372974

The impact of new product entry on brand sales volatility at the retailer : a detailed look into volatility drivers

Wang, Wanxin; Deleersnyder, Barbara; Yildirim, Gokhan - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015420046

Cross-channel impacts of platform-based online promotions : evidence from a leading restaurant chain in china

Guo, Yixin; Liu, Xiaoou; Mao, Zhenxing; Tang, Wenxue - 2026

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015637672

The influence mechanism of scarcity promotion on consumers' future-oriented emotions and impulse buying intention

Tang, Xiaoli; Shao, Fan; Zhang, Yi - 2026

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015651595

Looking a gift horse in the mouth : the dark side of uncertain price promotions

Talebi, Arash; Prokopec, Sonja; Önçüler, Ayse - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015464044

IPMA analysis of the digitalised SCOR model's effect on customer satisfaction in Indian online merchandising : a mediating and moderating perspective

Avula, Akhila Ramya; Thangaiah, Stephan I. S. - 2026

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015635547

When less pressure leads to more talk : sales tactics and word-of-mouth

Yang, Jingyi; Xu, Yuanyi; Lin, Zhibin - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015464223

The influence of perceived congruity and information processing mode on consumer response to the free gift with purchase promotions

Kulkarni, Atul; Amit Surendra Singh - 2026

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015666624

Online retail formats and product sales performance : the moderating role of product characteristics

Wang, Hao; Good, Valerie; Lim, Joon Ho - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015436274

Brand image and net promoter score : a repeated cross-sectional study in the banking sector

Thorhallur Gudlaugsson; Unnar Theodorsson - 2025

This study explores the link between brand image and Net Promoter Score (NPS) in Iceland's banking sector using data from three survey waves (2021, 2023, and 2025). While NPS is widely used to track customer loyalty, its relationship with brand image, especially in financial services, remains...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015436298

Food marketing communication targeting children : a content analysis of research literature : 2000-2023

Esmaeilpour, Fariba; Nashtaee, Mitra Shabani - 2024

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015073559

The model-sizing dilemma : the use of varied female model sizes helps the impressions of brand values but hurts shopping ease

D'Angelo, Jennifer K.; Ross, Gretchen R. - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015460193

Will you choose a low-rating hotel that offers promotions? : insights from the prospect theory

Han, Wenjia; Bai, Billy; Raab, Carola; Shum, Cass; … - 2024

Persistent link: https://ebvufind01.dmz1.zbw.eu/10014513657

Examining the dynamics of research on sales promotion (2015-2024) : a comprehensive bibliometric study using WOS and Scopus databases

Yadav, Sushma; Malhotra, Kapil - 2024

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015272545

Timing matters : how pre- and post-holiday promotions affect fresh and frozen product sales in grocery retail

Darbanian, Farzaneh; Brandtner, Patrick; Falatouri, Taha; … - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015441879

The role of social media influencers in influencing consumers' imitation intentions

Chaichana Ampornklinkaew - 2025

Given the proliferation of social media influencer marketing, companies are increasingly collaborating with social media influencers (SMIs) to shape consumer decision-making. This study examines how food-related content created by SMIs can influence consumers' imitation intentions. This paper...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015564634

PsyConversion® : 117 behavior patterns for an improved user experience and higher conversion rates in e-commerce

Spreer, Philipp - 2024

Introduction -- Fundamentals of decision-making -- Behavior Patterns - Foundations of Our Decisions -- Behavior patterns for the perception phase -- Behavior patterns for the decision-making phase -- Behavior patterns for the customer retention phase -- Operational work with behavior patterns.

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015051037

Incentivising innovation : the moderating role of promotions in shaping millennials' mobile payments adoption

Raghukumari P. S.; Doshi, Aarzoo - 2025

The current study examines the factors impacting mobile payments (M-Payments) adoption in the presence of promotions as a moderator. Using primary data, a confirmatory factor analysis (CFA) and path analysis were used to examine the direct and indirect effects proposed in the research model....

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015608008

Retail practices for plant-based meat alternatives in Italy

Samoggia, Antonella; Rossi, Giulia; Macaione, Giuseppe; … - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015614946

Competitive coupon promotions : a theory-based model for online retail platforms and third-party sellers

Li, Zonghuo; Leszczyc, Peter T. L. Popkowski - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015595503

Coupon redemption in food and beverage businesses : situational effects of in-vehicle scenarios

Chen, Yong; Bianchi, Giuliano - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015595790

Disrespectful promotions : the negative impact of price promotions on products symbolically linked to stigmatized identities

Du, Guanzhong; Millet, Kobe; Aydinli, Aylin; Argo, … - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015596787

Designing e-commerce livestreams : how product presentation duration affects sales?

Xie, Si; Sharma, Siddhartha; Mehra, Amit - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015549483

Banning unsolicited store flyers : does helping the environment hurt retailing?

Guyt, Jonne; Lin, Arjen van; Keller, Kristopher Oliver - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015552620

Promoting fisheries compliance

2025

EFCA promotes the highest common standards for the control, inspection and surveillance under the Common Fisheries Policy (CFP). The purpose of the European Fisheries Control Agency is to ensure a high, uniform and effective level of control, inspection and compliance with the rules of the...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015554585

Show one more version 1

Promoting fisheries compliance

2025

Book / Working Paper

Coupon redemption, churn, and customer lifetime value for a newly-launched noncontractual product : evidence from a large-scale field experiment in supermarkets

Tsujikawa, Rin; Hoshino, Takahiro - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015519565

When sales promotions make consumers experiencing financial restrictions purchase more or less : the role of decisional conflict

Ulqinaku, Aulona; Sarial-Abi, Gülen - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015526487

Promoting and advertising tourism resorts in the UK 1914-1918 : a re-appraisal

Page, Stephen J.; Connell, Joanne - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015584636

Promotion's power in halal product purchases : the mediating role of trust and knowledge

Sri Rahayu; Saputra, Yudha Mahrom Darma; Helmi, Sulaiman; … - 2025

This study explores the effect of promotion on halal product purchasing decisions, with mediation of trust and knowledge among college students in Palembang. The study used a cross-sectional design, with data from 201 students randomly selected through a questionnaire. The analysis was conducted...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015607109

Forecasting fashion retail sales in Brazil : a case study before, during and after COVID-19

Padilha, André Garcia; Pereira, Veridiana Rotondaro; … - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015635670

Retiring the store flyer : effects of ceasing print store flyers on household grocery shopping behavior

Lin, Arjen van; Keller, Kristopher Oliver; Guyt, Jonne - 2025

Print store flyers, featuring a retailer's assortment and promotions, are still widely used. Yet increasing digital engagement and sustainability targets have many retailers rethinking whether they should actively distribute these flyers door-to-door. At the same time, retailers are worried...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015475568

Small but powerful : the impact of shelf talker flags on consumer shopping behavior

Gamper, Günther - 2025

Unseen is unsold, which means that shoppers can only buy what they see in the store. Therefore, retailers use different in-store marketing techniques to increase visual exposure and stimulate purchases. In this paper, I investigate the effect of shelf talker flags on consumer shopping behavior....

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015414718

Exploring Barcelona's portrayal in promotional videos and fiction films

Castro, Deborah; Nieto Ferrando, Jorge; Gómez-Morales, … - 2025

This article analyzes the projected image of Barcelona using a combination of qualitative visual content analysis and frequency data. The study focuses on 48 promotional videos released by the destination management organization, Turisme de Barcelona, and ten fiction films. The results suggest...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015560872