Major sales: who really does the buying / by Thomas V. Bonoma -- Ending the war between sales and marketing / by Philip Kotler, Neil Rackham, and Suj Krishnaswamy -- Match your sales force structure to your business life cycle / by Andris A. Zoltners, Prabhakant Sinha, and Sally E. Larimer --...

The mysterious brown bag -- A perfect sales storm -- The irrational buyer -- Pattern painting, cognitive biases, and heuristics -- The four levels of sales intelligence -- Shaping win probability -- Dual process -- Empathy -- Self-awareness -- Sales drive -- Self-control -- Shaping win...

Machine generated contents note: Preface: Systematizing Success Lessons from the world's fastest growing companies PART 1: NAIL A NICHE Chapter 1: "NICHE" DOESN'T MEAN SMALL ARE YOU SURE YOU'RE READY TO GROW FASTER? HOW TO KNOW IF YOU'VE NAILED A NICHE ACHIEVE WORLD DOMINATION ONE NICHE AT A...

Machine generated contents note: Foreword Introduction Chapter 1: The Work of a Sales Boss Chapter 2: The Importance of Sacred Rhythms Chapter 3: The DNA of a Sales Boss What It Takes To Be Great The Management Code Chapter 4: The Truth About Humans A unique insider language Rituals Having an...

Preface -- What is contemporary selling? -- Introduction to contemporary selling -- Understanding sellers and buyers -- Value creation in buyer¿seller relationships -- Ethical and legal issues in contemporary selling -- Crm, sales technologies, and sales analytics -- Elements of the...

"The business world is moving away from "belly to belly" interactions and traditional advertising. The Conversion Code is a step-by-step blueprint for capturing Internet leads, converting them into appointments and closing prospects into sales. It will teach readers to generate thousands of...

Introduction -- Internalizing your competitive position -- Developing an ideal account profile -- Crafting ideal prospect personas -- Crafting the right message -- Getting meetings though prospecting campaigns -- (Dis-) qualifying prospects -- Measuring and optimizing your pipeline -- Leveraging...

Machine generated contents note: -- Introduction to social selling -- 01 Community and tribalism -- The importance of owning your community -- Building your community -- What community is not -- Summary -- Bonus material -- 02 Your identity within social networks -- LinkedIn -- Twitter --...

"The Revolutionary Sales Approach Scientifically Proven to Dramatically Improve Your Sales and Business Success Did you know that nearly half of salespeople fail to meet their quotas every year? Or that many of the most common sales behaviors drive down sales performance? In today's fiercely...

Foreword / by Jeb Blout -- Introduction -- Blunt truth from the front lines : why so many sales -- As goes the leader, so goes the organization -- A sales culture without goals is a sales culture without results -- You can't effectively run a sales team when you're buried in crap -- Playing crm...