Despite the proliferation of studies on corporate social responsibility (CSR) communication, there is lack of consensus and a cardinal methodological base for research on the quality of CSR communication. Over the decades, studies on the subject have remained conflicting, unintegrated and...

In this survey, the author suggests that individual experience — ostensibly that which informs and provides continuous momentum for legal action — is actually subsumed within the language of law. A sanitization of the pain suffered by human rights victims occurs when lawyer's 're-present'...

"Semiotics is big business. It is most famous for its unique ability to decode visual images, and is the only market research method which provides a systematic, reliable and culturally sensitive method for interpreting what visual images mean. Semiotics sheds new light on consumers and the...

A number of researchers in the past have highlighted on portrayals of stereotyped gender roles in textbooks, but little has fully explored on how social semiotic meanings are used for identifying occupational gender roles. Social semiotics places an importance in this current research of images...

Approaches to the semiotics of brand are troubled by the lack of any accepted analytic definition of the phenomenon, as well as capacious, almost metaphysical, extensions in which brand becomes identified with semiosis as such, and thus everything is a brand. In addition, studies of brand tend...

This paper addresses the marketing concept of brand equity from a semiotic perspective, by demonstrating why and how the notions of code/subcode are central in accounting for the multifarious dimensions of brand value. Based on the basic premises that surplus of meaning is reflected in surplus...

The findings are interpreted in the face of the interaction among the variables that have been employed in the calculation of the proposed metrics.Section 3.9 wraps up the findings of the study and offers directions for further research areas with view to extending the analytical scope and depth...