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Year of publication
Subject
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Semiotik 412 Semiotics 388 Consumer behaviour 86 Konsumentenverhalten 86 Brand management 69 Markenführung 69 semiotics 55 Theorie 44 Theory 42 Brand 40 Markenartikel 40 Advertising 34 Kommunikation 33 Werbung 32 Brand image 30 Markenimage 30 Werbewirkung 28 Advertising effects 27 Communication 24 Marketing 21 Marketing management 18 Marketingmanagement 18 Visualisierung 16 Sprache 15 Visualization 15 Wissensmanagement 15 Discourse theory 14 Diskurstheorie 14 Knowledge management 14 Language 14 Betriebliches Informationssystem 13 Zielgruppe 13 Kongress 12 Luxury goods 12 Luxusgüter 12 Market research 12 Marktforschung 12 Unternehmenskultur 12 Business intelligence system 11 Corporate culture 11
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Online availability
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Undetermined 159 Free 91 CC license 4
Type of publication
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Article 285 Book / Working Paper 208 Journal 4
Subcategories
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Article in journal 203 Book section 71 Working paper 32 Case study 9 Proceedings 9 Reference work 3 Review 3 Introduction 1
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Language
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English 381 German 68 Undetermined 43 French 6 Russian 3 Spanish 1
Author
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Liu, Kecheng 14 Rossolatos, George 14 Veg-Sala, Nathalie 7 Henselmann, Klaus 6 Klein, Martin 6 Silhouette-Dercourt, Virginie 6 Conejo, Francisco 5 Darpy, Denis 5 Herrmann-Pillath, Carsten 5 Oswald, Laura R. 5 Sebeok, Thomas Albert 5 Breton, Gaétan 4 Crowther, David 4 Lassus, Christel de 4 Lawes, Rachel 4 Leeuwen, Theo van 4 Petras, André 4 Smith, Robert 4 Sugumaran, Vijayan 4 Heilbrunn, Benoît 3 Hunter, William Cannon 3 Höllerer, Markus A. 3 Jancsary, Dennis 3 Lorino, Philippe 3 Maier, Christian 3 Mick, David Glen 3 Omoteso, Kamil 3 Pasquier, Martial 3 Raschdorf, Florian 3 Ritson, Mark 3 Roux, Elyette 3 Schroeder, Jonathan E. 3 Tarasova, Natalija A. 3 Wooliscroft, Ben 3 Ackermann, Carsten 2 Adegbite, Emmanuel 2 Amler, Robert W. 2 Andersen, Thomas Hestbæk 2 Anido Freire, N. 2 Baden, Denise 2
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Institution
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ESSEC Business School 3 Université Paris-Dauphine (Paris IX) 3 Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München 3 Deutsche Gesellschaft für Semiotik 2 Wirtschafts- und Sozialwissenschaftliche Fakultät, Friedrich-Alexander-Universität Erlangen-Nürnberg 2 kassel university press 2 Arbeitskreis für Internationale Wissenschaftskommunikation 1 Copenhagen Symposium <1, 1989> 1 Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam. 1 Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam 1 IGI Global 1 International Association for Semiotic Studies 1 International Workshop on Organisational Semiotics <3, 2000, Stoke-on-Trent; Stafford> 1 Schweizerische Gesellschaft für Kulturtheorie und Semiotik 1 Schweizerische Gesellschaft für Semiotik 1 Semiotisches Kolloquium <3, 1981, Hamburg> 1 Staffordshire University <Stoke-on-Trent; Stafford> 1 Summer School of Critical Semiotics <1, 1984, Utrecht> 1 Université Paris-Dauphine 1 Área de Entorno Económico, Instituto de Empresa 1 Österreichische Gesellschaft für Semiotik 1
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Published in...
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Project management and risk management in complex projects : studies in organizational semiotics ; [8th session of the Annual Organizational Semiotics Workshop held in June 2005 in Toulouse] 8 Information systems in the changing era : theory and practice ; proceedings of the 11th International Conference on Informatics and Semiotics in Organisations, 11-12 april 2009 6 International journal of market research : JMRS ; the journal of the Market Research Society 6 Journal of Documentation 6 Journal of retailing and consumer services 6 Journal of macromarketing : examining the interactions among markets, marketing, and society 5 Tourism management : research, policies, practice 5 Advances in brand semiotics & discourse analysis 4 Approaches to semiotics 4 Consumer culture theory 4 International journal of market research 4 Research in consumer behavior 4 Working Papers in Accounting Valuation Auditing 4 ESSEC Working Papers 3 Economics Papers from University Paris Dauphine 3 Economics and semiotics 3 Intelligent, adaptive and reasoning technologies : new developments and applications 3 International journal of retail & distribution management 3 Journal of business research : JBR 3 Journal of economic issues : jei 3 MPRA Paper 3 Marketing theory 3 Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies 3 Preprint / Centralʹnyj Ėkonomiko-Matematičeskij Institut 3 Society and Business Review 3 Society and business review 3 Sociological Research Online 3 SpringerLink / Bücher 3 The journal of brand management : an international journal 3 The journal of product & brand management 3 Working paper series / Frankfurt School of Finance & Management 3 Annals of tourism research : ATR ; a social sciences journal 2 Archnet-IJAR: International Journal of Architectural Research 2 Asia Pacific journal of marketing and logistics 2 Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication 2 Dynamics and change in organizations : studies in organizational semiotics 2 E-consumers in the era of new tourism 2 Europäische Hochschulschriften / 5 2 Handbook of qualitative research methods in marketing 2 Homo oeconomicus 2
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Source
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ECONIS (ZBW) 347 USB Cologne (EcoSocSci) 80 RePEc 33 Other ZBW resources 32 EconStor 4 BASE 1
Showing 1 - 50 of 463
 
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Pre-cycling contemplation : an explanation on the interplay between recycling consideration and purchase intention, and the role of semiotic knowledge
Nguyen, Dung Trung; D'Souza, Clare - 2024
The waste crisis in Australia has been exacerbated in recent years, emphasising the need to investigate consumer recycling. Purchasing intention of products with recyclable packaging, or recycling shopping behaviour, is identified as a more relevant touchpoint to improve overall recycling...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015443650
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Semiotic protocols for cultural trend analysis in strategic communication : brand cases from the telecommunications sector
Grunfeld, Manuel Pinto; Gomes, Nelson Pinheiro - 2024
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Trademarks and denomination of origin in Portuguese wine sector (1918-1924)
Sequeira, Carla - 2024
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Pre-cycling contemplation – an explanation on the interplay between recycling consideration and purchase intention, and the role of semiotic knowledge
Nguyen, Dung Trung (Ben); D’Souza, Clare - 2024
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Exploring authenticity meanings in the global-local continuum : semiotic insights from the Måneskin case
Corciolani, Matteo - 2024
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Exploring authenticity meanings in the global-local continuum: semiotic insights from the Måneskin case
Corciolani, Matteo - 2024
Article
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Sensitizing social interaction with a mode-enhanced transcribing process
Li, Qian - 2024
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Hybridisation as organisational design in visuals on "Fortes" advertisement : a semiotic analysis
Rudrakumar, Sathvika; Venkatraman, Rajasekaran - 2024
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Marketing semiotics research : consumer trends, AI, and the economics of experience
2026
"The book aims to present the state of semiotic research in marketing, advertising, and consumption, while also providing direction for future research. It will focus on how social change is reflected in the consumption system, aiming to describe the reciprocal exchange between objects of study...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015624495
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The semiotics of political leadership : examining the symbolic nature of Imran Khan's political leadership
Suddahazai, Imran Hussain Khan - 2026
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Paper, finance and semiotics: The symbolic economy of knowledge in the early modern Mediterranean
Pérez Fernández, José María; Sabatini, Gaetano - 2023
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015206825
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Paper, finance and semiotics : the symbolic economy of knowledge in the early modern Mediterranean
Pérez Fernández, José María; Sabatini, Gaetano - 2023
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014507099
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The escalation of organizational moral failure in public discourse : a semiotic analysis of Nokia’s Bochum plant closure
Wessel, Lauri; Ruotsalainen, Riku; Schildt, Henri; … - 2023
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014287006
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City governance and visual impression management : visual semiotics and the Biccherna panels of Siena
Davison, Jane; Giovannoni, Elena - 2023
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Barossa be consumed : a semiotic smorgasbord for Southeast Asians
Shaw, Michael; Bandara, Priyantha; Khan, Sardana Islam - 2023
Purpose - This study is an attempt to apply the techniques of semiotics in conjunction with quantitative analysis to decode and interpret an advertisement which promotes the South Australian Barossa Valley as a tourist destination. Design/methodology/approach - A survey was submitted to a...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014424540
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Accounting semiotically for new forms of textuality and narrativity in digital brand storytelling
Bianchi, Cinzia; Ragonese, Ruggero - 2023
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Is the representation of beneficiaries by international nongovernmental organizations (INGOs) still pornographic?
Bhati, Abhishek - 2023
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014438732
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A figure is worth a thousand words : the role of visualization in paradox theorizing
Pradies, Camille; Berti, Marco; Cunha, Miguel Pina e; … - 2023
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Mobilizing a nation : persuasive appeals in Vietnamese war posters
Nguyen, Hieu P. - 2023
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014294173
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Conflict recovery in socialist Utopia : a critical analysis of vietnam's postwar reconstruction policies through a visual interpretation of 1976-1986 propaganda posters
Nguyen, Hieu P. - 2025
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Cross-cultural studies in entrepreneurship : a note on culture and language
Brännback, Malin; Lång, Stefan; Carsrud, Alan L.; … - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015421225
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Economics and semiotics
Myrogiannēs, Stratos; Repapis, Constantinos - 2025
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Non-financial indicators and sustainability reporting : an ethnographic investigation of dilemmas
Boucaud, Lucas; Letiche, Hugo K. - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015611870
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Authenticity always wins : investigating the influence of semiotic product packaging on cognitive legitimacy
Amani, David - 2025
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The semiotics of taste : economies of pleasure and consumption in Brillat-Savarin, Balzac, Barthes and Roidis
Lika, Foteini - 2025
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Economics, semiotics, and psychoanalysis as meaning-making : the case for an interpretive science of economics
Braddock, Louise - 2025
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The sign in the current of history : a semiotics history of comparative advantage
Repapis, Constantinos - 2025
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The hybrid identity of second-hand luxury : a semiotic approach
Dimassi, Ichraf; Smaoui, Fatma - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015575648
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Seeing through signs : on economic imagination and semiotic speculation
Porsfelt, Robin - 2022 - First edition
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A Comparative Analysis of Print Advertising Applying the Two Main Plastic Semiotics Schools : Barthes’ and Greimas’
Cian, Luca - 2022
The aim of this paper is to analyze a specific printed advertisement from two different semiotic points of view. First, we apply the interpretative instruments provided by the Barthes’ school of thinking (focused on the description of explicit signs taken in isolation). We then attempt to...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014146798
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The "esperanto" of business... or how to be successful in life : a decolonial reading, using semiotics, of English language courses' advertisements in Brazil
Hemais, Marcus Wilcox; Pessôa, Luís Alexandre Grubits … - 2022
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"Something seriously wrong with U.S. soccer" : a critical discourse analysis of consumers' twitter responses to U.S. soccer's girls' apparel promotion
Sveinson, Katherine; Allison, Rachel - 2022
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Analyzing the cultural contradictions of authenticity : theoretical and managerial insights from the market logic of conscious capitalism
Thompson, Craig J.; Kumar, Ankita - 2022
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Signifying unity: exploring the interplay of semiotics, universalism and pluralism in information science
Thellefsen, Martin Muderspach - 2024
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Selling gender through kids' sport team merchandise : a multimodal critical discourse analysis
Sveinson, Katherine; Macaulay, Charles D. T. - 2024
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Enterprise Architecture in the Digital World : Central Concepts and Methods for EAM in Agile Project Work
Yüksel, Hüseyin - 2024
Introduction -- Introduction of Central Terms and Concepts -- Understanding Companies in the Age of Digitalization -- Cognitive Attention: How Enterprise Architects Master the Pitfalls of Our Perception and the Noise of Our Intuition with Cognitive Techniques -- Enterprise Architecture in Agile...
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Leveraging emojis as visual semiotics for enhanced engagement in destination marketing
Yu, Joanne; Dickinger, Astrid; Egger, Roman - 2024
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The semiotics of emojis in advertising : an integrated quantitative and qualitative examination of emotional versus functional ad dynamics
Madadi, Rozbeh; Torres, Ivonne M.; Zúñiga, Miguel Ángel - 2024
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Labyrinth of feminine beauty : onnagata in modern Japanese advertising
Minowa, Yuko - 2024
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Labyrinth of feminine beauty: onnagata in modern Japanese advertising
Minowa, Yuko - 2024
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How semiotic product packaging, brand image, perceived brand quality influence brand loyalty and purchase intention : a stimulus-organism-response perspective
Ur Rehman, Anis; Elahi, Yasir Arafat - 2024
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A comprehensive framework of visual elements in brand logos : content analysis of top 500 global brands
Trehan, Shruti; Kalro, Arti D. - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015173302
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Reading the identity of dark heritage sites : a Peircean semiotic methodology
Dimache, Alexandru; Qiu, Zhuolin - 2024
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The Poetics of Travel Through Unravelling Visual Representations on Postcards : A Critical Semiotics Analysis
Bonarou, Christina - 2021
Purpose: Visual representations, as the mechanism of tourism discourses, are vital to the constructed realities of tourism. This paper aims to contribute to ongoing research on tourist postcards and tourist imagery, exploring how contemporary photographic tourist postcards act as narratives of...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013246955
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The Semiotics of Visual Communication in Print Advertisements : How to Read between the Lines
Chauhan, Gajendra Singh - 2021
Advertising being a study of human behavior and responses is subject to unpredictability and lack of clear answers. Its answers are at best probabilistic and never ever universal truths. As advertising is a lot about strong images and perceptions, the intensity of the imagery is quite...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014088151
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The poetics of travel through unravelling visual representations on postcards : a critical semiotics analysis
Mponaru, Christina - 2021
Purpose: Visual representations, as the mechanism of tourism discourses, are vital to the constructed realities of tourism. This paper aims to contribute to ongoing research on tourist postcards and tourist imagery, exploring how contemporary photographic tourist postcards act as narratives of...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012506905
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What makes modern Britain laugh? : how semiotics helped the BBC bridge the Humor Gap
Arning, Chris - 2021
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Investigating the relationship of semiotics associated with colour and font of Google logo with brand perception
Singla, Vikas; Viput Ongsakul; Sahil Raj; Khoa Tien Tran - 2021
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CSR communication research : a theoretical-cum-methodological perspective from semiotics
Yekini, Kemi C.; Omoteso, Kamil; Adegbite, Emmanuel - 2021
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012485848
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CSR Communication Research : A Theoretical Cum-Methodological Perspective from Semiotics
2020
Despite the proliferation of studies on corporate social responsibility (CSR) communication, there is lack of consensus and a cardinal methodological base for research on the quality of CSR communication. Over the decades, studies on the subject have remained conflicting, unintegrated and...
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Erasmus syllogisms in cognition and facilitation of organizational innovation
Bye, Rolf Johan; Johansen, Stein Erik - 2020
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012267942
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Nostalgia in Brazilian mass media advertising : a semiotic perspective
Pessôa, Luís Alexandre Grubits de Paula; Costa, … - 2020
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012258482
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