Purpose - This study is an attempt to apply the techniques of semiotics in conjunction with quantitative analysis to decode and interpret an advertisement which promotes the South Australian Barossa Valley as a tourist destination. Design/methodology/approach - A survey was submitted to a...

The aim of this paper is to analyze a specific printed advertisement from two different semiotic points of view. First, we apply the interpretative instruments provided by the Barthes’ school of thinking (focused on the description of explicit signs taken in isolation). We then attempt to...

Purpose: Visual representations, as the mechanism of tourism discourses, are vital to the constructed realities of tourism. This paper aims to contribute to ongoing research on tourist postcards and tourist imagery, exploring how contemporary photographic tourist postcards act as narratives of...

Advertising being a study of human behavior and responses is subject to unpredictability and lack of clear answers. Its answers are at best probabilistic and never ever universal truths. As advertising is a lot about strong images and perceptions, the intensity of the imagery is quite...

Despite the proliferation of studies on corporate social responsibility (CSR) communication, there is lack of consensus and a cardinal methodological base for research on the quality of CSR communication. Over the decades, studies on the subject have remained conflicting, unintegrated and...

In this survey, the author suggests that individual experience — ostensibly that which informs and provides continuous momentum for legal action — is actually subsumed within the language of law. A sanitization of the pain suffered by human rights victims occurs when lawyer's 're-present'...

Führung von Mitarbeitern ist seit langem eine sowohl wissenschaftlich als auch praxeologisch diskutierte Thematik, zu der zahlreiche Theorien, Modelle und methodologische Ansätze vorliegen. Eine tiefgehende Betrachtung des menschlichen Individuums und seiner kommunikativen Elemente bleibt...

In response to the development of cell-cultured meat, the Food Safety and Inspection Service (FSIS) has indicated that it will promulgate a new standard of identity. This response does not align with agency policy, which requires a new standard only when the physical characteristics of a novel...